Farm to Feed
Farm to Feed operates a B2B marketplace connecting Kenyan smallholder farmers with institutional buyers (hotels, restaurants, caterers, processors) to commercialize surplus and cosmetically imperfect produce, while also exporting dehydrated value-added ingredients to global buyers.
- Company typePrivate
- Founded2020
- HeadquartersNairobi, Kenya
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Farm to Feed does
Farm to Feed Kenya is a B2B food supply chain company operating a tech-enabled marketplace that connects Kenyan smallholder farmers with institutional buyers to commercialize surplus and cosmetically imperfect fresh produce. The company purchases produce that would otherwise be lost between harvest and market — a segment where nearly half of fruits and vegetables are wasted in Sub-Saharan Africa — and resells it to hotels, restaurants, caterers, processors, feeding programmes, and market intermediaries at grade-differentiated price points (Grade 1, Grade 2, and Grade Rescue / odd-looking produce). The core technology stack comprises a supplier-facing mobile app on the Google Play Store (enabling farmer registration, order tracking, and transparent payment history) and a buyer-facing e-commerce platform at shop.farmtofeedkenya.com, supplemented by digital farm-to-buyer traceability and a proprietary CO2e impact measurement methodology co-developed with Wageningen University & Research. Operations are anchored by a HACCP-certified warehouse and a three-step quality control process at supply hub, warehouse, and dispatch points, with aggregation infrastructure spanning five Kenyan counties.
The business model is a transactional marketplace in which Farm to Feed takes title to inventory and earns a margin on resale, with no subscription fees charged to either buyers or farmers. Revenue is generated across three streams: (1) B2B fresh produce sales to domestic Kenyan buyers, (2) Ready-to-Use semi-processed products (cut, peeled, sliced produce), and (3) a global export line of value-added dehydrated ingredients including Flavours + Spices, Power Powders, Fruitful Flakes, and Grain & Gluten Free Flours. The company pursues a hybrid go-to-market motion combining direct enterprise sales (sales team plus WhatsApp/email onboarding) and product-led self-serve ordering through its e-commerce platform. Farmer suppliers are paid within 72 hours, and the company has cumulatively paid out approximately $1.3M to farmers, rescued 1 million KG of food, and avoided 2,441 tonnes of CO2e.
The company is women-led (founded by Claire van Enk with co-founders Anouk Boertien and Zara Benosa), venture-backed, and based at Tilisi Business Park in Kiambu, Kenya. It has raised a $1.5M seed round led by Delta40 Venture Studio in November 2025, with participation from Catalyst Fund, Acumen, Renew Capital, CityBlue Hotels (which also holds an equity stake as a strategic hospitality partner), KFW DEG, and other impact investors, with proceeds earmarked for hiring, platform development, semi-processing capacity, and regional/export expansion.
Farm to Feed firmographics
Firmographics- Name
- Farm to Feed
- Legal name
- Farm to Feed Kenya
- Website
- https://farmtofeedkenya.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Farm to Feed operates a B2B marketplace connecting Kenyan smallholder farmers with institutional buyers (hotels, restaurants, caterers, processors) to commercialize surplus and cosmetically imperfect produce, while also exporting dehydrated value-added ingredients to global buyers.
- Ownership category
- akta.pro rank
Farm to Feed industry classification
Industry- Product category
- Agritech Food Supply Chain
- NAICS
- Other Farm Product Raw Material Merchant Wholesalers (424590)
- SIC
- Wholesale-Farm Product Raw Materials (5150), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)
Keywords
Where Farm to Feed is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices1 record
Markets served
Farm to Feed business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- B2B Produce Sales: Farm to Feed purchases surplus and imperfect produce from farmers and resells to B2B buyers including hotels, restaurants, caterers, processors, and feeding programmes. The company takes ownership of inventory and earns margin on the transaction.
- Value-Added Products: Semi-processed products including dried herbs, chili powders, fruit flakes, and gluten-free flours for global buyers
- Ready-to-Use Products: Cut, peeled, sliced and processed fresh produce sold to Kenyan buyers to save time and storage space
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Grade 1, Grade 2, and odd-looking produce at different price points |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Farm to Feed product offering
Product offeringCore offering
Farm to Feed operates a tech-enabled B2B marketplace that sources surplus and cosmetically imperfect produce from smallholder Kenyan farmers and resells it to institutional buyers (hotels, restaurants, caterers, processors) and global ingredient buyers. The company also produces value-added semi-processed products (dried herbs, chili powders, fruit flakes, gluten-free flours, Ready-to-Use cut produce) for both Kenyan and export markets, supported by a Supplier mobile app and an e-commerce platform.
Product overview
Farm to Feed operates a tech-enabled B2B marketplace platform that connects smallholder farmers with institutional buyers (hotels, restaurants, caterers, processors, feeding programmes) for surplus and imperfect produce. The core platform comprises a Supplier App (for farmer registration, order tracking, and payment transparency) and an e-commerce platform (for Kenyan buyers to purchase). The product portfolio includes fresh produce at various grades (Grade 1, Grade 2, Grade Rescue), Ready-to-Use cut and processed products, and a global export line of dehydrated ingredients (Flavours + Spices, Power Powders, Fruitful Flakes, Grain & Gluten Free Flours, and dried chilis/herbs). All products leverage the same aggregation and sourcing infrastructure, connecting farmers to both local and international markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Farm to Feed B2B Platform A B2B marketplace platform connecting smallholder farmers with institutional buyers (hotels, restaurants, caterers, processors) for surplus and cosmetically imperfect produce. Enables full-harvest procurement, quality grading, and transparent transactions via web and mobile interfaces.
- Farm to Feed Supplier App A mobile application available on Google Play Store enabling farmers to register, place orders, track order status in real time, and download transaction statements for full transparency into sales and payments. Targeted at Kenyan smallholder and commercial farmers.
- Farm to Feed E-commerce Shop An online shop (shop.farmtofeedkenya.com) enabling Kenyan B2B buyers (hotels, restaurants, caterers, schools, processors, retailers) to browse and purchase fresh produce, Grade Rescue produce, and Ready-to-Use products with doorstep delivery across Nairobi and neighboring areas.
- Grade Rescue Produce Cosmetically imperfect, odd-shaped, or surplus fresh produce rescued from waste, sold at lower price points to Kenyan businesses seeking affordable ingredients while supporting food waste reduction.
- Ready-to-Use Products Cut, peeled, sliced, and processed fresh produce that saves buyers preparation time and storage space. Part of the one-stop-shop offering for Kenyan businesses including caterers and restaurants.
- Flavours + Spices (Export) Single-origin dehydrated chilis, herbs, and aromatics for global buyers, used for stand-alone seasonings, blends, and high-quality flavour profiles in food formulations. HACCP compliant and traceable to Kenyan farms.
- Power Powders (Export) Dehydrated leafy greens, roots, botanicals, and superfood ingredients for food, beverage, and nutraceutical applications, providing nutrition boosting and natural colour for global buyers.
- Fruitful Flakes (Export) Crispy, tart tropical fruit flakes for snacks, cereals, and dairy products with natural sweetness, vibrant colour, and no added sugar, sold to global buyers.
- Grain & Gluten Free Flours (Export) Clean-label flours made from fruits, tubers, and vegetables suitable for grain-free and gluten-free formulations, baking, thickening, and functional ingredient development for global buyers.
Quantifiable outcome
- 249-294% increase in farmer income
- +4 more outcomes
Companies that use Farm to Feed
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Farm to Feed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Farm to Feed partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wageningen University & ResearchcoreAcademic partnership for impact measurement methodology. Together they estimate CO2 equivalent impact per kilogram of produce rescued from waste.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Farm to Feed competitors and assessment
Company assessmentOthers
- Gro Intelligence: Kenya/US-based agricultural data and analytics platform providing market intelligence on crops, weather, and prices. Operates in the African agriculture ecosystem with overlapping climate and food-system mission, though positioned as a data vendor rather than produce marketplace.
- Sendy: Kenyan logistics-as-a-service platform enabling businesses to manage deliveries and fulfillment. Provides enabling last-mile delivery infrastructure used by similar B2B and e-commerce operators in the Kenyan market, though focused on software-enabled logistics rather than produce aggregation.
- SunCulture: Kenyan climate-agtech company selling solar-powered irrigation systems to smallholder farmers. Operates in overlapping smallholder farmer segment in Kenya and shares the impact-investor profile, though focused on farm inputs and productivity rather than produce distribution.
Emerging players
- Copia Global: Kenya-based B2C catalog commerce platform serving peri-urban and rural consumers via agent-led last-mile delivery. Shares last-mile logistics infrastructure and small-supplier aggregation expertise in the Kenyan market, though focused on consumer staples rather than B2B produce.
- Apollo Agriculture: Kenyan agritech platform serving smallholder farmers with financing, inputs, and market access. Operates in overlapping smallholder farmer ecosystem in Kenya, addressing adjacent parts of the value chain though focused on inputs and credit rather than produce offtake.
- Pricepally: Nigerian B2B group-buying platform for fresh produce and food staples, aggregating demand from households and small businesses. Comparable marketplace structure connecting producers to buyers in West Africa with focus on reducing waste and improving affordability.
Direct peers
- Twiga Foods: Kenya-based B2B food distribution platform connecting smallholder farmers to urban vendors. Operates a similar tech-enabled produce marketplace model with delivery logistics, targeting the same fragmented smallholder supply base in East Africa.
- Wasoko (formerly Sokowatch): East African B2B e-commerce platform delivering goods including fresh produce to informal retailers and small businesses. Comparable B2B marketplace structure with operations in Kenya and Tanzania, expanding into groceries and fresh categories.
Broad incumbents
- Full Harvest: US-based B2B marketplace for surplus and imperfect produce connecting farmers to food and beverage companies. Operates the most directly analogous model globally - surplus produce B2B marketplace with traceability - though focused on the US market.
- Africa Improved Foods: Rwanda-based large-scale nutritious food manufacturer producing fortified porridges and cereals for African markets. Operates in adjacent East African food processing space with institutional buyer relationships and impact-investor backing, though at significantly larger scale and focused on processed staples.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Farm to Feed social profiles
Digital presenceFarm to Feed compliance and trust
Trust signalCompliance1 record
Farm to Feed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farm to Feed leadership team
Management profileNumber of profiles
Profiles6 records
Farm to Feed funding detail
Funding detailFunding overview
Funding rounds6 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farm to Feed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farm to Feed
What does Farm to Feed do?
Farm to Feed operates a tech-enabled B2B marketplace that sources surplus and cosmetically imperfect produce from smallholder Kenyan farmers and resells it to institutional buyers (hotels, restaurants, caterers, processors) and global ingredient buyers. The company also produces value-added semi-processed products (dried herbs, chili powders, fruit flakes, gluten-free flours, Ready-to-Use cut produce) for both Kenyan and export markets, supported by a Supplier mobile app and an e-commerce platform.
Is Farm to Feed a public or private company?
Farm to Feed is a private company. It is classified as venture growth investor backed and is currently operating.
When was Farm to Feed founded?
Farm to Feed was founded in 2020. It employs 11 to 50 people.
Where is Farm to Feed based?
Farm to Feed is headquartered in Nairobi, Kenya, in the Africa region.
How does Farm to Feed make money?
Three revenue lines are on record. B2B Produce Sales are the primary driver. The others are value-Added Products and ready-to-Use Products.
Who are Farm to Feed's main competitors?
Others on record are Gro Intelligence, Sendy and SunCulture. Emerging players are Copia Global, Apollo Agriculture and Pricepally. Direct peers are Twiga Foods and Wasoko (formerly Sokowatch). Broad incumbents are Full Harvest and Africa Improved Foods.
Does Farm to Feed have an API?
No public API is recorded for Farm to Feed.
What industry is Farm to Feed in?
Farm to Feed's product category is Agritech Food Supply Chain. Its primary akta.pro industry code is CRAFAHAL, Agriculture Inputs & Farm Supply Marketplaces. Its NAICS code is 424590 and its SIC code is 5150.