Kaido
- Company typePrivate
- Founded2015
- HeadquartersBirmingham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Kaido firmographics
Firmographics- Name
- Kaido
- Legal name
- Kaido Group Limited
- Website
- https://kaido.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Kaido industry classification
Industry- Product category
- Workplace Wellbeing Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Lean Management & Continuous Improvement (Kaizen) (EDABAKAA)
- akta.pro secondary industry
- Sustainable/Green Building & LEED Consulting (BPAHAKAG)
Keywords
Where Kaido is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Kaido business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Challenge Platform Subscription: Organization pays for challenge platform access based on active participant count. Pricing tiers include Single Challenge (from £1,000), Custom Challenge (from £3,000), and Multi-Challenge (up to 3 challenges annually). Fair Billing Policy ensures organizations only pay for engaged participants.
- Professional Services: Additional services including translation/localization (£750 per language), Lunch & Learn sessions (£900 per session), and custom prize/reward packages. Fully-managed solution includes onboarding, marketing support, champion training, and account management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Single Challenge - Perfect for SMEs and one-off events |
| Subscription | Pay-as-you-go | Custom Challenge - For organizations building bespoke challenges |
| Subscription | Annual | Multi Challenge - For year-round engagement |
| Unit Pricing | Pay-as-you-go | Add-Ons - Optional enhancements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Kaido product offering
Product offeringCore offering
Kaido provides a B2B SaaS platform that runs 2-4 week team-based wellbeing and sustainability challenges for organizations. The platform engages employees via web and mobile apps with leaderboards, points, daily actions, and bite-size learning content, and it offers a Fair Billing Policy where customers only pay for active participants. The offering is sold on tiered subscription plans (Single, Custom, Multi-Challenge) and includes Impact Reports to demonstrate engagement outcomes.
Product overview
Kaido is a cloud-based employee engagement SaaS platform built around two core Challenge products: the Wellbeing Challenge and the Sustainability Challenge. Both are 2–4 week team-based programmes delivered via a web platform and native iOS/Android mobile apps. The platform's core mechanics include bite-size learning, daily action logging, live team leaderboards, Kaido Points-based gamification, streaks, team boosters, milestones and rewards. A companion Challenge Impact Report provides post-programme analytics. Kaido also offers Champion Training and a Fair Billing Policy (pay-per-active-participant). The platform integrates with Apple Health, Google Fit, Fitbit for activity tracking, and Intercom for in-app support.
Differentiator
Problem solved
Functional benefit
Products and services
- Kaido Challenge Platform
- Wellbeing Challenge
- Sustainability Challenge
Quantifiable outcome
- 52% increase in interaction and communication across teams
- +6 more outcomes
Companies that use Kaido
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles2 records
Kaido technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Kaido partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- GikicorePartnership with sustainability experts Giki to deliver sustainability challenges. Giki brings 40+ years of sustainability leadership experience to co-develop challenge content focused on climate action and environmental behavior change.
- Tree NationminorPartnership for tree planting initiative. Organizations can plant trees through Tree Nation as rewards and incentives for challenge participants. Over 5,540 trees planted through HSBC challenge alone.
- UN Race to Zero AcceleratorminorKaido is backed by the UN Race to Zero Accelerator, supporting climate action initiatives and sustainability engagement programs.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Kaido competitors and assessment
Company assessmentBroad incumbents
- Virgin Pulse / Personify Health: Virgin Pulse / Personify Health is a global enterprise wellbeing and benefits-navigation platform serving large employers — a broad incumbent with overlapping capabilities across wellness challenges, incentives, and behavior-change content.
- Limeade: Limeade is an established employee wellbeing platform offering wellness programs, well-being surveys, and engagement content to enterprise customers — a broader incumbent serving the same HR buyer with overlapping wellbeing challenge functionality.
Emerging players
- Headspace for Business: Headspace for Business sells mental wellbeing subscriptions and engagement tools to employers, intersecting Kaido's mental-health pillar of the Wellbeing Challenge while focusing more narrowly on mindfulness and meditation content.
- Yondr Workplace: Yondr Workplace focuses on sustainability and ESG engagement programs for employers — an emerging peer overlapping Kaido's Sustainability Challenge vertical and ESG-reporting value proposition.
- Calm Business: Calm Business provides employer-subsidized mental health and mindfulness content and analytics — a partial-overlap peer competing for the same HR/wellbeing budget, especially Kaido's mental-health pillar.
- Wellness 4 Humanity: Wellness4Humanity provides gamified corporate wellness programs targeting employers — an emerging player with overlapping team-based challenge mechanics, though smaller in enterprise reach.
Direct peers
- MoveSpring: MoveSpring is a team step and activity challenge platform with leaderboards, wearable integrations, and corporate pricing — directly competing with Kaido's team-based physical activity Challenges on mechanics and audience.
- Sprout (Sprout Wellness): Sprout offers corporate wellbeing and rewards platforms with engagement challenges and points systems aimed at HR buyers — directly comparable in both product mechanic and sales-led GTM into employers.
- Wellable: Wellable runs team-based wellness challenges with leaderboards, points, and integrations to wearable devices for corporate clients — directly overlapping Kaido's team-challenge mechanic and target buyer (HR/wellbeing leads).
- YuLife: YuLife is a UK-based gamified wellbeing and insurance platform using a similar points/leaderboard framework to drive employee wellbeing — a directly comparable peer with overlapping UK-mid-market positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kaido social profiles
Digital presenceKaido financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kaido leadership team
Management profileNumber of profiles
Profiles2 records
Kaido funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kaido M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kaido
What does Kaido do?
Kaido provides a B2B SaaS platform that runs 2-4 week team-based wellbeing and sustainability challenges for organizations. The platform engages employees via web and mobile apps with leaderboards, points, daily actions, and bite-size learning content, and it offers a Fair Billing Policy where customers only pay for active participants. The offering is sold on tiered subscription plans (Single, Custom, Multi-Challenge) and includes Impact Reports to demonstrate engagement outcomes.
Is Kaido a public or private company?
Kaido is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kaido founded?
Kaido was founded in 2015. It employs 1 to 10 people.
Where is Kaido based?
Kaido is headquartered in Birmingham, United Kingdom, in the Europe region.
How does Kaido make money?
Two revenue lines are on record. Challenge Platform Subscription is the primary driver. The others are professional Services.
Who are Kaido's main competitors?
Broad incumbents on record are Virgin Pulse / Personify Health and Limeade. Emerging players are Headspace for Business, Yondr Workplace, Calm Business and Wellness 4 Humanity. Direct peers are MoveSpring, Sprout (Sprout Wellness), Wellable and YuLife.
Does Kaido have an API?
No public API is recorded for Kaido.
What industry is Kaido in?
Kaido's product category is Workplace Wellbeing Software. Its primary akta.pro industry code is EDABAKAA, Lean Management & Continuous Improvement (Kaizen), with a secondary code of BPAHAKAG, Sustainable/Green Building & LEED Consulting. Its NAICS code is 513210 and its SIC code is 7372.