nStore

What nStore does

nStore Technologies Private Limited is a Chennai-headquartered SaaS company founded in 2017 that builds digital commerce and customer-engagement infrastructure for India's MSMEs, local retailers, brands, and enterprises. Its core products are nLincs, a B2B e-commerce platform for building online storefronts and connecting buyers with local stores, and nPos, a cloud-based point-of-sale system offering loyalty, offer management, expense and credit management, multi-store management, and billing. The platform runs on a SaaS-based Online Union Offline (OUO) architecture and is delivered with modular integrations for the ONDC (Open Network for Digital Commerce) network, IRCTC e-Catering, and WhatsApp-driven conversational commerce, alongside two client-branded white-label buyer applications, CUBREWARDS and HamaraMall.

The company reports 12,000+ stores onboarded, 60+ enterprise brand partners, 1,500+ orders processed per day, and a presence across 180+ cities for ONDC, with 200+ railway stations and 500+ restaurants integrated for IRCTC e-catering. Named customers span SMBs (Crimson Bluz, Mamaya Organics, Bookslounge, 99 Wholesale, Dosth Vegetables, New Jaisa, Two Leaves and a Bud, Secret O Skin) and enterprises (FnP, Honor Tech, Portronics, Farmley, GG Foods, Monginis). Strategic alliances include IRCTC for rail food delivery, SIDBI for MSME ONDC adoption, Centific and SASTRA University for supply-chain and AI initiatives, and co-development partnerships with Monginis, Portronics, and HTech/HONOR for category distribution.

Revenue is generated through non-refundable annual SaaS subscription fees, per-transaction charges deducted from customer payments (including payment gateway fees), and a wallet facility with minimum balance requirements; specific pricing tiers are not publicly disclosed. Distribution is hybrid: ONDC marketplace listing for long-tail SMB reach, inside-sales for enterprise ONDC onboarding, and white-label buyer app deployments for clients. nStore employs 51-100 people across Chennai (headquarters), Thane (regional office), and Mumbai (engineering/R&D hub), with active hiring across engineering, product, design, operations, and marketing. Disclosed capital inflow is a single $155K event dated 2024-07-29, and no external parent, private equity, or venture capital backing has been identified.

Name

nStore

Legal name

nStore Technologies Private Limited

Website

https://nstore.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

nStore is a Chennai-based SaaS provider of digital commerce platforms (nLincs, nPos) and ONDC, IRCTC e-Catering, and WhatsApp integrations that help Indian MSMEs, local retailers, and brands digitize storefronts, process orders, and reach buyers across 180+ cities.

Ownership category

akta.pro rank

Product category

Digital Commerce Enablement Platform

akta.pro primary industry

Mobile App Stores & Marketplaces (BPAMADAA)

Keywords

• ONDC seller platform
• MSME digital commerce
• SaaS retail enablement
• Point of sale software
• Conversational commerce platform

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Annual Subscription Fees: Merchants pay non-refundable annual subscription fees for platform access
2. Transaction Charges: Merchants pay per-transaction charges deducted from customer payments, including payment gateway fees
3. Wallet Facility: Fixed transaction charge for wallet-based product supply to customers, with minimum balance requirements

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

nStore provides a SaaS-based digital commerce (OUO - Online Union Offline) platform that enables enterprises, brands, MSMEs, and local retailers to build digital storefronts, list on the ONDC network, accept orders via WhatsApp, process food orders through IRCTC e-Catering, and manage in-store operations through its nPos point-of-sale system. The company also offers white-label ONDC buyer apps (HamaraMall, CUBREWARDS) for clients and bundles payment gateway, loyalty, coupon, delivery, and analytics capabilities into a single merchant stack.

Product overview

nStore is a multi-platform digital commerce ecosystem built around two core products: nLincs (B2B platform for enterprises, brands, and MSMEs to build online presence and connect with buyers) and nPos (POS and business management solution for digitizing physical stores). The portfolio includes WhatsApp-driven Conversational Commerce (add-on enabling merchants to operate stores directly via WhatsApp), ONDC network integration (allowing products to be listed and discovered across the open network), and IRCTC e-Catering integration (serving train passengers with food delivery). The platform also offers white-label buyer apps including CUBREWARDS and HamaraMall for clients. The 3E model (Engage, Enable, Execute) underpins the SaaS-based OUO (Online Union Offline) platform approach.

Differentiator

Problem solved

Functional benefit

Brands

• nLincs: Platform for building online presence, connecting buyers with local stores and top brands, featuring register-share-create-deliver workflow.
• nPos
• CUBREWARDS
• HamaraMall

Products and services

• nLincs B2B e-commerce platform enabling enterprises, brands, and MSMEs to build their online presence, digitise storefronts, and connect buyers with local stores. Supports ONDC integration so merchants gain network-wide discoverability across multiple buyer apps.
• nPos Point-of-sale and business management solution that turns physical stores into digital operations. Includes loyalty and offer management, expense management, credit management, multi-store management, and simple billing for walk-in and online customers.
• Conversational Commerce (WhatsApp) WhatsApp-driven commerce solution enabling merchants to create a store on their WhatsApp number, publish to customers, manage catalogues, and receive orders directly via WhatsApp without requiring customers to download an app. Integrated with the ONDC network for fulfilment.
• ONDC Integration Platform offering enabling merchants, brands, and enterprises to list products on the Open Network for Digital Commerce (ONDC). Provides discoverability across multiple ONDC buyer apps and aggregated delivery partners across 180+ cities.
• IRCTC E-Catering Integration Integration with IRCTC's e-Catering platform enabling restaurants to receive food orders from train passengers. Covers 200+ stations and 500+ restaurants, with operational analytics for passenger preferences.
• CUBREWARDS White-label ONDC Buyer app delivered as a web application for clients, developed and owned by nStore, enabling end-user shopping through the ONDC network.
• HamaraMall White-label ONDC Buyer shopping platform for clients covering Food & Beverages, Electronics, Beauty, and Fashion categories. Developed and owned by nStore.

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• SASTRA UniversityminorStrategic or Co-development Partner · 1 March 2026MoU signing between SASTRA University and various organizations including nStore for collaborative AI initiatives, with Centific involved in supply chain solutions for MSMEs.
• PortronicsminorChannel Partner/ Reseller/ Distributor · 1 May 2023Partnership to offer Portronics portable electronics products on the ONDC Network, enabling wider distribution through ONDC buyer apps.
• MonginisminorChannel Partner/ Reseller/ Distributor · 1 March 2023Partnership announced in March 2023 for ONDC Network onboarding, expanding Monginis' digital presence across the ONDC ecosystem.
• HTech (HONOR)minorChannel Partner/ Reseller/ Distributor · 1 March 2023Partnership to bring HONOR devices to the ONDC network, expanding device distribution through hyperlocal retail channels.
• IRCTC (Indian Railway Catering and Tourism Corporation)coreStrategic or Co-development PartnernStore partnered with IRCTC e-Catering to provide digital infrastructure for onboard food ordering and delivery services. The partnership covers 200+ stations and 500+ restaurants, enabling train passengers to order food directly to their seats with streamlined operations and data analytics for passenger preferences.
• ONDC (Open Network for Digital Commerce)coreTechnology or IntegrationnStore is a registered ONDC participant enabling sellers to list products on the network. The platform facilitates buyer-seller transactions across multiple ONDC buyer apps, with nStore managing product listings, order management, and delivery coordination for merchants.
• SIDBIcoreStrategic or Co-development PartnernStore was selected by SIDBI (Small Industries Development Bank of India) to drive ONDC adoption among MSMEs, supporting small businesses in their digital transformation journey.
• CentificminorStrategic or Co-development PartnerCentific partnered with nStore and SASTRA University to provide supply chain solutions to MSMEs, enabling connection from side marketplaces to global buyers.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dukaan: Indian SMB-focused digital commerce enablement platform that helps local merchants build online stores and sell via multiple channels. Closely comparable to nStore in targeting unorganized retail with ONDC-aligned commerce tools.
• DotPe: India-based commerce and payments platform enabling SMBs to accept orders and payments online and offline. Overlaps with nStore's POS, WhatsApp commerce, and ONDC onboarding use cases for retailers.
• GoFrugal Technologies: India-focused retail and restaurant POS / business management SaaS. Overlaps directly with nStore's nPos product across loyalty, multi-store, and omnichannel retail workflows.
• Magicpin: Indian hyperlocal discovery and commerce platform connecting local merchants with nearby consumers. Comparable in hyperlocal retailer enablement and ONDC-related integrations.

Broad incumbents

• Paytm (ONDC): Large Indian digital payments and commerce platform with native ONDC buyer and seller app integration. Comparable as both an ONDC partner and a competitor for SMB merchant acquisition.
• Shopify: Global commerce platform increasingly targeting Indian SMBs with localized offerings. Overlaps with nStore's digital storefront, payments, and omnichannel features at a much larger scale.
• Meesho: Major Indian social commerce platform serving SMBs and small sellers. Comparable to nStore in driving unorganized-retail digitization but at vastly larger consumer scale.
• Zoho Commerce: India-rooted global commerce SaaS offering storefronts, payments, and inventory management. Comparable as a SaaS commerce platform for SMBs, though with broader international footprint.
• Square (Block): Global POS and commerce enablement platform for SMBs. Comparable to nPos in POS, loyalty, and multi-store retail workflows, but operates outside India.

Emerging players

• Udaan: India B2B commerce and supply-chain platform for retailers and small businesses. Comparable in digitizing unorganized retail and SMB procurement, though more B2B-trade focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nstore.in
• LinkedInlinkedin.com/company/nstore-technologies-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nStore