ARTGlass-US
ARtGlass is a private AR company that builds wearable augmented reality experiences for museums, historic sites, archaeological parks, and attractions worldwide, combining a proprietary creation platform (TourBuilder) with end-to-end managed services for enterprise clients.
- Company typePrivate
- Founded2017
- HeadquartersRichmond, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ARTGlass-US does
ARtGlass (operating as ARTGlass-US) is a private augmented reality company founded in 2017 that specializes in wearable AR experiences for cultural heritage sites, museums, historic buildings, archaeological parks, and attractions. The company operates a platform-plus-services model built on TourBuilder, a proprietary AR creation platform for designing and publishing location-based immersive tours, paired with deployment apps (WalkAR for guided groups, TourViewer for offline/online self-guided, WebAR for no-download browser access) and an end-to-end Managed Services offering covering consultation, content production, script writing, hardware consultation, staff training, and post-launch evaluation. The underlying technology relies on computer vision for object and movement detection to trigger AR overlays and operates offline without Wi-Fi dependency — a critical capability for indoor/outdoor heritage sites with poor connectivity. The company has executed 125+ premier deployments globally and claims to be the first to scale wearable AR to millions of paying public visitors, with flagship sites including George Washington's Mount Vernon, Pompeii, Madame Tussauds DC, Denver Art Museum, and SEA LIFE Charlotte-Concord.
The go-to-market is enterprise field sales with dedicated regional teams for Europe, the Middle East, and North America, selling custom multi-year project contracts with no public pricing. Revenue is generated through managed services engagements, licensing of deployment applications, and (since 2022) subscription-style access to the TourBuilder platform. Pricing is project-specific with development cycles typically ranging 6-12 months. The company maintains dual headquarters in Richmond, Virginia (USA) and Milan, Italy, employs 11-50 people, and has raised approximately $1.48 million across two disclosed angel rounds in 2018 and 2019. Leadership is led by CEO Greg Werkheiser (a cultural heritage and civil rights lawyer), CTO Luigi Percuoco (former IBM, Fiat, IGT, Bull, Lottomatica), COO Marion Werkheiser, and Italy Lead Antonio Scuderi (former CEO of 24Ore Cultura), combining legal, curatorial, and enterprise technology expertise.
ARTGlass-US firmographics
Firmographics- Name
- ARTGlass-US
- Legal name
- ARtGlass
- Website
- https://artglassgroup.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ARtGlass is a private AR company that builds wearable augmented reality experiences for museums, historic sites, archaeological parks, and attractions worldwide, combining a proprietary creation platform (TourBuilder) with end-to-end managed services for enterprise clients.
- Ownership category
- akta.pro rank
ARTGlass-US industry classification
Industry- Product category
- Augmented Reality Experiences for Cultural Heritage
- NAICS
- Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- AR Smart Glasses (CRACAIAE)
Keywords
Where ARTGlass-US is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ARTGlass-US business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Managed Services: End-to-end AR experience creation services including consultation, design, production, implementation, staff training, launch support, and evaluation. Full-service model where ARtGlass manages ideation, design, content production, hardware consultation, tour building, staff training, launch, and evaluation aspects of AR experiences.
- Software Platform (TourBuilder): Proprietary AR creation software for building and deploying immersive experiences. The newly updated platform enables creation and deployment of dynamic, interactive, location-based AR tours to any device.
- Software Licensing and Deployment Apps: Licensing of deployment applications (WalkAR, TourViewer, WebAR) for tour delivery. These apps support both online and offline deployment options, serving as the software layer for client-side tour operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
ARTGlass-US product offering
Product offeringCore offering
ARtGlass designs, develops, and deploys custom augmented reality experiences for cultural and historic sites, delivered through wearable smartglasses and mobile devices. Its proprietary TourBuilder platform lets creators build and publish location-based AR tours, while deployment apps (WalkAR, TourViewer, WebAR) deliver those tours in guided or self-guided formats. The company wraps this technology in end-to-end Managed Services covering consultation, content development, hardware selection, deployment, and staff training.
Product overview
ARtGlass is a turnkey AR experience provider with a platform-plus-services architecture. The core is TourBuilder, a proprietary AR creation software for building and publishing immersive, location-based tours. This platform powers multiple deployment apps: WalkAR (smartglasses control via mobile), TourViewer (multi-format offline/online tours on phones/tablets/headsets), and WebAR (browser-based QR access). These are delivered alongside Managed Services, a comprehensive suite of professional services covering ideation, content development, experience design, site evaluation, translations, script writing, staff training, and ongoing support.
Differentiator
Problem solved
Functional benefit
Brands
- TourBuilder: Proprietary AR creation platform used to create, arrange, edit, animate, and publish location-based AR tour experiences.
- WalkAR
- TourViewer
- WebAR
Products and services
- TourBuilder Proprietary AR creation platform that enables creators to build, script, arrange, edit, animate, and publish dynamic, interactive, location-based AR tours deployable to any device. Sold to cultural heritage institutions and creators.
- WalkAR
Quantifiable outcome
- Millions of satisfied site visitors
- +2 more outcomes
Companies that use ARTGlass-US
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles2 records
ARTGlass-US technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
ARTGlass-US partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship and core.
- White House East WingflagshipARtGlass to launch augmented reality tour of White House East Wing following demolition. High-profile cultural heritage project at national landmark.
- Alfa HistorycorePartnership to bring Saudi heritage to life through augmented reality. Focus on showcasing Saudi cultural heritage and history using ARtGlass's AR technology platform.
- Shockoe InstitutecoreGroundbreaking partnership to launch wearable AR tour exploring Richmond's role as an epicenter of slavery using Snap's Spectacles. First AR tour pairing ARtGlass software with Snap Spectacles. Addresses sensitive historical narratives about the slave trade.
- Chronicle HeritagecoreTwo global leaders unite to transform cultural storytelling with augmented reality. Chronicle Heritage is a leading cultural heritage organization, and this partnership aims to advance AR applications in heritage interpretation globally.
- NOUS DigitalcoreLaunch of first XR tour on smartglasses in the Middle East. Strategic technology partnership to enable AR deployments in Middle East region.
- National Historic Landmark AndalusiacorePartnership to develop augmented reality tours at National Historic Landmark Andalusia. Brings historical site to life through AR overlays and reconstructions.
- Denver Art MuseumcorePartnership to create augmented reality programming for museum's youngest visitors. Focuses on family and children's engagement with art through interactive AR experiences.
- SEA LIFE Charlotte-ConcordflagshipPartnership to offer world's first aquarium tour in wearable augmented reality. Deploys AR experiences at Concord Mills aquarium using smartglasses technology.
- TourBuilder Public LaunchcoreARtGlass offers public its powerful AR experience creation software. TourBuilder made available for external use by cultural institutions and creators.
- Valentine MuseumcoreRichmond's first wearable AR tour; partnered to deploy AR experience addressing Confederate monument controversy. Pioneered narrative approach to difficult history through AR.
- Pompeii Archaeological ParkflagshipFuturistic AR tours for ancient Pompeii. Allows visitors to see Pompeii in its true glory with 3D reconstructions overlaid on ruins. Major UNESCO world heritage site deployment.
- Madame Tussauds DCflagshipWearable augmented reality tours to break the mold at Madame Tussauds DC. Groundbreaking AR wax exhibits combining wax figures with digital AR overlays.
- George Washington's Mount VernonflagshipGroundbreaking smartglasses AR tour at first US President's Estate. First major US deployment by wearable AR pioneer ARtGlass. Enabled visitors to see Mount Vernon throughout Washington's lifetime.
- James Monroe's HighlandflagshipLaunched nation's first wearable augmented reality tour at president James Monroe's home. Pioneer deployment using Epson Moverio smart glasses.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ARTGlass-US competitors and assessment
Company assessmentDirect peers
- Cuseum: Cuseum builds digital and AR engagement tools (mobile apps, interactive maps, AR tours) for museums and cultural institutions, directly competing with ARtGlass's TourBuilder + deployment-apps stack for the same museum buyer.
- Smartify: Smartify is an AR-powered art recognition and museum-tour app that lets visitors scan artworks to access multimedia interpretation, overlapping directly with ARtGlass's museum-tour and self-guided experience offering.
- Timelooper: Timelooper produces AR and VR experiences for cultural tourism and historic destinations, competing for the same heritage-site and tourism-board contracts ARtGlass wins with Pompeii, Mount Vernon, and Saudi partners.
- Antenna International: Antenna International is a leading provider of multimedia tour guides (audio, video, mobile) for museums and cultural sites globally, a traditional incumbent whose product set directly substitutes for ARtGlass's guided and self-guided deployment apps.
- Acoustiguide (Ideum): Acoustiguide / Ideum provides multimedia and interactive exhibit experiences (audio guides, touch tables, AR) for museums and cultural institutions, competing for the same cultural-heritage experience-design budget as ARtGlass.
- GuideID: GuideID supplies mobile and web-based audio/visual tour guide apps for museums, attractions, and cities, an alternative self-guided deployment platform that competes with ARtGlass's TourViewer and WebAR apps.
Broad incumbents
- Bloomberg Connects: Bloomberg Connects is a free digital-guide app from Bloomberg Philanthropies aggregating museum, gallery, and cultural-site content, acting as a broader incumbent alternative to ARtGlass's branded site-specific AR tours.
- Google Arts & Culture: Google Arts & Culture is a free, massively scaled platform for digitized museum and heritage content, a broad incumbent that museum buyers compare against paid AR-tour solutions like ARtGlass.
- Niantic (8th Wall): 8th Wall (Niantic) is a leading WebAR development platform that powers browser-based AR experiences similar to ARtGlass's WebAR product, a much larger platform incumbent that museum-tech teams can build on instead of licensing ARtGlass.
- Magic Leap: Magic Leap develops AR headsets and an enterprise spatial-computing platform, a broader incumbent in the underlying AR hardware and enterprise AR layer that ARtGlass's smartglasses-based experiences are built on top of.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ARTGlass-US social profiles
Digital presenceARTGlass-US financial estimates
Financial estimateRevenue estimate
Valuation estimate
ARTGlass-US leadership team
Management profileNumber of profiles
Profiles9 records
ARTGlass-US funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ARTGlass-US M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ARTGlass-US
What does ARTGlass-US do?
ARtGlass designs, develops, and deploys custom augmented reality experiences for cultural and historic sites, delivered through wearable smartglasses and mobile devices. Its proprietary TourBuilder platform lets creators build and publish location-based AR tours, while deployment apps (WalkAR, TourViewer, WebAR) deliver those tours in guided or self-guided formats. The company wraps this technology in end-to-end Managed Services covering consultation, content development, hardware selection, deployment, and staff training.
Is ARTGlass-US a public or private company?
ARTGlass-US is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ARTGlass-US founded?
ARTGlass-US was founded in 2017. It employs 11 to 50 people.
Where is ARTGlass-US based?
ARTGlass-US is headquartered in Richmond, United States, in the North America region.
How does ARTGlass-US make money?
Three revenue lines are on record. Managed Services are the primary driver. The others are software Platform (TourBuilder) and software Licensing and Deployment Apps.
Who are ARTGlass-US's main competitors?
Direct peers on record are Cuseum, Smartify, Timelooper, Antenna International, Acoustiguide (Ideum) and GuideID. Broad incumbents are Bloomberg Connects, Google Arts & Culture, Niantic (8th Wall) and Magic Leap.
Does ARTGlass-US have an API?
No public API is recorded for ARTGlass-US.
What industry is ARTGlass-US in?
ARTGlass-US's product category is Augmented Reality Experiences for Cultural Heritage. Its primary akta.pro industry code is CRACAIAE, AR Smart Glasses. Its NAICS code is 561520 and its SIC code is 7900.