What Biotta does

Biotta AG is a Swiss organic juice and beverage manufacturer headquartered in Tägerwilen, near Lake Constance, producing since 1957 and currently operating as a wholly-owned subsidiary of ORIOR Gruppe (acquired 2018). The company produces approximately 30 varieties of 100% directly-pressed organic and Demeter fruit and vegetable juices — without use of reconstituted concentrate — using gentle pasteurization and oxygen-excluded cold-filling processes to preserve natural vitamins and secondary plant substances. Its portfolio extends beyond single-bottle juices into structured wellness programs (the Wellness Woche 7-day juice cleanse, the Reset Woche clean-eating program, and the Neustart Komplettpaket 2-week bundle), a 10+ SKU smoothie range, the SPRIZZ sparkling bio lemonade line, Biotta Well/Vitalität functional SKUs, shots, the Bio Energy drink, ginger essence, frozen Fruity Ice Sticks, and the Traktor sub-brand smoothies. Multiple certifications (Bio Suisse, Demeter, EU-Bio, FSSC 22000, Halal, V-Label) underpin both regulatory compliance and premium positioning.

Biotta serves Swiss health-conscious consumers through a hybrid go-to-market: direct-to-consumer e-commerce (biotta.ch, 1–3 day delivery, free shipping from CHF 25) and broad retail distribution across Coop, Migros, major pharmacy chains (Sunstore, Amavita, Benu), bio specialty stores, Reformhäuser, and online retailers (Farmy, Brack). The Biotta Vitalität line is exclusively distributed through pharmacies, drugstores, and bio specialty stores, anchoring a functional-health positioning distinct from the core juice range. Pricing is unit-based and one-time (pay-as-you-go), with cleanse bundles at CHF 68–119 and accessories such as Fruity Ice Sticks at CHF 8.90. Customer engagement is supported by content marketing, a recipe library, social media presence across Instagram/Facebook/Pinterest/YouTube/TikTok/LinkedIn, and the Fasten-Forum community for juice-fasting practitioners.

The company employs approximately 60 people and is led by CEO Annick Bänninger with CFO Markus Gschwandtner. Its geographic footprint is Switzerland-only, with no disclosed international revenue, no venture or growth equity funding, and no publicly disclosed annual revenue. Strategic direction under ORIOR ownership has emphasized product line extension (SPRIZZ launch 2023, multiple 2024 smoothie launches, Señorita Grapefruit 2025) and a major refresh of the flagship Wellness Woche in 2024, alongside a CEO transition in September 2023.

Name

Biotta

Legal name

Biotta AG

Website

https://biotta.ch

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Biotta AG is a Swiss organic juice pioneer producing 100% directly-pressed fruit and vegetable juices, smoothies, and structured wellness cleanses from its Tägerwilen facility, selling through Coop, Migros, pharmacies, and its own e-commerce to Swiss health-conscious consumers.

Ownership category

akta.pro rank

Product category

Organic Juices and Beverages

NAICS

Beverage Manufacturing (3121), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311), Perishable Prepared Food Manufacturing (311991)

SIC

Beverages (2080), Food And Kindred Products (2000), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Refrigerated Juices & Smoothies (CRADACAL)

akta.pro secondary industry

Refrigerated Probiotics & Functional Shots (CRADACAN)

Keywords

• Organic fruit juices
• Vegetable juice cleanses
• Swiss beverages manufacturing
• Direct-press juice production
• Functional wellness juices

Headquarters

HQ city

Tagerwilen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (B2C): Biotta sells juices, smoothies, juice cleanses and SPRIZZ beverages directly to consumers through their e-commerce platform with delivery across Switzerland.
2. Retail Distribution (B2B2C): Products sold through Swiss retail chains including supermarkets (Coop, Migros), pharmacies, drugstores, bio specialty stores, Reformhäuser and online marketplaces.
3. Specialty Retail - Vitality Line: The Biotta Vital product line is exclusively available in pharmacies, drugstores, Reformhäuser and bio specialty stores.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Biotta is a Swiss organic juice manufacturer that produces approximately 30 varieties of 100% directly-pressed fruit and vegetable juices, smoothies, bio lemonades, functional wellness juices, and structured juice cleanse / clean-eating programmes (Wellness Woche and Reset Woche) from its manufacturing facility in Tägerwilen, Switzerland. The portfolio is built around certified organic (Bio Suisse, Demeter) and additive-free beverages, with the Wellness Woche positioned as Switzerland's No. 1 juice cleanse for over 20 years.

Product overview

Biotta is a Swiss organic juice pioneer founded in 1957, producing 100% natural, directly-pressed organic and Demeter juices and functional beverages from its Lake Constance manufactory in Tägerwilen, Switzerland. The product portfolio consists of two core cleanse programmes — the Wellness Woche (juice fasting, the No. 1 juice cleanse in Switzerland) and the Reset Woche (clean-eating with soups and juices) — plus a combined Neustart-Komplettpaket. Individual juice fasting components include Mein Safttag #1 and #2. The broader product range spans Biotta Classic (~30 varieties), Biotta Classic Mini (250ml format), Biotta Smoothies (10+ varieties, 100% natural and vegan), SPRIZZ bio lemonades with vegetable content (Señorita Grapefruit, Lady Carrot, Don Ginger, Sir Cucumber), Biotta Well functional juices, Biotta Vitalität (pharmacy channel), Biotta Shots, Biotta Bio Energy drink, Biotta Essenz ginger juice, Fruity Ice Sticks, and the Traktor sub-brand (smoothies from Zurich). All products are certified organic (CH-BIO-006), with select lines also carrying Demeter biodynamic certification. The company employs ~60 people and is part of the ORIOR Group.

Differentiator

Problem solved

Functional benefit

Brands

• Traktor: Organic smoothie brand acquired and integrated into the Biotta Manufactory in 2012; includes smoothies and juices produced at the Biotta facility.
• SPRIZZ
• Smoo'TEA
• Booster
• Biotta Wellness Woche
• Biotta Reset Woche

Products and services

• Wellness Woche (Juice Cleanse Box) A 7-day juice fasting programme (1 preparation day, 5 juice days, 2 build-up days) developed with nutrition specialists and recognised as Switzerland's leading juice cleanse for over 20 years. The box contains 11 organic juices, flaxseed, herbal tea, bath salt, yoga tutorials and a step-by-step guide, priced at CHF 72.
• Reset Woche (Clean-Eating Programme) A 7-day clean-eating programme designed as a follow-on from the Wellness Week or standalone introduction to conscious nutrition. Includes organic juices, soups, a lemon essence, and a nutritional guide with recipes, priced at CHF 68.
• Neustart Komplettpaket (Wellness & Reset Combined) A 2-week comprehensive new-start package combining the Wellness Woche (juice fasting) and Reset Woche (clean-eating) at a CHF 119 discounted price (originally CHF 140, -15% off), providing holistic support for body and mind.
• Biotta Classic Juice Range Approximately 30 varieties of natural, directly-pressed organic fruit and vegetable juices including pineapple, apple-beetroot-ginger, cassis, and Demeter lines produced in the Lake Constance factory.
• Biotta Smoothies Range A range of 100% natural, vegan, and crystal-sugar-free organic smoothies including Raspberry Cranberry, Pineapple Banana, Mango Passion Fruit, Guava Lemon, Mango Carrot Ginger, Pomegranate Carrot Guava, Orange Carrot Spirulina, Mango Verbena, Apricot Elderflower, and Orange.
• SPRIZZ Bio Lemonades Refreshing light organic lemonades with vegetable content made with natural bio juices and sparkling water, lightly sweetened with agave syrup. Variants include Señorita Grapefruit, Lady Carrot, Don Ginger, and Sir Cucumber.
• Biotta Well Functional Juices Functional organic juices with additional health benefits, supporting normal immune system function, maintenance of normal blood pressure, and protection of cells from oxidative stress.
• Biotta Vitalität (Pharmacy-Exclusive Line) A product line supporting natural prevention year-round, addressing blood pressure and immune defence, exclusively available in pharmacies, drugstores, Reformhäuser and bio specialty stores.
• Biotta Shots Small, potent daily shots designed to recharge batteries, supporting a strong immune system or providing a quick energy boost.
• Biotta Fruity Ice Sticks Frozen fruit ice sticks made from 100% natural, bio-certified ingredients, gently sweetened without industrial sugar, priced at 8.90 CHF for a set.
• Traktor Smoothies & Säfte (Sub-brand) Organic smoothies and juices marketed under the Traktor sub-brand, originating from Zurich and produced in Biotta's Tägerwilen factory since 2012/2013.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Too Good To GominorStrategic or Co-development PartnerBiotta supports the 'Oft länger gut' campaign by Too Good To Go as part of their commitment to fighting food waste. This partnership aligns with Biotta's sustainability values.
• Heil- und Bildungsstätte EkkharthofminorOthersResidents of Ekkharthof in Kreuzlingen support Biotta annually in packing the Wellness Week boxes. This social engagement provides meaningful work opportunities for the residents.
• Traktor Smoothies BrandcoreStrategic or Co-development PartnerTraktor Smoothies and juices have been part of the Biotta family since 2013 and are produced in Biotta's Tägerwilen manufacturing facility. The brand was acquired from Zurich and integrated into Biotta's production operations.
• Prof. Dr. Michaela Axt-GadermannminorGTM or Marketing PartnerGerman microbiome expert and author who provided an exclusive interview for Biotta's content marketing about gut health and its connection to overall wellness, published on the Biotta website.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• True Fruits: German premium cold-pressed juice and smoothie brand sold through retail and foodservice across Europe. Comparable in premium natural positioning and smoothie/juice product mix, though focused on cold-pressed rather than pasteurized.
• Innocent Drinks: Coca-Cola-owned European smoothies and juices brand with strong organic credentials and a multi-country footprint. Directly comparable on smoothies and juices, with greater scale and distribution reach.
• Lakewood Organic: US-based organic juice producer with a similar premium, no-concentrate, direct-press positioning. Comparable in certification-driven premium organic narrative, though serving a different geography.
• Rabenhorst: Long-established German direct-press juice manufacturer with a comparable heritage, organic focus, and pharmacy/health-food channel presence. Highly similar in heritage, certification, and product mix.
• Voelkel: German family-owned organic juice manufacturer producing 100% direct-pressed fruit and vegetable juices, bio-fair certified, and operating juice cleanse programs. Closest direct competitor in product method, certification stack, and category positioning.

Broad incumbents

• Hain Celestial Group: Large US/UK organic and natural food and beverage platform. Comparable in organic certification positioning across juices, smoothies, and wellness products, but operates as a multi-brand portfolio across many categories.
• Eckes-Granini: One of Europe's largest fruit juice producers (granini, Hohes C, Joker), with broad retail presence and growing organic offerings. Comparable end category but at much larger scale and broader portfolio.
• Tropicana (PepsiCo): Global premium juice brand owned by PepsiCo. Comparable core category (premium juices) but with vastly larger scale, broader geographic reach, and conventional rather than organic positioning.
• Rauch: Austrian family-owned beverage company with strong DACH retail distribution in juices, smoothies, and functional drinks. Comparable category mix and European retail presence, though at much larger scale and broader portfolio.

Emerging players

• Alpro (Danone): European plant-based beverage and yogurt brand under Danone, with overlapping health-conscious consumer base and similar retail channels. Comparable on plant-based and clean-label positioning, though focused on dairy alternatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/biottaCH
• LinkedInlinkedin.com/company/biotta-ag

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biotta