What Filmgrail does

Filmgrail AS is a privately held Norwegian SaaS company founded in 2012 and headquartered in Oslo, with a secondary corporate presence in Delaware, USA. The company provides an AI-powered, modular digital platform for cinema exhibitors and film festivals, comprising custom websites, native iOS and Android mobile apps, a CMS, the Filmgrail Insights analytics module, Filmgrail Loyalty, push notifications, a Planning Tool for cinema operations, and a dedicated Festival Platform. Underlying technical components include published APIs for omnichannel integration across web, mobile, box office, and kiosks, POS and ticketing system integrations, and AI capabilities spanning process automation, predictive analytics, recommendation engines, NLP-based content localization, generative AI for video lip-syncing across 150+ languages, and computer vision for AR filter campaigns.

Filmgrail targets two primary customer segments: cinema exhibitors and theater operators (named customers include Bergen Kino, Fokus Aurora Kino, Classic Cinemas, Edda Kino, and Trondheim Kino) and film festivals and cultural events (Bergen International Film Festival and Filmfestivalen). The company addresses pain points such as outdated ticketing systems, fragmented moviegoer data, and limited direct customer engagement, claiming that 9 in 10 end-users create unique profiles and that cinemas can expect an average 89% annual increase in digital ticket sales.

Revenue is generated through subscription-based platform licensing and custom solution implementations sold via a consultative enterprise sales motion, with a "Schedule a meeting" CTA and free value assessment on the website. The company is led by CEO John Rush, Chairman Martin Kværnstuen, COO and Head of Customer Success Alexander Tuzov, and Head of Product Mary Rybakova, and has raised a single disclosed seed round of approximately $1.1 million from Sagene Tech Ventures and Skyfall Ventures in June 2018.

Name

Filmgrail

Legal name

Filmgrail AS

Website

https://filmgrail.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Filmgrail is a Norwegian SaaS company that provides an AI-powered, modular digital platform — custom websites, native mobile apps, CMS, analytics, loyalty, push notifications, and planning tools — for cinema exhibitors and film festivals.

Ownership category

akta.pro rank

Product category

Cinema & Entertainment Software

NAICS

Motion Picture and Video Distribution (51212), Advertising Agencies (54181)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Cinema & Movie Ticketing (HSACALAD)

akta.pro secondary industry

Programming, Booking & Repertory Exhibition Services (MPADAKAL)

Keywords

• Cinema software platform
• Movie theater apps
• Cinema ticketing solutions
• Moviegoer engagement analytics
• Festival event ticketing

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Licensing: The company provides AI-powered cinema solutions including custom websites, mobile apps, CMS, analytics, and marketing tools to cinema operators. Revenue appears to be generated through platform licensing and custom solution sales to cinema exhibitors and festival organizers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Filmgrail provides an AI-powered SaaS platform for cinema exhibitors and film festivals, combining a CMS, custom SEO-optimized websites, native iOS/Android mobile apps, analytics, a loyalty system, push notification marketing, a planning/management tool, and a festival ticketing platform. The platform automates cinema operations, captures moviegoer journey data (with 9/10 users creating profiles), and is sold as modular solutions targeted at movie theater chains, independent cinemas, and cultural event organizers across Europe and North America.

Product overview

Filmgrail is an AI-powered modular platform for cinemas consisting of core products (Custom Websites, Mobile Native Apps, and CMS) combined with add-on modules (Insights analytics, Loyalty program, Festival Platform, Push Notifications, and Planning Tool). The platform is designed to help cinema exhibitors automate operations and engage moviegoers across the entire journey from discovery to ticket purchase, with AI capabilities powering personalization, analytics, and content localization.

Differentiator

Problem solved

Functional benefit

Brands

• Filmgrail Insights: Analytics platform providing insights into customer behavior patterns for data-driven decisions.
• Filmgrail Loyalty
• Festival Platform

Products and services

• Custom Websites Intuitive, SEO-optimized cinema websites with seamless social media integration that enhance the movie-going experience and enable online ticket sales. Built for movie theater operators and festival organizers.
• Mobile Native App Native iOS and Android mobile apps enabling users to access showtimes, purchase tickets, explore upcoming films, and enjoy cross-device experiences with seamless synchronization. Built for cinema exhibitors.
• Filmgrail CMS Content management system providing an easy-to-use interface to manage cinema website and application content, enabling simple updates and maintenance for digital platforms.
• Filmgrail Insights Analytics platform providing insights into customer behavior patterns, enabling cinemas to make data-driven decisions, optimize marketing campaigns, and track engagement metrics such as session durations, filter usage, social shares, and conversions.
• Filmgrail Loyalty Customizable points-based loyalty system designed to reward loyal customers, increase retention rates, and drive sales through personalized offers for cinema operators.
• Festival Platform Custom-branded festival, event, and conference websites with integrated ticketing, promotional tools, and audience engagement features designed to help festival organizers sell out their events.
• Push Notifications Targeted push notification system across app and web platforms that keeps audiences informed about new products, offers, showtime updates, and personalized marketing messages.
• Planning Tool Automated cinema management platform with task management, role-based access control, movie importing/updating, automated report generation, and project management from scheduling to administration.

Quantifiable outcome

• 4x more moviegoer engagement compared to industry benchmarks
• +5 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature6 records

Partnerships

One partnership is on record.

• POS and Ticketing System IntegrationscoreTechnology or IntegrationFilmgrail integrates with various cinema POS systems and ticketing platforms to enable seamless mobile ticketing, eTicket barcode scanning, and unified operations. The company shows multiple integration logos on their website indicating partnerships with ticketing and payment technology providers.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Movio: Movio (a Vista Group company) is a cinema marketing analytics platform that helps exhibitors target moviegoers with personalized campaigns and loyalty programs. Its customer-data and segmentation capabilities directly overlap with Filmgrail Insights and Loyalty modules.
• Veezi: Veezi (a Vista Group company) delivers cloud cinema management software for independent and small-chain exhibitors, including POS, ticketing, and analytics. Its cinema-specific, web-native workflow and target segment of smaller exhibitors are highly analogous to Filmgrail's Norwegian cinema customer profile.
• Eventive: Eventive is a ticketing and audience-engagement platform purpose-built for film festivals, independent cinemas, and art-house theaters. Its festival-focused ticketing, virtual cinema, and custom-branded event sites closely mirror Filmgrail's Festival Platform offering.
• Vista Group: Vista Group is the dominant global provider of cinema management software (Vista Cinema, Veezi, Movio, Numero, Maccs) covering box office, loyalty, marketing analytics, and back-of-house. Filmgrail's integrated cinema CMS/app/loyalty/insights stack overlaps directly with Vista's portfolio, making it the most comparable competitor in the same product category and customer base.
• CenterEdge Software: CenterEdge provides point-of-sale, ticketing, and online sales software for cinemas, amusement parks, and entertainment centers. It is a direct competitor to Filmgrail's ticketing and planning-tool stack for small-and-mid-sized cinema operators.
• Showtime Analytics: Showtime Analytics provides real-time cinema analytics dashboards for exhibitors and distributors across admissions, concession, and film performance. It is a direct peer to Filmgrail Insights in the cinema-analytics niche.

Broad incumbents

• AudienceView: AudienceView is an enterprise ticketing, CRM, and marketing platform for live entertainment, sports, and cultural venues. While not cinema-exclusive, it competes for the same ticketing, loyalty, and direct-to-consumer engagement budget that Filmgrail targets.
• Tessitura Network: Tessitura provides a unified CRM, ticketing, and marketing platform for arts and cultural organizations, with significant penetration among performing-arts centers and festivals. Its ticketing-plus-marketing stack competes with Filmgrail's Festival Platform in the cultural-events vertical.
• Comscore (formerly Rentrak): Comscore operates the industry's box-office measurement and cinema audience analytics products inherited from Rentrak. As a broad incumbent in cinema data and audience measurement it is comparable to Filmgrail Insights at the data layer, though it does not compete in apps/websites.

Emerging players

• PatronManager: PatronManager (a Salesforce-built product) offers CRM-based ticketing, marketing, and fundraising tools for arts and entertainment organizations. It overlaps with the marketing, loyalty, and CRM components of Filmgrail's platform for smaller arts/entertainment customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/filmgrail
• Facebookfacebook.com/filmgrail
• LinkedInlinkedin.com/company/filmgrail

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Filmgrail