Golfee
Golfee is a Spain-based mobile marketplace (operated by Golf to Me S.L., Madrid) that lets individual golfers discover, compare, and book tee-times at 120+ partner golf clubs via iOS and Android apps, earning transaction-based commissions and integrating with club management software to onboard clubs at no cost.
- Company typePrivate
- Founded2021
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Golfee does
Golfee (operated by Golf to Me S.L., CIF B06783238, headquartered in Madrid, Spain) is a mobile-first tee-time reservation marketplace targeting the Spanish golf market. The platform enables individual golfers to filter and search 120+ partner golf clubs by preference and availability, compare green-fee prices across courses and time slots, and complete a reservation in approximately three clicks through its iOS and Android applications, with a dedicated booking subdomain (booking.golfeeapp.com) handling transactions. The company also offers a club-facing module that integrates with leading golf club management software providers at no cost to clubs, automating reservation management and positioning Golfee as a digital channel for clubs seeking to attract younger, digitally-oriented players. Additional consumer features include weather data, course information, golf statistics tracking, and community functionality for connecting with other golfers.
The underlying technology stack is a mobile application platform with a booking engine, Stripe-based payment processing, and third-party club management software integrations; no proprietary AI/ML, public API, or developer-facing SDK is disclosed. Golfee operates as a private, founder-controlled company with 1–10 employees and minimal disclosed capital — a ~€310,000 seed round in April 2023 and an earlier ~$117K round in January 2022, totaling under $500K raised to date with no named institutional investors.
Golfee's business model is a transaction-based take rate on green-fee bookings, with prices dynamically set based on market supply/demand and seasonal factors, billed in Euros with VAT included on a pay-as-you-go basis. Go-to-market is hybrid: product-led growth on the consumer side via app stores and word-of-mouth within the golf community, and channel-partner-driven on the supply side via direct outreach and management software integrations to acquire clubs. Customer segments are individual golfers (primary, long-tail consumer base) and mid-market golf clubs (primary, 120+ partners across Spain), with the company currently confined to the Spanish market.
Golfee firmographics
Firmographics- Name
- Golfee
- Legal name
- Golf to Me SL
- Website
- https://golfeeapp.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Golfee is a Spain-based mobile marketplace (operated by Golf to Me S.L., Madrid) that lets individual golfers discover, compare, and book tee-times at 120+ partner golf clubs via iOS and Android apps, earning transaction-based commissions and integrating with club management software to onboard clubs at no cost.
- Ownership category
- akta.pro rank
Golfee industry classification
Industry- Product category
- Online Golf Tee-Time Booking Marketplace
- NAICS
- Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
Keywords
Where Golfee is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Golfee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Green-fee Booking Commission: Golfee earns revenue through transaction fees on green-fee reservations made through the platform. Prices are dynamically set based on market supply and demand, with seasonal variations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard green-fee booking rates for golfers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Golfee product offering
Product offeringCore offering
Golfee is a mobile-first platform that lets golfers discover, compare, and reserve green-fees and tee-times at more than 120 Spanish golf clubs in a few clicks. For golf clubs, the platform provides automated reservation management through free integrations with existing club management software systems, enabling clubs to increase booking volume and reach digitally-oriented players. The core offering is the unified consumer mobile application (iOS/Android) paired with a dedicated web booking subdomain and a club-facing onboarding module.
Product overview
Golfee operates as a unified golf tee-time booking platform comprising a mobile application (available on iOS and Android) for golfers to discover, compare, and reserve tee times at golf courses, supported by a dedicated booking portal. The platform also offers a club management interface to automate reservations and attract new customers. The core Golfee app handles the consumer-facing booking experience while the Golfee Booking Platform subdomain manages the actual reservation transactions. The club-facing module enables golf clubs to digitize their booking operations and reach new players through the platform's growing user base of over 120 partner clubs.
Differentiator
Problem solved
Functional benefit
Products and services
- Golfee Mobile App (iOS/Android) Mobile applications available on Apple App Store and Google Play Store that allow individual golfers to filter and search golf courses by preferences and availability, compare green-fee prices, reserve tee-times in a few clicks, and access course-specific information, weather data, golf statistics, and community features.
- Golfee Booking Platform (Web) Dedicated web-based reservation portal at booking.golfeeapp.com where users complete their tee-time bookings after selecting a course through the Golfee platform.
- Golfee for Golf Clubs Club-facing solution that automates tee-time reservations, increases booking volume, attracts younger digitally-oriented players, and integrates with existing golf club management software at no cost to the club.
Companies that use Golfee
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Golfee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Golfee partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Golf Club Management Software ProviderscoreGolfee has established agreements with leading golf club management software providers to enable fast, simple, and cost-free integration for golf clubs joining the platform. This integration automates the reservation process for clubs without requiring manual setup.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
Golfee competitors and assessment
Company assessmentBroad incumbents
- GolfNow: The global leader in online golf tee-time booking, owned by NBC Sports. Operates a multi-market platform with hundreds of thousands of tee times and is the ultimate competitive incumbent for any local golf booking app like Golfee.
- Clubessential: Golf and private club management software suite used by many private clubs. Comparable as the kind of incumbent club software platform that Golfee partners with or competes against.
- Lightspeed Golf: Cloud-based golf course management and POS platform from Lightspeed. Provides the club-facing software layer that Golfee integrates with and competes with as a strategic software partner.
Direct peers
- TeeTimes: European-focused golf tee-time reservation platform with strong presence in Spain, Portugal and the UK. Directly competes with Golfee on the same reservation marketplace model and overlapping club network.
- Golfbooking: Tee-time booking and club management software provider focused on European markets. Comparable because it combines consumer-facing booking with integrated club software, mirroring Golfee's two-sided proposition.
- Supreme Golf: US-based tee-time booking marketplace that also offers club marketing and management tools. Comparable business model to Golfee around tee-time aggregation and monetization.
- Leading Courses: European golf booking and review platform that aggregates tee times and course reviews. Overlaps with Golfee's discovery, comparison and booking flow, especially in southern Europe.
- Chronogolf: Online tee-time booking platform with strong presence in Canada, the US and Europe. Operates a similar marketplace model enabling golfers to discover and reserve tee times, with adjacent club management software offering.
Regional players
- GolfPlanet: Regional golf booking and travel platform common in southern Europe and Mediterranean markets. Comparable to Golfee as a regional tee-time aggregator serving golf destinations with similar user profiles.
Emerging players
- Bugg: Mobile-first tee-time booking app positioned as a modern, simpler alternative to legacy platforms. Closely comparable to Golfee in target audience and product UX for younger, digitally-oriented golfers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Golfee social profiles
Digital presenceGolfee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Golfee leadership team
Management profileNumber of profiles
Golfee funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Golfee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Golfee
What does Golfee do?
Golfee is a mobile-first platform that lets golfers discover, compare, and reserve green-fees and tee-times at more than 120 Spanish golf clubs in a few clicks. For golf clubs, the platform provides automated reservation management through free integrations with existing club management software systems, enabling clubs to increase booking volume and reach digitally-oriented players. The core offering is the unified consumer mobile application (iOS/Android) paired with a dedicated web booking subdomain and a club-facing onboarding module.
Is Golfee a public or private company?
Golfee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Golfee founded?
Golfee was founded in 2021. It employs 1 to 10 people.
Where is Golfee based?
Golfee is headquartered in Madrid, Spain, in the Europe region.
How does Golfee make money?
One revenue line is on record: green-fee Booking Commission.
Who are Golfee's main competitors?
Broad incumbents on record are GolfNow, Clubessential and Lightspeed Golf. Direct peers are TeeTimes, Golfbooking, Supreme Golf, Leading Courses and Chronogolf. GolfPlanet is listed as a regional player. Bugg is listed as an emerging player.
Does Golfee have an API?
No public API is recorded for Golfee.
What industry is Golfee in?
Golfee's product category is Online Golf Tee-Time Booking Marketplace. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities. Its NAICS code is 71391 and its SIC code is 7900.