BettorEdge
BettorEdge is a US-based peer-to-peer social sports betting marketplace where individual bettors wager against each other rather than a sportsbook, eliminating the house edge. It serves recreational sports bettors across 45+ US states via web and mobile platforms, monetizing through marketplace transaction fees and a Premium subscription tier.
- Company typePrivate
- Founded2019
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What BettorEdge does
BettorEdge, operating under parent company Trifecta Sports, is a private US-based online social betting marketplace headquartered in Minneapolis, Minnesota. Founded in 2019, the platform connects individual sports bettors peer-to-peer rather than against a traditional sportsbook, eliminating the house edge (vig) by matching users against each other. It serves recreational and semi-serious sports bettors across more than 45 US states, supporting markets in NFL, NBA, NHL, WNBA, UFC, MLB, and college sports.
The core platform includes a no-vig marketplace, live/in-game betting with rapidly updating odds, micro-betting on specific in-game moments, social trading features (friend following, leaderboards, group chat, head-to-head challenges), automated performance charting, and competitions such as pick'ems and auction squares. A supplementary suite of ten betting calculators (Arbitrage, Expected Value, No-Vig, Parlay, Vig, etc.) functions as a content-led acquisition channel. The company has built a freemium product with a Premium subscription tier, an iOS/Android app, and a responsible gaming initiative called BE 4 Good.
BettorEdge monetizes primarily through transaction fees or spreads on market orders processed through its peer-to-peer marketplace, with a secondary recurring revenue stream from Premium subscriptions. Since launch, the platform has reportedly processed over $100 million in market orders across more than one million orders from a base of 35,000+ registered users. The company employs a product-led growth motion with self-serve onboarding, multi-channel organic social distribution, and earned media presence in outlets including Yahoo Finance, USA Today, Star Tribune, SBC Americas, and PlayUSA.
BettorEdge firmographics
Firmographics- Name
- BettorEdge
- Legal name
- Trifecta Sports
- Website
- https://BettorEdge.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BettorEdge is a US-based peer-to-peer social sports betting marketplace where individual bettors wager against each other rather than a sportsbook, eliminating the house edge. It serves recreational sports bettors across 45+ US states via web and mobile platforms, monetizing through marketplace transaction fees and a Premium subscription tier.
- Ownership category
- akta.pro rank
Where BettorEdge is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BettorEdge business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Marketplace Transaction Fees: BettorEdge operates a no-vig marketplace where users bet against each other. The company takes a small fee or spread on market orders processed through the platform. Processed over $100 million in market orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Basic Access |
| Subscription | Monthly | Premium Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
BettorEdge product offering
Product offeringCore offering
BettorEdge operates a social sports betting marketplace that matches users peer-to-peer rather than against a traditional sportsbook, eliminating the house edge (vig). The platform supports live/in-game betting, micro-betting, social trading and analytics, and competitions such as pick'ems and auction squares across NFL, NBA, NHL, WNBA, UFC, MLB, and College Sports. It monetizes via small fees on matched market orders and an optional Premium subscription, and is legal in 45+ US states.
Product overview
BettorEdge is a social sports betting marketplace operating as a peer-to-peer platform where users bet against each other rather than a sportsbook. The core product offers a no-vig marketplace with live betting features, social trading capabilities, and competitions. The platform is complemented by a suite of betting tools (calculators and analytics), a Premium subscription tier, and a responsible gaming initiative called BE 4 Good. The platform supports NFL, NBA, NHL, WNBA, UFC, MLB, and College Sports betting markets.
Differentiator
Problem solved
Functional benefit
Products and services
- BettorEdge Platform (No-Vig Sports Betting Marketplace) Core social sports betting marketplace where individual US bettors wager peer-to-peer without a house edge across NFL, NBA, NHL, WNBA, UFC, MLB, and College Sports; legal in 45+ US states and accessible via web and mobile apps.
- Live Betting (Expanded In-Game Trading) Real-time in-game and micro-betting capability with rapidly updating odds and enhanced trading/liquidity, enabling users to wager on specific moments within live sporting events.
- Betting Calculators & Tools Suite Collection of free standalone betting calculators and analytical tools including Arbitrage Calculator, Bet Winnings Calculator, Betting Odds Converter, Betting Odds Calculator, Expected Value Calculator, Implied Probability Calculator, Hold Calculator, No-Vig Calculator, Parlay Calculator, and Vig Calculator, used by sports bettors to evaluate odds and identify value.
- BettorEdge Competitions (Pick'ems & Auction Squares) Social betting competition formats (pick'ems and auction squares) that let groups of friends or colleagues compete against each other on sporting outcomes across a season or event.
- BettorEdge Premium Subscription Optional monthly Premium subscription tier providing enhanced analytics, advanced features, and premium tools beyond the free basic marketplace access.
Quantifiable outcome
- $100 million+ in market orders processed
- +2 more outcomes
Companies that use BettorEdge
Customer profileSegments2 records
Ideal customer profiles1 record
BettorEdge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
BettorEdge partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
BettorEdge competitors and assessment
Company assessmentDirect peers
- Prophet Exchange: US-based peer-to-peer sports betting exchange operating in New Jersey and other states. Directly comparable as a P2P betting marketplace with similar no-vig value proposition targeting sports bettors seeking better odds than traditional sportsbooks.
- SportTrade: Peer-to-peer sports betting exchange operating in select US states with a similar model of matching bettors against each other rather than a house. Most direct comparison to BettorEdge in product mechanics, target customer, and regulatory positioning.
Emerging players
- Novig: US-based peer-to-peer sports prediction market / exchange targeting similar recreational bettors with a no-vig model. Comparable as a newer entrant in the same P2P betting category, though with somewhat different market mechanics.
- PrizePicks: US-based daily fantasy sports / pick'em platform with a social, peer-competition angle similar to BettorEdge's competitions feature. Comparable as a community-driven alternative targeting recreational sports bettors, though operating in a different (DFS) regulatory category.
- Underdog Fantasy: US-based pick'em and DFS platform offering social competitions similar to BettorEdge's pick'ems and auction squares. Comparable as a social, community-driven sports gaming product targeting the same recreational bettor segment.
Broad incumbents
- DraftKings: Public sportsbook operator (DKNG) offering online sports betting across 25+ US states. Competes with BettorEdge for the same sports betting wallet share, but operates a traditional sportsbook model with house edge rather than P2P marketplace.
- FanDuel: Largest US online sportsbook, owned by Flutter Entertainment (FLUT). Operates a traditional sportsbook model with deep liquidity across most legalized US states. Represents the dominant incumbent whose scale and brand BettorEdge competes against.
- BetMGM: Joint venture between MGM Resorts and Entain, offering online sports betting across most US states. Competes for the same sports betting customer base as BettorEdge with established brand and promotional spending power.
- Betfair Exchange: Pioneer of the betting exchange model, owned by Flutter Entertainment, and the global benchmark for peer-to-peer sports betting. Comparable as the most established P2P exchange against which BettorEdge's no-vig model is benchmarked, though not directly competitive in the US market.
Regional players
- Smarkets: UK-based peer-to-peer betting exchange operating primarily in European and international markets. Comparable as a P2P betting exchange operator with the same no-vig marketplace model as BettorEdge, but does not directly compete in the US market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BettorEdge social profiles
Digital presenceBettorEdge financial estimates
Financial estimateRevenue estimate
Valuation estimate
BettorEdge leadership team
Management profileNumber of profiles
BettorEdge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BettorEdge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BettorEdge
What does BettorEdge do?
BettorEdge operates a social sports betting marketplace that matches users peer-to-peer rather than against a traditional sportsbook, eliminating the house edge (vig). The platform supports live/in-game betting, micro-betting, social trading and analytics, and competitions such as pick'ems and auction squares across NFL, NBA, NHL, WNBA, UFC, MLB, and College Sports. It monetizes via small fees on matched market orders and an optional Premium subscription, and is legal in 45+ US states.
Is BettorEdge a public or private company?
BettorEdge is a private company. It is classified as unknown and is currently operating.
When was BettorEdge founded?
BettorEdge was founded in 2019. It employs 1 to 10 people.
Where is BettorEdge based?
BettorEdge is headquartered in Minneapolis, United States, in the North America region.
How does BettorEdge make money?
One revenue line is on record: marketplace Transaction Fees.
Who are BettorEdge's main competitors?
Direct peers on record are Prophet Exchange and SportTrade. Emerging players are Novig, PrizePicks and Underdog Fantasy. Broad incumbents are DraftKings, FanDuel, BetMGM and Betfair Exchange. Smarkets is listed as a regional player.
Does BettorEdge have an API?
No public API is recorded for BettorEdge.