What Built-ID does

Built-ID Limited, founded in 2015 and headquartered in Surrey with a registered office in Bristol, is a UK PropTech software company that operates the Give My View SaaS platform, a digital community and occupier engagement tool that uses gamification, emoji-based feedback sliders, and real-time analytics to enable property developers, local councils, and infrastructure operators to run planning consultations, ESG programmes, and stakeholder engagement initiatives. The core product sits alongside eight named use-case modules (Planning Application, ESG Enhancement, Employee Engagement, Occupier Engagement, Retail Repositioning, Public Realm Activation, Stakeholder Engagement, and Workshop/Event Planning) and a consumer-facing Live Projects portal, with a pre-built survey template library and customisable poll questions serving as the underlying technical differentiators.

The company monetises through three monthly subscription tiers (Self Service, Self Service+, and Self Service+ with Support) plus quote-based enterprise contracts, distributed through a hybrid go-to-market that combines a product-led self-service entry point with a 'Book a Demo' enterprise field sales motion and a flagship distribution partnership with LandTech that lists Give My View on the LandTech product marketplace. Customers span UK local government (Milton Keynes Council, Flintshire County Council, City of London), residential and commercial developers (Ballymore, Barking Riverside), energy majors (Vattenfall, RWE, Statera), and financial services (Legal & General).

Built-ID was originally launched as IndustryHub, was inducted into the Pi Labs PropTech accelerator in 2016, raised approximately $1.37M from Pi Labs in 2017 and an undisclosed round from Mott MacDonald Ventures in 2019, rebranded to Built-ID in 2019, achieved B Corp certification, won the EG Tech Awards 2021, was named to the PropTech 50 in 2021, and holds Cyber Essentials Plus cybersecurity certification. The firm remains privately held, has 1-10 employees, and operates solely in the United Kingdom (England and Wales), with no disclosed institutional funding since 2019.

Name

Built-ID

Legal name

Built-ID Limited

Website

https://built-id.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Built-ID is a UK PropTech SaaS company offering Give My View, a gamified digital community and occupier engagement platform that helps property developers, local councils, and infrastructure firms run planning consultations, ESG programmes, and stakeholder engagement.

Ownership category

akta.pro rank

Product category

Community Engagement Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)

Keywords

• Community engagement software
• Stakeholder consultation platform
• PropTech software
• ESG impact tracking
• Occupier engagement tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Self Service: Basic tier providing easy-to-use SaaS platform with app training, unlimited survey creation. Entry-level subscription for smaller organizations or individual project use.
2. SaaS Subscription - Self Service+: Mid-tier with all self-service features plus 5 custom-built poll questions per year and website/app integration capabilities.
3. SaaS Subscription - Self Service+ with Support: Full-service tier with dedicated account manager, 20 custom-built poll questions per year, and comprehensive integration support for enterprise deployments.
4. Premium Service Features: Additional paid features and capabilities beyond standard tiers, as referenced in Terms and Conditions requiring fee payment for premium access.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Built-ID develops and sells "Give My View," a SaaS digital community and occupier engagement platform. The platform enables property developers, local councils, and ESG-focused organizations to conduct gamified community consultations, collect stakeholder feedback, and track social/ESG impact during planning and development processes. The platform is offered through tiered subscriptions (Self Service, Self Service+, Self Service+ with Support) targeting enterprise property developers and public sector organizations in the UK.

Product overview

Built-ID is a Social impact ESG PropTech company offering Give My View, an award-winning digital community and occupier engagement platform. The platform uses gamification to make community engagement easy and impactful, motivating diverse voices to engage with decision-makers. The core Give My View platform includes modules for planning applications, ESG enhancement, employee engagement, occupier engagement, retail repositioning, public realm activation, stakeholder engagement, and workshop & event planning. The platform offers three service tiers: Self Service (entry-level with unlimited surveys), Self Service+ (adds custom poll questions and app integration), and Self Service+ with Support (adds dedicated account manager and more custom poll questions). Key features include built-in changemaking tools, real-time analytics, and website/app integration. The platform claims to deliver 1800% increased engagement over traditional in-person interactions.

Differentiator

Problem solved

Functional benefit

Brands

• Give My View: Award-winning digital community and occupier engagement platform that enables decision makers to deliver socially impactful and sustainable places through gamified community engagement tools.

Products and services

• Give My View Award-winning digital community and occupier engagement SaaS platform that makes community engagement easy, gamified, and impactful. It enables property developers, local councils, energy/infrastructure companies, and ESG-focused organizations to run community consultations, collect stakeholder feedback, track ESG/social impact, and conduct employee and occupier engagement initiatives. Sold as a subscription with three tiers (Self Service, Self Service+, Self Service+ with Support).
• Live Projects Public-facing engagement portal (givemyview.com) where community members can view and engage with live community projects. It complements the Give My View platform by serving as the public touchpoint for ongoing stakeholder participation.

Quantifiable outcome

• 1800% increase in engagement compared to in-person interactions
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Flintshire County CouncilcoreStrategic or Co-development PartnerPartnership marking Built-ID's debut in the Welsh market. Flintshire County Council, in north-east Wales, became the first Welsh local council to deploy Built-ID's Give My View community engagement tool, representing geographic expansion through strategic local government partnership.
• LandTechflagshipStrategic or Co-development PartnerStrategic partnership connecting Built-ID with LandTech's property technology ecosystem. The Give My View product is offered through land.tech/products/give-my-view, indicating integrated go-to-market and product distribution relationship.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CitizenLab: CitizenLab offers a stakeholder engagement and community consultation platform for local governments and public-sector organizations, directly overlapping with Built-ID's Give My View in functionality, buyer profile, and use cases.
• Bang the Table (EngagementHQ): Bang the Table's EngagementHQ is a community engagement platform used by councils and developers for planning consultation, the closest direct functional analogue to Give My View's planning and stakeholder modules.
• Social Pinpoint: Social Pinpoint provides digital community engagement tools for planning, infrastructure, and government projects, competing head-to-head with Built-ID for council and developer engagement mandates.
• Delib: Delib is a UK-based provider of citizen engagement and consultation software to local authorities, comparable to Built-ID in buyer (UK councils), deployment scope, and product category.
• Commonplace: Commonplace is a community engagement platform focused on property developers and councils for planning consultation, comparable to Built-ID in target buyer, use case, and digital-consultation workflow.

Broad incumbents

• Granicus: Granicus is a large established government technology vendor with a community engagement suite (govDelivery/EngagementHQ after acquisition) that overlaps with Built-ID's council offering but operates at much greater scale and broader portfolio.
• Qualtrics: Qualtrics is a broad experience-management platform with survey and stakeholder feedback capabilities that competes for parts of Built-ID's use cases, particularly in employee and stakeholder engagement, though without property/planning specialization.
• SurveyMonkey: SurveyMonkey is a mainstream online survey platform that overlaps with Give My View's survey-creation functionality, especially in the self-service tier, though without planning, ESG, or community-consultation specialization.
• Typeform: Typeform is a conversational form and survey platform used by enterprises and public-sector organizations, comparable to Built-ID's self-service survey creation tier but lacking property/planning-specific templates and gamification.

Others

• LandTech: LandTech is a UK PropTech platform and Built-ID's strategic distribution partner, hosting Give My View in its marketplace; it is thematically adjacent as a property-tech ecosystem player rather than a direct engagement competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Built_ID
• YouTubeyoutube.com/channel/UCDZ0zZROQD8I3h3iO0k_KRg
• LinkedInlinkedin.com/company/built-id
• Instagraminstagram.com/built_id

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Built-ID