Leboncoin

What Leboncoin does

Leboncoin is a France-based online classifieds marketplace founded in 2006 that connects individual buyers, sellers, tenants, landlords, and professional agents across three core verticals: general second-hand goods, real estate (via LBC Immo), and vehicles. The platform serves a French consumer base that the company describes as 92% "promophiles" (deal-seekers) and operates a product-led growth model in which users list and transact directly without sales intervention. Beyond the flagship leboncoin.fr site, the company distributes through a portfolio of specialized vertical marketplaces — Agriaffaires (agricultural equipment), MachineryZone (industrial machinery), Truckscorner (commercial vehicles), L'argus (vehicle pricing/valuation), and leboncoin immobilier neuf (new-build real estate) — extending category depth within France. Headquartered in Paris with 1,001–5,000 employees, Leboncoin claims preferred-brand status among French consumers in second-hand, real estate, and vehicle categories.

The technology stack centers on a multi-vertical marketplace platform increasingly augmented by AI features. Deployments include AI Virtual Staging, a generative image feature that digitally furnishes empty property listings; an AI Search Assistant providing conversational marketplace navigation; and a ChatGPT integration functioning as a realtor acquisition channel. Vertical-specific professional tooling includes Tenant Pass+ for tenant identity verification and three tiered listing packages for real estate agents — Smart, Impact+, and Privilege. A "Bons Plans" (Good Deals) section launched September 2025 hosts 20–30 permanently available promotional deals, repositioning the platform as an everyday promotions destination. Internal product leadership is documented through Chief Product Officer Martin Berthonneau, with CTO Julien Jouhault overseeing technology.

Leboncoin generates revenue primarily through three streams: transaction-based listing fees on general goods, vehicles, and real estate; recurring subscription packages for real estate professionals (Smart, Impact+, Privilege); and advertising across the Bons Deals section and broader B2B monetization services, with management citing integrated payment and shipping capabilities as future growth levers. The company is wholly owned by Adevinta, a Norway-domiciled online classifieds group operating across 12 European countries with over 2.5 billion monthly visits across platforms including mobile.de and Fotocasa. Adevinta was taken private in 2021 via a €14 billion leveraged acquisition led by Blackstone and Permira, and group management is targeting 40–45% EBITDA margins by 2026 with cost synergies exceeding €150 million. Recent notable corporate actions include the February 2026 shutdown of the legacy A Vendre A Louer marketplace and the departure of long-tenured CEO Antoine Jouteau, with Aqraou serving as interim CEO.

Name

Leboncoin

Legal name

leboncoin

Website

https://leboncoingroupe.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Leboncoin is France's leading online classifieds marketplace, founded in 2006, connecting individual consumers and professional agents across real estate, vehicles, and general goods. Wholly owned by Adevinta, the platform monetizes via listing fees, tiered agent subscriptions, and promotional advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Classified Listings Revenue: Revenue from listing fees for general goods, vehicles, and real estate categories on the marketplace platform
2. Real Estate Listing Packages: Three listings packages for real estate in France called Smart, Impact+, and Privilege, targeting agents and realtors
3. Agent/Realtor Subscriptions: Subscription-based packages for real estate professionals to list and promote properties
4. Promotional Deals Platform: Bons Plans (Good Deals) section positioning platform as destination for promotions with 20-30 permanently available deals
5. B2B Monetization Services: B2B services and monetization features projected to drive significant revenue growth through integrated payment and shipping capabilities

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Leboncoin operates a French online classifieds marketplace (leboncoin.fr) that connects individual buyers and sellers across multiple verticals including general goods, real estate, and vehicles. The platform enables direct peer-to-peer transactions through listing fees, subscription packages for professional agents, advertising for promotions, and AI-powered features such as virtual staging and tenant verification.

Product overview

Leboncoin is a France-based online classifieds marketplace operated by Adevinta, offering a multi-category platform for buying and selling goods and services. The platform operates under a unified architecture with core marketplace functionality supplemented by specialized vertical products including: LBC Immo (real estate division) offering Tenant Pass+ verification and AI Virtual Staging; a Bons Plans (Good Deals) promotions section; tiered listings packages (Smart, Impact+, Privilege) for real estate agents; and AI-powered features including a ChatGPT integration and AI Search Assistant for conversational property discovery. The platform serves 92% 'promophiles' (deal-seekers) among its user base, positioning it as an everyday destination for both classified transactions and promotional deals.

Differentiator

Problem solved

Functional benefit

Products and services

• Leboncoin (leboncoin.fr) France-based online marketplace and classifieds platform operated by Adevinta, enabling users to buy and sell goods and services across categories including real estate, vehicles, and general merchandise. Serves a user base of 92% deal-seekers (promophiles).
• Tenant Pass+ Tenant verification product launched by LBC Immo to help landlords verify tenants quickly and reliably, streamlining the property rental application process in France.
• Smart, Impact+, Privilege listings packages Three tiered subscription packages for real estate agents in France, offering different levels of visibility and features for property listings.
• LeBonCoin Immo Real estate listings and services subsidiary of Leboncoin, focused on property rentals and sales across France.
• Agriaffaires Specialized online marketplace for agricultural equipment and machinery in France, operated as a wholly-owned affiliated site of Leboncoin.
• MachineryZone Specialized online marketplace for construction and industrial machinery in France, operated as a wholly-owned affiliated site of Leboncoin.
• Truckscorner Specialized online marketplace for trucks and commercial vehicles in France, operated as a wholly-owned affiliated site of Leboncoin.
• L'argus Vehicle valuation and pricing service for the French automotive market, integrated with Leboncoin's vehicle listings.
• leboncoin immobilier neuf Specialized online platform for new real estate property listings in France, operated as a wholly-owned subsidiary of Leboncoin.

Quantifiable outcome

• 92% of Leboncoin users actively seek promotions and deals
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• MidasminorStrategic or Co-development Partner · 1 September 2025Leboncoin partnered with Midas (auto services provider) to offer complementary automotive services within the Bons Plans (Good Deals) promotional section. This partnership enables auto service deals to be featured alongside general product promotions on the platform, expanding the range of services available to deal-seeking users.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Bien'ici: Bien'ici is a French PropTech real-estate search platform backed by major French real estate portals. It is an emerging challenger to LeBonCoin Immo in property discovery and lead generation for agents.
• Back Market: Back Market is a French-founded refurbished-electronics marketplace. It competes for the same deal-seeking French consumer as Leboncoin's general goods vertical but with deeper category expertise and a transactional commerce model.

Direct peers

• ParuVendu: ParuVendu is a long-established French classifieds platform spanning real estate, vehicles and general goods. It competes with Leboncoin across multiple verticals, particularly in mid-France regions where its local heritage remains strong.
• Marktplaats: Marktplaats is the Netherlands' leading online classifieds platform and a sister Adevinta property. It is directly comparable in business model and product surface (general, real estate, vehicles) though it serves the Dutch rather than French market.
• SeLoger: SeLoger is a leading French real estate classifieds platform owned by AVIV Group (Axel Springer). It is directly comparable to Leboncoin's LeBonCoin Immo vertical, competing head-to-head for professional agents and landlords in France.
• La Centrale: La Centrale is one of France's largest dedicated used-vehicle marketplaces and is part of the Car & Boat Media group. It competes directly with Leboncoin's vehicle vertical for seller listings and buyer traffic in the French auto market.
• Subito: Subito is Italy's leading online classifieds marketplace and another Adevinta platform. It mirrors Leboncoin's multi-vertical model (real estate, vehicles, jobs, general goods) and serves as a near-analog for product and monetization strategy benchmarking.
• Vinted: Vinted is a major European C2C marketplace for second-hand fashion and lifestyle goods. While narrower in vertical than Leboncoin, it competes directly for French consumer attention and second-hand transactions, especially among promophile users.
• Mobile.de: Mobile.de is Germany's largest vehicle marketplace and an Adevinta property. While more vertical-focused than Leboncoin, it shares the same parent, technology stack, and product-led growth motion, making it a key internal comparable for vehicle monetization.

Broad incumbents

• Facebook Marketplace: Meta's Facebook Marketplace is a broad horizontal C2G/C2C listings surface embedded in the world's largest social network. It overlaps with Leboncoin on general goods and free local listings, though it lacks Leboncoin's vertical depth and agent monetization.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZy9sdQo0rfO9Qk62P2_8IQ
• LinkedInlinkedin.com/company/leboncoin/mycompany/verification
• Instagraminstagram.com/chezleboncoin
• Xx.com/leboncoingroupe

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leboncoin