Buka Investasi Bersama

What Buka Investasi Bersama does

PT Buka Investasi Bersama, operating commercially as BMoney, is an Indonesian OJK-licensed retail investment platform distributing mutual funds (reksa dana), stocks (saham), gold (emas), bonds (obligasi), and government securities (e-SBN) through a single mobile application. The company holds an APERD (Agen Penjual Efek Reksa Dana) license for mutual fund distribution and an MPPPE Level 2 (Mitra Pemasaran Perantara Pedagang Efek) license for securities marketing, both supervised by Otoritas Jasa Keuangan. BMoney is a subsidiary of PT Buka Investasi Digital and is headquartered at Treasury Tower, SCBD, Jakarta. Its distribution network spans 15+ partner fund managers and banks, including Schroders, Manulife, BNP Paribas, Eastspring, Ashmore, Bahana TCW, Mandiri, and BNI.

The platform is built mobile-first with self-serve onboarding in five minutes and a Rp15,000 (~USD 1) minimum investment. Core technical features include dual-layer PIN-plus-biometric authentication, real-time stock price feeds, automated order placement with trading limits, and a digital gold product with a discount feature. The platform claims more than 1,000,000 users, Rp3 Trillion+ in investor assets under management, and 1,000+ available investment products. A premium tier called BMoney Privilege layers wealth advisory, tax consultancy, private lounge access, and airport VIP services on top of the core investment app.

BMoney generates revenue primarily through transaction-based fees: commissions on equity trades at 0.18%–0.28% per transaction, spreads on gold products, and likely trailer or trailing fees from mutual fund partners (despite the headline 0% front-end mutual fund transaction fee). Distribution is exclusively direct-to-consumer via Google Play and Apple App Store, with community engagement on Telegram and WhatsApp. The company raised approximately $3.5 million in December 2020 from Ashmore Group.

Name

Buka Investasi Bersama

Legal name

PT Buka Investasi Bersama

Website

https://bukainvestasi.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

PT Buka Investasi Bersama (BMoney) is an OJK-licensed Indonesian mobile investment platform offering retail investors access to mutual funds, stocks, gold, and bonds through a single app, serving over one million users.

Ownership category

akta.pro rank

Product category

Retail Investment Platform

NAICS

Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Wealth Lending & Margin / Securities-Backed Lines (Retail) (FSAAAAAN)

Keywords

• Mutual fund platform
• Online stock trading
• Digital gold investment
• Retail investment app
• Government securities brokerage

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Reksa Dana Transaction Fees: Revenue generated from transaction fees on mutual fund purchases, charged at 0% of transaction value
2. Stock Trading Commissions: Commission earned on equity trading transactions at rates between 0.18% and 0.28% per transaction
3. Gold Product Spread: Revenue from gold products sold at competitive prices with discount features, likely through spread/markup on gold purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

BMoney is a mobile investment application that lets Indonesian retail investors buy Reksa Dana (mutual funds), Saham (stocks), Emas (gold), Obligasi (bonds), and e-SBN (government securities) through a single account. The platform is licensed by OJK as an APERD and Mitra Pemasaran PPE Level 2, with over 1,000 products, a Rp15,000 minimum investment, and 0% transaction fees on mutual funds and low commissions on equities.

Product overview

BMoney is a unified mobile investment platform developed by PT Buka Investasi Digital and operated by PT Buka Investasi Bersama, offering investment access to reksa dana (mutual funds), saham (stocks), emas (gold), obligasi (bonds), and e-SBN (government securities) through a single application. The platform functions as an APERD (Agen Penjual Efek Reksa Dana) and MPPPE Level 2 (Mitra Pemasaran Perantara Pedagang Efek) licensed by OJK. Key products include over 100 mutual fund products, 900+ stock products, and digital gold with a Gold Discount feature. The ecosystem is supported by BMoney Privilege, a premium tier offering wealth advisory and exclusive services.

Differentiator

Problem solved

Functional benefit

Brands

• BMoney Privilege: Premium service tier offering personal advisory, certified wealth advisor, daily market updates, research and advisory services, tax consultant services, and VIP access including private lounge access in Jakarta and Bandung, and airport VIP services for domestic and international travel.

Products and services

• BMoney Mobile Investment App Single mobile application that lets Indonesian retail investors access Reksa Dana, Saham, Emas, Obligasi, and e-SBN with self-serve onboarding, biometric security, and real-time price updates. Licensed as APERD and Mitra Pemasaran PPE Level 2 under OJK.
• Reksa Dana (Mutual Funds)

Quantifiable outcome

• Rp3 Trillion+ in investor assets under management
• +3 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

15 partnerships are on record, tiered core.

• Sucor Asset ManagementcoreOthersInvestment manager partner providing money market and other mutual fund products available on the BMoney platform. Users can invest in Sucorinvest Money Market Fund through the app.
• Syailendra CapitalcoreOthersInvestment manager partner offering money market and other mutual fund products on the platform. Syailendra Dana Kas fund is available for purchase.
• Schroders IndonesiacoreOthersGlobal investment manager providing mutual fund products to Indonesian investors through BMoney platform.
• Batavia Dana SahamcoreOthersInvestment manager partner offering equity and other mutual fund products on the platform.
• STAR Asset ManagementcoreOthersInvestment manager partner providing Star Money Market Kelas Utama fund available on the platform.
• Trimegah Asset ManagementcoreOthersInvestment manager partner offering mutual fund products through BMoney platform.
• Manulife Asset Management IndonesiacoreOthersInsurance and asset management company providing mutual fund products on the platform, including Allianz Rupiah Liquid Fund.
• BNP Paribas Asset Management IndonesiacoreOthersGlobal asset manager partner offering investment products on the BMoney platform.
• Ashmore Investment IndonesiacoreOthersInvestment manager partner providing emerging markets and other fund products on the platform.
• Eastspring Investments IndonesiacoreOthersPrudential-owned asset manager partner offering mutual fund products on the platform.
• Bahana TCW Investment ManagementcoreOthersState-owned investment manager partner providing mutual fund products on the platform.
• Bank MandiricoreOthersState-owned bank partner, with potential custody and settlement services for investment products.
• Principal Asset ManagementcoreOthersInvestment manager partner offering mutual fund products through BMoney platform.
• Bank Negara Indonesia (BNI)coreOthersState-owned bank partner, with potential custody and settlement services for investment products.
• Henleon IndonesiacoreOthersInvestment manager partner providing Henan Ultima Money Market Fund available on the platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ajaib: Indonesian mobile-first multi-asset investment platform (stocks and mutual funds) targeting retail investors with low fees — the most direct head-to-head competitor to BMoney in Jakarta's PLG investment space.
• Bibit: Leading Indonesian robo-advisor for mutual funds with a mobile-first, low-minimum offering — closely comparable to BMoney's 0% mutual fund positioning and OJK-licensed mutual fund distribution model.
• Bareksa: Indonesia's largest mutual fund marketplace aggregating products from multiple AMs with a mobile platform — directly comparable in product breadth, regulatory role (APERD), and retail investor targeting.
• Stockbit: Indonesian social stock trading platform (and subsidiary of PT Stockbit Sekuritas Digital) targeting retail equity investors — directly comparable on the equity trading side of BMoney's product set with a similar mobile experience.
• Pluang: Indonesian multi-asset retail investment app covering stocks, mutual funds, crypto, and gold — overlaps strongly with BMoney's super-app product positioning across asset classes.
• Moduit: Indonesian digital mutual fund platform with curated portfolios and advisor-led onboarding — comparable in retail mutual fund distribution and onboarding style to BMoney.
• Tanamduit: Indonesian APERD-licensed online mutual fund selling agent with mutual fund-focused retail offering — directly comparable mutual fund distribution model and target audience.

Broad incumbents

• Indopremier (IPOT): Established Indonesian securities broker with full-service stock trading platform (IPOT) and broader capital market services — competes with BMoney's stock product line as an incumbent with wider product breadth.
• Mirae Asset Sekuritas Indonesia: Major Indonesian broker subsidiary of global Mirae Asset group offering retail trading and mutual fund distribution — comparable broad incumbent with both equity trading and MF selling capability.

Others

• BukaLapak: Indonesian e-commerce super-app that operates Buka Investasi Digital as its investment arm (parent entity of BMoney) — adjacent ecosystem connection through shared corporate lineage and Indonesia-wide retail consumer reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buka Investasi Bersama