Weflow
Weflow is a Berlin-based SaaS company that builds a modular Revenue AI Orchestration Platform on top of Salesforce, automating activity capture, conversation intelligence, deal scoring, AI forecasting, and mobile meeting workflows for Revenue Operations, sales, executive, and customer success teams at 300+ companies.
- Company typePrivate
- Founded2020
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Weflow does
Weflow GmbH is a Berlin-based SaaS company founded in 2020 by Janis Zech and Henrik Basten that builds a modular Revenue AI Orchestration Platform for Salesforce-centric revenue teams. The platform targets Revenue Operations leaders, sales executives, CROs, and customer success teams at companies suffering from poor CRM data quality, and bundles six core products — Activity & Contact Capture (server-level email/meeting sync from Google Workspace and Microsoft 365 into Salesforce), Conversation Intelligence (recording, transcription, and AI summaries of meetings on Zoom, Teams, Webex, and Google Meet), Deal Intelligence & Forecasting (50+ deal signals, health scores, and bottom-up plus AI-driven forecasts), Ask Weflow AI (natural-language queries over all Salesforce objects), Agent Builder (autonomous AI workflow orchestration), and Mobile Copilot (iOS and Android apps for field-rep meeting capture). Supporting modules include Pipeline Management, a Chrome Extension, an Outlook Add-In, and a Sales Forecasting & Roll-Up tool. A managed Salesforce package is used to avoid competing for API quota.
The platform is delivered through a product-led growth motion — 14-day free trial, self-serve signup, and modular bundling — alongside an enterprise sales motion targeting CROs and RevOps leaders with documented case-study outcomes (IDnow: +24% win rate, –60% slipped deals; Zeotap: ±7% forecast accuracy, +12% win rate; Blacklane: 99% interaction capture, 96% MEDDIC field population). The company has raised approximately $5.9M across a 2021 pre-seed led by Cherry Ventures and a 2023 round led by Gradient with Cherry Ventures and Hello World, and reports a remote team of 11–50 employees serving 300+ companies. Revenue is delivered via SaaS subscription on monthly billing with enterprise-quoted contracts; pricing is not publicly disclosed.
Weflow firmographics
Firmographics- Name
- Weflow
- Legal name
- Weflow GmbH
- Website
- https://getweflow.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Weflow is a Berlin-based SaaS company that builds a modular Revenue AI Orchestration Platform on top of Salesforce, automating activity capture, conversation intelligence, deal scoring, AI forecasting, and mobile meeting workflows for Revenue Operations, sales, executive, and customer success teams at 300+ companies.
- Ownership category
- akta.pro rank
Weflow industry classification
Industry- Product category
- Revenue Operations Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
- akta.pro secondary industries
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), iPaaS & Workflow Automation (BPAMAOAB)
Keywords
Where Weflow is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Weflow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Cloud-based SaaS platform with subscription pricing. Customers pay for access to the Revenue AI Platform with modular product bundles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available with modular product bundles |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Weflow product offering
Product offeringCore offering
Weflow is a modular Revenue AI Orchestration Platform that integrates natively with Salesforce to automate activity capture, conversation intelligence, deal intelligence, and AI-powered sales forecasting for Revenue Operations teams. The platform auto-syncs emails, meetings, and contacts from Google Workspace and Microsoft 365 into Salesforce, records and transcribes customer conversations, and surfaces 50+ deal signals to produce forecast accuracy within ±7%.
Product overview
Weflow is a modular Revenue AI Orchestration Platform that consolidates sales productivity tools into a unified offering. The platform comprises six core products: Activity & Contact Capture (auto-syncs emails/meetings from Google and Outlook to Salesforce), Conversation Intelligence (records, transcribes, and analyzes meetings with AI), Deal Intelligence & Forecasting (AI-powered deal visibility and forecasting), Ask Weflow AI (natural language query of Salesforce data), Agent Builder (AI workflow orchestration), and Mobile Copilot (in-person meeting capture with AI summaries). Additional modules include Pipeline Management with 50+ deal signals, Chrome Extension, Outlook Add-In, and Sales Forecasting with automated roll-ups. Customers select products à la carte or save with bundles. The platform integrates natively with Salesforce as its core CRM data source.
Differentiator
Problem solved
Functional benefit
Products and services
- Activity & Contact Capture Automatically syncs emails, meetings, and contacts from Google Workspace and Microsoft 365 to Salesforce, eliminating manual data entry and capturing activities at the server level to match them to relevant Salesforce records.
- Conversation Intelligence Records, transcribes, and analyzes customer conversations across Zoom, Microsoft Teams, Google Meet, and Webex. Generates structured meeting summaries aligned to sales methodologies (MEDDIC, BANT, or custom) and provides interaction metrics.
- Deal Intelligence & Forecasting Provides AI-powered deal visibility and forecast accuracy by surfacing 50+ deal signals, calculating deal health scores, and combining bottom-up, weighted, and AI forecasting methods to achieve ±7% forecast accuracy.
- Ask Weflow AI Natural language AI assistant that allows users to query any question across all Salesforce data including calls, deals, accounts, and pipeline, returning instant answers from CRM data.
- Agent Builder Builds agents to orchestrate actions between humans and AI, generate strategic insights, and automate non-selling workflows across the revenue process.
- Mobile Copilot Native iOS and Android mobile app for field reps and account managers to capture in-person sales conversations, get AI summaries, and sync everything to Salesforce automatically via one-tap recording and calendar integration.
- Weflow Public API Provides programmatic access to Conversation Intelligence data including recordings, participants, video URLs, comments, clips, interaction metrics, transcripts, scorecards, trackers, and summaries via REST endpoints with API key authentication.
- Pipeline Management Spreadsheet-like interface for inline and bulk editing Salesforce records with bi-directional real-time sync, configurable warnings, stage entry/exit templates, and 50+ deal signals in pipeline views.
- Chrome Extension Browser extension for Gmail and Google Calendar that logs emails and meetings, updates Salesforce records, and provides quick access to pipeline management from any web page, including LinkedIn contact lookups.
- Outlook Add-In
Quantifiable outcome
- 24% increase in win rate (IDnow)
- +6 more outcomes
Companies that use Weflow
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Weflow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability12 records
Feature8 records
Weflow partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights6 records
Weflow competitors and assessment
Company assessmentDirect peers
- Gong.io: Gong is the category-defining Conversation Intelligence platform for revenue teams, offering meeting recording, transcription, deal insights, and forecasting. Weflow explicitly positions against Gong ('Gong with better AI and 50% the price'), and HolidayCheck's quote directly contrasts prior Gong usage.
- Clari: Clari is a Revenue Operations platform focused on AI-driven forecasting, pipeline inspection, and revenue intelligence integrated with Salesforce. It directly overlaps with Weflow's Deal Intelligence & Forecasting and Pipeline Management modules for RevOps and CROs.
- Chorus.ai (ZoomInfo): Chorus was acquired by ZoomInfo and provides Conversation Intelligence with meeting recording, transcription, and sales coaching. It competes head-on with Weflow's Conversation Intelligence product for the same revenue-team buyer.
- BoostUp.ai: BoostUp is an AI-driven revenue forecasting and pipeline management platform for RevOps teams. It overlaps directly with Weflow's Deal Intelligence & Forecasting product for CROs and RevOps leaders using Salesforce.
- Aviso AI: Aviso is an AI revenue intelligence platform with deal forecasting, conversation intelligence, and pipeline analytics. It targets the same RevOps and CRO personas and competes on the same AI-orchestration narrative as Weflow.
Broad incumbents
- Outreach: Outreach is a broad sales engagement platform with sequence automation, conversation intelligence (Kaia), and forecasting. As an established enterprise revenue-tech player, it competes with multiple Weflow modules from a portfolio position rather than a single-product positioning.
- Salesloft: Salesloft (now part of Clari) is a sales engagement platform with cadence, conversation intelligence (Drift), and revenue workflow tooling. It targets the same RevOps and sales leader personas and overlaps with Weflow's activity-capture and pipeline-management use cases.
- HubSpot Sales Hub: HubSpot Sales Hub is an all-in-one CRM-included sales platform with built-in conversation intelligence, forecasting, and workflow automation. While not Salesforce-native, it competes for the same mid-market RevOps budget with broader CRM functionality.
- Salesforce Einstein / Agentforce: Salesforce Einstein and Agentforce are Salesforce's native AI layers for activity capture, forecasting, and conversational AI. Embedded inside Salesforce, they represent the most direct strategic threat to Weflow's Salesforce-centric architecture and pricing model.
Emerging players
- Tactiq: Tactiq is a meeting transcription and AI-note-taking tool for Google Meet, Zoom, and Teams with sales-focused summaries. It overlaps with a portion of Weflow's Conversation Intelligence value at lower price points, often adopted by individual reps before scaling to an enterprise RevOps platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Weflow social profiles
Digital presenceWeflow compliance and trust
Trust signalCompliance4 records
Weflow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weflow leadership team
Management profileNumber of profiles
Profiles2 records
Weflow funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weflow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weflow
What does Weflow do?
Weflow is a modular Revenue AI Orchestration Platform that integrates natively with Salesforce to automate activity capture, conversation intelligence, deal intelligence, and AI-powered sales forecasting for Revenue Operations teams. The platform auto-syncs emails, meetings, and contacts from Google Workspace and Microsoft 365 into Salesforce, records and transcribes customer conversations, and surfaces 50+ deal signals to produce forecast accuracy within ±7%.
Is Weflow a public or private company?
Weflow is a private company. It is classified as venture growth investor backed and is currently operating.
When was Weflow founded?
Weflow was founded in 2020. It employs 11 to 50 people.
Where is Weflow based?
Weflow is headquartered in Berlin, Germany, in the Europe region.
How does Weflow make money?
One revenue line is on record: saaS Subscription.
Who are Weflow's main competitors?
Direct peers on record are Gong.io, Clari, Chorus.ai (ZoomInfo), BoostUp.ai and Aviso AI. Broad incumbents are Outreach, Salesloft, HubSpot Sales Hub and Salesforce Einstein / Agentforce. Tactiq is listed as an emerging player.
Does Weflow have an API?
Yes. The Weflow Public API provides programmatic access to Conversation Intelligence data including recordings, participants, video URLs, comments, clips, interaction metrics, transcripts, scorecards, trackers, and summaries. Available on plans with API access, requires API key authentication (Bearer token), rate limited per workspace with exponential backoff recommended. API base URL is https://api.getweflow.app/api/v1 with interactive documentation at https://api.getweflow.app/api/v1/docs. Developer documentation is at api.getweflow.app/api/v1/docs.
What industry is Weflow in?
Weflow's product category is Revenue Operations Software. Its primary akta.pro industry code is HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI), with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 5132 and its SIC code is 7372.