Kloster Kitchen

What Kloster Kitchen does

Kloster Kitchen is a German organic beverage brand (legally a brand of curameo AG) headquartered in Reichenschwand, Bavaria, that has been selling wellness drinks across the DACH region (Germany, Austria, Switzerland) since 2016. The product portfolio centers on the original ginger shot with visible ginger pieces (Ingwerstückchen) and has expanded to include organic smoothies (250ml), multi-day Saftkur juice cleanses, the Vital Flow micronutrient supplement line, organic herbal tea, and accessories including shot glasses, mugs, gift vouchers, and a digital Balance Guide e-book. Pricing spans from approximately €24.90 for a 10×60ml Vital Flow pack and €26.76 for a 12-shot multi-pack, up to €69.90 for a 6-week Ingwer Shot Kur course program, plus a recurring Spar-Abo subscription tier.

The company runs a direct-to-consumer e-commerce operation on Shopify with integrated payments (Stripe, PayPal, Klarna), email marketing via Klaviyo, and customer support through Gorgias, supplemented by a dedicated B2B wholesale storefront at b2b.klosterkitchen.de for retailers and distributors. Marketing is executed across owned social (Instagram, Facebook), influencer ambassador programs, blog content marketing, a Creator affiliate network, a Punkte loyalty program, a Freunde werben referral scheme, and paid acquisition on Google, Instagram, Pinterest, and TikTok. The company has sold 52 million cumulative portions since founding, accumulated 2,041+ product reviews averaging 4.85/5, and received a 1 million EUR growth-capital investment from Bavarian state-backed BayBG in October 2023 to support expansion. The technical stack is standard commerce infrastructure with no disclosed AI/ML capability, API, SDK, or proprietary data flywheel. Headcount is 11–50 employees, the operating entity is private, and no public listing is indicated.

Name

Kloster Kitchen

Legal name

curameo AG

Website

https://klosterkitchen.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Kloster Kitchen is a German organic beverage brand (a brand of curameo AG, based in Reichenschwand, Bavaria) selling wellness drinks — ginger shots, smoothies, juice cleanses and micronutrient supplements — directly to health-conscious consumers across Germany, Austria and Switzerland via Shopify DTC and B2B wholesale.

Ownership category

akta.pro rank

Product category

Organic Wellness Beverages

NAICS

Fruit and Vegetable Canning, Pickling, and Drying (31142)

SIC

Beverages (2080)

akta.pro primary industry

Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK)

Keywords

• Organic ginger shots
• Juice cleanses
• Wellness beverages
• Micronutrient supplements
• Organic smoothies

Headquarters

HQ city

Reichenschwand

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of ginger shots, smoothies, juice cures, and micronutrient products through their e-commerce platform. Products are sold in various formats including single bottles, multi-packs, subscription options (Spar-Abo), and starter sets.
2. B2B Wholesale: Business-to-business sales through their dedicated B2B shop (b2b.klosterkitchen.de) for retailers and distributors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Kloster Kitchen is a German organic wellness beverage brand (a brand of curameo AG) that manufactures and sells ginger shots with visible ginger pieces, organic smoothies, juice cleanse programs (1, 3, 5, 7 days), and micronutrient supplements (Vital Flow). Products are sold direct-to-consumer through an e-commerce storefront and to retailers through a dedicated B2B wholesale shop across Germany, Austria, and Switzerland.

Product overview

Kloster Kitchen is a German organic beverage brand (a brand of Curameo AG) offering a portfolio of wellness drinks consisting of ginger shots with visible ginger pieces (30ml and 360ml formats), multi-week ginger shot courses, organic smoothies (250ml), juice cleanses (1-7 day programs), and micronutrient supplements (Vital Flow in 500ml and 60ml formats). The product line supports a conscious lifestyle through natural ingredients, with offerings ranging from daily shots (from 26.76 EUR for 12 shots) to comprehensive wellness programs. The company also sells accessories (shot glasses, mugs, gift vouchers), subscription options, and sample/gift sets, distributing across Germany, Austria, and Switzerland since 2016.

Differentiator

Problem solved

Functional benefit

Products and services

• Ingwer Shot (Ginger Shot) Organic ginger shots with visible real ginger pieces (Ingwerstückchen), marketed as the original product in this category. Supports immune system and daily wellness routines for health-conscious consumers.
• Spar-Abo (Subscription Service) Recurring subscription service offering discounted regular deliveries of ginger shots and other Kloster Kitchen products. Customers can set and forget their orders with automatic reordering on a monthly cadence.
• Organic Smoothies Organic smoothies in 250ml bottles, made from domestic/local ingredients with natural fruit and vegetable blends. Positioned as a healthy snack alternative.
• Saftkur (Juice Cleanse) Organic juice cleanse programs in multiple durations: 1-day, 3-day, 5-day, and 7-day programs. Includes pre-packaged organic juices for a complete cleansing experience.
• Vital Flow Micronutrient Supplement Daily micronutrient supplement in 500ml bottles and 60ml ready-to-drink format (10-pack), containing vitamins and minerals. Marketed with the tagline 'Don't Call It Just Supplement'.
• Bio Kräutertee (Organic Herbal Tea) Organic herbal tea sold as a complementary product to the Saftkur juice cleanse offerings.
• Probiersets & Geschenkboxen (Sample Sets & Gift Boxes) Curated sample sets and gift packages that allow customers to try multiple products. Includes the Starter Set bundle at €49.90.
• Shot Gläser (Shot Glasses) Reusable branded glass shot glasses for consuming ginger shots, sold as a merchandise accessory.
• Gutscheine (Gift Vouchers) Email gift vouchers available for purchase as gifts, redeemable against the Kloster Kitchen product range.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

One partnership is on record.

• curameo AGcoreOthersKloster Kitchen is a brand of curameo AG, which is the operating company that manufactures and sells the Kloster Kitchen product line including ginger shots, smoothies, and wellness products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Greenic: Greenic is a German direct-to-consumer brand selling organic ginger shots and wellness beverages. It is the most direct comparable to Kloster Kitchen, competing in the same DACH market with the same ginger-shot category and DTC e-commerce model.
• Your Super: Your Super is a German-founded plant-based wellness and superfood shots brand selling directly to consumers across Europe. It overlaps with Kloster Kitchen on organic wellness shots, supplements, and DACH-rooted DTC distribution.
• Dr. Antonio Martins: Dr. Antonio Martins is a German cold-pressed juice and juice cleanse brand sold via DTC and select retail. It is comparable to Kloster Kitchen on cold-pressed juice cleanses, organic positioning, and German customer base.
• Glow25: Glow25 is a German wellness brand selling collagen and wellness drink shots through a DTC subscription model. It targets the same health-conscious German consumer base with a similar shot-format and content-driven, influencer-led marketing approach.
• InnoNature: InnoNature is a German organic supplements and plant-based wellness brand selling superfood blends and liquid wellness products via DTC. It competes for the same organic-conscious, German health-conscious customer segment as Kloster Kitchen.

Broad incumbents

• Pressed Juicery: Pressed Juicery is a US-based cold-pressed juice and juice cleanse brand with DTC and retail distribution. It overlaps with Kloster Kitchen on the juice cleanse and cold-pressed wellness format, though operates primarily in North America with a much larger scale.
• Innocent Drinks (Coca-Cola Company): Innocent is a major European smoothie, juice, and bottled wellness beverage brand owned by Coca-Cola with broad retail distribution. It overlaps with Kloster Kitchen's smoothies and juice cleanses but at much larger scale and broader product portfolio rather than a shots-specialist niche.
• Biotta: Biotta is a long-established Swiss organic vegetable and fruit juice brand with broad retail distribution. It overlaps with Kloster Kitchen's juice cleanses and smoothie product formats but as a portfolio juices player rather than a shots-and-cleanses focused DTC brand.
• Hohes C: Hohes C is a mass-market German fruit juice brand (Eckes-Granini) available in every major German supermarket. It overlaps with Kloster Kitchen on packaged juices but competes from a low-price, broad-volume position rather than a premium wellness shots niche.

Others

• TAOASIS: TAOASIS is a German wellness brand selling organic herbal teas, essential oils, and aromatherapy products via DTC and retail. It overlaps with Kloster Kitchen on the wellness, herbal tea, and DACH-DTC positioning rather than directly competing on ginger shots.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/klosterkitchen
• Facebookfacebook.com/klosterkitchen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kloster Kitchen