LEBOM
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What LEBOM does
LEBOM Limited operates a UK-licensed, mobile-first peer-to-peer social betting platform that enables friends and pre-existing social groups to wager against each other on professional football match outcomes, rather than against a traditional bookmaker. The core product is a native iOS and Android application in which a "Team Captain" creates a private group, sets a stake, and other members join by matching the stake; points are awarded for correct match results (6 points) and correct scorelines (20 bonus points), with the highest-scoring player at week's end winning the pot. The technical stack consists of in-app chat, real-time leaderboards, a third-party digital wallet for deposits and payouts, OPTA-powered match result data, Age Checked KYC verification, and GAMSTOP self-exclusion integration, all delivered through a self-serve consumer app with no sales layer.
The platform monetises via a 10% commission on standard peer-to-peer games and a variable 10–20% fee on its larger-pool Universe Game mode, where the take rate scales sinusoidally with player count. Distribution is entirely product-led through Apple App Store, Google Play, and the lebom.app website, supplemented by organic social media, John Terry's celebrity endorsement, and earned media from a 2026 Republic Europe crowdfunding round that raised £886,890 from 192 investors. The addressable customer base is UK-resident football fans aged 18+ seeking a social alternative to bookmaker wagering, with the company claiming 88,000+ active players and an explicit stated ambition to become the "global home of social betting" beyond its current UK-only operating geography.
LEBOM firmographics
Firmographics- Name
- LEBOM
- Legal name
- Lebom Limited
- Website
- https://lebom.app
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
LEBOM industry classification
Industry- Product category
- Peer-to-Peer Social Sports Betting
- NAICS
- Other Gambling Industries (713290)
- akta.pro primary industry
- Sportsbooks (Online & Mobile Operators) (MPAEACAA)
- akta.pro secondary industry
- Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)
Keywords
Where LEBOM is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
LEBOM business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Game Fee Commission: LEBOM retains a 10% commission (Game Fee) from each game pot. For standard games, the winner receives the total wagers less the 10% fee. For Universe games, the fee ranges from 10-20% based on player count in each round.
- Universe Game Fee: Variable commission structure for Universe game mode: 10% fee for up to 1,000 players, increasing sinusoidally to 20% for 8,000+ players. Applied only to future deposits when fee percentage increases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard peer-to-peer betting with 10% platform fee |
| Transaction based/ take rate | Pay-as-you-go | Universe game mode with variable 10-20% fee based on player count |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
LEBOM product offering
Product offeringCore offering
LEBOM operates a mobile peer-to-peer social betting app where users form private groups (Teams) of up to 20 players, set their own stakes, and predict Premier League football match scores to compete for weekly cash pots. The platform retains a 10% Game Fee commission on each pot (10–20% for Universe mode) and provides integrated digital wallet, in-app chat, live leaderboards, age verification, and GAMSTOP-compliant responsible gambling tooling for UK adult users.
Product overview
LEBOM is a single mobile application platform for peer-to-peer social football betting. The core LEBOM App enables users to create private groups, make Premier League score predictions, set stakes, and compete for weekly pots based on points scored. The platform includes a Universe Game mode for larger competitive play with tiered prize distributions. The '26 edition adds World Cup tournament functionality. All gameplay is social and group-based, with no single-player mode available.
Differentiator
Problem solved
Functional benefit
Products and services
- LEBOM Mobile Application Peer-to-peer social betting mobile app for UK adults (18+) that lets friends form private groups (Teams) of up to 20 players, set their own weekly stakes on Premier League football match predictions, and compete for cash pots. Includes in-app chat, live leaderboard, digital wallet for deposits and winnings, age verification, and GAMSTOP self-exclusion integration. The platform retains a 10% Game Fee on each pot.
Quantifiable outcome
- 88,000+ active players
- +1 more outcomes
Companies that use LEBOM
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
LEBOM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
LEBOM partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Age CheckedcoreThird-party age verification provider used by LEBOM to verify users are 18+ before allowing wager participation. Referenced in FAQ as the provider for age verification checks.
- GAMSTOPcoreNational self-exclusion scheme integration. LEBOM is integrated with GAMSTOP, restricting access for users who have registered with the service, in compliance with UK Gambling Commission requirements.
- IBAS (Independent Betting Adjudication Service)minorExternal dispute resolution service for disputes between betting operators and customers. Referenced as the escalation path for unresolved complaints after internal procedures are exhausted.
- Digital Wallet Provider (Third Party)coreThird-party provider of digital wallet banking facilities used by LEBOM to handle user deposits and winnings payouts. LEBOM has no access to wallet balances.
- Payment Gateway ProvidercoreThird-party payment service provider used to store card details and process deposits and withdrawals through the app using debit card payout functionality.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
LEBOM competitors and assessment
Company assessmentDirect peers
- Smarkets: Smarkets operates a UK-based peer-to-peer betting exchange where users trade against each other on sports outcomes. Like LEBOM, Smarkets positions itself as a low-commission alternative to traditional sportsbooks, with mobile-first product and UK Gambling Commission licensing.
- Betdaq: Betdaq is a peer-to-peer betting exchange licensed in the UK. Comparable to LEBOM's model in that it acts as a facilitator/matchmaker between bettors rather than acting as the house, although it targets more traditional bettors rather than social/private groups.
- Betfair Exchange: Betfair's exchange product is the most analogous peer - it pioneered peer-to-peer sports betting where users bet against each other rather than a bookmaker. Both Betfair Exchange and LEBOM facilitate user-vs-user wagering on sports outcomes, though LEBOM focuses on social/private groups and prediction-point scoring rather than exchange-style back/lay markets.
Broad incumbents
- William Hill: William Hill is a long-established UK-licensed sportsbook with strong Premier League and football betting focus. Comparable as UK Gambling Commission-licensed operator targeting football fans via mobile app, though operating a traditional bookmaker model.
- Betway: Betway is a major online sportsbook licensed in the UK with extensive football/soccer markets. Comparable as UK-licensed sportsbook offering Premier League betting, though house-bettor rather than peer-to-peer model.
- Entain (Coral, Ladbrokes): Entain operates Coral and Ladbrokes, two of the largest UK-licensed sportsbooks. Comparable as major UK gambling operators with Premier League focus and mobile-first products, though their model is house-bettor rather than peer-to-peer.
- Flutter Entertainment (Sky Bet, Paddy Power, Betfair): Flutter owns major UK sportsbooks (Sky Bet, Paddy Power, Betfair) that dominate the UK online sports betting market. Comparable as a UK-licensed gambling operator reaching football fans via mobile apps, though Flutter's products are primarily house-backed sportsbooks rather than peer-to-peer.
Emerging players
- BettorEdge: BettorEdge is a peer-to-peer sports betting social platform where users can copy or challenge other bettors. Comparable to LEBOM in combining social mechanics with peer-to-peer betting, though focused more on trader-style transparency than private friend groups.
- PrizePicks: PrizePicks is a social daily fantasy / prediction platform where users compete against each other rather than a house. Comparable to LEBOM's peer-vs-peer prediction model on sports outcomes, though US-focused and centered on player props rather than football match scoring.
- Sorare: Sorare operates social football fantasy games with NFT player cards and prediction mechanics. Comparable to LEBOM in social football gaming overlap and free-to-play/paid entry mechanics, though fantasy-skill rather than traditional betting in regulatory treatment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights6 records
Customer concentration
LEBOM social profiles
Digital presenceLEBOM financial estimates
Financial estimateRevenue estimate
Valuation estimate
LEBOM leadership team
Management profileNumber of profiles
LEBOM funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LEBOM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LEBOM
What does LEBOM do?
LEBOM operates a mobile peer-to-peer social betting app where users form private groups (Teams) of up to 20 players, set their own stakes, and predict Premier League football match scores to compete for weekly cash pots. The platform retains a 10% Game Fee commission on each pot (10–20% for Universe mode) and provides integrated digital wallet, in-app chat, live leaderboards, age verification, and GAMSTOP-compliant responsible gambling tooling for UK adult users.
Is LEBOM a public or private company?
LEBOM is a private company. It is classified as venture growth investor backed and is currently operating.
When was LEBOM founded?
LEBOM was founded in 2019. It employs 1 to 10 people.
Where is LEBOM based?
LEBOM is headquartered in London, United Kingdom, in the Europe region.
How does LEBOM make money?
Two revenue lines are on record. Game Fee Commission is the primary driver. The others are universe Game Fee.
Who are LEBOM's main competitors?
Direct peers on record are Smarkets, Betdaq and Betfair Exchange. Broad incumbents are William Hill, Betway, Entain (Coral, Ladbrokes) and Flutter Entertainment (Sky Bet, Paddy Power, Betfair). Emerging players are BettorEdge, PrizePicks and Sorare.
Does LEBOM have an API?
No public API is recorded for LEBOM.
What industry is LEBOM in?
LEBOM's product category is Peer-to-Peer Social Sports Betting. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators), with a secondary code of MPAEAKAG, Game Aggregation, Content Distribution & RGS (Remote Game Servers). Its NAICS code is 713290.