What SphereTrax does

SphereTrax Limited is a UK-based, privately held music licensing platform and marketplace founded in 2022 by composer Sefi Carmel. The company combines an AI-assisted discovery and licensing marketplace with bespoke composition services and a creator-facing community platform. It is headquartered in Hitchin, United Kingdom, with primary operations in London, and serves a global roster of 240+ exclusive and non-exclusive artists plus a network of 130-450 composers available for custom work. Named enterprise customers include Google, Netflix, BBC, Apple, Disney, Nike, Riot Games, Warner Bros, Coca-Cola, Mercedes-Benz, and Universal, alongside a long tail of self-serve users acquiring licenses for films, advertising, TV, games, and digital content.

The platform is built on three core product pillars: Discovery, an AI-powered catalogue search featuring 150+ mood, genre, and cultural faders, a Command Menu AI search, and Projects Mode for remote collaborative audition; Curation, a 24-hour bespoke playlist service; and Composition, custom soundtrack creation delivered through a global composer network. Differentiating technical components include native Dolby Atmos support (SphereTrax is the first licensing platform built from the ground up for immersive audio), a Timeline feature allowing real-time audition alongside video, and a dynamic ranking algorithm designed to prevent catalogue back-ends. The creator platform adds free professional mastering, Kudos-powered distribution to Apple Music and TIDAL in Dolby Atmos, and publishing administration. The product surface is reinforced by strategic partnerships with Dolby, Soundtrack Creation, Kudos Music, and Cloud202 (Qubitz AI).

The business model is primarily transaction-based: SphereTrax retains a 25% commission on sync fees from exclusive artists (75% to artists) and 11% from non-exclusive artists, with bespoke composition, curation, sound design, and licensing delivered on quote-based terms for enterprise clients. Distribution runs on a dual-track GTM: a self-serve, freemium PLG motion for individuals and SMBs through spheretrax.com, complemented by enterprise sales for agencies, broadcasters, and major brands. The company has raised approximately £250,000 (~$305,629) in a pre-seed round led by Jenson Funding Partners in March 2023, plus a $127,658 investment from Fintage House in June 2023, and operates with a 1-10 person team.

Name

SphereTrax

Legal name

SphereTrax Limited

Website

https://spheretrax.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

SphereTrax is a UK-based AI-powered music licensing platform and marketplace that enables filmmakers, advertisers, content creators, and brands to discover, curate, and license pre-cleared commercial music from a global community of 450+ artists.

Ownership category

akta.pro rank

Product category

Music Licensing Marketplace

NAICS

Music Publishers (512230), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Sync Marketplaces & Licensing Platforms (MPAIALAG)

akta.pro secondary industry

Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM)

Keywords

• Music licensing platform
• Sync licensing marketplace
• AI music discovery
• Dolby Atmos licensing
• Music distribution services

Headquarters

HQ city

Hitchin

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Music Licensing Fees: Transaction-based revenue from licensing pre-cleared commercial music tracks to filmmakers, advertisers, and content creators. Licensing fees vary by usage scope, duration, and distribution rights. The platform takes 25% commission on exclusive artist sync revenues, with artists receiving 75% plus all royalties.
2. Non-Exclusive Artist Commission: 11% commission on sync revenues for non-exclusive artists who retain full publishing and master rights. Provides flexibility for artists with existing publishers seeking sync opportunities through SphereTrax.
3. Bespoke Composition Services: Custom soundtrack creation by 130+ global composers for clients requiring original music. Services include composition, sound design, and mixing across all media formats from TV commercials to feature films.
4. Curation/Playlisting Services: Personalized playlist curation service where the creative team hand-picks tracks based on client briefs, delivered within 24 hours. Targeted at clients short on time or seeking expert guidance through the catalogue.
5. Distribution Services: Music distribution to major streaming and social media platforms (Apple, TIDAL in Dolby Atmos) with playlist pitching for SphereTrax artists, generating additional sync and streaming revenue opportunities.
6. Publishing Administration: Publishing registration and administration services ensuring artists receive due royalties and rights protection. Part of comprehensive creator support ecosystem.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

SphereTrax is an AI-assisted music licensing marketplace and record label that lets filmmakers, content creators, advertisers, and brands discover, audition, and license pre-cleared commercial music for use in media including films, TV, advertising, games, and immersive content. The platform combines an AI-powered catalogue search (with 150+ mood, genre, and cultural faders), a curated playlist service with 24-hour turnaround, and a bespoke composition service drawing on 450+ global artists, alongside a creator-facing platform offering free professional mastering, distribution, publishing, and instant payouts. SphereTrax also operates as a record label, signing exclusive and non-exclusive artist deals and licensing Dolby Atmos immersive audio tracks.

Product overview

SphereTrax is a unified music licensing platform that combines three core services — Discovery (AI-powered catalogue search), Curation (hand-picked playlists within 24 hours), and Composition (bespoke soundtrack creation) — alongside a creator-facing platform for musicians to upload, master, distribute, and receive instant payments for licensed tracks. The platform differentiates through exclusive Dolby Atmos support, AI-powered 'Search With Feeling' mood faders, and an artist-first revenue model offering 75% to exclusive artists and flexible non-exclusive and label arrangements. Additional services include professional mastering, Kudos-based distribution, and publishing support.

Differentiator

Problem solved

Functional benefit

Products and services

• Discovery Flagship AI-powered catalogue search and licensing experience offering 150+ mood, genre, and cultural faders, Command Menu AI search, Projects Mode collaboration, and 6-click checkout with instant license delivery by email. For filmmakers, content creators, advertisers, brands, broadcasters, and production companies.
• Curation Hand-picked playlist curation service where the SphereTrax creative team delivers a tailored playlist within 24 hours based on a client brief. Targeted at clients short on time or seeking expert guidance through the catalogue.
• Composition Bespoke music composition service connecting clients with 130+ global composers to create custom soundtracks for TV commercials, feature films, trailers, games, advertising, and other media. Quote-based pricing across all budgets and formats.
• Creators Platform Global community platform for musicians, producers, and composers to upload music, access free professional mastering by Sefi Carmel, distribution to major streaming and social platforms via Kudos, publishing services, analytics, and instant direct payments for licensed tracks.
• Sound Design & Mixing Professional sound design and mixing services (stereo and Dolby Atmos) for TV shows, films, games, adverts, and online content, delivered through the Soundtrack Creation partnership led by award-winning sound engineer Sefi Carmel.
• Distribution via Kudos Music distribution service enabling composers to distribute tracks to all major streaming and social media platforms, including Apple and TIDAL in Dolby Atmos, with playlist pitching support via the Kudos Music partnership.
• Publishing Services Music publishing registration and rights management services to ensure artists receive due royalties and their rights are protected, part of the comprehensive creator support ecosystem.
• Exclusive Artist Deal Revenue-sharing model for exclusive artists: 75% of all revenues distributed to artists (majority of sync fees and royalties), with 25% retained by SphereTrax, plus all royalties. For musicians, composers, and producers seeking maximum sync exposure and direct instant payments.
• Non-Exclusive Artist Deal Flexible non-exclusive arrangement offering 11% of sync revenues to SphereTrax while artists retain 18% of publishing royalties and 100% of master rights, allowing them to work with existing publishers.
• Label Deal

Quantifiable outcome

• Simplified licensing process from testing to production in seconds
• +2 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• DolbycoreTechnology or IntegrationStrategic partnership enabling SphereTrax to offer the first music licensing platform supporting Dolby Atmos immersive audio from the ground up. All accepted tracks can be mixed in Dolby Atmos, and the platform licenses exclusive Dolby Atmos tracks.
• BBCcoreOthersBBC is a notable client of SphereTrax, licensing music for various programming including Magic on 2, Wildlife on One, Dangerous Magic, and Close Up Magic shows.
• TikTokcoreOthersTikTok is listed as a strategic partner, indicating a commercial relationship for music licensing and sync opportunities on the platform.
• UniversalcoreOthersUniversal is a notable client of SphereTrax, licensing music for entertainment content through the platform.
• DisneycoreOthersDisney is a notable client of SphereTrax, licensing music for entertainment content through the platform.
• Kudos MusiccoreChannel Partner/ Reseller/ DistributorPartnership with Kudos for music distribution services, enabling SphereTrax artists to distribute music to major streaming and social media platforms including Apple and TIDAL in Dolby Atmos, with playlist pitching support.
• Soundtrack CreationcoreStrategic or Co-development PartnerStrategic partnership with Soundtrack Creation for professional mixing and mastering services, led by award-winning engineer Sefi Carmel. All accepted audio on SphereTrax is professionally mastered for free by this team.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• APM Music: Long-established production music library licensing pre-cleared tracks to film, TV, advertising, and games; directly comparable in catalog-based sync distribution to broadcasters and brands.
• Epidemic Sound: Subscription-based music licensing platform for content creators and brands; directly competes with SphereTrax in the same sync-licensing-for-digital-media category with a similar self-serve catalog model and creator-friendly positioning.
• Artlist: Music and SFX licensing platform serving YouTubers, filmmakers, and brands via subscription; competes head-to-head with SphereTrax's Discovery product on catalog access, AI search, and global creator base.
• Musicbed: Sync licensing marketplace focused on high-quality music for film, TV, and advertising; serves the same brand and agency buyer segments as SphereTrax's curation and licensing offerings.
• Songtradr: B2B music licensing marketplace and distribution platform with catalog discovery, sync pitch tools, and global rights administration—directly overlaps with SphereTrax's sync marketplace, catalog distribution, and publishing administration capabilities.
• Audio Network: Major production music library supplying tracks for broadcast, advertising, film, and streaming; competes in the same sync-licensing space with deep catalog breadth across broadcast and brand clients.
• Pond5: Marketplace for royalty-free music, sound effects, and stock media serving filmmakers and brands; operates the same self-serve licensing model with similar target audience in video production and advertising.
• Music Vine: Subscription-based licensing platform supplying music to filmmakers, agencies, and brands; comparable in business model, buyer segment, and AI-driven discovery tooling to SphereTrax.

Broad incumbents

• Universal Production Music: Major-label production music division distributing catalogs globally for film, TV, advertising; broader incumbent with deep catalog and label backing, overlapping with SphereTrax's sync licensing for broadcasters and studios.

Emerging players

• Splice: Creator-focused music creation and sample-licensing platform with AI tools; overlaps with SphereTrax on the creator supply side and adjacent tooling for music production rather than pure sync licensing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/SphereTrax

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SphereTrax