Designer Boys
Designer Boys is an Australian founder-owned e-commerce business founded in 2004 that sells a curated catalogue of 4,000+ framed wall art prints, canvas pieces, textural artworks, and wallpaper directly to residential homeowners and trade professionals, including interior designers and stylists, via its Shopify storefront and VIP Trade Program.
- Company typePrivate
- Founded2004
- HeadquartersAustralia, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Designer Boys does
Designer Boys is an Australian privately held e-commerce business founded in 2004 by co-founders Gavin and Warren, operating in the premium wall art category. The company sells designer art prints, canvas artworks, hand-crafted textural art, platinum canvas pieces, and a recently launched wallpaper range through a direct-to-consumer Shopify storefront at designerboysart.com, supplemented by a B2B VIP Trade Program serving interior designers, property stylists, architects, builders, and developers. The company is recognised from appearances on Australian television show The Block and has operated for 21 years entirely on a bootstrapped, founder-owned basis with no disclosed external investment.
The company curates a portfolio of more than 4,000 unique artworks sourced from a network of over 60 artists globally, producing all framed pieces in-house at its Australian studio. Production technology centres on high-resolution giclee printing on premium paper and canvas substrates, hand-applied brushstroke gel coatings for canvas finishes, and hand embellishment techniques using shells and beads on hand-woven textiles for the textural tier. Customers can configure each piece across size (Small, Medium, Large, XL), frame type (13+ variants including Boho Modern, Champagne Silver, Manhattan Black, Soft Gold, White Grain, Dark Walnut, Oak Drift, Bamboo Silver/White/Brown, Brassy Gold, Ripple Black, Ripple Gold), and glazing (standard clear glass, non-reflective glass, clear acrylic, Ultra-Vue glass, museum glass), with a 5-7 business day production turnaround.
The business operates on a one-time unit-sale model with prices ranging from $649 for standard prints and canvas to approximately $1,529 for hand-crafted textural pieces and $3,069 for platinum canvas statement works, all priced in AUD inclusive of GST. Payment options include Zip for interest-free instalments up to 6 months and a 20% first-order discount for newsletter subscribers. Distribution is entirely domestic within Australia, with metro delivery in 2-7 days and regional/Western Australia in 7-14 days. Marketing is driven through organic social channels (Instagram, Facebook, Pinterest), an email newsletter, a content blog (The Journal), and a free design consultation service.
Designer Boys firmographics
Firmographics- Name
- Designer Boys
- Legal name
- Designer Boys
- Website
- https://designerboysart.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Designer Boys is an Australian founder-owned e-commerce business founded in 2004 that sells a curated catalogue of 4,000+ framed wall art prints, canvas pieces, textural artworks, and wallpaper directly to residential homeowners and trade professionals, including interior designers and stylists, via its Shopify storefront and VIP Trade Program.
- Ownership category
- akta.pro rank
Designer Boys industry classification
Industry- Product category
- Wall Art & Home Décor
- NAICS
- Art Dealers (45992)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA)
- akta.pro secondary industry
- Kids & Nursery Décor Retail (Décor Accessories, Wall Art, Growth Charts) (CRAIACAH)
Keywords
Where Designer Boys is headquartered
LocationHeadquarters
- HQ city
- Australia
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Designer Boys business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Art Print Sales: One-time sales of framed art prints printed on giclee paper and hand-framed in Australia. Products are made-to-order with 5-7 week lead times. Individual pieces range from $649 to $3,069 depending on size, frame, and artwork type.
- Canvas Art Sales: Sale of canvas artworks featuring giclee printing with light brushstroke gel coating finish, available in multiple sizes and frames. Prices start at $649 per piece.
- Textural Art Sales: Sale of hand-crafted textured artworks featuring embellishments such as shells and beads on hand-woven textiles. Premium pricing at approximately $1,529 per piece.
- Wallpaper Sales: Designer Boys has recently launched a debut wallpaper range including repeat pattern wallpapers, mural repeat wallpapers, coastal, botanical, striped, and abstract designs.
- VIP Trade Program: Wholesale pricing program for interior designers, stylists, architects, builders, and developers providing preferential access to the full range, early release collections, custom project services, and complimentary frame samples.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Art Prints and Canvas Art |
| Unit Pricing | Pay-as-you-go | Premium Hand-Crafted Textural Art |
| Unit Pricing | Pay-as-you-go | Platinum Canvas Collection |
| Unit Pricing | Pay-as-you-go | Wallpaper |
| Unit Pricing | Multi-year contract | VIP Trade Program |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Designer Boys product offering
Product offeringCore offering
Designer Boys designs, produces, and sells curated wall art, framed art prints, canvas artworks, platinum canvas pieces, textural art, and wallpaper through its own e-commerce site, with all framing and finishing performed in-house in Australia. The company supports both individual consumers and trade professionals via a dedicated VIP Trade Program offering wholesale pricing and custom project services.
Product overview
Designer Boys operates as an e-commerce platform specializing in wall art, canvas prints, and hand-crafted artworks, primarily targeting Australian consumers. Their product portfolio includes Art Prints (framed paper prints with giclee printing), Canvas Art (with light brushstroke gel coating), Platinum Canvas (premium tier), Textural Art (hand-crafted with embellishments), Wallpaper (debut range with repeat patterns and murals), Kids Art, and Framed Art offerings. Supporting services include custom framing options with multiple glass types, a Moodboard Tool for design planning, and a VIP Trade Program for wholesale customers. The company partners with 60+ artists and offers over 4,000 artworks, with production facilities in Australia and a stated 5-7 business day turnaround.
Differentiator
Problem solved
Functional benefit
Products and services
- Art Prints Curated designer art prints offered as framed paper prints using premium giclee printing on archival-quality materials, for individual homeowners and trade professionals seeking high-quality artwork.
- Canvas Art Canvas prints finished with a light brushstroke gel coating for added depth and vibrancy, available in multiple sizes and frame options, for individual homeowners and trade professionals.
- Platinum Canvas Premium canvas artworks featuring gallery-quality finish and enhanced craftsmanship, priced at approximately $3,069 per piece, for statement gallery pieces in residential and commercial spaces.
- Textural Art Hand-crafted artworks with textural elements, some embellished with shells and beads on hand-woven textiles, offering artisanal quality and priced at approximately $1,529 per piece, for individual homeowners and trade professionals.
- Wallpaper Debut wallpaper range including repeat pattern wallpapers, mural repeat wallpapers, and themed collections such as coastal, botanical, striped, and abstract designs, for residential and commercial interior applications.
- Kids Art Wall art prints and canvas artworks designed specifically for children's spaces, featuring playful themes and colourful designs, for parents decorating children's rooms.
- Framed Art Hand-framed artworks finished in-house in Australia with multiple frame options (Boho Modern, Champagne Silver, Manhattan Black, Soft Gold, White Grain, Dark Walnut, Oak Drift, and more) and glazing choices (Standard Clear Glass, Non-Reflective Glass, Clear Acrylic, Ultra-Vue Glass, Museum Glass).
- VIP Trade Program Wholesale trade program offering exclusive pricing, priority access to new collections, custom wall art services, and complimentary frame samples for interior designers, property stylists, architects, builders, and developers.
Quantifiable outcome
- 5-7 business day production turnaround
- +2 more outcomes
Companies that use Designer Boys
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Designer Boys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Designer Boys partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Designer Boys competitors and assessment
Company assessmentBroad incumbents
- West Elm: Williams-Sonoma-owned home furnishings retailer carrying framed prints and canvas wall art alongside furniture and décor. Broad incumbent with overlapping wall art assortment serving similar interior-design customer.
- Wayfair: Large online home goods marketplace offering framed prints, canvases, and wall décor at broad price points. Massive-scale incumbent that competes with Designer Boys for the online wall-art purchase occasion.
- Society6: Large-scale online marketplace where independent artists sell art prints, canvases, and home décor. Overlaps with Designer Boys in prints and canvas category but operates as a multi-artist marketplace rather than a curated brand.
Direct peers
- iCanvas: Online art retailer selling canvas prints and framed art from a large catalogue of works. Comparable in mass-curation model, multi-size offering, and made-to-order framing fulfillment.
- Dear Sam: Premium online art print brand focused on modern, neutral-toned artworks sold as framed prints. Similar premium positioning, curated single-artist aesthetic, and customization options.
- Desenio: Swedish-founded D2C wall art brand selling framed prints, canvas art, and posters online globally with strong interior-design branding. Directly comparable to Designer Boys in product mix (prints and canvas), premium positioning, e-commerce GTM, and trade/affiliate reach.
- The Poster Club: Scandinavian art print e-tailer offering curated posters and art prints from independent artists, with multiple size and framing options. Closely mirrors Designer Boys' curated catalogue, artist-driven designs, and premium pricing tier.
- Juniper Print Shop: Australian-based online art print retailer offering framed prints, canvases, and textiles from independent artists. Direct regional peer with comparable curated D2C model and aesthetic positioning.
Regional players
- Temple & Webster: Australia's largest pure-play online homewares and furniture retailer, carrying wall art among many other categories. Regional incumbent that competes for the same Australian wall décor customer and offers adjacent home furnishing.
- Adairs: Australian specialty home retailer selling bedding, homewares, and wall art across physical stores and e-commerce. Comparable in Australian customer base and home-interior gifting/refresh use cases, though art is one of many categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Designer Boys social profiles
Digital presenceDesigner Boys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Designer Boys leadership team
Management profileNumber of profiles
Profiles2 records
Designer Boys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Designer Boys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Designer Boys
What does Designer Boys do?
Designer Boys designs, produces, and sells curated wall art, framed art prints, canvas artworks, platinum canvas pieces, textural art, and wallpaper through its own e-commerce site, with all framing and finishing performed in-house in Australia. The company supports both individual consumers and trade professionals via a dedicated VIP Trade Program offering wholesale pricing and custom project services.
Is Designer Boys a public or private company?
Designer Boys is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Designer Boys founded?
Designer Boys was founded in 2004. It employs 1 to 10 people.
Where is Designer Boys based?
Designer Boys is headquartered in Australia, Australia, in the Oceania region.
How does Designer Boys make money?
Five revenue lines are on record. Art Print Sales are the primary driver. The others are canvas Art Sales, textural Art Sales, wallpaper Sales and VIP Trade Program.
Who are Designer Boys's main competitors?
Broad incumbents on record are West Elm, Wayfair and Society6. Direct peers are iCanvas, Dear Sam, Desenio, The Poster Club and Juniper Print Shop. Regional players are Temple & Webster and Adairs.
Does Designer Boys have an API?
No public API is recorded for Designer Boys.
What industry is Designer Boys in?
Designer Boys's product category is Wall Art & Home Décor. Its primary akta.pro industry code is CRAIACAA, Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings), with a secondary code of CRAIACAH, Kids & Nursery Décor Retail (Décor Accessories, Wall Art, Growth Charts). Its NAICS code is 45992 and its SIC code is 7330.