The Better Packaging

What The Better Packaging does

Better Packaging Co, operating as The Better Packaging, is a sustainable packaging provider founded in 2018 and headquartered in Auckland, New Zealand, with a legal entity domiciled in Australia. The company designs, produces, and sells eco-friendly shipping mailers, poly garment bags, compostable poly bags, protective packaging (compostable bubble pockets and ziplock bags), labels, and tape. Its proprietary POLLAST!C material is a world-first, award-winning packaging made from rescued Ocean Bound Plastic pollution sourced from Southeast Asia, complemented by a comPOST line of certified home-compostable, plant-based mailing satchels and poly bags, plus bamboo retail bag and sugarcane waste packaging offerings.

The business operates a direct-to-consumer e-commerce model with six region-specific storefronts covering Rest of World, Australia, NZ & Pacific, North America, China, and the European Union, each supporting localized currency and shipping. Revenue is generated through two streams: self-serve stock products (one-time unit pricing via the Shopify storefronts) and custom branded packaging sold via quote-based enterprise sales. The customer base spans eCommerce and direct-to-consumer brands, fashion and apparel companies (including Ripcurl, Billabong, Volcom, Fila, Diesel, Skins, and Untouched World), and cosmetics brands (L'Oreal, Maybelline).

The company is privately held, has 11-50 employees, is B Corp certified, and has raised modest dilutive capital including a 2022 round of approximately $398K with Katapult as a disclosed investor. Operations are run by co-founders Kate Bezar and Rebecca (Becs) Percaskey, with no parent company, subsidiaries, or institutional ownership disclosed.

Name

The Better Packaging

Legal name

Better Packaging Co

Website

https://row.betterpackaging.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Better Packaging designs and sells sustainable shipping mailers, garment bags, and labels under its proprietary POLLAST!C Ocean Bound Plastic and comPOST home-compostable lines, serving eCommerce, fashion, and cosmetics brands globally via six regional D2C storefronts and custom branding services.

Ownership category

akta.pro rank

Product category

Sustainable Packaging

NAICS

Plastics Bag and Pouch Manufacturing (326111), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112)

SIC

Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Envelopes & Mailing Products (mailers, padded envelopes) (IMAMAHAD)

akta.pro secondary industries

Sustainable Cosmetic Packaging (Refillable, PCR, Mono-material, Reusable) (IMALAJAM), Paper Bags & Sacks (retail, industrial, multiwall) (IMAMAHAC)

Keywords

• Sustainable packaging
• Eco-friendly mailers
• Compostable packaging
• Ocean bound plastic
• Custom branded packaging

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Stock Packaging: Sale of stock eco-friendly packaging products including POLLAST!C poly mailers, compostable mailers, garment bags, protection packaging, and labels. One-time purchase model through e-commerce platform.
2. Product Sales - Custom Branded Packaging: Sale of custom branded sustainable packaging solutions for brands. Quote-based pricing, typically higher margin custom work.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Better Packaging designs, manufactures and sells sustainable shipping and retail packaging — including POLLAST!C mailers and garment bags made from rescued Ocean Bound Plastic, certified home-compostable mailers and poly bags, bamboo and sugarcane-based packaging, glassine garment bags, protection products and labels. Both stock items (self-serve online purchase) and custom-branded versions (quote-based) are offered to e-commerce, fashion/apparel and cosmetics brands worldwide.

Product overview

Better Packaging Co is an e-commerce sustainable packaging company offering two primary product lines: POLLAST!C (Ocean Bound Plastic-based packaging) and Compostable (plant-based home compostable packaging). The portfolio includes mailers, satchels, garment bags, poly bags, extra protection (bubble pockets, ziplock bags), and labels/tape. Both stock and custom branding options are available across the range. The POLLAST!C line features mailers and garment bags made from rescued ocean-bound plastic pollution, while the Compostable line includes certified home compostable mailing satchels and poly bags made partly from plants. Custom packaging services allow brands to personalize sustainable packaging with their branding.

Differentiator

Problem solved

Functional benefit

Brands

• POLLAST!C: World-first, award-winning packaging made from rescued Ocean Bound Plastic pollution. The POLLAST!C range includes poly mailers, poly garment bags, and custom branded options made from ocean-bound plastic that has been diverted from entering oceans.
• comPOST

Products and services

• POLLAST!C Poly Mailers

Quantifiable outcome

• Over 1.4 million kg of plastic pollution prevented from entering oceans
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Untouched WorldcoreStrategic or Co-development PartnerUntouched World is a fellow B Corp fashion brand that uses POLLAST!C packaging to divert plastic pollution from oceans. They describe the partnership as working with a fellow local BCorp and reusing what already exists while protecting garments during transit.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EcoEnclose: EcoEnclose is a US-based sustainable shipping packaging supplier offering recycled, recyclable, and compostable mailers, boxes, and labels to e-commerce and DTC brands. It directly competes with Better Packaging on the same sustainable mailer product category and customer base of online retailers.
• TemperPack: TemperPack manufactures sustainable insulated and protective packaging solutions for e-commerce and cold-chain shippers. It overlaps with Better Packaging in the broader sustainable protective packaging category serving direct-to-consumer and enterprise brands.
• noissue: noissue provides custom-branded sustainable packaging including compostable mailers, tissue, and tape to fashion, beauty, and lifestyle brands worldwide. Its custom branding + compostable mailer offering closely mirrors Better Packaging's POLLAST!C and comPOST custom product lines.
• BioBag International: BioBag produces certified compostable bags and films for retail, foodservice, and packaging applications. Its compostable bag and film range is comparable to Better Packaging's comPOST line for sustainability-certified plastic replacement.

Broad incumbents

• Sealed Air: Sealed Air is a global packaging incumbent offering protective and food packaging, including sustainable mailer and bubble solutions. As a broad incumbent, it competes with Better Packaging across multiple sustainable packaging categories and has the scale to undercut niche players on price.
• Amcor: Amcor is a global packaging giant with a growing portfolio of recyclable and recycled-content flexible packaging. Its flexible plastic packaging business directly overlaps with POLLAST!C poly mailers, and its scale and customer relationships pose competitive risk.
• Mondi Group: Mondi is a major paper-based packaging producer with sustainable and recyclable mailer and e-commerce packaging products. It competes as an incumbent offering paper-based alternatives to Better Packaging's poly-based sustainable mailers.

Emerging players

• LimeLoop: LimeLoop offers reusable shipping mailers designed for e-commerce brands, particularly in fashion and apparel. It intersects with Better Packaging's garment and apparel packaging focus, though it competes on a reusable rather than recycled-plastic or compostable model.
• Returnity Innovation: Returnity designs reusable shipping packaging for apparel and e-commerce brands, an alternative model to Better Packaging's single-use recycled or compostable mailers. Its apparel focus and brand-driven positioning make it a partial overlap in the same customer segment.

Others

• Sustainable Packaging Industries: Sustainable Packaging Industries manufactures compostable and bio-based packaging materials including films and bags. It operates as an upstream material producer adjacent to Better Packaging's finished packaging value chain and a potential partner or competitor depending on vertical integration moves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQXRV4IH0iiTHC2KGBvietw
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• LinkedInlinkedin.com/company/the-better-packaging-co
• Instagraminstagram.com/betterpackagingco
• Xx.com/packagingbetter

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Better Packaging