Goodsted

What Goodsted does

Goodsted is a UK-based SaaS company (legal entity Goodsted Community Ltd, incorporated in England and Wales, Company No. 11368417) that provides a configurable digital platform marketed as the "operating system for social value" delivery. Founded around 2018–2019 and headquartered at Impact Brixton in London, the company builds tools that allow organisations to coordinate employee volunteering, manage social value commitments with suppliers, track carbon and ESG outcomes (with DEFRA conversion factors and SECR support), and produce auto-generated compliance reports from real-time activity data.

The platform is architected around per-organisation branded workspaces ("Apps") that connect a paying anchor customer to community partners, suppliers, and nonprofits, each of whom receive their own free connected workspace. Functional modules span opportunity management, commitment health tracking, cross-organisation collaboration, branded partner apps, environmental and carbon tracking, and ESG goal management. Identity integration is provided through Microsoft SSO and Google sign-in. Security credentials include Cyber Essentials Plus certification and GDPR compliance.

Goodsted monetises through annual, quote-based SaaS subscriptions sold via a sales-led enterprise motion (45-minute demo-led discovery and walkthrough). Primary customer verticals are housing associations, local authorities, and public sector suppliers, with education institutions and nonprofits as secondary segments; nonprofits and community organisations receive free workspace access as part of the ecosystem model. The company is privately held, appears bootstrapped with no disclosed external funding, and currently operates with 11–50 employees.

Name

Goodsted

Legal name

Goodsted Community Ltd

Website

https://goodsted.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Goodsted is a UK-based SaaS platform that helps housing associations, local authorities, suppliers, and community partners coordinate employee volunteering, track social value commitments and ESG outcomes, and generate compliance reports within a single connected ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Brixton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Goodsted operates as a SaaS platform with organisations (App Owners) paying for access to their own private, branded Goodsted App. Pricing is quote-based and varies by organisation size and features required. Community partner organisations receive their own free workspace as part of the ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Goodsted provides a configurable SaaS platform that functions as an operating system for social value delivery, enabling housing associations, local authorities, suppliers, and nonprofit partners to coordinate volunteering programmes, manage contractual social value commitments, and evidence ESG and carbon outcomes. Each customer organisation receives its own branded app configurable to its requirements, while community partners receive free connected workspaces linked into the customer's ecosystem, all with auto-generated engagement and delivery reporting.

Product overview

Goodsted is a configurable SaaS platform positioned as the operating system for social value. The core Goodsted Platform provides a unified workspace for organisations to coordinate volunteering, track social value commitments, and evidence delivery across multiple stakeholder groups. Organisations receive their own branded app configurable to their needs, with the ability to invite partners who receive their own connected workspace. Key functional modules span colleague volunteering, environmental and carbon tracking, contract delivery management, ESG reporting, and community partner collaboration.

Differentiator

Problem solved

Functional benefit

Products and services

• Goodsted Platform A configurable, branded SaaS workspace that serves as the operating system for social value delivery, used by housing associations, local authorities, suppliers, and community partners to coordinate volunteering, manage contractual social value commitments, track ESG and carbon goals, and produce auto-generated engagement and delivery reports.

Quantifiable outcome

• Platform Housing Group: Almost 100% conversion from sign-up to attendance, £98,000 estimated annual time savings, ~5,115 hours saved each year across coordination, promotion, communication, and reporting
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Travis PerkinscoreGTM or Marketing PartnerMajor contractor contributing approximately £60,000 per year into Platform Housing Group's Communities Connected programme activity delivery and annual Community Heroes Awards. Represents the supplier-social-value partnership model at the heart of Goodsted's ecosystem approach.
• Enham TrustminorOthersNonprofit partner included in Aster Group's consolidated volunteering programme across the group through the Aster Impact Hub powered by Goodsted.
• Central & CecilminorOthersNonprofit partner included in Aster Group's consolidated volunteering programme through the Aster Impact Hub.
• East Boro Housing TrustminorOthersHousing association partner included in Aster Group's consolidated volunteering programme through the Aster Impact Hub.
• Dementia UKminorOthersCorporate charity partnership with Platform Housing Group for 2024, with dementia-friendly communities theme added to the volunteering programme.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• OnHand: OnHand is a UK-based employee volunteering and CSR platform. It overlaps with Goodsted's volunteering workflow, particularly for UK enterprises, and is a credible regional competitor.
• Alaya (by Benevity): Alaya is Benevity's community engagement platform spun out as a standalone offering for mid-market and emerging customers. It addresses the same employee volunteering and social impact use case as Goodsted at a smaller scale.
• Reachdesk: Reachdesk operates a corporate gifting and social impact platform used for client and employee engagement. It overlaps with Goodsted on stakeholder engagement and impact reporting, though its core is gifting rather than volunteering.

Regional players

• Quiip: Quiip is an Australia-based community moderation and social impact platform that supports corporate and government clients with online community programs. It is a regional peer with overlapping community-management functionality for Goodsted's international expansion thesis.

Direct peers

• Benevity: Benevity is the leading enterprise platform for employee volunteering, giving and grant management. It is the most directly comparable competitor to Goodsted in the employee-engagement and corporate-social-value space, operating at a much larger scale.
• Goodera: Goodera is a corporate volunteering and ESG impact platform serving multinational enterprises. It overlaps directly with Goodsted's volunteer management, reporting and corporate social value modules.
• Deed: Deed (formerly Millie) provides a corporate volunteering and donation platform for businesses to engage employees and report on impact. Closely matches Goodsted's core volunteering and impact-reporting proposition for mid-market and enterprise customers.

Broad incumbents

• Salesforce Net Zero Cloud: Salesforce's Net Zero Cloud (formerly Salesforce Sustainability Cloud) provides carbon accounting and ESG reporting for large enterprises. It is an adjacent incumbent that could encroach on Goodsted's environmental tracking and ESG reporting territory.
• Workiva: Workiva is a leading ESG and sustainability reporting platform used by large enterprises and public-sector organizations. It competes upstream with Goodsted's ESG, carbon and SECR reporting modules, though it does not own the volunteering/community workflow.

Others

• Social Value UK: Social Value UK is the professional body for the UK social value movement and publisher of the TOMs framework. It is not a software peer but a key ecosystem participant that shapes the standards Goodsted's customers report against and a potential partnership channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/goodsted
• Facebookfacebook.com/goodsted
• LinkedInlinkedin.com/company/goodsted

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodsted