Horizon Sports and Experiences

Name

Horizon Sports and Experiences

Legal name

Horizon Sports & Experiences

Website

https://scoutse.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Sports Marketing & Experiential Agency Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219), Spectator Sports (7112)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

akta.pro secondary industries

Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH), Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

Keywords

• Sports marketing agency
• Brand sponsorship services
• Experiential marketing
• Sports media rights
• Event production services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Brand Sponsorship & Experiential Services: Full-service agency fees earned from designing, producing, and executing brand sponsorship activations and experiential marketing campaigns for enterprise clients. Revenue is derived from project-based and retainer engagements with brands seeking sports/entertainment fan engagement.
2. Owned IP & Properties: HS&E owns and operates its own sports/entertainment properties (Pickleball Slam series). Revenue is generated through media rights fees (ESPN broadcast), ticket sales, sponsorship of owned events, and prize pool structures ($1 million winner-take-all Pickleball Slam).

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Horizon Sports & Experiences is a full-service sports marketing and experiential agency that operates two core offerings: (1) Brand Sponsorship & Experiential, connecting enterprise brands with sports fans through sponsorship activations, experiential campaigns, and data-driven insights, and (2) Owned IP & Properties, developing and operating proprietary sports entertainment events including the ESPN-broadcast Pickleball Slam exhibition series and The Crest Club luxury snow sports hospitality program. The company serves enterprise clients across financial services, technology, automotive, CPG, and sports/entertainment verticals, and brokers media rights with ESPN, FOX Sports, and TNT Sports.

Product overview

Horizon Sports & Experiences is a full-service sports marketing and experiential agency founded in 2022, operating two core service offerings: Brand Sponsorship & Experiential and Owned IP & Properties. The company connects brands and fans in the live event space through data-driven insights. Its portfolio of owned properties and experiences includes The Crest Club (luxury snow sports hospitality with U.S. Ski & Snowboard), Pickleball Slam (ESPN-broadcast pickleball exhibition series), and Venmo Hall (college sports watch party activation). Through joint ventures and partnerships, HS&E also operates IX from TOGETHXR (women's sports media) and manages properties like the Shark Beauty Women's Champions Classic.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Sponsorship & Experiential Full-service agency offering for enterprise brands and marketers, designing and executing sponsorship activations, experiential marketing campaigns, and live fan engagement programs across sports properties. Grounded in data-driven insights and ROI measurement.
• Owned IP & Properties Development, ownership, and operation of proprietary sports entertainment event properties that generate media rights, sponsorship, ticketing, and hospitality revenue for HS&E and its partners.
• Pickleball Slam ESPN-broadcast exhibition pickleball tournament series owned and co-organized by HS&E (with GSE Worldwide), featuring tennis legends competing against professional pickleball players for a winner-take-all $1 million prize.
• The Crest Club Members-only luxury snow sports hospitality experience operated jointly with U.S. Ski & Snowboard, offering affluent enthusiasts VIP access, private slope experiences, athlete interactions, and Michelin-star dining at World Cup events.
• IX from TOGETHXR Women's sports media joint venture with TOGETHXR focused on creating and distributing content around women's sports leagues and athletes.
• Shark Beauty Women's Champions Classic Premier women's college basketball showcase at Barclays Center featuring top programs (UConn, Iowa, Louisville, Tennessee), presented by Shark Beauty and HS&E, and broadcast live on FOX Sports.
• Venmo Hall Large-scale college sports watch party activation produced for Venmo to announce Big Ten and Big 12 partnerships and drive Debit Card signups.

Quantifiable outcome

• Pickleball Slam 4 set a new viewership record (surpassing prior 669,000 average viewer record)
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• GSE WorldwidecoreStrategic or Co-development Partner · 14 April 2026GSE Worldwide is a co-organizer of the Pickleball Slam event series alongside Horizon Sports & Experiences. The partnership produced Pickleball Slam 4, featuring tennis legends Andre Agassi and James Blake against pickleball pros Anna Leigh Waters and Genie Bouchard in a $1 million winner-take-all ESPN-broadcast event.
• TOGETHXRflagshipStrategic or Co-development Partner · 25 February 2026HS&E and TOGETHXR launched a joint venture called IX focused on women's sports media content and distribution. This is a significant strategic initiative aimed at accelerating coverage and commercialization of women's sports through a dedicated media platform.
• Cheez-ItminorGTM or Marketing Partner · 22 December 2025Cheez-It entered a multiyear partnership with Unrivaled, the three-on-three women's basketball league, as its official salty snack partner. The collaboration includes in-arena branding, exclusive content, and social features. HS&E is involved in Unrivaled partnerships.
• SharkNinja / Shark BeautycoreGTM or Marketing Partner · 18 December 2025SharkNinja, through its Shark Beauty brand, partnered with Horizon Sports & Experiences and FOX Sports to present the Shark Beauty Women's Champions Classic, a premier women's college basketball showcase featuring UConn, Iowa, Louisville, and Tennessee at Barclays Center, broadcast live on FOX.
• U.S. Ski & SnowboardcoreStrategic or Co-development Partner · 1 December 2025U.S. Ski & Snowboard partnered with HS&E to launch The Crest Club, a members-only luxury skiing experience combining world-class slope access with U.S. ski team athlete interactions and Michelin-star dining. The program debuted in St. Moritz in December 2025 and expanded to a full season of six events across Europe and the U.S. starting late 2026.
• TNT SportsflagshipGTM or Marketing Partner · 16 October 2024TNT Sports reached a multi-year media rights partnership with Unrivaled women's basketball league beginning January 2025, covering over 45 regular season games on TNT and truTV with streaming on Max. TNT Sports also invested as an equity partner in Unrivaled. HS&E is involved in Unrivaled partnerships through its broader sports media strategy.
• Unrivaled (Women's Basketball League)coreStrategic or Co-development PartnerUnrivaled is a professional three-on-three women's basketball league co-founded by Napheesa Collier and Breanna Stewart. HS&E is involved as a partner in the league's media, branding, and growth initiatives. The league set record-breaking attendance (21,490 fans) and is on track to exceed $40 million in revenue.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Endeavor (WME Sports / IMG): Global sports and entertainment giant that owns IMG and WME, providing sponsorship sales, event production, talent representation, and media rights consulting across nearly every major sport. Directly comparable to HS&E's full-service agency + owned IP model, but at vastly greater scale and with incumbent league relationships.
• CAA (Creative Artists Agency): Major talent and sports agency with a deep sports division handling endorsement deals, league consulting, and brand partnerships. CAA's sports business is comparable in scope (endorsements, sponsorship sales) but sits inside a much broader entertainment representation platform.
• AEG (Anschutz Entertainment Group): Owner/operator of sports venues, teams (LA Kings, LA Galaxy), and live entertainment properties. AEG competes with HS&E in the live sports event production and sponsorship space, especially around owned IP and venue-based hospitality experiences.
• TKO Group Holdings (UFC + WWE sports media): Houses UFC, WWE, IMG, and On Location, providing a vertically integrated sports media, sponsorship, and experiential platform. Comparable to HS&E in monetizing owned sports IP through media rights, sponsorship, and live experiences, though at a much larger scale following the IMG acquisition.

Direct peers

• Octagon: One of the largest sports marketing agencies globally, offering sponsorship consulting, experiential marketing, athlete representation, and event ownership. Octagon competes head-to-head with HS&E for enterprise brand sponsorship budgets and owns or co-produces numerous proprietary sports IP properties.
• GSE Worldwide: Sports marketing and talent management agency that co-organizes the Pickleball Slam with HS&E and works across sponsorship, athlete marketing, and event production. GSE is a direct operating partner on one of HS&E's flagship IP properties and competes for similar brand activation mandates.
• Lagardère Sports: International sports marketing agency offering sponsorship sales, hospitality, event management, and consulting across global sports rights. Comparable to HS&E in the sponsorship consulting + experiential + IP creation combination, with deeper international reach.

Emerging players

• BSE Global: Sports and entertainment consulting firm that handles sponsorship sales, premium hospitality, and partnership strategy for major venues and properties (including Barclays Center, where HS&E produced the Women's Champions Classic). Comparable in the sponsorship consulting + hospitality bundling model.
• Excel Sports Management: Boutique sports agency combining athlete representation, brand partnerships, and property consulting. Comparable to HS&E in the talent-driven sponsorship model and premium brand activations, though smaller in scale.
• Legends Hospitality: Premium hospitality, sponsorship, and venue services company co-founded by the Yankees, Cowboys, and Goldman Sachs. Comparable to HS&E's Crest Club and experiential business in delivering premium sports experiences to brands and affluent consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/horizon_se_
• LinkedInlinkedin.com/company/horizon-sports-and-experiences
• Instagraminstagram.com/horizon_se_

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horizon Sports and Experiences