Gander
- Company typePrivate
- Founded2019
- HeadquartersDouglas
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Gander firmographics
Firmographics- Name
- Gander
- Legal name
- Gander Limited
- Website
- https://gander.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Gander industry classification
Industry- Product category
- Retail Markdown Automation Software
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Gander is headquartered
LocationHeadquarters
- HQ city
- Douglas
Offices1 record
Markets served
Gander business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Per Store): Tiered subscription model charging per store per month based on the number of reductions processed. Retailers pay a flat monthly fee with no lock-in contracts. Price scales with store count and reduction volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard tier - £75 per store per month |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Gander product offering
Product offeringCore offering
Gander is a B2B SaaS platform that connects to a retailer's point-of-sale system, automatically identifies short-dated grocery inventory, applies AI-optimized markdowns in real time, and broadcasts those reductions to shoppers through the Gander consumer app and partner channels (Olio, Snappy Shopper, Google, Meta, WhatsApp, and Solum electronic shelf labels). It also offers a free consumer-facing mobile app that surfaces nearby reduced food deals from participating retailers such as Iceland, Spar, Nisa, IGA, Morrisons Daily, and Today's.
Product overview
Gander is a SaaS and AI-powered platform consisting of two core products: the Gander Consumer App for shoppers to discover reduced-to-clear food deals, and the Gander Console for retailers to manage markdowns. The platform integrates with retailers' POS systems and distributes clearance item data to multiple channels including Olio, Snappy Shopper, Google, Meta, and WhatsApp. Key modules include Gander Reach for multi-channel distribution and Gander Analytics for performance insights. The platform connects directly to point-of-sale systems to provide real-time updates on promotions and reductions. Gander has saved nearly 39 million food items from waste and operates across the UK, Ireland, Australia, and Brazil.
Differentiator
Problem solved
Functional benefit
Products and services
- Gander Platform (Retailer SaaS) B2B SaaS platform for grocery retailers and forecourt operators that integrates with point-of-sale systems to automatically identify short-dated inventory, apply AI-optimized markdowns in real time, and distribute reduced items across the Gander Consumer App, Olio, Snappy Shopper, Google Local Inventory, Meta, WhatsApp, retailer websites, and Solum Newton electronic shelf labels. Includes the Gander Console dashboard, the Gander Reach multi-channel distribution capability, and Gander Analytics reporting.
- Gander Consumer App Free iOS and Android mobile application that lets consumers find nearby reduced-to-clear food items, with savings of up to 50-70% on groceries, available at Iceland, Spar, Today's, Nisa, IGA, and Morrisons Daily.
Quantifiable outcome
- 30% average waste reduction for retailers
- +9 more outcomes
Companies that use Gander
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Gander technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability4 records
Feature4 records
Gander partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- SOLUMcoreStrategic partnership with SOLUM (KOSPI-listed retail technology provider) to automate markdown pricing using electronic shelf labels. Integrates Gander's expiry-based pricing intelligence with SOLUM's Newton ESL platform and Aims SaaS, enabling real-time shelf-edge pricing updates. Joint solution targets UK grocery retailers to improve sell-through rates and reduce food waste. Launch planned for Retail Technology Show 2026 in London.
- OliocoreFood-sharing partnership linking yellow label deals live across Gander's retail partners (including Iceland's 950 stores) to the Olio app. Enables shoppers to view and collect discounted items, with 70% of Iceland trial shoppers buying extra items when collecting. Partnership drives footfall while reducing food waste.
- Snappy ShoppercoreIntegration partnership with convenience grocery delivery app Snappy Shopper. Enables retailers to offer reduced-to-clear items online for the first time. Results show 14% increase in average basket value, with 13% of orders including Gander items. Baskets with Gander items average 21 products vs 14 for standard orders.
- Maple GroupflagshipPartnership with Donegal's Maple Group to become the first retailer in Republic of Ireland implementing AI-powered food waste technology. Covers 7 stores (Circle K forecourts). Results: 27% waste reduction, 57% sell-through rate (up from 30%), €13,000+ value recovered in under 10 months.
- GooglecoreIntegration with Google Local Inventory allowing reduced items to appear in Google search results for local shoppers, increasing visibility and footfall to stores.
- MetacoreIntegration with Meta platforms enabling retailers to promote reduced items through Facebook and Instagram, reaching value-conscious consumers where they spend time.
- Station MasterflagshipPOS integration partnership with Station Master, used by Maple Group's Circle K forecourts in Ireland for their AI-powered waste reduction pilot.
- MPK GaragesflagshipFlagship customer partnership with 28-site forecourt operator MPK Garages. Saved over £150,000 annually from reduced food waste, with 1.5% improvement in overall margins.
Scale indicators9 records
Recent moves3 records
Expansion highlights6 records
Gander competitors and assessment
Company assessmentDirect peers
- Olio: UK food-sharing app that Gander actively integrates with for yellow-label visibility. Operates an adjacent peer-to-peer surplus food model and is both a strategic partner and a competing consumer touchpoint for reduced food.
- Karma: Food-waste marketplace selling surplus restaurant and grocery inventory at discounted prices via a consumer app. Directly competes for the same value-conscious, anti-waste consumer that Gander targets.
- Wasteless: Israel-based provider of AI-driven dynamic pricing for grocery expiry dates using electronic shelf labels. Most direct technology competitor, offering expiry-based markdown optimization similar to Gander's core AI engine.
- Too Good To Go: European food-waste marketplace connecting consumers with surplus meals from restaurants and grocery retailers. Direct competitor in the reduced-food discovery space, but focuses on surprise-bag pickup rather than in-store markdowns.
Regional players
- Phenix: France-based anti-food-waste company operating a marketplace for unsold inventory from grocery and foodservice. Comparable business model, primarily serving French and European markets rather than the UK/Ireland focus of Gander.
- Plan Zheroes: UK-based food-waste charity platform connecting surplus food from businesses to local communities. Regional, non-commercial peer operating in an adjacent anti-food-waste model with overlapping UK customers.
Broad incumbents
- RELEX Solutions: Established provider of unified retail planning, including markdown and replenishment optimization for grocers. Competes indirectly as a broader-suite incumbent that could absorb Gander's functionality in enterprise RFPs.
- Blue Yonder: Major supply chain and retail planning platform with pricing, replenishment, and demand forecasting capabilities used by large grocers globally. Broad incumbent whose category expansion could pressure niche players like Gander.
Emerging players
- Optoro: US-based returns and overstock optimization platform helping retailers resell or donate excess inventory. Comparable analytics-driven approach to reducing retail waste, though primarily in general merchandise rather than fresh food.
- Crisp: Food data platform providing real-time product, inventory, and pricing data to grocery brands and retailers. Emerging adjacent player in the food data layer that could either partner with or compete against Gander's pricing intelligence stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Gander social profiles
Digital presenceGander financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gander leadership team
Management profileNumber of profiles
Profiles4 records
Gander funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gander M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gander
What does Gander do?
Gander is a B2B SaaS platform that connects to a retailer's point-of-sale system, automatically identifies short-dated grocery inventory, applies AI-optimized markdowns in real time, and broadcasts those reductions to shoppers through the Gander consumer app and partner channels (Olio, Snappy Shopper, Google, Meta, WhatsApp, and Solum electronic shelf labels). It also offers a free consumer-facing mobile app that surfaces nearby reduced food deals from participating retailers such as Iceland, Spar, Nisa, IGA, Morrisons Daily, and Today's.
Is Gander a public or private company?
Gander is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gander founded?
Gander was founded in 2019. It employs 1 to 10 people.
Where is Gander based?
Gander is headquartered in Douglas.
How does Gander make money?
One revenue line is on record: saaS Subscription (Per Store).
Who are Gander's main competitors?
Direct peers on record are Olio, Karma, Wasteless and Too Good To Go. Regional players are Phenix and Plan Zheroes. Broad incumbents are RELEX Solutions and Blue Yonder. Emerging players are Optoro and Crisp.
Does Gander have an API?
No public API is recorded for Gander.
What industry is Gander in?
Gander's product category is Retail Markdown Automation Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms.