Safe Ag Systems

What Safe Ag Systems does

Safe Ag Systems Pty Limited (ABN 13 609 786 503) is a private Australian SaaS company, founded around 2016 and headquartered in Adelaide (Glenelg), South Australia, that builds a cloud-based workplace health and safety (WHS) management platform purpose-built for the agriculture industry. The company sells subscriptions to farmers and agribusinesses across five country-localised markets: Australia (its home market, with remote teams across regional Australia), New Zealand, the United Kingdom, the United States and Canada. The platform centralises policies and procedures, machinery/equipment/structure/tool/chemical inventory with linked Safety Data Sheets, digital safety checklists, inductions, near-miss and incident reporting, emergency management, and farm-map hazard visualisation, delivered through a web application and companion iOS and Android mobile apps that operate offline and sync to the cloud.

The core platform is augmented by two proprietary add-on products: AgAuditor, a customisable audit builder pre-loaded with assurance-scheme templates (Freshcare, HARPS, Global GAP, Fair Farms, NHVAS, Livestock Production Assurance and WHS) that extracts evidence directly from existing Safe Ag Systems records; and the Management Portal, a separate subscription product that lets consultants and multi-farm operators link multiple Safe Ag Systems subscriptions under a single login without consuming a per-account user seat. The technology stack is hosted across Amazon Web Services, Microsoft Azure and Google Cloud Platform (all SOC 2 Type II and ISO 27001 certified), with daily Veeam backups, enforced multi-factor authentication, Microsoft Intune device management, and the company itself holding ISO 27001 certification. A background mobile location service plots worker position approximately every 60 minutes to support an "At Work / Not At Work" status, emergency alerts and farm-map worker visibility.

Revenue is generated predominantly through recurring subscriptions paid in Australian dollars, with Standard and Professional tiers, a Seasonal Worker Package (50-user minimum), the separate Management Portal subscription, the AgAuditor add-on (with a one-off audit build fee), an Online Store selling physical labels and signage, and professional services delivered either directly or through a consultant partner network spanning Australia and the United Kingdom. Go-to-market is hybrid: a no-credit-card self-serve free trial, sales-assisted demos for larger accounts, and a consultant partner channel, supplemented by content marketing, a 'Candid Conversations' webinar series, commodity-specific SEO landing pages, and a free Contractor Directory that funnels contractor businesses into freemium Safe Ag Systems accounts once connected with a farmer client. The company reports 9,960 platform users across 25 commodities and 333,554 completed safety checklists; named customers span citrus, grain, livestock, horticulture, dairy, almond, nursery and ranch operations, led by Co-Founder and CEO Katy Landt.

Name

Safe Ag Systems

Legal name

Safe Ag Systems Pty Limited ABN 13 609 786 503

Website

https://safeagsystems.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Safe Ag Systems is a cloud-based workplace health and safety SaaS platform purpose-built for the agriculture industry, serving farmers and agribusinesses across Australia, New Zealand, the UK, the US and Canada with subscription software and companion mobile apps.

Ownership category

akta.pro rank

Product category

Agricultural Safety Software

NAICS

Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621), Investigation and Security Services (5616)

SIC

Agricultural Services (700), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

FSMS Software Platforms (QMS/FSMS, CAPA, Document Control, Audit Management) (AFALANAC)

akta.pro secondary industry

Regulatory Compliance, Permitting & Audit Readiness (Food Safety, Environmental, Labor) (AFACAJAE)

Keywords

• Agricultural safety software
• Farm compliance management
• WHS management platform
• Agriculture risk management
• Farm safety software

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Supply Chain

Revenue model

1. Standard and Professional Subscription Tiers: Recurring SaaS subscription paid in Australian dollars, with two tiers — Standard and Professional — differentiated by feature depth (e.g., Standard users can upgrade to Professional via Billing; downgrade requires contacting Client Services). Billing accepts credit card or invoice; access may be subject to Fees as set out on the Website and Application.
2. Seasonal Worker Packages: Package-based subscription tier designed for large numbers of seasonal workers (e.g., fruit pickers) employed for short-term repetitive work; packages start at 50 users and provide limited access. Sold through the Client Support team.
3. Management Portal Subscription: Separate subscription product for farming businesses and consultants managing multiple Safe Ag Systems client subscriptions under one login; allows document distribution across multiple farms and remote subscription management.
4. AgAuditor Add-On: Modular add-on that can be added to a current Safe Ag Systems subscription; provides audit builder compatible with multiple assurance schemes and a one-off build fee per audit template.
5. Freemium Contractor Business Listings: Free Contractor Directory listing tier for contractor businesses; once connected with a Client company, contractor businesses receive a free freemium Safe Ag Systems account with limited functionality.
6. Online Store (Hardware/Signage Sales): E-commerce sales of physical goods such as inventory labels, induction signage, QR-code tags, and printed materials, sold through the Online Store.
7. Professional Services and Consulting Referrals: One-on-one tailored support, setup assistance, and implementation consulting delivered either directly by Safe Ag Systems Client Support or via the partner consultant network; quotations provided on request.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels10 records

Core offering

Safe Ag Systems is a cloud-based Software-as-a-Service (SaaS) workplace health and safety (WHS) platform with companion iOS and Android mobile applications, purpose-built for agribusinesses. The platform centralises policies and procedures, digital inventory (machinery, equipment, structures, tools, chemicals) with Safety Data Sheet linking, pre-start and operational safety checklists, inductions and onboarding, emergency management with worker location pinpointing, near miss and incident reporting with Lost Time tracking, risk assessments, and farm map hazard mapping. Add-on offerings include AgAuditor (a compliance audit builder pre-loaded with Freshcare, HARPS, GLOBALG.A.P., Fair Farms, NHVAS, LPA and WHS templates) and a Management Portal for users managing multiple farm subscriptions under one login.

Differentiator

Problem solved

Functional benefit

Brands

• AgAuditor: An add-on audit and compliance module powered by Safe Ag Systems, compatible with standards such as Freshcare, HARPS, GLOBALG.A.P., Fair Farms, NHVAS, Livestock Production Assurance Scheme, and Work Health and Safety.
• Management Portal

Products and services

• Safe Ag Systems Core Platform Cloud-based workplace health and safety (WHS) SaaS platform with companion offline-capable iOS and Android mobile apps for agribusinesses. Centralises policies and procedures, digital inventory (machinery, equipment, structures, tools, chemicals with Safety Data Sheets), pre-start and operational safety checklists, inductions and onboarding, emergency management with worker location pinpointing, near miss and incident reporting with Lost Time tracking, risk assessments, and farm-map hazard mapping. Sold on Standard and Professional subscription tiers, with additional users pro-rated.
• AgAuditor Modular add-on compliance audit builder compatible with Freshcare, HARPS, GLOBALG.A.P., Fair Farms, NHVAS, Livestock Production Assurance Scheme, and Work Health and Safety standards. Allows users to build customisable audit templates, link evidence from existing Safe Ag Systems safety records, alert workers to missing evidence, and grant auditor access without a Safe Ag Systems account. Designed for farmers, growers, and quality/compliance leads preparing for assurance-scheme audits.
• Management Portal Separate subscription product that provides a single-login portal for users managing multiple Safe Ag Systems farm subscriptions. Links multiple farms under one account, shares documents across accounts, provides remote subscription management, and does not consume a user seat in each connected account. Designed for farming corporates, multi-site agribusinesses, and WHS/safety consultants serving multiple farming clients.
• Seasonal Worker Package Subscription package designed for agribusinesses employing large numbers of seasonal workers (e.g., fruit pickers) for short-term repetitive work. Packages start at 50 users and provide limited platform access, addressing the onboarding and ongoing safety management needs of multilingual, high-turnover seasonal workforces.
• Safe Ag Systems Online Store E-commerce storefront selling physical safety goods — including inventory labels, induction signage, QR-code tags, and printed materials — that complement the Safe Ag Systems software platform and are used by agribusinesses to physically label machinery, equipment, chemicals, and to communicate safety procedures on farm.

Quantifiable outcome

• 9,960 active users on the platform
• +4 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

21 partnerships are on record, tiered core operational partner, core infrastructure partner, operational partner, strategic vertical partner, standards integration partner, content collaboration partner, content collaboration / consulting partner and regulatory engagement partner.

• Stripe Inc.core operational partnerTechnology or IntegrationStripe is Safe Ag Systems' third-party payment processor, collecting and processing credit card details and providing charge information so that Safe Ag Systems can supply services and complete accounting. Stripe handles all payment data subject to its own terms and privacy policy.
• Amazon Web Services (AWS)core infrastructure partnerTechnology or IntegrationAWS is one of Safe Ag Systems' cloud infrastructure providers for client data. AWS is SOC 2 Type II and ISO 27001 certified.
• Microsoft Azurecore infrastructure partnerTechnology or IntegrationMicrosoft Azure is one of Safe Ag Systems' cloud infrastructure providers for client data. Microsoft Intune is also used for device management. Azure is SOC 2 Type II and ISO 27001 certified.
• Google Cloud Platformcore infrastructure partnerTechnology or IntegrationGoogle Cloud Platform is one of Safe Ag Systems' cloud infrastructure providers for client data. GCP is SOC 2 Type II and ISO 27001 certified. Google Analytics and Google conversion tracking cookies are also used.
• Veeamoperational partnerTechnology or IntegrationVeeam is used for daily backups of Safe Ag Systems data, supporting data and system recovery as part of the company's data security measures.
• Cotton Australiastrategic vertical partnerStrategic or Co-development PartnerCotton Australia provides dedicated implementation support content within the Safe Ag Systems Knowledge Base, helping cotton growers adopt the platform.
• Freshcarestandards integration partnerTechnology or IntegrationFreshcare is offered as a ready-to-use audit template inside AgAuditor, allowing growers to complete Freshcare audits using evidence already stored in Safe Ag Systems.
• HARPS (Harmonised Australian Retailer Producer Scheme)standards integration partnerTechnology or IntegrationHARPS is offered as a ready-to-use audit template inside AgAuditor, allowing growers to meet retailer compliance requirements using Safe Ag Systems data.
• GLOBALG.A.P.standards integration partnerTechnology or IntegrationGLOBALG.A.P. is offered as a ready-to-use audit template inside AgAuditor to support growers meeting global good agricultural practices certification.
• Fair Farmsstandards integration partnerTechnology or IntegrationFair Farms is offered as a ready-to-use audit template inside AgAuditor to support fair employment practices certification in Australian horticulture.
• NHVAS (National Heavy Vehicle Accreditation Scheme)standards integration partnerTechnology or IntegrationNHVAS is offered as a ready-to-use audit template inside AgAuditor to support heavy vehicle compliance for agricultural operators.
• Livestock Production Assurance (LPA) Schemestandards integration partnerTechnology or IntegrationThe LPA scheme is offered as a ready-to-use audit template inside AgAuditor to support livestock producers meeting on-farm assurance requirements.
• ALC Collective (Amy Carrigan)content collaboration partnerGTM or Marketing PartnerAmy Carrigan from ALC Collective co-presents the 'Employment Contracts' episode of the Candid Conversations webinar series with Safe Ag Systems.
• Southern Cross First Response (Geoff Robins)content collaboration partnerGTM or Marketing PartnerGeoff Robins from Southern Cross First Response co-presents the 'Practical First Aid in a Rural Environment' episode of the Candid Conversations series.
• FurtherAField (Chantel Corrish)content collaboration partnerGTM or Marketing PartnerChantel Corrish from FurtherAField co-presents the 'Psychosocial Hazards' episode of the Candid Conversations webinar series.
• Mellor Olsson Lawyers (John Love)content collaboration partnerGTM or Marketing PartnerJohn Love from Mellor Olsson Lawyers co-presents the 'Industrial Manslaughter' episode of the Candid Conversations series, explaining implications for agriculture.
• Continu Risk Management (Tania Stone)content collaboration partnerGTM or Marketing PartnerTania Stone from Continu Risk Management co-presents the 'Conducting a WHS Audit' episode of the Candid Conversations webinar series.
• Peppin Family Consulting (Rob Brown)content collaboration partnerGTM or Marketing PartnerRob Brown from Peppin Family Consulting co-presents the 'Succession Planning' episode of the Candid Conversations series.
• Synergy Safety Solutions (Kris Cotter)content collaboration / consulting partnerImplementation/ SI/ Consulting PartnerKris Cotter of Synergy Safety Solutions co-presents the 'Setting Up a Safety System' episode of the Candid Conversations series, advising farm businesses on adopting safety systems.
• AgriFocused (Carmen Quade)content collaboration partnerGTM or Marketing PartnerCarmen Quade, founder of AgriFocused, co-presents the 'Change Manager' episode of the Candid Conversations series focused on managing change on farm.
• SafeWork NSWregulatory engagement partnerGTM or Marketing PartnerSafe Ag Systems co-hosts the 'Candid Conversations with the Regulator' webinar with SafeWork NSW, providing a forum for regulator insights on farm incidents.

Scale indicators7 records

Recent moves1 record

Expansion highlights8 records

Direct peers

• SafetyCulture: Australian-headquartered mobile workplace safety and inspection SaaS (iAuditor). Most direct functional peer given shared Australian origin, mobile-first inspection/checklist workflows, and overlap in agribusiness and SMB safety customers.
• MaintainX: Mobile-first operations and safety platform for deskless workers. Competes on similar checklists, inspections, and safety workflows and targets overlapping SMB/mid-market customers including manufacturing and agribusiness.
• SafetyChain: Food safety and quality management SaaS for food and beverage producers. Comparable to the assurance/audit side of Safe Ag Systems' AgAuditor product with shared ag-producer customer overlap.
• EcoOnline: Workplace health, safety, and compliance SaaS provider. Competes for WHS compliance budget with comparable mid-market customer profile and similar subscription-based delivery model.
• KPA: EHS and compliance management platform focused on regulated industries including agriculture and food production. Comparable feature set across safety, training, and audit workflows.
• SafetyTek: Workplace safety SaaS platform offering inspections, incident management, and compliance modules with mobile delivery. Directly comparable feature overlap on safety checklists, mobile delivery, and incident reporting.

Broad incumbents

• VelocityEHS: Established EHS platform serving a broad set of industries. Overlaps on safety, compliance, and audit features but as a wider portfolio rather than an agriculture-vertical specialist.
• Intelex: Large EHS and quality management software vendor. Comparable on compliance and audit functionality at enterprise scale but operates as a broader portfolio rather than ag-specialist.
• Cority: Enterprise EHS and quality management platform serving regulated industries. Comparable on safety, incident, and audit workflows but targets larger enterprises and broader verticals than ag.

Emerging players

• AgriWebb: Australian livestock and farm management software serving the same Australian ag customer base. Different product focus (livestock/husbandry records vs WHS) but closest regional ag-vertical SaaS peer in geography and target market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=5z8kmduge24
• Xx.com/safeagsystems

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe Ag Systems