Si Si La Paillette

What Si Si La Paillette does

Si Si La Paillette is a Paris-based, privately held clean-beauty brand that designs, manufactures and distributes plant-based cosmetic glitter and accompanying festive makeup products. Founded by Lorène in 2019 (with firmographic metadata noting 2017), the company built its core proposition around cellulose glitter sourced from eucalyptus, produced in Germany and packaged in France, claiming 87%+ environmental biodegradation within 4 weeks. The product portfolio spans 83+ SKUs across eight categories: loose glitter, glitter gels, powder sprays, reusable glass rhinestones, stencils, liquid highlighters, glitter eyeliners, glitter glosses, themed kits (Pride, festival, neon UV) and accessories such as shea-butter applicator balm, bamboo brushes and storage boxes. Cosmetic formulations are 91–100% natural-origin, vegan, and cruelty-free; products carry Yuka certification.

The company monetizes through four streams: D2C e-commerce via its Shopify storefront sisilapaillette.fr (with gift cards, a Club Si Si loyalty program, and a €10/€10 referral mechanic); physical retail distribution through Monoprix, Nocibé, Beauty Success, Le Petit Souk and La Boutique du Coiffeur; professional glitter-makeup animation services for events across France, Switzerland and Belgium, delivered through a network of partner makeup artists; and B2B custom/white-label production for brands and agencies, with named enterprise clients including Monoprix (Paris 2024 Olympics co-branded kit), Coty, Pernod Ricard, Moulin Rouge and Mubi. Pricing spans €5–€135 per consumer unit, with B2B minimum order quantities of 100–1,000 units.

The 20th-arrondissement Paris boutique has been closed, and operations are now consolidated around e-commerce, partner retail and event services. Marketing relies on content (48 blog articles, YouTube tutorials), social (Instagram, TikTok), earned media (Vogue, ELLE, Le Parisien, Stylist, and a 2023 feature on M6's 'Qui veut être mon associé?'), and cause-linked loyalty rewards (Fondation des Femmes, Stop Homophobie, Ruban Rose). Capital structure includes a single disclosed October 2024 crowdfunding round on Crowdcube of approximately $160,552 earmarked for European expansion; no institutional rounds are recorded.

Name

Si Si La Paillette

Legal name

Si Si La Paillette

Website

https://sisilapaillette.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Eco-friendly Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Body & All-Over Color (Body Makeup, Leg/Body Tint, Glitter, Shimmer Oils) (CRABACAG)

akta.pro secondary industries

Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ), Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC)

Keywords

• Biodegradable glitter
• Eco-friendly cosmetics
• Festival makeup
• Natural beauty products
• Plant-based cosmetics

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce retail sales: Direct-to-consumer online sales through their Shopify e-shop (sisilapaillette.fr) offering 83+ product SKUs across paillettes, gels, sprays, stencils, rhinestones, eyeliners, glosses, and accessories. Free relay point delivery in France from 40 euros.
2. Professional event animation services: Paid glitter makeup animation services for corporate events, weddings, festivals, birthdays, and brand activations. Covers all of France, Switzerland, and Belgium via a network of partner makeup artists. Pricing starts from approximately 200 euros HT for 1.5 hours.
3. Custom/B2B and white-label products: Custom kits, branded packaging, and white-label products for companies, agencies, and events. Minimum order quantities: 500 units for personalized glitter pots, 300 units for custom pouches, 100-1000 units for custom event kits. Includes Monoprix Olympics collaboration.
4. Gift cards and loyalty program: Gift cards sold in denominations of 10, 20, 30, 50, 80, and 100 euros, valid for one year on the full e-shop. Loyalty program (Club Si Si) with point accumulation and redemption for discounts and free products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Si Si La Paillette manufactures and sells plant-based, biodegradable cellulose glitter and a full range of eco-friendly cosmetic products including body gels, fixing sprays, eyeliners, lip glosses, face rhinestones, makeup kits and accessories. The products are positioned as natural-origin alternatives to conventional plastic glitter and are distributed through a French e-commerce site, a network of retail resellers, and on-site event animation services. The brand also offers B2B white-label and custom-made glitter kits for corporate clients.

Product overview

Si Si La Paillette is an ecological glitter and festive makeup brand offering a comprehensive portfolio of plant-based cosmetic products. The core product line centers on biodegradable cellulose-based glitter (paillettes libres) and ready-to-use glitter gels, complemented by specialty items including glitter powder sprays, reusable glass rhinestones, stencils, liquid highlighters (Ultralighters), glitter eyeliners, and glitter lip glosses. The company also offers coordinated kits and gift sets for various occasions (Pride, festivals, celebrations), along with essential accessories like shea balm applicators, bamboo brushes, storage organizers, and glitter scrunchies. Services include professional event makeup animations across France and neighboring countries, as well as custom branded solutions and white-label manufacturing for corporate partners. All products emphasize natural ingredients (91-100% natural origin), eco-responsibility, inclusivity, and festive celebration.

Differentiator

Problem solved

Functional benefit

Products and services

• Loose biodegradable glitter (paillettes) Plant-based cellulose loose glitter sold in pots, jars or pouches for face, body, hair and nails. Targeted at consumers seeking eco-friendly festival, party, Halloween and wedding makeup.
• Body gel (gel pailleté)

Quantifiable outcome

• 87%+ biodegradation in 4 weeks for glitter products
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• MonoprixcoreChannel Partner/ Reseller/ DistributorMonoprix is a major French retail chain and one of the brand's key distribution partners. Products are available in Monoprix stores. Additionally, Si Si La Paillette collaborated with Monoprix to create a special Olympics-themed kit sold as a limited edition in Monoprix stores, demonstrating a deeper co-branded partnership.
• NocibécoreChannel Partner/ Reseller/ DistributorNocibé is a French perfumery and beauty retail chain and a key physical retail distribution partner for Si Si La Paillette products.
• Beauty SuccessminorChannel Partner/ Reseller/ DistributorFrench beauty retail chain offering Si Si La Paillette products at select store locations.
• Le Petit SoukminorChannel Partner/ Reseller/ DistributorBoutique gift and lifestyle retail chain in France, offering Si Si La Paillette eco-glitter products as part of their curated assortment.
• La Boutique du CoiffeurminorChannel Partner/ Reseller/ DistributorFrench hairdresser supply retailer offering Si Si La Paillette products (particularly glitter for hair) as part of their professional beauty and hair accessory range.
• Partner makeup artists networkcoreChannel Partner/ Reseller/ DistributorA network of freelance makeup artists operating across France, Switzerland, and Belgium who deliver on-site glitter makeup animation services under the Si Si La Paillette brand. This network enables the company to offer event services nationally and internationally without incurring high travel costs.
• CotyminorGTM or Marketing PartnerListed as a B2B client for custom/white-label product partnerships, alongside Moulin Rouge, Pernod Ricard, and Mubi.
• Moulin RougeminorGTM or Marketing PartnerListed as a B2B client for custom/white-label product partnerships, demonstrating the brand's reach into entertainment and hospitality sectors.
• Pernod RicardminorGTM or Marketing PartnerListed as a B2B client for custom/white-label product partnerships, indicating use of Si Si La Paillette products for corporate events or branded activations.
• Stop HomophobieminorOthersLGBTQ+ advocacy organization. Si Si La Paillette supports Stop Homophobie by donating 1 euro from each Fierté (Pride) kit sold. The company also supports Fondation des Femmes, Ruban Rose (breast cancer), and Octop'Us association through similar donation programs.
• Fondation des FemmesminorOthersFrench women's rights foundation supported through the brand's loyalty program. Loyalty members can exchange 1,000 points to donate 20 euros to the foundation.
• La Poste / Mondial RelayminorOthersLogistics and delivery partners used for order fulfillment. La Poste and Mondial Relay are used for shipping with a goal of carbon-neutral to low footprint delivery. Free relay point delivery in France from 40 euros.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pat McGrath Labs: Premium color cosmetics brand with a strong glitter/foil eyeliner and pigment portfolio. Comparable on the high-pigment, glitter-forward color cosmetics category and premium positioning, though operating at luxury scale rather than eco-occasion.
• Revolution Beauty: Mass-market, value-positioned color cosmetics brand with broad glitter and festival-friendly ranges. Comparable on accessible color cosmetics with strong glitter portfolios and rapid product launch cadence, though with no specific sustainability/eco positioning.
• Lush: Global cosmetics and personal-care brand with strong ethical, vegan and sustainability positioning. A broad incumbent in the clean/ethical beauty space, overlapping with Si Si La Paillette on values (cruelty-free, natural ingredients, anti-microplastic) but operating at vastly larger scale across bath, body, skincare and cosmetics.
• Glossier: Iconic D2C-first beauty brand with strong community and editorial-driven marketing. Comparable on the D2C-led motion, content ecosystem, and digitally native brand-building approach, though Glossier operates in broader everyday beauty rather than festival glitter.

Emerging players

• Ciaté London: British color cosmetics brand historically famous for nail and festival-friendly ranges. Comparable on trend-driven color cosmetics, festival/party customer, and selective retail distribution, though without Si Si La Paillette's explicit biodegradable positioning.
• Kosas: D2C clean color cosmetics brand with vegan, cruelty-free and 'skincare-grade' positioning. Comparable on the clean, natural-origin, D2C-led model and overlapping product categories (glitter, gloss, eyeliner), though with broader everyday complexion rather than festival focus.

Direct peers

• Glitterazzi: Eco-friendly, biodegradable glitter brand focused on cosmetic glitter for face, body and nails. Comparable on material innovation (biodegradable), cruelty-free positioning and D2C festival/occasion-led customer base.
• Hemway: UK eco-friendly glitter and craft supplies brand selling biodegradable and cruelty-free glitter across cosmetic and craft use cases. Comparable on product (biodegradable glitter), D2C e-commerce motion and inclusive/festival positioning.
• EcoStardust: UK-based biodegradable glitter brand offering plant-based glitter for face, body, hair and crafts. Direct peer in the eco-glitter category with overlapping product positioning, target customers (festival-goers, conscious consumers), and D2C-led distribution.
• Eco Glitter Fun: Biodegradable cosmetic glitter specialist selling plant-based glitter for festivals, parties and events. Direct competitor in the same eco-glitter niche with similar target customer (festival-goers, party-goers) and product format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sisilapaillette
• TikToktiktok.com/@sisilapaillette
• Xx.com/paillettela
• Facebookfacebook.com/sisilapaillette

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Si Si La Paillette