Karnival
- Company typePrivate
- Founded2019
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Karnival firmographics
Firmographics- Name
- Karnival
- Legal name
- Karnival Internet Technologies Private Limited
- Website
- https://karnival.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Karnival is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Karnival business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Karnival operates as a B2B SaaS platform providing integrated customer marketing solutions to retail brands. Brands pay subscription fees for access to the Smart Receipt platform, marketing automation, loyalty management, and customer feedback tools. Pricing is likely tiered based on transaction volume, brand count, or feature modules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription with quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Karnival product offering
Product offeringCore offering
Karnival sells a B2B SaaS customer marketing platform built around its proprietary Smart Receipts technology. The platform integrates with retailer POS systems to convert static digital bills into interactive receipts that deliver personalized offers, loyalty-point balances, NPS surveys, ratings & reviews collection, gamified coupons, and customer feedback. Customers are primarily fashion, apparel, and multi-brand retail chains across 12+ countries; revenue is earned through enterprise SaaS subscriptions with custom quote-based annual pricing.
Product overview
Karnival is an integrated customer marketing platform designed for brands and retailers. The core product is Smart Receipts — interactive digital receipts that serve as a real-time customer engagement platform. This core offering is supplemented by multiple integrated modules: Customer Experience (CX) Management, Reviews & Ratings, Marketing Automation, Loyalty Points System, NPS & Surveys, and Brand Alliance. Together, these products form a unified platform that enables brands to acquire, engage, and retain customers post-purchase through personalized marketing campaigns, loyalty programs, feedback collection, and cross-brand partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Receipts Karnival's flagship interactive digital receipt product for retail brands. Replaces static digital bills with engaging receipts that include personalized offers, NPS feedback collection, loyalty point balances, ratings & reviews prompts, scratch coupons, data enrichment, and customer persona building. Delivered via WhatsApp, SMS, email, or brand-app push notifications, with bank-grade data security and digital signatures for compliance.
- Customer Experience (CX) Management Omnichannel CX management module that analyzes customer sentiment across physical and digital store touchpoints, integrates complaint ticketing and resolution workflows, and centralizes NPS trend reporting. Karnival cites a 30% faster complaint resolution and up to 10x boost in response rates through integration with its digital receipts.
- Reviews & Ratings Platform AI-powered ratings and reviews module with content moderation and syndication, in-store QR-code review collection, and e-commerce review capture. Karnival claims this product can grow e-commerce revenue by 40% via improved ratings and reviews coverage.
- Marketing Automation Integrated marketing automation module that enables personalized and dynamic offers, customer acquisition and retention campaigns, referral programs, raffle draws, and first-party data enrichment. Karnival claims 3x more personalized marketing campaigns versus baseline.
- Loyalty Points System Digital loyalty card and points-tracking module that integrates with a brand's existing loyalty program, allowing customers to view loyalty balances and rewards through the smart receipt and a dedicated loyalty portal — implemented for Pantaloons as the Digital Green Card within smart receipts.
- NPS & Surveys Net Promoter Score tracking and survey tools with branching follow-up logic and store-level dashboards, designed to pinpoint specific customer-experience issues and capture feedback at multiple touchpoints.
- Brand Alliance Cross-brand partnership and referral module that lets brands feature allied-brand offers and coupons inside their smart receipts, with access to a network of 50+ registered partner brands for mutual customer acquisition.
Quantifiable outcome
- 5% customer retention boost for Pantaloons using Smart Receipts
- +8 more outcomes
Companies that use Karnival
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles1 record
Karnival technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature8 records
Karnival partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 50+ Brand Alliance PartnerscoreKarnival operates a Brand Alliance program featuring 50+ registered retail brands. Brands can partner with each other to feature cross-brand coupons and offers within their smart receipts, enabling mutual customer acquisition and engagement. The platform provides a one-click mechanism for brands to select alliance partners aligned with their customer base and brand values.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Karnival competitors and assessment
Company assessmentDirect peers
- Yotpo: Yotpo is a direct peer offering reviews, ratings, loyalty, SMS marketing, and visual UGC for retail and e-commerce brands. It competes head-to-head with Karnival's Reviews & Ratings, Loyalty, and Marketing Automation modules for the same fashion and retail customer base.
- Smile.io: Smile.io is a direct peer in the loyalty platform space, providing points, referral, and VIP programs for Shopify-based retailers. It is highly comparable to Karnival's Loyalty Points module and is often evaluated by the same fashion/lifestyle brand buyers.
- LoyaltyLion: LoyaltyLion is a direct peer providing loyalty programs and customer data insights for e-commerce retailers. It competes with Karnival's loyalty and customer engagement offering for fashion and lifestyle merchants.
- Stamped.io: Stamped.io is a direct peer in reviews, ratings, loyalty, and referrals for e-commerce brands. It directly overlaps Karnival's Reviews & Ratings and Loyalty modules and targets a similar fashion/retail buyer.
- Voyado: Voyado is a direct peer offering customer experience, loyalty, and marketing automation specifically for retail and omni-channel brands. It is highly comparable to Karnival's omnichannel CX and loyalty positioning for multi-brand retailers.
- Antavo: Antavo is a direct peer in loyalty cloud software for retail and fashion brands, with a heavy focus on omnichannel engagement. It targets the same enterprise fashion/retail buyer as Karnival.
- Trustpilot: Trustpilot is a direct peer in consumer reviews and ratings, often used by the same fashion, retail, and F&B brands as Karnival. It is commonly evaluated alongside Karnival's Reviews & Ratings module.
Broad incumbents
- Emarsys (SAP): Emarsys is a broad incumbent in retail marketing automation and customer engagement, now part of SAP. It overlaps with Karnival's marketing automation, CX, and personalization modules but serves a wider portfolio of enterprise retail clients.
- Klaviyo: Klaviyo is a broad incumbent in e-commerce CRM and marketing automation, with deep retail/fashion penetration. It overlaps with Karnival's marketing automation and loyalty offerings but as part of a much broader platform play.
Emerging players
- Optimove: Optimove is an emerging player in CRM marketing and customer retention for retail, iGaming, and financial services. It overlaps with Karnival's marketing automation and NPS-driven engagement but is more analytically and segmentation-led.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Karnival social profiles
Digital presenceKarnival compliance and trust
Trust signalCompliance4 records
Karnival financial estimates
Financial estimateRevenue estimate
Valuation estimate
Karnival leadership team
Management profileNumber of profiles
Profiles4 records
Karnival funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Karnival M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Karnival
What does Karnival do?
Karnival sells a B2B SaaS customer marketing platform built around its proprietary Smart Receipts technology. The platform integrates with retailer POS systems to convert static digital bills into interactive receipts that deliver personalized offers, loyalty-point balances, NPS surveys, ratings & reviews collection, gamified coupons, and customer feedback. Customers are primarily fashion, apparel, and multi-brand retail chains across 12+ countries; revenue is earned through enterprise SaaS subscriptions with custom quote-based annual pricing.
Is Karnival a public or private company?
Karnival is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Karnival founded?
Karnival was founded in 2019. It employs 11 to 50 people.
Where is Karnival based?
Karnival is headquartered in Bengaluru, India, in the Asia region.
How does Karnival make money?
One revenue line is on record: saaS Platform Subscription.
Who are Karnival's main competitors?
Direct peers on record are Yotpo, Smile.io, LoyaltyLion, Stamped.io, Voyado, Antavo and Trustpilot. Broad incumbents are Emarsys (SAP) and Klaviyo. Optimove is listed as an emerging player.
Does Karnival have an API?
No public API is recorded for Karnival.