What Elevate Labs does

The Mind Company (formerly Elevate Labs; legally The Mind Company Group, Inc.) is a San Francisco-based private consumer mental fitness company that develops and operates a portfolio of four mobile and web applications targeting cognitive training, meditation, microlearning, and general mental wellness. Founded in 2014 and employing 101-250 staff, the company serves individual consumers globally via the Apple App Store and Google Play Store. The core products are Elevate (brain-training app with 40+ expert-designed games covering memory, vocabulary, math, processing speed, and reading comprehension, recognized as Apple's App of the Year in 2024 and featuring in Apple's Top 25 for 2025), Balance (personalized meditation app for stress, sleep, and emotional resilience, named Google Play's Best App in 2024 with Google Play Editor's Choice), Spark (microlearning app for knowledge and concentration built around interactive puzzles), and Atlas (a web-based mental fitness platform restricted to users 18 and over). The products are positioned as a complementary family under The Mind Company brand rather than as a single-app business.

The underlying technology stack centers on an AI- and ML-powered adaptive learning and recommendation engine that personalizes cognitive training difficulty and meditation session sequencing based on user performance history, mood patterns, behavioral data, and self-selected goals. The company describes applying the principle of 'desirable difficulty' to keep users in an optimal challenge zone, and explicitly relies on machine learning to drive content recommendations and analytics. AI/ML is also used for customer support (AI chatbot), fraud detection, and usage pattern analysis. No proprietary model architectures, training pipelines, named data assets, or third-party benchmarks are disclosed, and AI functions as an embedded personalization layer rather than as a foundation-model-based product surface.

The business model is a freemium consumer subscription: a free tier drives user acquisition and limited daily play, recurring monthly and annual subscriptions monetize premium content, ad-free experience, and advanced analytics, and a one-time lifetime membership valid for up to 99 years provides a third monetization stream. Distribution is product-led growth through mobile app stores plus direct download links on the corporate website, with content marketing via the company blog, social channels (Instagram, LinkedIn, X), research white papers, and app-store optimization. The company is a privately held affiliate of The Mind Company Group, Inc., reporting no disclosed funding rounds since 2019 and no public revenue, ARR, or valuation data, indicating probable cash-flow-positive operations or undisclosed financing in the intervening years.

Name

Elevate Labs

Legal name

The Mind Company Group, Inc.

Website

https://elevatelabs.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

The Mind Company operates a portfolio of four mental fitness mobile and web apps — Elevate, Balance, Spark, and Atlas — using AI-powered adaptive learning to deliver personalized brain training, meditation, microlearning, and emotional wellness tools to millions of individual subscribers worldwide.

Ownership category

akta.pro rank

Product category

Mental Fitness & Wellness Apps

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Adaptive Learning & Personalization Engines (EDAFAFAB), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Cognitive training apps
• Mental fitness software
• Brain training games
• Meditation apps
• Adaptive learning platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Premium Subscriptions: Monthly and annual paid subscription tiers providing access to enhanced features, premium content, ad-free experience, and advanced analytics. Subscriptions auto-renew until cancelled.
2. Lifetime Subscriptions: One-time purchase lifetime memberships providing permanent access to app features for up to 99 years or as long as the service is offered.
3. Free Tier: Limited free access to apps with basic features, enabling user acquisition and conversion to paid tiers through free trials.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Mind Company (Elevate Labs) develops and sells a portfolio of mobile and web-based consumer mental fitness applications—Elevate (brain training), Balance (personalized meditation), Spark (microlearning), and Atlas (web-based mental fitness). The apps use AI-powered adaptive learning to personalize cognitive training games, meditation sessions, and learning content based on individual user performance, goals, and mood patterns. Distribution is direct-to-consumer via the Apple App Store, Google Play Store, and the company website under a freemium subscription model.

Product overview

The Mind Company offers a suite of four mental fitness apps designed for cognitive training, meditation, and microlearning. The core portfolio includes Elevate (Apple's App of the Year brain training app with 40+ cognitive games for memory, math, vocabulary, and processing speed), Balance (Google Play's Best App for personalized meditation and sleep support with adaptive session recommendations), Spark (a microlearning app using interactive puzzles for knowledge building), and Atlas (a web-based mental fitness platform). All apps adapt to individual user progress and are designed to be used independently or as a complementary mental fitness toolkit.

Differentiator

Problem solved

Functional benefit

Brands

• Elevate: Brain training app that strengthens memory, focus, reading comprehension, and math skills through expert-designed games. Named Apple App of the Year.
• Balance
• Spark
• Atlas

Products and services

• Elevate A brain training app that strengthens cognitive skills including memory, vocabulary, math, and processing speed through 40+ expert-designed games targeting real-world skills such as reading comprehension, decision-making, and mental sharpness. Named Apple's App of the Year. For individual adult consumers seeking cognitive improvement.
• Balance A personalized meditation app designed to help users manage stress, improve sleep, and build emotional resilience through guided meditation sessions. Uses adaptive recommendations to generate unique combinations of audio sessions based on user-selected goals. Named Google Play's Best App. For individual adult consumers seeking emotional wellness and sleep support.
• Spark A microlearning app that leverages engaging interactive puzzles and games to build knowledge, focus, and concentration through bite-sized learning experiences. For individual adult consumers seeking knowledge building and focus improvement.
• Atlas A web-based mental fitness platform available through a browser interface, serving as a web-accessible counterpart to the company's mobile mental fitness apps. Not available to users under 18 years of age.

Quantifiable outcome

• 81% of users feel mentally sharper after using Elevate
• +5 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lumosity: Lumosity is a consumer brain-training app offering cognitive games across memory, attention, and flexibility. It is the most direct peer to The Mind Company's Elevate app in the brain-training category and shares the freemium-to-premium subscription model.
• Breethe: Breethe is a consumer meditation, sleep, and mental wellness app with a freemium subscription model. It directly competes with Balance in personalized meditation and sleep-improvement use cases.
• Simple Habit: Simple Habit offers short, daily guided meditations and mindfulness content via a mobile subscription app. It is a direct competitor to Balance for time-constrained consumers seeking quick meditation sessions.
• Headspace: Headspace offers guided meditation, mindfulness, and mental wellness content via a freemium subscription app, with a growing B2B employer channel. It directly competes with Balance in meditation and overlaps with The Mind Company's broader mental-fitness positioning.
• Calm: Calm is a leading consumer meditation, sleep, and mental wellness app with millions of subscribers and a premium subscription model. It is the most direct peer to The Mind Company's Balance app and competes for the same meditation and stress-management consumer wallet.
• Insight Timer: Insight Timer is one of the largest free meditation and mindfulness apps with a large library of guided sessions and a community/timer focus. It competes directly with Balance in personalized meditation and sleep content.

Broad incumbents

• BetterHelp: BetterHelp is a leading online therapy and mental wellness platform operated by Teladoc. As a broad incumbent in consumer mental wellness, it overlaps with The Mind Company's stress and anxiety use cases while operating at a different point on the care continuum.
• Duolingo: Duolingo is a leading consumer microlearning app using gamification and adaptive learning at massive scale. It is comparable to The Mind Company via Spark's microlearning approach and shared PLG, gamified learning, and adaptive personalization patterns.

Emerging players

• Mindvalley: Mindvalley delivers personal development, mindfulness, and learning programs through online courses and community. It is comparable to The Mind Company via Spark's microlearning approach and overlapping personal-development and meditation themes.
• Woebot Health: Woebot Health delivers AI-powered mental health conversations and therapy support via chatbot. It is an emerging peer that intersects with The Mind Company's AI personalization approach and mental wellness positioning, though at a different delivery modality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/themindcompany
• LinkedInlinkedin.com/company/themindcompany
• Instagraminstagram.com/themindcompany
• Facebookfacebook.com/elevatelabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevate Labs