DotPe
DotPe is an Indian commerce and payments platform founded in 2019, offering QR-based ordering, POS, inventory, and online store tools for offline SMBs and mid-market merchants across Food & Beverage, Retail, and Services verticals.
- Company typePrivate
- Founded2019
- HeadquartersGurugram, India
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What DotPe does
DotPe is an Indian commerce and payments platform founded in 2019 and headquartered in Gurgaon, providing an integrated software stack for offline and omni-channel businesses. Its core offering centers on a QR-based ordering experience that allows customers to scan a merchant's code, view menus or catalogs, place orders, and complete payments without downloading a separate application. Around this wedge, DotPe has built a centralized dashboard that unifies point-of-sale (POS), inventory management, online store building, customer relationship management, loyalty programs, analytics, and delivery orchestration, with vertical-specific modules for Food & Beverage, Retail, and Services businesses. The platform integrates two-way with major Indian food delivery marketplaces (Swiggy, Zomato, Amazon Foods) and supports a broad set of payment rails including UPI, Google Pay, PayTM, PhonePe, cards, netbanking, and wallets.
The company generates revenue through a mix of per-transaction service fees on payments processed, subscription pricing for POS and software (quote-based on merchant needs), and one-time fees for domain registration and website themes. Pricing is predominantly custom/quote-driven with public list pricing only for ancillary products such as domains starting at ₹201 and themes from ₹399. Go-to-market blends self-serve onboarding via dotpe.in with direct sales for enterprise accounts; flagship customers include McDonald's India (North & East), Barista, Wat-a-Burger, Biryani Blues, and The ThickShake Factory, alongside a long tail of SMB merchants — DotPe claims 7.5-8 million businesses onboarded across tier-1, 2, and 3 Indian cities with 30M+ transactions processed.
DotPe has raised approximately $90.5 million across three rounds (2020 seed/Series A $8M, March 2021 Series B $27.5M led by PayU GPO with Google participating, and September 2022 Series C ~$55M led by Temasek Holdings with PayU Fintech, MUFG Bank, Info Edge, Mitsubishi HC Capital, and Naya Capital), reaching a post-money valuation of approximately $245-250 million. The company operates 251-500 employees and in September 2021 acquired Rista Mobility, signaling vertical integration into delivery logistics. The leadership team comprises co-founders Gyanesh Sharma (also serving as Chief Product & Technology Officer), Shailaz Nag (CEO), and Anurag Gupta.
DotPe firmographics
Firmographics- Name
- DotPe
- Legal name
- Dotpe Private Limited
- Website
- https://dotpe.in
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- DotPe is an Indian commerce and payments platform founded in 2019, offering QR-based ordering, POS, inventory, and online store tools for offline SMBs and mid-market merchants across Food & Beverage, Retail, and Services verticals.
- Ownership category
- akta.pro rank
DotPe industry classification
Industry- Product category
- Commerce & POS Software
- NAICS
- Grocery and Convenience Retailers (4451)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Point-of-Sale (POS) & On-Property Commerce (THALACAI)
- akta.pro secondary industries
- QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH), mPOS & SoftPOS (Tap-to-Phone) Solutions (FSAMADAB), Convenience Store QSR / Foodservice (Prepared Foods) (THAFAAAM)
Keywords
Where DotPe is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
DotPe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction/Service Fees: Bare minimum service fee charged per transaction. Revenue generated from each payment processed through the platform.
- POS and Software Subscriptions: Revenue from POS software, inventory management, and other business tools. Pricing depends on business needs and size.
- Domain Registration: Domain registration services starting as low as ₹201, with custom domains from ₹399/year
- Website Themes: Sale of customizable website themes with lifetime validity starting from ₹399
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Domain Registration starting at ₹201 |
| Transaction based/ take rate | Pay-as-you-go | Per-transaction service fee |
| Subscription | Monthly | Custom pricing based on business requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
DotPe product offering
Product offeringCore offering
DotPe provides a unified commerce and payments platform for offline businesses in India, offering a Point of Sale (POS) system, online store builder, QR-based contactless ordering, inventory management, payment acceptance, delivery integration, and a centralized dashboard. The platform serves restaurants, retailers, and service businesses with real-time integrations to marketplaces such as Swiggy, Zomato, and Amazon Foods.
Product overview
DotPe is a unified commerce platform offering an integrated suite of business solutions for omni-channel selling, consisting of a core POS (Point of Sale) system, Online Store builder, QR Solutions for contactless ordering, and a Centralised Dashboard that serves as the command center. The platform supports three primary business verticals: Food & Beverage (with tools for front and back of house operations), Retail (e-commerce website building and inventory management), and Services (CRM and ePOS for service professionals). Additional modules include Inventory Management, Marketing Tools, Marketplace Integrations (Swiggy, Zomato, Amazon Foods), Payments (supporting 150+ payment options including UPI, cards, and digital wallets), Delivery Integration (pan-India to 26000+ pin codes), Domain Registration, Website Themes, WhatsApp Business integration, CRM, Loyalty Programs, Analytics & Reporting, and Offers & Promotions. The platform also provides specialized features for different restaurant types (Quick Service, Fine Dine, Pubs/Bars, Cloud Kitchen, Hotels) and retail categories (Fashion, Electronics, Arts & Crafts, Home & Kitchen, Jewellery, Supermarket).
Differentiator
Problem solved
Functional benefit
Products and services
- DotPe POS (Point of Sale) A new-age POS system for restaurants and retail that manages billing, inventory, online orders, customer relationships, and more from a centralised dashboard.
- Online Store E-commerce website builder that enables merchants to create their own online store with catalog management, orders, and payments, going digital in minutes.
- QR Solutions Contactless ordering experience through QR code scanning, enabling customers to view menus and place orders without needing additional applications.
- Domain Registration Custom domain registration service allowing merchants to get their own domain name with DNS settings, SSL certificate and hosting handled automatically, starting from ₹399/year.
- Website Themes & Templates Over 1000 designer-made website themes covering Fashion, Electronics, Arts & Crafts, Home & Kitchen, Supermarket, and Restaurant categories with lifetime validity starting from ₹399.
Quantifiable outcome
- 98% reduction in third-party commission costs
- +4 more outcomes
Companies that use DotPe
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles4 records
DotPe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature5 records
DotPe partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- McDonald's India (North & East)flagshipDotPe collaborated with McDonald's India (North & East) to provide contactless ordering solutions, enabling customers to order via QR codes at restaurants.
- BaristacoreDotPe deployed its Scan-Order-Pay feature to Barista outlets in Gurgaon, allowing customers to scan, order, and pay directly from their smartphones.
- Swiggycore2-way integration enabling real-time sync of orders, menu, pricing, inventory and deals between DotPe's centralized dashboard and Swiggy food delivery platform.
- Zomatocore2-way integration enabling real-time sync of orders, menu, pricing, inventory and deals between DotPe's centralized dashboard and Zomato food delivery platform.
- Amazon Foodscore2-way integration enabling real-time sync of orders, menu, pricing, inventory and deals between DotPe's centralized dashboard and Amazon Foods delivery platform.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
DotPe competitors and assessment
Company assessmentDirect peers
- Petpooja: India-focused restaurant POS and management platform serving SMBs and mid-market F&B operators. Closely comparable on vertical focus, POS + online-ordering suite, and aggregator-integration strategy.
- UrbanPiper: Restaurant technology platform that helps F&B chains manage orders across Swiggy, Zomato and direct channels. Directly comparable on integration-led F&B commerce value proposition and Indian market focus.
- Dukaan: Indian SMB e-commerce and POS platform enabling small merchants to launch digital stores. Comparable on the SMB digital-commerce + payments platform thesis and India focus, though skewed more toward retail than F&B.
Broad incumbents
- Pine Labs: Established Indian POS and merchant payments company with point-of-sale terminals and payment software across retail and F&B. Comparable on India POS/payments scope, though Pine Labs is larger and more enterprise-focused.
- Razorpay: Major Indian fintech offering payment gateway, POS and business banking to SMBs and enterprises. Comparable on the merchant payments + SaaS platform model serving Indian SMBs, though Razorpay's scope is much broader.
- Shopify: Global commerce platform providing online store, POS and integrated payments for SMBs and enterprises. Comparable on the unified commerce platform and POS offering, though Shopify operates globally and at a much larger scale.
- Toast: US-focused cloud POS and commerce platform purpose-built for restaurants. Comparable on the verticalized F&B commerce platform model, full-stack POS + online ordering + payments, though geographically separate and at much larger scale.
- Lightspeed Commerce: Cloud-based POS and commerce platform serving retail and hospitality SMBs globally. Comparable on the unified POS + omnichannel commerce platform model, though Lightspeed is broader and more retail-weighted.
- Square (Block): Integrated POS, payments and software platform for SMBs globally. Comparable on the bundled POS + payments + software stack serving small merchants, though Square is far larger and operates in different geographies.
Others
- Swiggy: India's leading food delivery aggregator that has been expanding into restaurant technology and direct ordering capabilities. Comparable as an ecosystem partner and increasingly as a competitor for merchant-facing tech in India.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
DotPe social profiles
Digital presenceDotPe compliance and trust
Trust signalCompliance1 record
DotPe financial estimates
Financial estimateRevenue estimate
Valuation estimate
DotPe leadership team
Management profileNumber of profiles
Profiles3 records
DotPe funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DotPe M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DotPe
What does DotPe do?
DotPe provides a unified commerce and payments platform for offline businesses in India, offering a Point of Sale (POS) system, online store builder, QR-based contactless ordering, inventory management, payment acceptance, delivery integration, and a centralized dashboard. The platform serves restaurants, retailers, and service businesses with real-time integrations to marketplaces such as Swiggy, Zomato, and Amazon Foods.
Is DotPe a public or private company?
DotPe is a private company. It is classified as venture growth investor backed and is currently operating.
When was DotPe founded?
DotPe was founded in 2019. It employs 251 to 500 people.
Where is DotPe based?
DotPe is headquartered in Gurugram, India, in the Asia region.
How does DotPe make money?
Four revenue lines are on record. Transaction/Service Fees are the primary driver. The others are POS and Software Subscriptions, domain Registration and website Themes.
Who are DotPe's main competitors?
Direct peers on record are Petpooja, UrbanPiper and Dukaan. Broad incumbents are Pine Labs, Razorpay, Shopify, Toast, Lightspeed Commerce and Square (Block). Swiggy is listed as an others.
Does DotPe have an API?
No public API is recorded for DotPe.
What industry is DotPe in?
DotPe's product category is Commerce & POS Software. Its primary akta.pro industry code is THALACAI, Point-of-Sale (POS) & On-Property Commerce, with a secondary code of FSAMADAH, QR Code & Alternative In-Store Acceptance (QR, APMs). Its NAICS code is 4451 and its SIC code is 5812.