V1 Sports

What V1 Sports does

V1 Sports is a private US-based software company founded in 1993 and headquartered in the greater Detroit metropolitan area, operating as a remote-first organization with team members distributed across the United States and New Zealand. The company provides video analysis software, mobile applications, and complementary hardware for golf and baseball instruction, serving two primary customer segments: golf teaching professionals and academies on the supply side, and individual golfers and baseball athletes on the demand side. Its product portfolio includes the consumer-facing V1 GOLF and V1 BASEBALL apps for swing analysis and progress tracking, the V1 COACH platform and V1 PRO Studio/Mobile apps for instructors, the V1CTOR AI-powered coaching assistant, and hardware products including V1 High-Speed Cameras and the Boditrak-powered V1 Pressure Mat for ground-force analysis. The technology stack supports high-speed video capture up to 240 FPS, cloud storage, drawing and comparison tools, voice-over lessons, social media distribution to YouTube/Facebook/Twitter, and AI-assisted instructor workflows.

The company operates a two-sided marketplace business model in which athletes use the free V1 GOLF app to access self-analysis tools and discover coaches, while golf instructors pay subscription fees for V1 COACH (tiered at $25-$36 per instructor per month depending on team size) plus one-time fees for V1 PRO Studio desktop software and recurring hardware purchases. Additional monetization comes from a 2025-launched paid Online Coaching Programme and add-on modules such as V1 PAIRED and Studio Solutions. Distribution occurs through mobile app stores (Apple App Store, Google Play), direct sales via the company website, the annual PGA Show (with an expanded presence announced for 2026), and organic channels including content marketing, social media, and email newsletters. In January 2023, under CEO Alex Prasad, V1 Sports executed a strategic transformation that rebuilt its technology stack from the ground up and repositioned the company around the V1 COACH platform as the flagship business system for modern golf instruction.

Name

V1 Sports

Legal name

V1 Sports

Website

https://v1sports.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

V1 Sports provides video analysis software, mobile apps, and complementary hardware for golf and baseball instruction, operating a two-sided marketplace that connects individual athletes with thousands of golf teaching professionals and academies through subscription, licensing, and hardware revenue streams.

Ownership category

akta.pro rank

Product category

Sports Performance Analytics Software

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industry

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

Keywords

• Golf swing analysis
• Video analysis software
• Sports coaching platform
• Athlete performance analytics
• Golf instruction tools

Headquarters

HQ city

Novi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. V1 COACH Subscription: Monthly subscription fees for golf instructors to access the V1 COACH platform, which includes business management tools, student matching, and online coaching capabilities
2. V1 PRO App Add-Ons: Monthly fees for additional instructor accounts to access V1 Pro app, with tiered pricing based on team size (2-4 instructors: $36/month each; 5-19: $30/month each; 20+: $25/month each)
3. Hardware Sales: Sale of specialized hardware including V1 High-Speed Cameras (USB 2.0/3.0), V1 Pressure Mats, and related accessories for swing analysis
4. V1 PRO Studio Software: Desktop software licensing for professional golf instructors and academies for video analysis and lesson delivery

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

V1 Sports provides video analysis software, mobile applications, and hardware for golf and baseball swing analysis. The company operates a two-sided marketplace connecting golf instructors with athletes, offering consumer-facing apps (V1 GOLF, V1 BASEBALL) for self-analysis and coach discovery, alongside professional platforms (V1 COACH, V1 PRO Studio) that serve as complete business operating systems for instructors with scheduling, billing, AI-powered automation, and lesson delivery.

Product overview

V1 Sports offers a comprehensive platform for golf and baseball swing analysis and coaching. The core product suite includes the V1 Golf App and V1 Baseball App for athletes, the V1 Coach App and V1 PRO Studio Software for instructors, and the V1 PRO Mobile App for on-the-go instruction. The platform is complemented by AI-powered coaching assistant V1CTOR, hardware solutions including the V1 Pressure Mat (powered by Boditrak), and services like Online Golf Coaching that connect golfers with instructors. The architecture supports video capture up to 240 FPS, frame-by-frame analysis with drawing tools, voice-over lessons, student management, and social media integration for lesson sharing.

Differentiator

Problem solved

Functional benefit

Brands

• V1 GOLF: Mobile app for golfers to analyze swings, track progress, and connect with coaches
• V1 BASEBALL
• V1 COACH
• V1CTOR
• V1 PRO Studio
• V1 PRO Mobile App
• V1 PAIRED
• V1 Pressure Mat
• V1 Home Studio

Products and services

• V1 GOLF App

Quantifiable outcome

• Hundreds of golfers searching for new online coaches daily through the V1 GOLF app
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature8 records

Partnerships

One partnership is on record.

• PGA ShowcoreStrategic or Co-development Partner · 18 December 2025V1 Sports participates in the annual PGA Show, debuting at the 2026 edition with an expanded The Range testing destination. This provides high-visibility exposure to golf industry professionals and demonstrates the company's technology to a concentrated audience of PGA professionals and buyers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SwingU: SwingU offers golf performance tracking, stats, and instruction tools via mobile apps, directly competing with V1 GOLF in the golfer-side video and instruction discovery market.
• Skillest: Skillest is an online golf coaching marketplace that connects golfers with PGA professionals for video-based remote lessons, directly competing with V1 Sports' two-sided marketplace model.
• CoachNow (formerly Coaches Eye): CoachNow provides video analysis and coaching delivery across multiple sports including golf, with a similar two-sided platform model connecting athletes and coaches for remote instruction.
• OnForm: OnForm is a mobile video analysis platform used by golf, baseball, and tennis coaches for swing analysis and lesson delivery, competing directly with V1 PRO Mobile and V1 GOLF.
• 18Birdies: 18Birdies is a popular golf app with GPS, scoring, stats, and instruction features including lessons from pros, competing with V1 GOLF on the consumer golfer side.

Broad incumbents

• TrackMan: TrackMan is the dominant player in golf performance tracking with launch monitors and simulation technology used by coaches and academies, representing a broader incumbent that overlaps with V1's hardware-software instruction stack.
• Arccos Golf: Arccos offers AI-powered golf performance tracking via wearable sensors and app, competing indirectly with V1 on the data-driven golfer experience and analytics layer.
• GOLFTEC: GOLFTEC operates the largest chain of golf instruction centers and uses proprietary video and motion analysis technology in its bays, representing a scaled incumbent in the golf coaching market V1 serves.
• Hudl: Hudl is the dominant team video analysis platform across multiple sports including baseball, providing direct competition to V1 BASEBALL and team-level coaching workflows.

Emerging players

• Blast Motion: Blast Motion provides sensor-based swing analysis tools for golf and baseball, overlapping with V1's hardware + software swing analysis approach but using motion sensors rather than video-first.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/v1sports
• Facebookfacebook.com/info
• LinkedInlinkedin.com/company/v1-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about V1 Sports