CitySwift
CitySwift provides an AI-powered Performance Optimisation Platform for public bus networks, processing 20M+ daily location pings. Its platform delivers scheduling optimisation, passenger analytics, and contract performance management for transport authorities and operators across the UK, Ireland, APAC, and North America.
- Company typePrivate
- Founded2016
- HeadquartersGalway, Ireland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What CitySwift does
CitySwift (legally Huddl Mobility Limited) is an Ireland-based B2B SaaS company that provides an AI-powered Performance Optimisation Platform for public bus network operators and transport authorities. Founded in 2016 and headquartered in Galway, the company targets four primary customer segments — Transport Groups, Regulated Operators, Franchised Authorities, and Commercial Operators — and supports more than 3.3 billion passenger journeys annually across deployed networks. Its platform processes over 20 million bus location pings per day, ingesting operational data from operators in the UK, Ireland, Hong Kong, and the United States.
The product suite is anchored by a proprietary Data Engine that ingests, cleans, and unifies multiple structured data sources — schedules, AVL/GPS, ticketing, telematics, and geographic data — into a single operational model. Layered on top are four functional modules: Evolve (AI-powered simulation and timetable/run-time optimisation, including a 2025 Simulations sub-module for scenario planning), Discover (passenger intelligence with origin-destination algorithms and occupancy insights), Explore (network analytics dashboards), and a more recent Contract & Performance Management module featuring AI-powered Lost Mileage Verification that automates approximately 75% of uncoded service gaps. The platform integrates with incumbent scheduling systems such as Hastus.
CitySwift operates an enterprise SaaS revenue model with annual subscriptions priced per network, complemented by professional services including implementation, quarterly performance workshops, and ROI reporting. Go-to-market is sales-led, using direct field sales and a "Request a demo" funnel targeting public-sector authorities and large bus operating groups, anchored on published case studies. The company has raised approximately €15 million across multiple rounds, including a €5 million Series A led by Act Venture Capital (October 2022) and a €7 million growth round led by Gresham House Ventures (February 2024), with co-investors including Irelandia Aviation Investments, Enterprise Ireland, and Western Development Commission.
CitySwift firmographics
Firmographics- Name
- CitySwift
- Legal name
- Huddl Mobility Limited
- Website
- https://cityswift.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CitySwift provides an AI-powered Performance Optimisation Platform for public bus networks, processing 20M+ daily location pings. Its platform delivers scheduling optimisation, passenger analytics, and contract performance management for transport authorities and operators across the UK, Ireland, APAC, and North America.
- Ownership category
- akta.pro rank
CitySwift industry classification
Industry- Product category
- Public Transport Analytics Software
- NAICS
- Other Support Activities for Transportation (4889)
- SIC
- Transportation Services (4700), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Demand-Managed Urban Bus Services (Headway/Route Optimization within Fixed-Route Networks) (THAIAEAJ)
Keywords
Where CitySwift is headquartered
LocationHeadquarters
- HQ city
- Galway
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
CitySwift business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Performance Optimisation Platform Subscription: SaaS platform subscription for bus network performance optimisation. Includes data processing, analytics, and AI-powered insights. Customers include transport authorities and operators accessing platform via dedicated account management.
- Professional Services: Implementation, training, and consulting services including quarterly workshops, ROI reports, and weekly check-in calls.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription model with custom pricing based on network size and requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
CitySwift product offering
Product offeringCore offering
CitySwift sells an AI-powered Performance Optimisation Platform for public bus transport networks. The platform ingests, cleans and enriches schedule, vehicle location, ticketing and demand data, then delivers AI-generated run-times, optimised timetables, scenario simulation, passenger-intelligence dashboards and contract/performance management tools. Customers are transport authorities and commercial bus operators in the UK, Ireland, US and APAC who use it to improve punctuality, reduce lost mileage and make data-driven scheduling decisions.
Product overview
CitySwift is a Galway-based data company offering a Performance Optimisation Platform for public transport operators and authorities. The platform uses AI and big data analytics to help bus networks improve efficiency, punctuality, and passenger experience. The core platform is built around the Data Engine, which ingests and processes multiple structured data types (schedules, vehicle positions, demand, ticketing). The platform modules include: Evolve (AI-powered simulation, optimisation, and scenario planning with a new Simulations submodule), Explore (advanced network analytics and business intelligence), Discover (passenger intelligence and origin-destination analysis), and a recently launched Contract & Performance Management module (automated KPI calculation, lost mileage verification, financial settlement). The AI-powered Lost Mileage Verification feature automatically identifies and codes discrepancies. The platform processes over 3.3 billion passenger journeys and 20M+ bus location pings daily.
Differentiator
Problem solved
Functional benefit
Products and services
- Performance Optimisation Platform CitySwift's unified platform enabling bus network providers to ingest, clean, enrich and analyse operational and passenger data to generate insights, recommendations and predictions for network efficiency, reliability and growth. Powers over 3.3 billion passenger journeys annually and is sold to transport authorities and bus operators via annual subscriptions.
- Data Engine Big-data management module that ingests, cleans, enriches and connects raw bus network data — schedules, vehicle positions, demand data, ticketing/APC and telematics — into a unified dataset for downstream optimisation and analytics modules. Combines multiple data sources for accurate location tracking and is sold to transport authorities and operators as part of the platform subscription.
- Evolve AI-powered simulation and optimisation module for maximum productivity and asset utilisation. Generates AI-optimised runtimes, supports scenario planning and predictions so networks can choose optimal outcomes before implementing timetable or resource changes. Sold as a discrete module of the Performance Optimisation Platform.
- Explore Advanced analytics module providing intelligent decision-making dashboards, automated insights, KPI tracking and visualisations across the entire network to rapidly identify opportunities and trends. Sold as a discrete module of the Performance Optimisation Platform for transport authorities and bus operators.
- Discover Passenger-intelligence module providing unique dashboards for data-driven stakeholder management. Includes origin-destination analysis, boarding/alighting insights, bus occupancy and capacity data, and passenger demand patterns to inform service and frequency reviews. Sold as a discrete module of the Performance Optimisation Platform.
- Contract & Performance Management Automated contract and performance management module for franchised bus networks, providing KPI calculation, performance monitoring, financial settlement, lost-mileage verification and evidence-based exception handling. Built on five pillars: centralised auditable contract repository, continuous automated data ingestion, contract-aligned KPI calculation, evidence-based exception handling and automated payment calculations. Sold to franchised authorities, transport groups and contracted operators.
Quantifiable outcome
- 14% punctuality improvement on previously poor performing routes (Reading Buses)
- +9 more outcomes
Companies that use CitySwift
Customer profileNamed customers24 records
Segments4 records
Ideal customer profiles3 records
CitySwift technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature6 records
CitySwift partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Blackpool TransportcoreRenewed and expanded partnership following 90% punctuality achievement. Blackpool Transport uses CitySwift for service optimisation.
- Transport for Greater ManchestercoreRenewed partnership to power Bee Network with AI. TfGM is the first UK authority to rollout CitySwift's performance optimisation platform on Manchester's bus network.
- Citybus (Hong Kong)coreFirst APAC regional partnership to optimise performance of bus routes across Hong Kong. Marks CitySwift's entry into Asian markets.
- London Bus OperatorscorePartnership to deploy CitySwift platform across all London bus operators. AI-powered optimisations for London's bus network.
- Reading BusescoreMulti-year partnership across full fleet. 14% punctuality improvement achieved on poor performing routes.
- Go-Ahead GroupcoreLargest deal to date. Go-Ahead implementing CitySwift's AI platform across UK operations to enhance network efficiency.
- Transport for WalescorePartnership renewal to prepare for franchising with CitySwift to boost network performance. 40 operators now sharing data on platform.
- National Express West MidlandscoreExpanded partnership to optimise performance. Achieved 45% reduction in late buses and 9x ROI.
Scale indicators15 records
Recent moves6 records
Expansion highlights7 records
CitySwift competitors and assessment
Company assessmentDirect peers
- Optibus: Israeli-headquartered AI platform for public transportation scheduling, planning, and operations optimization. Direct competitor in the same niche — both serve bus operators and transit authorities with AI-driven scheduling, run-time optimization, and on-time-performance improvements.
- Swiftly: San Francisco-based transit analytics platform for bus networks, providing real-time data, performance monitoring, and operational insights to transit agencies. Closest US analog to CitySwift's data-driven bus performance optimization proposition.
- Spare: Vancouver-based platform for transit planning, microtransit, paratransit, and fixed-route operations. Competes with CitySwift in the transit technology SaaS layer serving operators and authorities, particularly on demand-responsive and optimized service planning.
- GIRO (Hastus): Canadian software vendor behind the Hastus scheduling and operations platform used by major transit authorities (the same Hastus system CitySwift integrates with at MTA). Competes on scheduling and is increasingly layering analytics adjacent to CitySwift's offering.
- Vontas (Modaxo): Modaxo business unit focused on public transit scheduling, operations, and passenger information software for bus and rail operators. Direct overlap with CitySwift's fixed-route scheduling and operations optimization product.
Broad incumbents
- Trapeze Group (Modaxo): Established transit technology vendor (part of Modaxo/Constellation Software) offering scheduling, fixed-route planning, AVL, and operations software to bus and rail operators globally. Overlaps with CitySwift on planning and optimization but as a much broader suite.
- INIT (Innovations in Transportation): German-headquartered provider of integrated public transit IT solutions including planning, scheduling, dispatching, AVL, and analytics. Major incumbent serving bus and rail operators worldwide with overlapping capability in transit performance optimization.
- Cubic Transportation Systems: Large incumbent ITS vendor (part of Cubic Corp.) providing fare collection, real-time passenger information, and transit analytics to major authorities globally. Could bundle analytics functionality in competition with CitySwift's standalone performance platform.
- Moovit: Intel-owned mobility-as-a-service platform with deep public transit data, journey planning, and analytics capabilities for cities and operators. Adjacent competitor with broader consumer focus but overlapping authority/operator analytics ambitions.
Emerging players
- Padam Mobility: Paris-based software platform (now part of Siemens) for demand-responsive transit, paratransit, and microtransit. Partial overlap with CitySwift on demand-managed transit service optimization and emerging as a relevant peer for franchising authorities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
CitySwift social profiles
Digital presenceCitySwift financial estimates
Financial estimateRevenue estimate
Valuation estimate
CitySwift leadership team
Management profileNumber of profiles
Profiles9 records
CitySwift funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CitySwift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CitySwift
What does CitySwift do?
CitySwift sells an AI-powered Performance Optimisation Platform for public bus transport networks. The platform ingests, cleans and enriches schedule, vehicle location, ticketing and demand data, then delivers AI-generated run-times, optimised timetables, scenario simulation, passenger-intelligence dashboards and contract/performance management tools. Customers are transport authorities and commercial bus operators in the UK, Ireland, US and APAC who use it to improve punctuality, reduce lost mileage and make data-driven scheduling decisions.
Is CitySwift a public or private company?
CitySwift is a private company. It is classified as venture growth investor backed and is currently operating.
When was CitySwift founded?
CitySwift was founded in 2016. It employs 51 to 100 people.
Where is CitySwift based?
CitySwift is headquartered in Galway, Ireland, in the Europe region.
How does CitySwift make money?
Two revenue lines are on record. Performance Optimisation Platform Subscription is the primary driver. The others are professional Services.
Who are CitySwift's main competitors?
Direct peers on record are Optibus, Swiftly, Spare, GIRO (Hastus) and Vontas (Modaxo). Broad incumbents are Trapeze Group (Modaxo), INIT (Innovations in Transportation), Cubic Transportation Systems and Moovit. Padam Mobility is listed as an emerging player.
Does CitySwift have an API?
No public API is recorded for CitySwift.
What industry is CitySwift in?
CitySwift's product category is Public Transport Analytics Software. Its primary akta.pro industry code is THAIAEAJ, Demand-Managed Urban Bus Services (Headway/Route Optimization within Fixed-Route Networks). Its NAICS code is 4889 and its SIC code is 4700.