CHEFIN
- Company typePrivate
- Founded2016
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
CHEFIN firmographics
Firmographics- Name
- CHEFIN
- Legal name
- CHEFIN Australia Pty Ltd
- Website
- https://chefin.com.au
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where CHEFIN is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
CHEFIN business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Platform Transaction Fees (Customer): CHEFIN charges customers a 15% plus GST booking fee on the total booking amount. This fee covers 24/7 customer support, public liability insurance, secure payment processing, funds management, chef recruitment and vetting, and platform technology costs. The booking fee is non-refundable.
- Platform Transaction Fees (Vendor): Vendors (private chefs) pay platform fees to CHEFIN for using the marketplace to connect with customers. The terms indicate separate Vendor Platform Fees exist, with CHEFIN deducting these from the Total Fee and remitting the remainder to chefs within 28 days of event completion.
- Private Dining Packages: Revenue is generated from the base cost of private dining experiences where customers pay per person for curated dining packages including chef services, ingredients, preparation, service, and cleanup. Pricing ranges from $65 per person for canapes to $540 per person for Omakase dining experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mother's Day Fine Family-Style Dining Experience: $125-$165 per person, minimum 10 people |
| Unit Pricing | Pay-as-you-go | 3-Course Fine Dining: $195 per person, minimum 8 people |
| Unit Pricing | Pay-as-you-go | Cocktail Canapés: $65 per person, minimum 30 people |
| Unit Pricing | Pay-as-you-go | Omakase Dining at Home: $540 per person, minimum 6 guests |
| Unit Pricing | Pay-as-you-go | Romantic Dinner for 2: $1,225 total ($612.50 per person) |
| Unit Pricing | Pay-as-you-go | Blindfold Dinner: $265 per person, minimum 6 people |
| Unit Pricing | Pay-as-you-go | Vintage High Tea: $115 per person, minimum 20 people |
| Unit Pricing | Pay-as-you-go | Private Chef Cooking Class: $225 per person, minimum 7 people |
| Unit Pricing | Pay-as-you-go | Deluxe BBQ with sides and salads: $2,300 per group of 20 people |
| Unit Pricing | Pay-as-you-go | Family Style Share Plates: $165 per person, minimum 10 people |
| Subscription | Monthly | UMAMYA Robot-as-a-Service: from $5,000 per month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
CHEFIN product offering
Product offeringCore offering
CHEFIN operates a two-sided online marketplace that connects customers seeking at-home or venue-based private dining experiences with a network of 1,000+ vetted private chefs. The platform handles booking, payment processing (with funds held in trust), chef matching via algorithm, menu design, and 24/7 concierge coordination for both individual consumers and corporate clients. CHEFIN also offers curated signature experiences (Omakase, Blindfold Dinner, Romantic Dinner, Vintage High Tea, BBQ), and operates adjacent businesses including UMAMYA kitchen robotics (RaaS) and the Growth Leaps Suite hospitality consulting service.
Product overview
CHEFIN operates as a two-sided marketplace platform connecting customers with private chefs for events. The platform serves both individual consumers (private dining, celebrations, holiday stays) and corporate clients (catering for business events). The core platform handles booking, payment processing, chef matching, and coordination. Value-added services include curated dining experiences (Romantic Dinner, Omakase, Blindfold Dinner, Sustainable Seafood Feast), hospitality consulting via Virtual Exec Chef, and the Growth Leaps Suite for restaurant business consulting. The UMAMYA subsidiary provides robotics and AI kitchen solutions via Robot-as-a-Service. CHEFIN operates across Australia, America, Canada, Brazil, Hong Kong, and Singapore.
Differentiator
Problem solved
Functional benefit
Brands
- UMAMYA: Next Generation of Hospitality Robotic Solutions offering Robot-as-a-Service (RaaS) with Weiba robotic cooking assistant and Virtual Executive Chef AI-powered kitchen intelligence platform
- Growth Leaps Suite
- Art of Dining
- Chef Audition
- Pay What It's Worth
Products and services
- CHEFIN Private Chef Marketplace Platform Two-sided online marketplace connecting individual consumers and corporate clients with 1,000+ vetted private chefs for at-home and venue dining experiences. Handles booking, payment processing with funds held in trust, chef matching, menu design, and 24/7 concierge coordination. Available in Australia, the US, Canada, Brazil, Hong Kong, and Singapore.
- Private Chef Services At-home private dining experiences in which a vetted private chef creates a customized menu, sources ingredients, prepares and serves a multi-course meal, then cleans the kitchen. Each booking is covered by AUD 20 million public liability insurance.
- Corporate Catering Catering service for corporate events including office functions, executive meetings, Director Summits, and team gatherings. Available across major Australian cities (Sydney, Melbourne, Brisbane, Perth, Newcastle, Canberra, Gold Coast, Adelaide). CHEFIN reports serving 500+ Fortune 500 companies.
- CHEFIN Curated Dining Experiences Curated private dining packages including 3-Course Fine Dining ($195/person), Cocktail Canapés ($65/person), Romantic Dinner for 2 ($1,225 total), Blindfold Dinner ($265/person), Vintage High Tea ($115/person), Family Style Share Plates ($165/person), Omakase Dining at Home ($540/person, 16 courses), Mother's Day Fine Family-Style Dining ($125–$165/person), Private Chef Cooking Class ($225/person), and Deluxe BBQ ($2,300 per group of 20).
- UMAMYA Robot-as-a-Service (RaaS) Hospitality robotics subscription service including the Weiba robotic cooking assistant (with automatic cooking and smoke-free operation), recipes and secret sauce development and supply, machine maintenance, and access to the Virtual Executive Chef AI platform. Subscription starts from $5,000 per month for restaurant owners.
- Hospitality Business Growth Leaps Suite Comprehensive hospitality business consulting suite with 10 strategic components: Conceptual Clarity, Menu Mastery, Team Excellence, Operational Efficiency, Supplier Procurement, Profitability, Digital Presence, Ongoing Business Support, Ongoing Marketing Support, and Business Expansion Strategy. Includes Commercial Kitchen Design services and targets 700+ professional chefs and restaurant owners.
- Virtual Executive Chef AI Platform AI-powered commercial kitchen intelligence platform that aggregates data from labor, point-of-sale, kitchen equipment, and supply chain to monitor and optimize kitchen operations. Bundled with UMAMYA RaaS subscriptions for restaurant owners and also offered as a hospitality consulting input.
- Pay What It's Worth Chef Audition Experience Chef audition dining experience where newly onboarded CHEFIN chefs craft a menu (2 canapés and 3-course meal) for a minimum of 7 guests, and guests pay what they feel the experience is worth. Used as part of CHEFIN's chef vetting and quality assurance process.
Quantifiable outcome
- 60,000+ satisfied customers served
- +2 more outcomes
Companies that use CHEFIN
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles5 records
CHEFIN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
CHEFIN partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Brooklyn Underwriting (XL Insurance Company SE)coreBrooklyn Underwriting places the $20 million public liability insurance policy for CHEFIN Platform, protecting Australians for over 50 years. The policy covers chefs for up to AUD 20,000,000 for third-party property damage and personal injury claims for all bookings through the platform.
- Tiger Liquor BoutiqueminorTiger Liquor Boutique provides alcohol beverages for CHEFIN's Omakase dining experiences. They handle beverage delivery and hold the relevant liquor license (ACN: 627 058 057, Liquor Licence: LIQP770018102). Alcohol is processed separately within the Omakase booking transaction.
- AIGminorCHEFIN previously worked with AIG to provide public liability insurance coverage for platform chefs, prior to transitioning to Brooklyn Underwriting (XL Insurance Company SE).
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
CHEFIN competitors and assessment
Company assessmentDirect peers
- Take a Chef: Global marketplace connecting customers with private chefs for in-home dining experiences, with a similar booking-and-matching model across multiple countries. Operates in many of the same geographies (Europe, Americas, Australia) and competes head-to-head for premium private dining demand.
- Cozymeal: US-focused marketplace for private chefs, cooking classes, and food tours. Targets a similar occasion-driven, premium consumer and corporate customer base and uses a comparable chef-matching and booking platform.
- EatWith: Marketplace for hosted dining experiences and private chef events in homes and unique venues. Competes directly with CHEFIN on curated, experience-led private dining rather than standard catering.
- Feastly: Community-driven marketplace for chef-hosted dinners and pop-up dining experiences. Closely comparable in offering experience-style private dining through a chef network.
- The Chef & The Dish: Online platform pairing home diners with renowned chefs for live, interactive cooking and dining experiences. Comparable in curating high-end chef experiences accessed remotely or in-home.
Broad incumbents
- Airbnb Experiences: Global platform offering bookable experiences, including in-home dining and chef-led events. While broader in scope, it overlaps with CHEFIN's core offering and benefits from Airbnb's massive traveler demand and brand trust.
- Thumbtack: Large US marketplace for local professional services, including private chefs and catering. While much broader in category scope, it overlaps with CHEFIN's marketplace model and competes for the same SMB/consumer private chef demand.
Emerging players
- KitchMe: Online marketplace connecting home cooks and private chefs with diners for at-home meals. Operates with a similar two-sided model to CHEFIN but at smaller scale and primarily in North America.
- Hobbes (formerly VizEat): Marketplace for authentic, home-hosted dining experiences with local cooks. Comparable in offering experience-led food events through a chef/host network, though typically more casual than CHEFIN's premium positioning.
- Yhangry: UK-based private chef marketplace with a similar booking and payment model. Direct competitor in the premium private dining segment in Europe, addressing adjacent geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CHEFIN social profiles
Digital presenceCHEFIN compliance and trust
Trust signalCompliance2 records
CHEFIN financial estimates
Financial estimateRevenue estimate
Valuation estimate
CHEFIN leadership team
Management profileNumber of profiles
Profiles4 records
CHEFIN subsidiaries and ownership
Company hierarchySubsidiaries1 record
CHEFIN funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CHEFIN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CHEFIN
What does CHEFIN do?
CHEFIN operates a two-sided online marketplace that connects customers seeking at-home or venue-based private dining experiences with a network of 1,000+ vetted private chefs. The platform handles booking, payment processing (with funds held in trust), chef matching via algorithm, menu design, and 24/7 concierge coordination for both individual consumers and corporate clients. CHEFIN also offers curated signature experiences (Omakase, Blindfold Dinner, Romantic Dinner, Vintage High Tea, BBQ), and operates adjacent businesses including UMAMYA kitchen robotics (RaaS) and the Growth Leaps Suite hospitality consulting service.
Is CHEFIN a public or private company?
CHEFIN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CHEFIN founded?
CHEFIN was founded in 2016. It employs 1 to 10 people.
Where is CHEFIN based?
CHEFIN is headquartered in Sydney, Australia, in the Oceania region.
How does CHEFIN make money?
Three revenue lines are on record. Platform Transaction Fees (Customer) is the primary driver. The others are platform Transaction Fees (Vendor) and private Dining Packages.
Who are CHEFIN's main competitors?
Direct peers on record are Take a Chef, Cozymeal, EatWith, Feastly and The Chef & The Dish. Broad incumbents are Airbnb Experiences and Thumbtack. Emerging players are KitchMe, Hobbes (formerly VizEat) and Yhangry.
Does CHEFIN have an API?
No public API is recorded for CHEFIN.