What Clari does

Clari is an enterprise revenue orchestration company founded in 2013 and headquartered in Sunnyvale, California. The company builds an AI-powered platform that captures all revenue signals (CRM activity, email, calendar, calls, conversations) into a unified Revenue Database (RevDB), then applies machine learning for predictive deal scoring, forecasting, pipeline inspection, conversation intelligence, and seller productivity. The core platform comprises modular products including Forecast (AI-powered forecasting), Copilot (conversation intelligence and real-time call coaching), Groove (Salesforce-native sales engagement), Inspect (opportunity management), Align (buyer collaboration), Capture (data autocapture), Guide (AI action hub), and 30+ Revenue AI Agents powered by the proprietary Revenue Context engine.

Clari sells primarily through a direct enterprise sales motion targeting CROs, CFOs, and CIOs at Fortune 500 and high-growth B2B organizations, with quote-based annual subscription pricing (third-party data suggests approximately $43,000 for SMB teams and $168,000 for enterprise teams). The company reports 1,500+ customers managing $5 trillion in revenue, including Adobe, Okta, Zoom, Workday, UiPath, Databricks, Nutanix, F5, Finastra, Checkout.com, and Zuora. In December 2025, Clari completed a merger with Salesloft to form the largest Revenue AI company, with the combined entity operating as Clari+Salesloft under CEO Steve Cox.

The platform is differentiated from CRM-native tools by its unified data model across the full revenue lifecycle (prospect to retention) and by Clari Labs' benchmarking research analyzing 10 million opportunities from 121 major enterprises. The company has raised approximately $496 million across six funding rounds, reaching a $2.6 billion valuation at its January 2022 Series F led by Blackstone, with participation from Silver Lake, Sequoia Capital, and Workday Ventures. Reported 2024 ARR was $158.5 million, up from $97.5 million in 2023, with 227% revenue growth recognized over 2020-2023 by Deloitte Technology Fast 500.

Name

Clari

Legal name

Clari Inc.

Website

https://clari.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Clari is an AI-powered revenue orchestration platform serving enterprise B2B sales organizations. Following its December 2025 merger with Salesloft, the combined entity serves 1,500+ customers managing $5 trillion in revenue through predictive forecasting, conversation intelligence, sales engagement, and AI agents.

Ownership category

akta.pro rank

Product category

Revenue Operations / Sales Intelligence Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

CRM Analytics, Revenue Intelligence & Forecasting (HDAEAFAI)

akta.pro secondary industry

Customer Service, Support & Contact Center CRM (HDAEAFAC)

Keywords

• Revenue orchestration platform
• Sales forecasting software
• Conversation intelligence
• Pipeline management
• Revenue operations

Headquarters

HQ city

Sunnyvale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Subscription: Annual or multi-year subscription model for enterprise revenue orchestration platform access. Pricing is quote-based and varies by organization size, seat count, and product modules selected. Requires annual non-cancelable commitments.
2. Platform Modules: Modular product offering including Forecast, Copilot, Groove, Inspect, Align, Capture, Guide - each potentially priced separately or as bundled packages for enterprise customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Clari operates an AI-powered Revenue Orchestration Platform that captures all revenue signals from CRM, email, calendar, calls, and conversations into a unified Revenue Database (RevDB). It delivers AI-driven forecasting, deal inspection, conversation intelligence (Copilot), sales engagement (Groove), and autonomous Revenue AI Agents to enterprise B2B sales organizations. The platform is sold to revenue operations, sales, and finance leaders at Fortune 500 and high-growth enterprises to drive predictable revenue performance.

Product overview

Clari is a unified Revenue Orchestration Platform combining multiple AI-powered products and modules. The core platform captures all revenue data across interactions and orchestrates workflows with AI agents. Key products include Revenue AI Agents (AI Deal Intelligence, AI Seller Productivity, AI Sales Enablement & Coaching, AI CRM Accuracy & Forecasting), Copilot (conversation intelligence and coaching), Forecast (AI-powered forecasting), Groove (sales engagement and prospecting), Inspect (opportunity management), Capture (data autocapture), Align (buyer collaboration), Guide (AI action hub), RevDB (revenue database), Revenue Cadences (workflow orchestration), and Analyze (analytics). These modules work together within the unified platform to provide end-to-end revenue coverage from prospecting through retention, unified by Revenue Context that powers AI agents with understanding of who did what, when, with what outcome.

Differentiator

Problem solved

Functional benefit

Brands

• Clari Copilot: Revenue conversation intelligence and coaching platform with call recording, transcription, real-time guidance, and AI-powered deal insights. Formerly known as Wingman before being acquired and rebranded.
• Groove
• Salesloft

Products and services

• Revenue Orchestration Platform The core AI Revenue Orchestration Platform built for enterprise scale that captures all revenue data across interactions, operates with rigor and governance across complex revenue workflows, and unifies data, workflows, and AI agents to drive predictable revenue performance for enterprise B2B organizations.
• Revenue AI Agents AI assistants and agents built to free revenue teams to focus on selling, operating with deep Revenue Context. Includes AI Deal Intelligence, AI Seller Productivity, AI Sales Enablement & Coaching, and AI CRM Accuracy & Forecasting agents deployed over 369,000 times.
• Copilot (formerly Wingman) Revenue conversation intelligence and coaching solution providing real-time call guidance, automated CRM updates, and pipeline visibility. Automatically records and transcribes calls, generates summaries, and provides real-time cue cards and battle cards during sales calls.
• Forecast AI-powered forecasting and pipeline management delivering complete, tailored views of performance with powerful inspection capabilities and analytics for creating accurate, credible, and trusted forecasts.
• Groove Sales engagement and prospecting solution bringing AI-driven outreach, real-time buyer signals, and automated workflows into the inbox to scale prospecting, work deals, and expand accounts with multi-channel engagement.
• Inspect Opportunity management and deal/account inspection module that enables reps and managers to manage their book of business, spot risk, and take swift action with AI-driven health scores.
• Capture Data quality and activity autocapture module that automatically captures every revenue-critical signal from email, calendar, calls, and more — eliminating manual entry and improving data quality.
• Align Buyer collaboration and mutual action plans that connect revenue-critical employees with buyers to share plans, align business objectives, and manage stakeholders with repeatable, standardized templates.
• Guide AI Action Hub for revenue strategy combining Revenue Cadences, AI Agents, and automated actions to standardize execution and accelerate results across every team.
• Revenue Database (RevDB) Single revenue data store at the heart of the platform that captures all revenue data and insights to feed AI models and revenue agents, with predictive AI and time-series snapshotting at scale.
• Revenue Cadences Guided revenue workflows that bring structure and governance to drive consistent, end-to-end execution across all revenue teams, ensuring the right actions happen on time, every time, aligned to goals.
• Analyze Analytics, dashboards, and reporting providing visibility into every aspect of the business with practical, approachable visuals for everyone from frontline managers to executives.
• Integrations CRM, data lake, sales tools, and conversational intelligence integrations creating a single, connected view of revenue across all enterprise systems including Salesforce, Workday, Slack, and 150+ other platforms.
• MCP Server Model Context Protocol Server that opens live revenue intelligence — including pipeline movement, deal activity, and customer interactions — to external AI tools (Claude, ChatGPT, Microsoft Copilot, Gemini, Salesforce Agentforce), enabling AI-generated follow-up emails and tasks directly from Clari forecast views and call recordings.

Quantifiable outcome

• 40% shorter sales cycles through smarter deal execution
• +13 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability12 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered strategic, minor and supporting.

• VidyardstrategicTechnology or Integration · 9 April 2026Expanded strategic partnership to embed AI-powered video and buyer engagement signals into revenue workflows. Helps sales teams prioritize and act on buyer interactions with personalized video messaging.
• Women in RevenueminorGTM or Marketing Partner · 12 March 2026Strategic partnership to support the development of future revenue leaders. Focus on investing in the next generation of revenue professionals.
• 1mindstrategicStrategic or Co-development Partner · 6 March 2026Partnership to integrate 1mind's Superhumans AI digital teammates into Clari+Salesloft's Predictive Revenue System, replacing the existing Drift conversational marketing product.
• The Access GroupstrategicTechnology or Integration · 1 June 2025Partnership to help The Access Group achieve scalable enterprise revenue growth using Clari's revenue orchestration platform.
• SisensesupportingTechnology or IntegrationSisense provides embedded analytics for Clari deployments. Clari adopted a 'buy and build' model using Sisense's API-first analytics platform and unified semantic layer.
• ConsensussupportingTechnology or IntegrationPart of Consensus Ecosystem providing demo automation with deep integrations with major platforms including Clari, Salesforce, HubSpot, Gong, and others.
• SalesforcestrategicTechnology or IntegrationDeep integration with Salesforce CRM. Groove (Clari product) is Salesforce-native with no shadow CRMs. MCP Server connects revenue data to Salesforce Agentforce.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Gong: Gong is a direct peer offering conversation intelligence and revenue intelligence that captures sales calls, emails, and meetings to surface deal insights. Both Clari and Gong target enterprise sales teams with AI-driven forecasting and pipeline visibility, making them the closest head-to-head competitors in revenue intelligence.
• Outreach: Outreach is a direct peer providing a sales engagement platform with prospecting, sequencing, and AI-driven deal management capabilities. Both Clari (via Groove) and Outreach serve enterprise B2B sales teams executing multi-touch outbound workflows integrated with Salesforce.
• BoostUp: BoostUp is a direct peer offering AI-driven revenue intelligence, forecasting, and pipeline management for B2B sales organizations. Both Clari and BoostUp compete on predictive forecasting accuracy and deal health scoring for enterprise sales teams.
• Aviso: Aviso is a direct peer providing AI-powered revenue forecasting and sales intelligence for enterprise sales organizations. Both Clari and Aviso use machine learning to deliver deal scoring, pipeline inspection, and forecast accuracy targeting CROs at Fortune 500 companies.
• People.ai: People.ai is a direct peer offering revenue intelligence that automatically captures sales activity data from email, calendar, and CRM to provide pipeline visibility and forecasting. Both companies compete on AI-driven activity capture and enterprise revenue operations automation.
• InsightSquared: InsightSquared is a direct peer offering revenue analytics, forecasting, and sales performance management for B2B sales organizations. Both companies target RevOps leaders with AI-driven pipeline inspection and forecast accuracy improvement at mid-market and enterprise tiers.
• Revenue Grid: Revenue Grid is a direct peer providing AI-driven sales engagement, revenue intelligence, and CRM automation within the Salesforce ecosystem. Both companies offer guided selling, deal inspection, and forecast accuracy targeting enterprise Salesforce-native revenue teams.

Emerging players

• 6sense: 6sense is an emerging player in revenue orchestration focused on account-based marketing, buyer intent signals, and predictive sales engagement. While narrower than Clari's full revenue orchestration platform, 6sense overlaps on AI-driven pipeline prioritization and intent-based selling workflows.

Broad incumbents

• Salesforce: Salesforce is a broad incumbent with native revenue intelligence capabilities through Einstein, Tableau CRM, and Sales Cloud. While much larger and broader than Clari, Salesforce's embedded AI forecasting, conversation intelligence, and pipeline analytics compete directly with Clari's core offerings - and Clari's Groove product is explicitly Salesforce-native.
• HubSpot Sales Hub: HubSpot is a broad incumbent offering sales engagement, CRM, and revenue intelligence tools as part of its broader Marketing, Sales, and Service Hubs. While Clari targets the enterprise, HubSpot has been moving upmarket and overlaps on sales forecasting, deal management, and AI-assisted seller workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/clarihq
• YouTubeyoutube.com/@Clarihq
• Facebookfacebook.com/Clari-218828824987858
• LinkedInlinkedin.com/company/clari

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds7 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clari