Supy
Supy is a Dubai-based B2B SaaS platform that streamlines procurement, inventory management, and back-of-house operations for multi-branch restaurant operators, serving 3,500+ restaurants across 42 countries with AI-driven invoice, ordering, and forecasting tools.
- Company typePrivate
- Founded2021
- HeadquartersDubai, United Arab Emirates
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Supy does
Supy is a B2B cloud SaaS platform that digitizes procurement, inventory management, and back-of-house operations for multi-branch restaurant operators. The company is headquartered in Dubai (with Supy Inc. incorporated in the British Virgin Islands) and operates regional offices in Riyadh, London, Melbourne, and Hong Kong, serving approximately 3,000-3,500+ restaurants across 30-42 countries. Its product is structured as three interconnected platforms (Procurement, Inventory Management, and Business Intelligence) supported by AI modules for invoice processing, predictive ordering, and sales forecasting, with native integrations to 100+ POS, ERP, and accounting systems.
The platform's underlying technology is cloud-native, multi-tenant SaaS with weekly feature releases, built on an ingredient-first data architecture that links a single ingredient across multiple suppliers. AI invoice processing is built on Gemini and Claude foundation models and is trained on each supplier's specific invoice format during onboarding, achieving 96%+ accuracy on auto-population and supplier matching. The system supports 200+ granular user permissions, 5-level approval workflows, real-time stock visibility across branches, theoretical vs actual COGS variance analysis, and a Databricks Delta Sharing data layer for enterprise customers.
Supy sells primarily through a direct enterprise field sales motion anchored by a 'Book a demo' CTA on every page, targeting multi-location restaurant groups (3+ locations) with a 2-4 week guided onboarding program. Revenue is generated from monthly SaaS subscriptions starting at $385/month per location with unlimited users, supplemented by quote-priced add-on modules (AI ordering, AI invoice scanning, AI sales forecasting, central kitchen B2B, ERP integration, dedicated CSM, custom reports) and a professional services layer delivered as part of onboarding. The company has raised $9.5M total (pre-seed $1.5M in 2021; seed $8M in 2022) and reported tripling its revenues in 2025.
Supy firmographics
Firmographics- Name
- Supy
- Legal name
- Supy Inc.
- Website
- https://supy.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Supy is a Dubai-based B2B SaaS platform that streamlines procurement, inventory management, and back-of-house operations for multi-branch restaurant operators, serving 3,500+ restaurants across 42 countries with AI-driven invoice, ordering, and forecasting tools.
- Ownership category
- akta.pro rank
Supy industry classification
Industry- Product category
- Restaurant Operations SaaS
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Central Reservation Systems (CRS) (THALACAB)
Keywords
Where Supy is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices5 records
Markets served
Supy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Monthly SaaS subscription priced from $385/month for the comprehensive plan, covering all core procurement, inventory, and BI features with unlimited users per location. Add-on modules (AI ordering, AI invoice scanning, AI sales forecasting, custom reports, ERP integration, central kitchen B2B, dedicated CSM) are available at additional cost.
- Professional Services (Onboarding & Training): Hands-on guided onboarding, data migration, and unlimited team training sessions are included in the subscription. Dedicated implementation team configures full setup as part of go-live in 2-4 weeks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Comprehensive all-in-one plan covering procurement, inventory, BI, integrations, and mobile app |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Supy product offering
Product offeringCore offering
Supy is a cloud-based B2B SaaS platform purpose-built for multi-branch restaurant operators, comprising three interconnected modules: a Procurement Platform for end-to-end purchasing (requisitions, approvals, purchase orders, central kitchen, AI invoice receiving), an Inventory Management Platform for real-time stock tracking, recipe costing, wastage recording, and stock counting, and a Business Intelligence Platform for AI sales forecasting, dashboards, and reports. The platform automates supplier invoice processing via AI (built on Gemini and Claude, 96%+ accuracy), integrates with 75+ POS systems and accounting software, and serves 3,000+ restaurants in 30+ countries.
Product overview
Supy is a cloud-based restaurant management platform built specifically for multi-branch F&B operators, consisting of three interconnected platforms: (1) the Procurement Platform for end-to-end purchasing management including AI Predictive Ordering, Supplier Management, Central Kitchen Operations, and AI Invoice Receiving; (2) the Inventory Management Platform for real-time stock tracking, Recipe & Prep management, Wastage Recording, and Stock Counting; and (3) the Business Intelligence Platform for AI Sales Forecasting, Interactive Dashboards, and reporting. All three platforms share data through unified dashboards and integrate with 75+ POS systems, accounting software (Xero, QuickBooks), and ERP platforms. The architecture follows a modular approach where the core platforms can be enhanced with AI add-ons including predictive ordering, anomaly detection, and invoice automation.
Differentiator
Problem solved
Functional benefit
Products and services
- Procurement Platform End-to-end procurement platform enabling restaurants to raise requisitions, manage approvals, send purchase orders, place orders to a central kitchen, and monitor supplier price variances on mobile or portal. Includes supplier management, AI Predictive Ordering (add-on), Central Kitchen Operations, Supy Connect, AI Invoices & Credit Notes, and AI Invoice Receiving as sub-capabilities. Used by multi-branch restaurant groups managing purchasing workflows across 3+ locations.
- Inventory Management Platform Real-time inventory tracking and live recipe-cost visibility platform that reduces waste, stops variance, and controls food costs across every site of a restaurant group. Capabilities include ingredient and allergen management, live stock visibility, recipes and prep, wastage recording, stock counting with barcode scanning, inventory transfers, audit logs, and anomaly detection (coming soon). For multi-branch restaurant operators needing consistent ingredient and stock control.
- Business Intelligence Platform Transforms operational data into clear dashboards, instant alerts, and actionable insights for multi-location F&B growth. Capabilities include AI Sales Forecasting, interactive dashboards, spreadsheet reports, Open API, and Delta Sharing. For operations leaders, finance teams, and founders of restaurant groups needing cross-location analytics.
- Supy Mobile App Native iOS and Android apps that allow managers and staff to perform inventory counts (with barcode scanning), approve orders, record wastage, and manage stock on the go across multiple restaurant branches.
Quantifiable outcome
- Up to 25% food cost reduction (up to 50% on comparison pages)
- +4 more outcomes
Companies that use Supy
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles1 record
Supy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability7 records
Feature10 records
Supy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- POS Integrations (Square, Revel, Foodics, Lightspeed, Redcat)coreDeep native integrations with leading POS systems. POS depletes stock automatically and syncs sales data in real time. 75+ POS integrations total.
- Accounting Integrations (Xero, QuickBooks)corePushes reconciled invoice data directly into accounting software, mapped to accounting categories at an ingredient level. Supports Xero, QuickBooks, and other accounting platforms.
- ERP IntegrationscoreNative ERP integrations enabling seamless data flow between Supy's inventory and procurement platform and enterprise resource planning systems used by restaurant groups.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Supy competitors and assessment
Company assessmentBroad incumbents
- Lightspeed Restaurant: Lightspeed Restaurant offers a POS plus operations suite for hospitality operators, including inventory and supplier tools. As a broader commerce platform, it competes with Supy in the inventory and supplier space but is far more horizontal.
- TouchBistro: TouchBistro is a restaurant POS with adjacent inventory and operations features serving full-service operators. It competes more broadly with Supy via integrated POS-driven inventory rather than as a specialized procurement platform.
- Toast: Toast is a dominant restaurant POS platform that has expanded into inventory, online ordering, payroll, and operations; its operations modules overlap with Supy's core procurement/inventory surface, though Toast is a broader suite rather than a specialized F&B ops tool.
Direct peers
- Crunchtime: Crunchtime is a leading restaurant operations platform providing inventory, food cost, and labor management for multi-unit operators. It competes head-to-head with Supy across restaurant procurement, inventory, and analytics for enterprise F&B groups.
- Restaurant365: Restaurant365 is a cloud ERP/accounting + operations platform purpose-built for restaurants, combining inventory, payroll, accounting, and BI. It directly competes with Supy's procurement-inventory-BI stack for multi-location restaurant operators.
- Apicbase: Apicbase is a recipe management and food cost platform for multi-unit hospitality operators, with menu engineering, allergen, and production planning features. It competes with Supy's recipes, ingredient, and COGS analysis modules.
- MarketMan: MarketMan is a restaurant inventory and supplier management SaaS used by chains and independents for ordering, invoicing, and food cost control. It overlaps directly with Supy's procurement, invoice receiving, and inventory modules.
- BlueCart by Lightspeed: BlueCart, acquired by Lightspeed, offers restaurant ordering and inventory management directly to the same F&B multi-location segment as Supy. It is a direct procurement/inventory competitor now backed by Lightspeed's broader commerce stack.
- Galley Solutions: Galley Solutions provides recipe costing, inventory, and production planning for foodservice and multi-unit operators. It overlaps with Supy's ingredient-first architecture, recipe costing, and inventory tracking capabilities.
Emerging players
- Yellow Dog Software: Yellow Dog Software provides inventory, purchasing, and recipe management for multi-unit restaurants and foodservice. It overlaps with Supy's inventory and recipe-costing modules as a more specialized, smaller-scale competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Supy social profiles
Digital presenceSupy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supy leadership team
Management profileNumber of profiles
Profiles3 records
Supy funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supy
What does Supy do?
Supy is a cloud-based B2B SaaS platform purpose-built for multi-branch restaurant operators, comprising three interconnected modules: a Procurement Platform for end-to-end purchasing (requisitions, approvals, purchase orders, central kitchen, AI invoice receiving), an Inventory Management Platform for real-time stock tracking, recipe costing, wastage recording, and stock counting, and a Business Intelligence Platform for AI sales forecasting, dashboards, and reports. The platform automates supplier invoice processing via AI (built on Gemini and Claude, 96%+ accuracy), integrates with 75+ POS systems and accounting software, and serves 3,000+ restaurants in 30+ countries.
Is Supy a public or private company?
Supy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Supy founded?
Supy was founded in 2021. It employs 101 to 250 people.
Where is Supy based?
Supy is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Supy make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services (Onboarding & Training).
Who are Supy's main competitors?
Broad incumbents on record are Lightspeed Restaurant, TouchBistro and Toast. Direct peers are Crunchtime, Restaurant365, Apicbase, MarketMan, BlueCart by Lightspeed and Galley Solutions. Yellow Dog Software is listed as an emerging player.
Does Supy have an API?
Yes. Supy offers a documented RESTful API for third-party data access and custom integrations. The API supports developer access for building custom integrations and reporting solutions. The platform also supports Delta Sharing for sharing restaurant data with teams and partners, and features Databricks data warehouse integration. Developer documentation is at supy.io/product-features/open-api-integrations.
What industry is Supy in?
Supy's product category is Restaurant Operations SaaS. Its primary akta.pro industry code is THALACAB, Central Reservation Systems (CRS). Its NAICS code is 51321 and its SIC code is 7372.