Forest Digital

What Forest Digital does

Forest Digital Inc. (フォレストデジタル株式会社) is a Japanese spatial VR company founded in 2019 and headquartered in Urahoro Town, Tokachi, Hokkaido. The company develops and operates the URALAA (ウララ) platform, a cloud-based immersive spatial VR system that uses projectors, LED displays and 5.1 spatial audio to project 360-degree video onto walls and ceilings, creating shared immersive environments that are experienced without VR goggles. The platform is built around a content library of more than 1,000 items covering Japanese natural scenery, cultural heritage, live sports, and entertainment, with complementary sub-brands URALAA Park (shared showrooms) and URALAA Yojo-han (personal immersive spaces).

The business model blends four revenue streams: B2B enterprise subscriptions for office, healthcare and education deployments (quote-based annual contracts including hardware, software, content licensing and support); consumer event ticketing through permanent showrooms and touring experiences (e.g., Daigoji at 1,500 yen/adult); content licensing and co-marketing partnerships with IP holders; and project-based fees for municipal tourism promotion. GTM combines direct enterprise sales, vertical-specific channel partners (Okamura Corporation for offices, Sumitomo Forestry Green for environmental/wellness, ECC for education), and event-driven consumer demand. Major customers include Okamura, Fujifilm, Chubu Brain Rehabilitation Hospital, Kawasaki hospitals, and the Osaka-Kansai Expo Healthcare Pavilion.

The company has raised approximately 410 million yen across three disclosed rounds — a 70M yen seed in 2022, a 130M yen Pre-Series A 'Hokkaido Round' in February 2025, and a 210M yen Series A in June 2026 — from investors including Hokkaido Electric Power, S.T. Corporation, Hokuyo Bank, Japan Finance Corporation, and the Sapporo Innovation Fund. As of mid-2026 the company has been expanding senior leadership (COO appointed 2024; EVP Contents & Partnerships from DAZN Japan and CBO from Kurashiru/Gree both appointed in 2026) and is pursuing a content-and-partnership-led scaling strategy built around IP alliances with DAZN Japan, J-WAVE, Mitsubishi Estate and JTB.

Name

Forest Digital

Legal name

フォレストデジタル株式会社

Website

https://forestdigital.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Forest Digital is a Japanese spatial VR company operating the URALAA platform, which projects 360-degree video on walls and ceilings without VR goggles. It serves enterprise customers across office wellness, healthcare, education, tourism, and live entertainment sectors across Japan.

Ownership category

akta.pro rank

Product category

Spatial VR / Immersive Experience Platform

NAICS

Broadcasting and Content Providers (516), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Virtual Worlds & Social Sandbox Experiences (persistent social spaces) (MPAFAIAG)

akta.pro secondary industries

Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA), Rainforest, Jungle & Canopy Experiences (THAJAIAE)

Keywords

• Spatial VR platform
• Immersive projection systems
• Digital forest bathing
• Virtual tourism experiences
• Immersive event viewing

Headquarters

HQ city

Urahoro

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B Spatial VR Solutions: Enterprise solutions providing spatial VR installations for offices, healthcare facilities, educational institutions, and government facilities. Includes hardware (projectors, displays) and software/content licensing.
2. Event and Experience Services: Consumer-facing immersive experiences at showrooms and events including sports viewings, concerts, fireworks, and tourism promotions. Revenue from ticket sales and partnerships.
3. Content Licensing and Partnerships: Licensing of immersive content and technology to partners for integration into their products and services, including office solutions and educational programs.
4. Tourism and Regional Promotion: Collaborative projects with municipalities and tourism organizations to promote regional attractions through immersive VR experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Forest Digital develops and operates URALAA (ウララ), a cloud-based spatial VR platform that uses projectors and LED displays to project 360-degree video onto walls and ceilings, creating immersive environments without VR goggles. The platform serves enterprise clients (corporate offices, hospitals, schools, municipalities) with subscription-based installations and reaches consumers through ticketed events and showrooms across Japan. Content spans wellness/digital forest bathing, virtual tourism, live sports and entertainment viewing, and educational experiences, supported by a library of 1,000+ immersive content items.

Product overview

Forest Digital operates a unified cloud-based spatial VR (空間型VR) platform under the brand URALAA (ウララ), which projects 360-degree video on walls and ceilings using projectors and LED technology to create immersive environments experienced without VR goggles. The core platform is complemented by two showroom sub-brands — URALAA Park (shared immersive spaces for experiencing emotional moments with others) and URALAA Yojo-han (personal immersive retreats) — as well as vertical-specific add-on programs including educational solutions (immersive English learning with ECC, forestry training with Hokkaido Government), corporate office wellness (digital forest bathing for stress reduction and productivity), a library of 1,000+ immersive content pieces, tourism and live sports/entertainment experiences (DAZN partnership, J-WAVE music events), and healthcare applications (rehabilitation, virtual outings for hospitalized patients). The company serves kindergartens, schools, corporations, tourist destinations, and medical facilities through direct showrooms and partner channels.

Differentiator

Problem solved

Functional benefit

Products and services

• uralaa Spatial VR Platform Cloud-based spatial VR platform that projects 360-degree video on walls and ceilings using projectors and LED displays, recreating natural environments, cultural sites, and live events. Combines video, spatial audio, and fragrance elements to deliver immersive tourism, wellness, entertainment, and education experiences without VR goggles. Targeted at corporations, healthcare facilities, schools, municipalities, and event organizers.
• URALAA Park Group showroom concept designed for sharing meaningful emotional moments through shared immersive URALAA experiences. Permanent and pop-up locations include URALAA Park Urahoro (headquarters in Tokachi, Hokkaido), URALAA Park Sapporo, URALAA Park Ginza, URALAA Park Haneda, URALAA Park Tokiwa, and URALAA Park Shirokane (opened June 2025). Targeted at general consumers and groups seeking shared immersive experiences.
• URALAA Yojo-han Personal immersive retreat space concept designed to envelop a single user in their favorite immersive experiences. Marketed as a futuristic four-and-a-half tatami room. Targeted at individual consumers seeking private immersive wellness or entertainment experiences.
• ECC Immersive English Learning Program Immersive English language learning program for kindergartens and nurseries, co-developed with ECC Co., Ltd., combining URALAA spatial VR with ECC's English education curriculum. Targeted at kindergarten and nursery operators seeking differentiated English education experiences for young children.

Quantifiable outcome

• Travel site access increased 4.4x in regional tourism promotion project
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered major and core.

• J-WAVEmajorGTM or Marketing Partner · 25 March 2026Radio station partnership for immersive music experience development. uralaa featured at SAISON CARD TOKIO HOT 100 MEGA JAM event with 500 pairs (1000 guests) attending.
• DAZN JapanmajorGTM or Marketing Partner · 5 October 2025Immersive sports viewing partnership for Osaka-Kansai Expo providing DAZN Immersive LIVE Viewing by uralaa for live sports content.
• Osaka-Kansai Expo Osaka Healthcare PavilionmajorGTM or Marketing Partner · 10 June 2025Official partner for Osaka Healthcare Pavilion with permanent uralaa installation for 6-month expo duration. Flagship showcase of immersive wellness technology.
• ECC (株式会社ECC)coreStrategic or Co-development Partner · 23 April 2025Co-development partnership for immersive English learning programs targeting kindergartens and nurseries. Joint product developed combining uralaa spatial VR technology with ECC's English education expertise. Summer programs and ongoing curriculum development.
• Minoh City (箕面市)majorGTM or Marketing Partner · 23 January 2025Municipal partnership for Osaka-Kansai Expo featuring uralaa spatial VR at Minoh City booth to promote regional tourism and address seasonal visitor decline and off-peak demand challenges.
• Mitsubishi Estate (三菱地所株式会社)majorGTM or Marketing Partner · 16 May 2024Tourism promotion project combining spatial VR with regional marketing. Event at Marunouchi location demonstrated 4.4x increase in travel site access. Co-funded initiative to promote Tokachi/Urahoshi tourism.
• JTB CorporationmajorGTM or Marketing Partner · 16 May 2024Tourism partnership for regional promotion using uralaa immersive experiences. JTB staff provided tour information and acceptances at events with special discount coupons distributed.
• Forestry and Forest Products Research Institute (森林総合研究所)coreStrategic or Co-development Partner · 13 May 2024Ongoing joint research partnership for scientific validation of spatial VR technology effects on productivity improvement and fatigue reduction. Demonstrated parasympathetic nerve activity increase and mood improvement effects.
• Sumitomo Forestry Green (住友林業緑化株式会社)coreChannel Partner/ Reseller/ Distributor · 1 May 2023Sales partnership combining uralaa immersive experiences with forestry and environmental solutions for corporate wellness deployments.
• Okamura Corporation (株式会社オカムラ)coreChannel Partner/ Reseller/ Distributor · 28 March 2023Sales partnership for office solutions. Okamura integrates uralaa spatial VR into corporate office proposals and workplace wellness offerings. Began with installations at Okamura's own offices (Digital Villa and We Labo) with plans for broader distribution.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Toppan Holdings: Large Japanese printing/digital services conglomerate with XR/immersive content and venue business. Comparable as a diversified incumbent moving into immersive experiences for tourism, education, and enterprise.
• Cosm: US-based operator of large-scale immersive venues featuring dome/LED projection for shared sports and entertainment viewing. Represents the scaled, well-funded version of Forest Digital's 'live immersive viewing' thesis (DAZN/J-WAVE partnerships).
• NHK Enterprises (NHK Event Business): Commercial arm of NHK producing immersive public-broadcasting experiences and museum installations in Japan. Comparable as an incumbent with strong content production capabilities and venue partnerships in cultural/tourism contexts.
• Sphere Entertainment: Operator of the Las Vegas Sphere, the highest-profile example of no-goggle, large-format immersive shared viewing. Illustrates both the upside (premium ticket economics) and capital intensity of the category Forest Digital plays in.

Direct peers

• Sandbox VR: Location-based immersive VR entertainment company with global network of owned showrooms. Comparable business model of combining proprietary immersive technology with a content library and venue-based consumer experiences.
• TeamLab: Japan-based immersive digital art collective operating large-scale projection-mapped venues (TeamLab Planets, Borderless). Most direct competitor in the Japanese immersive/no-goggle spatial experience category, with comparable technology, content-led model, and tourism-driven demand.
• TYFFON (now Ambr): Tokyo-based location-based VR/AR entertainment company. Competes in the Japanese immersive entertainment market with shared, headset-based experiences, similar target use cases (events, retail, museums) and partnership-driven content distribution.

Emerging players

• Moff Inc. Japan-based wearable/IoT wellness company. Adjacent peer in the corporate wellness and 'digital forest bathing / relaxation' category where Forest Digital competes via Sumitomo Forestry Green and S.T. Corporation partnerships.
• INFORICH (CHARGE SPOT): Japanese company operating a network of physical experiential installations. Comparable as a Japan-focused operator scaling physical immersive hardware footprints through B2B partnerships, though in a different content vertical.

Regional players

• Animo Inc. Japanese immersive content production company (Planetarium/FullDome, VR content). Comparable as a regional content-creation peer serving similar enterprise and entertainment customers in Japan.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@forestdigital
• Xx.com/forestdigitalo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forest Digital