Vobile
Vobile is a Hong Kong–headquartered, publicly traded B2B SaaS company that builds AI-powered content-identification software (VideoTracker, RightsID, ChannelID) used by film studios, TV networks, sports leagues, music labels, and online platforms to protect and monetize digital video and audio.
- Company typePublic
- Founded2008
- HeadquartersSanta Clara, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Vobile does
Vobile is a Hong Kong-headquartered, OTCQX-listed (VOBIF) B2B SaaS provider of AI-powered digital content identification and rights-management software, with offices in Santa Clara, Los Angeles, Tokyo, and Shenzhen and 101–250 employees (per firmographics). Its core products — VideoTracker (content protection), RightsID (social video monetization), ChannelID (official channel management), and Vobile Insights (analytics) — apply proprietary computer vision and machine learning to fingerprint video content, detect matches at scale, and route enforcement or monetization outcomes for rights holders. After the April 2025 acquisition of Pex, the platform extends into audio content identification, broadening reach into music and podcast use cases.
The company sells primarily through enterprise subscription contracts with annual billing and quote-based pricing, serving film studios, TV networks, sports leagues, music labels, online platforms, and publishers. The go-to-market is high-touch enterprise sales anchored by named logos on the company website. In addition to SaaS, Vobile is layering on a new blockchain-based IP tokenization offering: the RWA Program, announced via a February 2026 strategic cooperation with Finloop and launched in June 2026, represents a deliberate expansion from content-identification SaaS into on-chain IP rights monetization. Capital and partnership signaling around the RWA program and the October 2025 Immortal Studio alliance indicate the company is positioning IP tokenization as a third revenue pillar alongside video and audio content ID.
Vobile firmographics
Firmographics- Name
- Vobile
- Legal name
- Vobile Group Limited
- Website
- https://vobilegroup.com
- Company type
- Public
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vobile is a Hong Kong–headquartered, publicly traded B2B SaaS company that builds AI-powered content-identification software (VideoTracker, RightsID, ChannelID) used by film studios, TV networks, sports leagues, music labels, and online platforms to protect and monetize digital video and audio.
- Ownership category
- akta.pro rank
Vobile industry classification
Industry- Product category
- Digital Content Protection & Rights Management
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Content Authenticity, Watermarking & Deepfake Detection (HDAAAKAK)
- akta.pro secondary industry
- Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)
Keywords
Where Vobile is headquartered
LocationHeadquarters
- HQ city
- Santa Clara
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Vobile business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscriptions: Vobile provides digital content protection and transaction SaaS solutions focusing on rights management and monetization across media platforms. Revenue is generated through subscription-based access to its content protection and monetization platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS pricing - custom quote-based |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Vobile product offering
Product offeringCore offering
Vobile provides AI-powered SaaS solutions for digital content protection, content identification, and monetization across video-sharing sites and social platforms. The platform includes VideoTracker for worldwide content protection, RightsID for social video monetization and revenue sharing, ChannelID for official channel management, and Vobile Insights for performance analytics. The company also offers audio content identification (via the acquired Pex platform) and a blockchain-based Real-World Asset (RWA) tokenization program for creative IP rights.
Product overview
Vobile offers a unified SaaS platform for digital content protection and monetization serving the world's largest entertainment companies, platforms, sports leagues, and publishers. The platform consists of four core solutions: VideoTracker for comprehensive worldwide video content protection; RightsID for social video monetization and revenue maximization; ChannelID for official channel management; and Vobile Insights for performance analytics. Additional offerings include Pex (acquired audio identification technology) and a Real-World Asset (RWA) program for tokenizing creative IP rights on blockchain networks. All solutions are powered by AI technologies.
Differentiator
Problem solved
Functional benefit
Brands
- VideoTracker®: Comprehensive content protection solution for video content on all major video-sharing sites worldwide
- RightsID®
- ChannelID®
- Vobile Insights
Products and services
- VideoTracker AI-powered content protection solution that monitors and identifies video content across all major video-sharing sites worldwide for rights holders such as studios, TV networks, and sports leagues.
- RightsID Rights management and monetization SaaS for content owners to identify and capture revenue from their content distributed on social platforms through automated content identification and revenue sharing.
- ChannelID Channel management SaaS for brands and media companies to identify, verify, and manage their official channels across digital platforms.
- Vobile Insights Analytics SaaS providing actionable insights on content performance to inform content strategy and optimize channel performance for rights holders and creators.
- Pex Audio Content Identification Audio content identification and fingerprinting technology acquired via Pex to identify and monetize audio content across platforms for music labels and rights holders.
- Real-World Asset (RWA) Tokenization Program Blockchain-based program that tokenizes creative IP rights on Ethereum and Stellar blockchain networks, enabling creators and rights holders to establish ownership records and structure IP rights as compliant digital assets.
Quantifiable outcome
- 27% increase in total revenue for the quarter
- +1 more outcomes
Companies that use Vobile
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Vobile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature5 records
Vobile partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and major.
- Finloop Financial Technology Holdings LimitedcoreVobile and Finloop collaborated to launch a Real-World Asset (RWA) program that applies blockchain-based digital asset infrastructure to creative IP rights across film, video, music, and digital media. The program tokenizes creative IP rights on Ethereum and Stellar blockchain networks and is expected to scale to $100 million in tokenized assets. The collaboration aims to help creators establish clearer ownership records and create compliant ways to structure creative IP as digital assets.
- Immortal StudiomajorImmortal Studio, founded by Suzanne de Passe, Madison Jones, and Corey Martin, formed a strategic alliance with Vobile securing access to up to $1 billion in development and production financing. The partnership enables Immortal Studio to produce television, film, animation, and games, with plans to fully finance several projects including TV series and feature films.
- PexcoreVobile completed its acquisition of Pex, a provider of audio content identification technology. This acquisition strengthens Vobile's offerings in digital content protection and monetization, particularly for the music industry, and enables adaptation to advancements in generative AI.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Vobile competitors and assessment
Company assessmentBroad incumbents
- Digimarc: Established provider of digital watermarking and content identification technology across media, retail, and packaging. Comparable in digital watermarking capabilities that overlap with Vobile's content authentication offerings.
- Gracenote (Nielsen): Major media metadata and content identification provider owned by Nielsen. Offers video and audio recognition technology serving similar rights holders, broadcasters, and platforms, though as part of Nielsen's broader data portfolio.
- Verimatrix: Content security and anti-piracy solutions provider for media and entertainment industry. Overlaps with Vobile's content protection offerings but with broader focus on application shielding and revenue protection.
- Irdeto: Global content security and DRM provider serving media companies, broadcasters, and platforms. Comparable in content protection and rights enforcement, though broader focus on conditional access systems.
Peers
Direct peers
- Audible Magic: Direct competitor providing audio and video content identification and fingerprinting technology for rights holders and platforms. Closest direct peer to Vobile's VideoTracker and Pex offerings, serving similar music and media industry customers.
- Friend MTS: Specialized content protection and piracy monitoring provider for sports leagues, broadcasters, and OTT platforms. Directly comparable in providing content identification and leakage detection services for premium content owners.
- MUSO: Content piracy analytics and protection platform serving entertainment companies. Directly comparable in providing data and analytics on unauthorized content distribution to rights holders and platforms.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vobile social profiles
Digital presenceVobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vobile leadership team
Management profileNumber of profiles
Profiles8 records
Vobile subsidiaries and ownership
Company hierarchySubsidiaries1 record
Vobile funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vobile M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vobile
What does Vobile do?
Vobile provides AI-powered SaaS solutions for digital content protection, content identification, and monetization across video-sharing sites and social platforms. The platform includes VideoTracker for worldwide content protection, RightsID for social video monetization and revenue sharing, ChannelID for official channel management, and Vobile Insights for performance analytics. The company also offers audio content identification (via the acquired Pex platform) and a blockchain-based Real-World Asset (RWA) tokenization program for creative IP rights.
Is Vobile a public or private company?
Vobile is a public company. It is classified as public and is currently operating.
When was Vobile founded?
Vobile was founded in 2008. It employs 101 to 250 people.
Where is Vobile based?
Vobile is headquartered in Santa Clara, United States, in the North America region.
How does Vobile make money?
One revenue line is on record: saaS Subscriptions.
Who are Vobile's main competitors?
Broad incumbents on record are Digimarc, Gracenote (Nielsen), Verimatrix and Irdeto. Synamedia is listed as a peer. Direct peers are Audible Magic, Friend MTS and MUSO.
Does Vobile have an API?
No public API is recorded for Vobile.
What industry is Vobile in?
Vobile's product category is Digital Content Protection & Rights Management. Its primary akta.pro industry code is HDAAAKAK, Content Authenticity, Watermarking & Deepfake Detection, with a secondary code of MPAFAKAM, Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO). Its NAICS code is 5132 and its SIC code is 7372.