What Greenspoon does

Greenspoon (株式会社Greenspoon / Greenspoon Co., Ltd.) is a privately held Japanese kabushiki kaisha headquartered in Shibuya, Tokyo, founded on May 30, 2019, with stated paid-in capital of 100 million JPY. The company operates the GREEN SPOON brand, a direct-to-consumer "vegetable one-step meal" subscription that delivers additive-free vegetable-based smoothies, soups, and salads to consumers' homes on a recurring monthly basis. Its stated target customer is working adults and parents who want convenient wellness nutrition as part of a "food self-care" habit, and the company sells primarily through its own branded e-commerce site (green-spoon.jp), with a separate corporate inquiry channel for B2B/office/store adoption.

The product portfolio centers on the GREEN SPOON subscription service, supplemented by a premium sub-line called THE DISH (whose second edition launched on April 15, 2026) and recurring monthly new and limited-edition menu releases. There is no proprietary technology stack disclosed: the offering is a curated, additive-free meal product with direct home-delivery logistics, and no APIs, software platform, or AI/ML capabilities are documented. Pricing is not publicly disclosed on the corporate site, with consumer pricing/subscription details hosted on a separate consumer support page.

Greenspoon generates revenue through recurring DTC subscription deliveries, incremental premium-tier (THE DISH) sales, and a nascent B2B channel for workplace and store adoption. The company has historically raised approximately $1.7M in disclosed funding (notably a 2020 round including Akatsuki Games Inc. and Sensyuya) and operates with 11-50 employees. Founder Tomonori Tanabe transitioned from CEO to Representative Director Chairman, with Ren Kurosaki serving as Representative Director President.

Name

Greenspoon

Legal name

株式会社Greenspoon

Website

https://greenspoon.co.jp

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenspoon is a Tokyo-based DTC subscription meal company operating the GREEN SPOON brand, delivering additive-free vegetable smoothies, soups, and salads to Japanese consumers monthly. Founded in 2019, it serves working adults seeking convenient plant-forward nutrition via its own e-commerce site.

Ownership category

akta.pro rank

Product category

Vegetable meal subscription delivery

NAICS

Restaurants and Other Eating Places (72251)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)

Keywords

• Vegetable meal delivery
• Meal subscription service
• Additive-free smoothies
• Frozen vegetable soups
• Wellness food delivery

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct-to-consumer subscription delivery of GREEN SPOON meals: Customers receive the vegetables their body needs each month, in smoothie, soup or salad form, shipped directly to their home — an ongoing, repeat-purchase delivery relationship rather than a one-off transaction.
2. Premium line "THE DISH" sales: Higher-priced premium series within the GREEN SPOON product line (second iteration launched 2026-04-15) generating incremental revenue above the standard subscription offering.
3. B2B / office and store adoption: Corporate-site contact form explicitly accepts inquiries for "business/office/store product adoption" (業務用・オフィス・店舗での商品採用), indicating a wholesale or workplace channel alongside the consumer business.

Go-to-market motion1 record

Core offering

Greenspoon plans, manufactures, and sells the GREEN SPOON brand of additive-free vegetable-based smoothies, soups, and salads as a monthly subscription delivered to customers' homes in Japan. The offering is positioned as a "Vegetable One-Step Meal" food self-care habit, with a premium sub-line called THE DISH (second edition launched April 15, 2026) layered on top of the core subscription.

Product overview

Greenspoon operates a single unified consumer brand called GREEN SPOON (the "Vegetable One-Step Meal" service) rather than a platform-with-modules architecture. The flagship offering delivers additive-free vegetable-based smoothies, salads, and soups to subscribers' homes each month. On top of this core service, Greenspoon runs a premium sub-series called THE DISH (whose 2nd edition launched on 2026-04-15), offering higher-tier menu options under the same GREEN SPOON brand umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• THE DISH: Premium series product line under the GREEN SPOON brand, with the second installment announced for April 15, 2026.

Products and services

• GREEN SPOON (Vegetable One-Step Meal subscription) Direct-to-consumer "Vegetable One-Step Meal" subscription service that delivers additive-free vegetable-based smoothies, salads, and soups to customers' homes on a monthly basis. Customers can consume each delivery as a smoothie, soup, or self-arranged salad, enabling a flexible daily vegetable self-care habit for individual Japanese consumers.
• THE DISH (Premium sub-series) Premium sub-line within the GREEN SPOON brand offering higher-tier vegetable meal menu options, with the second edition launched on April 15, 2026, targeting existing and upgraded subscribers seeking a more premium product experience.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Thistle: US plant-based prepared meal delivery service with a focus on nutrition and convenience. Adjacent peer with overlapping target customer (health-conscious urban professionals) and DTC recurring revenue model.
• Base Food (ベイスフード): Japanese nutritionally complete food brand selling direct to consumers via subscription and retail. Comparable Japanese DTC nutrition/wellness subscription business targeting the same convenience-and-health consumer segment.
• Ohzen (オウゼン): Japanese DTC brand focused on vegetable-forward prepared meals and soups delivered to homes. Closely overlaps Greenspoon's vegetable-centric, additive-conscious positioning within the Japanese market.

Direct peers

• Nosh (ナッシュ): Japan's largest DTC frozen meal subscription service, delivering chef-designed low-GI meals to homes on a recurring basis. Direct competitor to Greenspoon in the Japanese subscription meal category with a broader menu but overlapping convenience-and-wellness positioning.
• Sakara Life: US premium plant-based meal delivery brand selling ready-to-eat meals and wellness programs on a subscription basis. Comparable premium wellness positioning, additive-conscious menu and DTC subscription model to Greenspoon's THE DISH premium line.
• Splendid Spoon: US-based DTC subscription service delivering plant-based smoothies, soups and bowls on a weekly recurring basis. Closest international functional analog to GREEN SPOON's smoothie/soup/salad subscription format.
• Munch's Deli (マンチズ・デリ): Japanese DTC subscription frozen meal service with a curated, nutritionist-designed menu delivered to homes. Direct Japanese peer competing for the same health-conscious, convenience-seeking subscriber base as Greenspoon.
• Daily Harvest: US DTC subscription brand delivering frozen, ready-to-blend smoothies, soups and bowls direct to consumers. Comparable product format (frozen, additive-conscious vegetable meals) and DTC subscription economics to Greenspoon.

Broad incumbents

• HelloFresh: Global meal-kit subscription leader with operations in Japan. Broader incumbent in subscription home food delivery; competes for the same household meal-occasion wallet share as Greenspoon, though via meal kits rather than ready-to-eat frozen meals.
• Blue Apron: Established US meal-kit subscription brand. Broader incumbent in subscription home food delivery; useful comparable for DTC subscription meal economics, even though the delivery format (ingredients vs. ready meals) differs from Greenspoon.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/greenspoonjp/?hl=ja
• Xx.com/greenspoonjp
• Facebookfacebook.com/greenspoonjp

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenspoon