Truly Experiences
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Truly Experiences firmographics
Firmographics- Name
- Truly Experiences
- Legal name
- Truly Experiences Ltd
- Website
- https://trulyexperiences.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Truly Experiences industry classification
Industry- Product category
- Luxury Experience Gift Marketplace
- NAICS
- Tour Operators (561520), All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Luxury, VIP & Bespoke Travel Concierge (HSACAKAL)
- akta.pro secondary industries
- Gift Sourcing, Wrapping & Delivery (Personal) (HSACAIAN), Concierge & Luxury Personal Itinerary Design (THAKAOAB), Luxury Travel Agencies (THAKAFAA)
Keywords
Where Truly Experiences is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Truly Experiences business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketplace Commission: Truly operates as a marketplace, earning revenue by taking a commission share on bookings that occur through the platform. Partners pay only when a booking happens, with rates described as a fraction of the 20-30% charged by mass-market gift platforms. Revenue is incremental for partners who staff and run capacity they already have.
- Experience Certificates: One-time purchase of experience gift certificates. Customers buy specific experiences at set prices, and the certificate is valid for one year from purchase date.
- Monetary Gift Cards: Printed and virtual gift cards with monetary value that can be redeemed against all products on the website. Gift cards are valid for one year from purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Experiences Under £100 |
| Unit Pricing | Pay-as-you-go | Experiences £100 - £300 |
| Unit Pricing | Pay-as-you-go | Experiences £300 - £500 |
| Unit Pricing | Pay-as-you-go | Experiences £500 - £1,000 |
| Unit Pricing | Pay-as-you-go | Experiences £1,000 - £5,000+ |
| Other | Pay-as-you-go | Monetary Gift Cards |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Truly Experiences product offering
Product offeringCore offering
Truly Experiences operates a curated marketplace for luxury gift experiences, where individual consumers and corporate buyers purchase Experience Certificates or Monetary Gift Cards on trulyexperiences.com. A dedicated concierge team then arranges the actual booking with the chosen luxury hospitality partner, including The Ritz, Mandarin Oriental, Bulgari Hotel, and Michelin-starred restaurants. Pricing spans under £100 to over £5,000, with an average order value around £250.
Product overview
Truly Experiences operates a curated luxury gift experience marketplace connecting gift buyers with premium hospitality partners across the UK. The core offering consists of Experience Certificates (specific curated experiences valid for one year with free exchanges) and Monetary Gift Cards (flexible currency usable across any experience). The platform organizes experiences into seven main categories: Dining (Michelin-starred and fine dining), Spa & Beauty, Drinks & Tastings (wine, champagne, whisky, cocktails), Days Out & Activities, Masterclasses & Courses (cooking, cocktails, coffee, tea), Travel & Getaways, and Dreams Come True (ultra-luxury bucket-list experiences). A dedicated concierge booking service handles all reservations for recipients, and the company maintains a partner program featuring luxury brands like The Ritz, Mandarin Oriental, and Bulgari Hotel.
Differentiator
Problem solved
Functional benefit
Products and services
- Experience Certificates Gift certificates for curated luxury experiences that recipients redeem by booking through Truly's concierge service. Valid for one year from purchase, with unlimited free exchanges to other experiences on the platform.
- Monetary Gift Cards Printed and virtual gift cards with monetary value that recipients can redeem against any product on the Truly Experiences website. Valid for one year, non-transferable, and cannot be redeemed for cash.
- Concierge Booking Service Dedicated concierge team that arranges bookings with the desired date and time after purchase, handling all reservation logistics for experience recipients across partner venues.
- Partner Program Marketplace supply-side program that invites luxury hospitality partners (hotels, restaurants, venues) to list curated experiences on the Truly platform in exchange for commission on bookings.
Quantifiable outcome
- 20-25% of Truly guests return as full-price customers (per partner report from Soho Whisky Club)
Companies that use Truly Experiences
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Truly Experiences technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Truly Experiences partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, minor and flagship.
- Amex CenturioncoreTruly is the trusted gifting partner of elite concierge services like Amex Centurion, serving their clients when money can't usually find something special.
- The Wedding ShopminorTruly Experiences is integrated with The Wedding Shop for wedding gift lists, allowing couples to register for experiences as wedding gifts.
- The RitzflagshipLuxury hotel partner offering dining experiences on Truly's marketplace. One of the flagship partners since 2012.
- Mandarin OrientalflagshipLuxury hotel partner offering spa and dining experiences. Mandarin Oriental Hyde Park reports Truly as 'the easiest marketing channel we've ever used.'
- Bulgari Hotel LondonflagshipLuxury hotel partner offering spa experiences on Truly's marketplace.
- Dorchester CollectionflagshipLuxury hotel collection partner, including Alain Ducasse at The Dorchester.
- The LanghamcoreLuxury hotel partner offering premium experiences.
- Hotel Café RoyalflagshipHistoric luxury hotel on Regent Street housing Alex Dilling's two Michelin star restaurant.
- Frog by Adam HandlingcoreMichelin-starred restaurant by Chef Adam Handling MBE offering tasting menus.
- Soho Whisky ClubcoreWhisky tasting venue reporting 20-25% of Truly guests returning as full-price customers. Reports substantial incremental revenue from the partnership.
- DunhillminorLuxury fashion brand offering branded experiences.
- Da TerracoreTwo Michelin-starred restaurant at Town Hall Hotel offering tasting menus and dining experiences.
- Alain DucasseflagshipThree Michelin star chef offering experiences at The Dorchester.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Truly Experiences competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Truly Experiences social profiles
Digital presenceTruly Experiences compliance and trust
Trust signalCompliance3 records
Truly Experiences financial estimates
Financial estimateRevenue estimate
Valuation estimate
Truly Experiences leadership team
Management profileNumber of profiles
Profiles4 records
Truly Experiences funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Truly Experiences M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Truly Experiences
What does Truly Experiences do?
Truly Experiences operates a curated marketplace for luxury gift experiences, where individual consumers and corporate buyers purchase Experience Certificates or Monetary Gift Cards on trulyexperiences.com. A dedicated concierge team then arranges the actual booking with the chosen luxury hospitality partner, including The Ritz, Mandarin Oriental, Bulgari Hotel, and Michelin-starred restaurants. Pricing spans under £100 to over £5,000, with an average order value around £250.
Is Truly Experiences a public or private company?
Truly Experiences is a private company. It is classified as venture growth investor backed and is currently operating.
When was Truly Experiences founded?
Truly Experiences was founded in 2012. It employs 11 to 50 people.
Where is Truly Experiences based?
Truly Experiences is headquartered in London, United Kingdom, in the Europe region.
How does Truly Experiences make money?
Three revenue lines are on record. Marketplace Commission is the primary driver. The others are experience Certificates and monetary Gift Cards.
Does Truly Experiences have an API?
No public API is recorded for Truly Experiences.
What industry is Truly Experiences in?
Truly Experiences's product category is Luxury Experience Gift Marketplace. Its primary akta.pro industry code is HSACAKAL, Luxury, VIP & Bespoke Travel Concierge, with a secondary code of HSACAIAN, Gift Sourcing, Wrapping & Delivery (Personal). Its NAICS code is 561520 and its SIC code is 7900.