Fresh Energy
Fresh Energy is a Berlin-based digital electricity provider founded in 2017, offering eco-friendly, low-cost retail power via machine-learning-based pricing and operations to German consumers and small businesses.
- Company typePrivate
- Founded2017
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fresh Energy does
Fresh Energy is a Berlin-based, privately held digital electricity provider founded in 2017. The company positions itself as an eco-friendly, low-cost retail electricity supplier whose offering is data-driven and built on machine learning algorithms, distinguishing it from traditional utility incumbents. The operating team is led by co-founder and CEO Christian Bogatu and co-founder and COO Daniel von Gaertner, with a current headcount in the 11–50 range.
The company's underlying technology is described as ML-based electricity provision, implying algorithmic pricing, customer matching, or demand-side optimization rather than physical generation assets. Its go-to-market appears to be a direct, digital-first electricity supply model targeting consumers (and potentially SMBs) seeking greener and cheaper power than incumbent German utilities offer. The company has raised $3,546,200 in a single funding round dated 2017-07-31, led by Future Energy Ventures, an energy-tech-focused investor.
The revenue model is not explicitly disclosed in the input data. Based on the stated positioning as a digital electricity provider, the most plausible monetization is per-kWh retail supply margin or a tariff-based subscription, with growth dependent on customer acquisition in the German residential/SMB market. No named customers, segment mix, contract sizes, or pricing details are available in the source data, and no subsequent funding rounds, partnerships, or strategic transactions are recorded.
Fresh Energy firmographics
Firmographics- Name
- Fresh Energy
- Legal name
- Not disclosed
- Website
- https://getfresh.energy
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fresh Energy is a Berlin-based digital electricity provider founded in 2017, offering eco-friendly, low-cost retail power via machine-learning-based pricing and operations to German consumers and small businesses.
- Ownership category
- akta.pro rank
Fresh Energy industry classification
Industry- Product category
- Retail Electricity (Green Energy Services)
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Auto-Switching & Price Comparison Platforms (EUAGAEAD)
Keywords
Where Fresh Energy is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Markets served
Fresh Energy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain
Distribution channels1 record
Marketing channels1 record
Fresh Energy product offering
Product offeringCore offering
Fresh Energy is a digital electricity provider that supplies eco-friendly, low-cost power to consumers in Germany through a data-driven platform. Its offering is built around proprietary machine learning algorithms that dynamically optimize pricing, procurement, and consumption insights, differentiating it from traditional utilities on price and sustainability. Customers purchase electricity contracts directly through the company's online channel.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Energy Digital Electricity Supply
Companies that use Fresh Energy
Customer profileSegments1 record
Ideal customer profiles1 record
Fresh Energy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fresh Energy partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Fresh Energy competitors and assessment
Company assessmentDirect peers
- Octopus Energy: Octopus Energy is a UK-based tech-driven green electricity supplier using proprietary software (Kraken) to optimize retail energy. It is the canonical example of an ML/software-led energy retailer and serves as the strategic reference point for Fresh Energy's model.
- Lichtblick: Lichtblick is a German green-electricity supplier offering eco-tariffs, home energy storage, and smart-home energy management. Direct overlap with Fresh Energy on German B2C green-electricity supply and on consumer-side energy management.
- 1Komma5°: 1Komma5° is a Hamburg-based energy-tech company bundling rooftop solar, heat pumps, EV charging, and dynamic electricity tariffs under one platform. Comparable to Fresh Energy as a digitally native German energy brand targeting the same eco-conscious consumer.
- Ostrom: Ostrom is a Berlin-based digital green-electricity supplier targeting German consumers with transparent, eco-friendly tariffs. It is the most direct comparable to Fresh Energy given the shared market, geography, green positioning, and digital-first B2C model.
- Enpal: Enpal is a Berlin-based solar leasing company that also sells dynamic green-tariff electricity to its installed base. Comparable to Fresh Energy as a digital-first German residential green-energy provider, though Enpal's primary business is hardware leasing rather than pure retail supply.
- Tibber: Tibber is a Norwegian digital energy retailer selling dynamic, app-based electricity contracts across Europe. Its tech-led, ML-driven approach to retail electricity is highly comparable to Fresh Energy's positioning, even though it operates primarily in other European markets.
Broad incumbents
- E.ON: E.ON is one of Europe's largest integrated utilities and the parent/affiliated entity of Fresh Energy's lead investor, Future Energy Ventures. As a broad incumbent, E.ON overlaps with Fresh Energy in German retail electricity supply and represents both the dominant competitor and a potential strategic acquirer/distribution partner.
- Check24: Check24 is Germany's largest general price-comparison platform with a dominant energy vertical. It is a broad incumbent competing for the same switching-consumer moment as Fresh Energy, though Check24 does not take on supply risk itself.
- Verivox: Verivox is Germany's largest energy price-comparison portal, brokering electricity and gas contracts between consumers and suppliers. Comparable to Fresh Energy as a consumer-facing channel for tariff selection, but Verivox is a broad multi-vertical comparison incumbent rather than an actual supplier.
Regional players
- Greenpeace Energy: Greenpeace Energy is a German cooperative green-electricity supplier focused on expanding renewables. Comparable to Fresh Energy on eco-positioning and German residential supply, though it operates as a values-driven cooperative rather than a tech-driven retailer.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Fresh Energy social profiles
Digital presenceFresh Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fresh Energy leadership team
Management profileNumber of profiles
Profiles2 records
Fresh Energy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fresh Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fresh Energy
What does Fresh Energy do?
Fresh Energy is a digital electricity provider that supplies eco-friendly, low-cost power to consumers in Germany through a data-driven platform. Its offering is built around proprietary machine learning algorithms that dynamically optimize pricing, procurement, and consumption insights, differentiating it from traditional utilities on price and sustainability. Customers purchase electricity contracts directly through the company's online channel.
Is Fresh Energy a public or private company?
Fresh Energy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fresh Energy founded?
Fresh Energy was founded in 2017. It employs 11 to 50 people.
Where is Fresh Energy based?
Fresh Energy is headquartered in Berlin, Germany, in the Europe region.
Who are Fresh Energy's main competitors?
Direct peers on record are Octopus Energy, Lichtblick, 1Komma5°, Ostrom, Enpal and Tibber. Broad incumbents are E.ON, Check24 and Verivox. Greenpeace Energy is listed as a regional player.
Does Fresh Energy have an API?
No public API is recorded for Fresh Energy.
What industry is Fresh Energy in?
Fresh Energy's product category is Retail Electricity (Green Energy Services). Its primary akta.pro industry code is EUAGAEAD, Auto-Switching & Price Comparison Platforms. Its NAICS code is 2211 and its SIC code is 4911.