FanSaves
FanSaves is a Canadian sports tech company operating a free mobile and web platform that connects sports fans with exclusive deals from brands affiliated with their favorite teams, organizations, and influencers. It monetizes through B2B subscriptions paid by sports teams, chambers of commerce, and brand sponsors.
- Company typePrivate
- Founded2017
- HeadquartersCornwall, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What FanSaves does
FanSaves is a Canadian sports technology company that operates a three-sided digital couponing marketplace connecting sports fans, sports teams and organizations, and brands. Fans download the free FanSaves iOS and Android apps or use the web platform to follow FanPages of their favorite teams, chambers, influencers, and events, then redeem exclusive deals from affiliated brands either in-store via the app or online. The platform differentiates through event-triggered deals (e.g., discounts activated when a partnered team wins a game or records a shutout) and a personalized deal feed driven by the FanPages a user follows. The technology stack is a Firebase-backed mobile-first application supporting real-time deal management, user authentication, and brand/affiliate tracking, with a separate business portal for partner analytics.
FanSaves generates revenue primarily through B2B channels rather than consumer fees. Sports teams, chambers of commerce, business improvement associations, and tourism organizations pay subscription-based platform access to digitize member discount programs, activate sponsors, and retain or acquire members. Brands and local businesses pay to list deals affiliated with FanPages, gaining access to engaged fan communities and receiving ROI tracking through the business portal. The consumer side of the marketplace is freemium — fans use the product at no cost. As of available data, FanSaves listed 896+ active deals across categories such as Food & Drink, Retail, and Professional Services, and hosted 59+ sports team FanPages spanning hockey, soccer, baseball, basketball, football, and ultimate frisbee across North American markets in both English and French.
The company is privately held with no disclosed funding rounds, revenue, or institutional investors in the available source material, and is founder-led. Named partner brands include QDOBA, Mattress Firm, Batteries Plus Bulbs, and Smoothie King; named team partners include Milwaukee Admirals, Jacksonville Icemen, Minot Minotauros, Whitby Chamber of Commerce, Ottawa BlackJacks, and Shawinigan Cataractes. The company was featured in Forbes in 2021 in coverage of women in sports tech and is also listed by Tampa Bay Wave, SportTechX, and Betakit.
FanSaves firmographics
Firmographics- Name
- FanSaves
- Legal name
- FanSaves
- Website
- https://fansaves.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FanSaves is a Canadian sports tech company operating a free mobile and web platform that connects sports fans with exclusive deals from brands affiliated with their favorite teams, organizations, and influencers. It monetizes through B2B subscriptions paid by sports teams, chambers of commerce, and brand sponsors.
- Ownership category
- akta.pro rank
FanSaves industry classification
Industry- Product category
- Digital Couponing / Fan Engagement Platform
- NAICS
- Other Spectator Sports (711219)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Creator & Fan Communities (BPAMABAD)
- akta.pro secondary industry
- Subscription Fan Membership Platforms (Paid Communities) (MPACAFAA)
Keywords
Where FanSaves is headquartered
LocationHeadquarters
- HQ city
- Cornwall
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
FanSaves business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- B2B Platform Access for Organizations: Sports teams, organizations, and influencers pay to access the FanSaves platform to offer deals to their fans. Organizations benefit by retaining members, acquiring new ones, and increasing value to sponsors and advertisers.
- Brand Sponsorship & Deal Listings: Brands and businesses pay to list deals affiliated with FanPages. Brands gain access to engaged fan bases and track ROI through analytics. The platform serves as a marketplace connecting brands with organized fan communities.
- Digital Membership Program Services: FanSaves helps organizations digitize their traditional member-to-member discount programs (like Chamber of Commerce programs), providing a software-as-a-service solution for managing and activating deals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free for Fans - No cost to consumers |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
FanSaves product offering
Product offeringCore offering
FanSaves is a three-sided digital couponing platform that connects sports fans with exclusive deals from brands affiliated with their favorite teams, organizations, and influencers. Fans use a free mobile app or web platform to follow FanPages and redeem offers, while sports teams, chambers of commerce, and brands pay for platform access, sponsorship activation, and ROI-tracking analytics. The platform supports event-triggered deals tied to team performance outcomes to drive gamified fan engagement.
Product overview
FanSaves is a free digital couponing platform that operates as a unified mobile and web product connecting sports fans with deals from brands affiliated with their favorite teams, organizations, and influencers. The platform consists of the FanSaves mobile app (iOS/Android), web platform, deals portal, FanPages system, and business portal. Users follow FanPages to gain access to exclusive deals which they can redeem in-store (via app) or online. The platform serves three constituencies: fans (who save money), organizations (who activate member discounts and track ROI), and brands (who gain customer insights and attract new audiences).
Differentiator
Problem solved
Functional benefit
Products and services
- FanSaves Mobile App Free mobile application available on iOS and Android that allows fans to follow sports teams, organizations, and influencers (FanPages) to access and redeem exclusive deals from affiliated brands.
- FanSaves Web Platform Web-based digital couponing platform accessible at fansaves.com that lets users browse deals, follow FanPages, and redeem offers from affiliated brands online or in-store.
- FanSaves Business Portal Portal for businesses and organizations to manage their deal listings, track return on investment, and access customer insights and analytics on deal redemptions across the FanSaves network.
- FanSaves Digital Membership Program SaaS solution that helps organizations such as chambers of commerce and BIAs digitize traditional member-to-member discount programs, enabling member activation, retention, and trackable discount engagement through the FanSaves platform.
Quantifiable outcome
- Chambers of Commerce can digitize traditional paper-based member discount programs
- +2 more outcomes
Companies that use FanSaves
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles3 records
FanSaves technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FanSaves partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- QDOBAminorNational restaurant chain offering deals to fans of partnered sports teams. Fans can access free chips and salsa and other discounts at QDOBA locations affiliated with their favorite teams.
- Mattress FirmminorNational mattress retailer offering deals to sports team fans through the FanSaves platform.
- Batteries Plus BulbsminorRetail chain offering discounts to fans of partnered sports teams and organizations through the FanSaves platform.
- Smoothie KingminorSmoothie and health drink franchise offering deals to fans of partnered sports teams through the platform.
- Milwaukee AdmiralscoreProfessional hockey team (AHL) that uses FanSaves to provide deals from sponsors to their fan base. Part of the core partner network driving fan engagement on the platform.
- Knoxville Ice BearscoreProfessional hockey team using FanSaves to activate sponsor relationships and engage fans with exclusive deals.
- Minot MinotauroscoreHockey organization serving as a key early adopter and advocate, publicly praising the platform's value for fan engagement and sponsor activation.
- Whitby Chamber of CommercecoreChamber of Commerce that digitized their member-to-member discount program on FanSaves, providing a reference customer for B2B enterprise sales.
- Indianapolis Ice (Indy Fuel)coreECHL hockey team using FanSaves to provide exclusive deals to fans from various brand sponsors including restaurants and retail.
- Rockford IceHogscoreAHL hockey team providing deals to fans through the platform, including restaurant and retail partnerships.
- Jacksonville IcemencoreECHL hockey team offering deals from local and national brands to their fan community.
- Wichita ThundercoreECHL hockey team partnered with FanSaves to engage fans with sponsor deals including IHOP, Dunkin', MANSCAPED.
- Shawinigan CataractescoreQMJHL hockey team from Quebec, Canada using FanSaves to serve French-speaking fans with local deals.
- Ottawa BlackJackscoreCEBL basketball team using FanSaves to engage fans with deals from local Ottawa businesses.
- New Mexico Ice WolvescoreNAHL hockey team providing deals to fans from local businesses in the New Mexico area.
- Explore Cornwall & SDG CountiescoreTourism organization for Cornwall, Ontario using FanSaves to promote local businesses and tourism to visitors and residents.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
FanSaves competitors and assessment
Company assessmentDirect peers
- Patron: Patron (formerly Memberful/SubscribeStar-adjacent) provides subscription and fan-membership infrastructure for creators and sports personalities to monetize audiences with paid tiers and exclusive content. Its mechanics—followers, tiers, recurring access—parallel FanSaves' fan-page following and member-deal model.
- YinzCam: YinzCam powers in-venue and team-app fan engagement for professional sports franchises across the NHL, NFL, NBA and beyond. Both YinzCam and FanSaves sell engagement SaaS to sports teams/organizations with measurable sponsor-activation outcomes, making them directly comparable on customer, category and delivery model.
- Hivebrite: Hivebrite is a community-engagement SaaS for member-based organizations including alumni networks, chambers and professional associations. It overlaps directly with FanSaves' Chamber of Commerce and tourism-organization verticals where both monetize digital community + sponsorship value for institutions.
Broad incumbents
- Sportradar: Sportradar is a global sports data and fan-engagement incumbent whose enterprise SaaS reaches most major leagues and sponsorship buyers. While broader in scope, FanSaves is a niche analog at the convergence of sports teams, sponsors and consumer engagement that Sportradar also serves.
- Groupon: Groupon operates the original large-scale merchant deal marketplace, the broad-market analog of FanSaves' three-sided deals platform. FanSaves effectively layers the same deal-redemption mechanic on top of a sports-fan social graph, making Groupon the closest incumbent reference point at the marketplace layer.
- Higher Logic: Higher Logic provides community and engagement software to associations and member organizations, with sponsorship and content-monetization modules. It is a broader incumbent in the same 'engaged member community' space that FanSaves targets through chambers and sports FanPages.
- Rakuten: Rakuten (including former Ebates) runs one of the largest consumer cashback and coupon platforms with thousands of brand partners, comparable to FanSaves' brand-deal listings. Its scale and existing sports/team marketing partnerships set the benchmark for FanSaves' marketplace commission economics.
Emerging players
- Zoomph: Zoomph is a sports social and sponsorship analytics platform that helps teams and brands quantify audience engagement across social channels. It is comparable to FanSaves' brand ROI-tracking and customer-insights dashboard, representing the analytics slice of the same three-sided sports value chain.
- Mass Relevance: Mass Relevance built social-fan-engagement tools used by sports leagues and broadcasters to surface fan content in real time. It shares the same 'fan-mediated sponsor value' logic that FanSaves sells into teams, making it a relevant emerging peer in the sports fan-engagement category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FanSaves social profiles
Digital presenceFanSaves financial estimates
Financial estimateRevenue estimate
Valuation estimate
FanSaves leadership team
Management profileNumber of profiles
Profiles2 records
FanSaves funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FanSaves M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FanSaves
What does FanSaves do?
FanSaves is a three-sided digital couponing platform that connects sports fans with exclusive deals from brands affiliated with their favorite teams, organizations, and influencers. Fans use a free mobile app or web platform to follow FanPages and redeem offers, while sports teams, chambers of commerce, and brands pay for platform access, sponsorship activation, and ROI-tracking analytics. The platform supports event-triggered deals tied to team performance outcomes to drive gamified fan engagement.
Is FanSaves a public or private company?
FanSaves is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FanSaves founded?
FanSaves was founded in 2017. It employs 1 to 10 people.
Where is FanSaves based?
FanSaves is headquartered in Cornwall, Canada, in the North America region.
How does FanSaves make money?
Three revenue lines are on record. B2B Platform Access for Organizations are the primary driver. The others are brand Sponsorship & Deal Listings and digital Membership Program Services.
Who are FanSaves's main competitors?
Direct peers on record are Patron, YinzCam and Hivebrite. Broad incumbents are Sportradar, Groupon, Higher Logic and Rakuten. Emerging players are Zoomph and Mass Relevance.
Does FanSaves have an API?
No public API is recorded for FanSaves.
What industry is FanSaves in?
FanSaves's product category is Digital Couponing / Fan Engagement Platform. Its primary akta.pro industry code is BPAMABAD, Creator & Fan Communities, with a secondary code of MPACAFAA, Subscription Fan Membership Platforms (Paid Communities). Its NAICS code is 711219 and its SIC code is 7900.