What Gloe does

GLOE Inc. is a publicly listed Japanese e-sports services company headquartered in Shinjuku, Tokyo, founded in November 2015 and listed on the Tokyo Stock Exchange Growth Market (stock code 9565) since November 2022. The company operates under a "GAMING LIFESTYLE Company" positioning with two core service pillars: Client Work (corporate e-sports event production, marketing, and research) and Brand Produce (influencer marketing, talent casting, creator support, partner mediation, and character IP development). GLOE executes over 600 casting projects annually and operates e-sports SQUARE, Japan's first dedicated e-sports facility established in 2014, which functions as both a venue and streaming production hub for offline and hybrid events.

GLOE generates revenue through project-based B2B services sold directly to enterprise clients via its website contact channels and outbound sales. The customer base spans game publishers (Riot Games), hardware OEMs (Acer Asia Pacific), pro e-sports teams (ZETA DIVISION/GANYMEDE, Crazy Raccoon, REJECT), VTuber agencies (VShojo), and consumer/corporate brands (TOPPAN Holdings, Nidec/G-SQUARE, Nexus). Notable delivered outcomes include the LIMITZ series (1,000+ offline attendees), LEGENDUS SHAKA ONE (44,000+ concurrent viewers), and TOPPAN FESTIVAL 2024 (targeting 50,000 group employees). The company also runs sub-brands including COLORLeSS (career support) and SCOP (streamer community) and holds three identified subsidiaries, including a streaming technology research entity.

Leadership is structured around co-CEOs Yuya Tanida and Akihito Furusawa, supported by an external board including former XFLAG Entertainment head Masaya Tamura and a CPA on the audit committee. As of March 2026, the company employed 77 staff and held stated capital of ¥152,441 thousand. An employee stock ownership plan with up to 30% incentive subsidy was established on June 1, 2026. Revenue is not publicly disclosed in scraped materials, and the supplied financial table contains figures that are internally inconsistent and cannot be relied upon.

Name

Gloe

Legal name

GLOE株式会社

Website

https://gloe.jp

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

GLOE Inc. is a Tokyo-based, publicly listed Japanese e-sports services company providing event production, talent casting, influencer marketing, and brand collaboration services to enterprise gaming, corporate, and VTuber clients, anchored by Japan's first dedicated e-sports facility.

Ownership category

akta.pro rank

Product category

E-sports Event Production and Gaming Marketing Services

NAICS

Advertising Agencies (541810), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• E-sports event production
• Gaming influencer marketing
• Talent casting services
• Gaming brand collaborations
• Streamer agency services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Client Work Services: E-sports event production, marketing, and research services for corporate clients. Includes event planning, execution, streaming production, and venue operations.
2. Brand Production: Casting, influencer marketing, creator support, partner intermediation, and character IP development services for brands seeking to engage with gaming audiences.
3. Facility Operations: Operation and rental of e-sports SQUARE facility for events and competitions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

GLOE provides B2B e-sports event production and marketing services to gaming companies, brands and event organizers. Its two service pillars are Client Work (end-to-end e-sports event planning, execution, streaming production and market research) and Brand Produce (casting, influencer marketing, partner mediation, creator support, character IP development and event IP creation), supported by the proprietary e-sports SQUARE venue in Tokyo. The company supplies a roster of 17+ affiliated gamers, casters, streamers and VTubers, executing 600+ casting projects per year.

Product overview

GLOE is a GAMING LIFESTYLE Company offering two core service pillars: Client Work (e-sports event production and marketing services for corporate clients) and Brand Produce (comprehensive brand enhancement through casting, influencer marketing, partner mediation, creator support, and character IP development). The company also operates e-sports SQUARE, Japan's first e-sports facility, as a venue and production hub. With annual casting volume exceeding 600 projects, GLOE connects brands with pro gamers, streamers, and creators while producing events, managing IP collaborations, and supporting the gaming community ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• COLORLeSS: A career support project connecting gaming lifestyle students with gamer-friendly companies. Operates Discord servers and organizes job fairs like 'ゲーたま' for gaming company recruitment.
• e-sports SQUARE

Products and services

• Client Work (クライアントワーク) End-to-end e-sports and gaming event production service for corporate clients: market analysis, planning, execution, operation, and streaming/distribution services for tournaments, internal corporate events, fan events, and marketing promotions.
• Brand Produce (ブランドプロデュース) Comprehensive brand enhancement and gaming-culture creation service combining casting, influencer marketing, partner mediation, creator support, character IP development, and event IP creation to help brands engage with gaming and e-sports audiences.
• Casting (キャスティング) Standalone talent casting service connecting companies with pro gamers, commentators, streamers, and cosplayers; supports 600+ casting projects per year via GLOE's roster of 17+ affiliated casters.
• Influencer Marketing (インフルエンサーマーケティング) Marketing services leveraging game and e-sports influencers (streamers, pro gamers, VTubers) to promote products and engage target audiences through creator partnerships.
• Partner Mediation (パートナー仲介) Agency service connecting brands with e-sports teams, creators, and VTubers to facilitate sponsorship deals and collaborative marketing opportunities.
• Creator Support (クリエイターサポート) Support services for content creators (pro gamers, streamers, VTubers) including promotional assistance, content production, and talent management to help grow their audience and careers.
• Character IP Development (キャラクターIP) Development and licensing of character intellectual property for gaming and entertainment applications.
• e-sports SQUARE (Facility Operations) Japan's first established e-sports facility, offering event venue rental, streaming equipment, high-speed internet, lighting and comprehensive event production capabilities for gaming tournaments and brand activations. Venue operations included in the Facility Operations revenue stream.

Quantifiable outcome

• 600件以上のイベントをサポート (600+ events supported annually)
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• GANYMEDE株式会社coreStrategic or Co-development Partner · 1 October 2025Joint operations partnership for LEGENDUS SHAKA ONE go-kart event. Co-production between GANYMEDE and GLOE following SHAKA's joining of ZETA DIVISION. 44,000+ concurrent viewers achieved.
• REJECTminorStrategic or Co-development Partner · 1 May 2024Streaming production and competitive operations support for REJECT FIGHT NIGHT Round3, a Street Fighter 6 tournament featuring 24 pro players and influencers.
• 株式会社ニデック (G-SQUARE)coreStrategic or Co-development Partner · 1 April 2024Gaming glasses collaboration with kson VTuber. GLOE introduced kson as brand ambassador and managed product development agency services. Limited 300 sets sold.
• 株式会社NexuscoreStrategic or Co-development Partner · 1 February 2024Agency partnership for alcohol beverage collaborations with VTubers (kson, 渋谷ハル, 白雪レイド, 天開司) under Nexus's '酒繋プロジェクト'. GLOE provides influencer matching, product planning, and agency services.
• TOPPANホールディングス株式会社coreStrategic or Co-development Partner · 1 February 2024Ongoing partnership for internal e-sports events. GLOE provides full-service event production for TOPPAN group-wide events including TOPPA!!!TOPPAN FESTIVAL 2024 targeting 50,000 employees.
• 合同会社ライアットゲームズ (Riot Games)coreStrategic or Co-development Partner · 1 December 2023Content production and casting support for Riot Games ONE 2023 offline event at K Arena Yokohama. GLOE produced MURASH GAMING CUSTOM and THE UNLOCKERS content, plus casting for online/offline event corners.
• Crazy RaccooncoreStrategic or Co-development Partner · 1 September 2023Product development partnership for CRAZY RACCOON EARPHONE gaming earphones with e☆イヤホン. GLOE served as agency intermediary, matching Crazy Raccoon's brand with manufacturer's product development capabilities.
• 南海電気鉄道 / eスタジアム / 南海国際旅行minorStrategic or Co-development Partner · 1 August 2023E-sports camp partnership for Izumisano City e-sports initiative. GLOE served as event producer with railway company and travel agency partners for e-sports training camps targeting high school students.
• VShojo, Inc.coreStrategic or Co-development Partner · 1 June 2023Ongoing partnership supporting VTuber kson's Japanese fan engagement. GLOE produced Japan Fan Meeting, sake collaboration, merchandise development (glasses), and birthday event production.
• LEVEL∞ (株式会社ユニットコム)minorStrategic or Co-development Partner · 1 June 2023Gaming PC collaboration with SPYGEA streamer. GLOE provided product planning support, creative direction for special asparagus-themed acrylic stand bonus item.
• 東京証券取引所coreOthers · 1 November 2022Listed on Tokyo Stock Exchange Growth market since November 2022. Stock code 9565.
• ZETA DIVISION (GANYMEDE株式会社)coreStrategic or Co-development Partner · 1 July 2021Ongoing partnership for LIMITZ e-sports event series production. GLOE provides event planning, production, and operations for LIMITZ events, which have grown to include offline events with 1,000+ attendees. ZETA DIVISION is Japan's top pro gaming team.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• CyberZ: CyberZ is a Japanese digital marketing agency specializing in video advertising and gaming/e-sports promotions. It operates a casting platform (iCAST) and influencer marketing services, directly overlapping GLOE's Brand Produce and casting offerings for the same Japanese corporate and gaming clients.
• VAZ (VAZ Co., Ltd.): VAZ is a Japanese creator-economy company managing VTubers, influencers, and content creators with brand-marketing capabilities. It competes with GLOE's Brand Produce services, particularly in the VTuber and gaming-creator vertical that GLOE targets.
• ESL Gaming: ESL is one of the world's largest e-sports tournament organizers and production companies. While globally focused, it sets the competitive benchmark for end-to-end e-sports event production, broadcasting, and brand integration that GLOE aspires to replicate at Japan scale.
• PLAYHERA Japan: PLAYHERA is a Japan-focused e-sports platform running tournaments, league operations, and community events. Co-representative Furusawa previously served as its director, indicating deep familiarity with its model. It competes with GLOE in e-sports event production and community operations.

Broad incumbents

• Hakuhodo: Hakuhodo is Japan's second-largest advertising agency with growing gaming and digital content divisions. It offers comparable brand-marketing services to GLOE but at much larger scale, serving many of the same corporate Japan clients.
• Nexon: Nexon is a major Japanese and Korean game publisher with active e-sports programs (e.g., Dungeon & Fighter). It is a potential client for GLOE's event services but also possesses the scale to internalize production for its own titles.
• ADK Holdings: ADK is a major Japanese advertising and content group. Through its entertainment and content subsidiaries, it provides event production, casting, and influencer services overlapping GLOE's portfolio, though as part of a much broader agency offering.
• Dentsu: Dentsu is Japan's largest advertising agency group with extensive gaming and entertainment practice. It competes with GLOE for enterprise e-sports marketing budgets and influencer campaigns, while also being a potential acquirer given GLOE's specialist positioning.

Others

• Riot Games: Riot Games is both a GLOE client (Riot Games ONE 2023 production) and an e-sports event organizer in its own right. As a publisher that increasingly produces events internally (LoL Worlds, VCT), it represents both a key revenue source and a structural threat to GLOE's event production business.

Emerging players

• ZETA DIVISION (GANYMEDE): ZETA DIVISION is Japan's top pro gaming team and a core GLOE partner for the LIMITZ event series. While currently a customer/partner, it could expand into event production itself, competing with GLOE in Japanese e-sports tournament operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/gloe_jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gloe