PerPlant

Name

PerPlant

Legal name

PerPlant

Website

https://perplant.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

PerPlant is a Copenhagen-based AgTech company (founded 2022) that builds AI camera sensors mounted on tractor roofs to enable real-time plant-level weed detection, spot spraying, and variable rate input application, selling through a certified dealer network across 12 European countries.

Ownership category

akta.pro rank

Product category

Precision Agriculture Technology

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro industry

PRIMARYAFAAAGAG

Robot Perception & Sensing for Agriculture (Computer vision, LiDAR, multispectral, sensor fusion)

Agriculture & Food Production/Agricultural Equipment & Technology/Agricultural Robotics & Automation (Autonomous Tractors, Weeding Robots)

SECONDARYAFAAAFAC

IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water)

Agriculture & Food Production/Agricultural Equipment & Technology/Precision Agriculture & Farm Management Software (GIS, IoT, Telematics)

SECONDARYAFAGALAC

Remote Sensing & Imaging (Satellite, UAV/Drone, Aerial, Multispectral/Hyperspectral)

Agriculture & Food Production/Crop Farming/Precision Agriculture Technology

SECONDARYAFAGALAD

Variable Rate Technology & Precision Application (VRT Controllers, Section Control, Smart Sprayers/Spreaders)

Agriculture & Food Production/Crop Farming/Precision Agriculture Technology

SECONDARYAFAGALAI

Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts)

Agriculture & Food Production/Crop Farming/Precision Agriculture Technology

Keywords

• Precision agriculture technology
• AI camera sensors
• Variable rate application
• Spot spraying systems
• Crop monitoring hardware

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. AI Camera Hardware Sales: Sale of PerPlant AI camera sensors that mount on tractor roofs. The hardware is the primary enabler of the precision agriculture system.
2. Software/Subscription Services: AI-powered processing and analysis capabilities that enable real-time plant detection, variable rate application, and data logging. The system includes continuous algorithm updates and cloud data storage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

PerPlant builds an AI-powered camera sensor that mounts on any tractor roof in 30 minutes and reads every plant in real time at field speeds, detecting weeds, crop biomass variation, disease pressure, lodging risk, and field anomalies. The system fuses on-ground computer vision with satellite imagery, communicates with sprayers, spreaders, and seeders via ISOBUS, and automates variable rate application and spot spraying without prescription maps. The offering combines hardware sales of the AI camera with recurring software/subscription services for ongoing algorithm updates, cloud data storage, and field documentation.

Product overview

PerPlant offers a single unified product — the PerPlant Sensor — which is an AI-powered camera system that mounts on any tractor and provides multiple precision agriculture capabilities. The core sensor hardware enables real-time plant-level monitoring and input optimization, with software modules for Spot Spraying (targeted herbicide application), Variable Rate Fertilization (plant-by-plant fertilizer adjustment), Variable Rate Seeding (zone-based seed rate control), Growth Regulator Control (lodging risk-based application), and Automatic Documentation (cloud-based field data logging). The PerPlant App provides the user interface on the tractor's terminal. All modules operate through the same sensor hardware and share a unified data pipeline, with no separate platform-plus-modules architecture — the functionality is delivered as integrated capabilities within the single sensor system.

Differentiator

Problem solved

Functional benefit

Products and services

• PerPlant Sensor (AI Camera System) AI-powered camera sensor that mounts on any tractor roof and reads every plant in real time at field speed. Detects weeds against green, brown, and yellow backgrounds, analyzes crop biomass, identifies disease pressure and lodging risk, and maps field anomalies such as water spots, soil patches, low biomass zones, and stones. Sends precise signals to sprayers, spreaders, and seeders via ISOBUS for variable rate application and spot spraying, with all field data automatically logged to the cloud. Designed for farmers, farm contractors, and agronomists across European markets.

Quantifiable outcome

• Up to 87% herbicide reduction through spot spraying
• +7 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• KTH Royal Institute of TechnologycoreStrategic or Co-development PartnerSwedish technical university that serves as the foundational research base for PerPlant's technology. The AI camera and computer vision capabilities are rooted in research from KTH.
• University of OxfordsupportingStrategic or Co-development PartnerProvides advisory input to PerPlant's technology development, contributing academic expertise to the company's AI and precision agriculture research.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bilberry: French AI-camera precision spraying startup whose tractor- and boom-mounted cameras identify weeds in real time for selective spraying — the closest product and use-case analogue to PerPlant, differing mainly by regional focus (France/Australia vs. Northern Europe).
• Greeneye Technology: Israeli AI precision-spraying company retrofitting existing sprayers with computer-vision systems to enable plant-level herbicide application — directly comparable mission, technology stack (real-time camera + ML), and target customer (commercial crop farmers).
• Ag Leader Technology: US precision-ag hardware and software specialist offering displays, GPS, sensors and prescription-map-driven variable-rate application tools — comparable in customer base (commercial farmers and contractors) and precision-ag workflow but typically map-driven rather than camera-driven.
• xFarm Technologies: Swiss-Italian precision-ag and farm management platform serving European farmers with sensors, satellite imagery and decision-support tools. Closely comparable geographic focus, target customer (European SMB farmers), and precision-ag software stack.
• Ecorobotix: Swiss AI-driven weeding and plant-level spraying company whose ARA and AVO systems use computer vision to apply herbicide only where weeds are detected — closely aligned with PerPlant's spot-spraying mission and outcome metrics.

Broad incumbents

• John Deere (See & Spray): Largest agricultural equipment manufacturer with See & Spray Ultimate/Plus camera-based spot-spraying technologies integrated into its own sprayers. A formidable incumbent that bundles the same computer-vision precision spraying capability PerPlant offers, but through Deere's own equipment rather than as a retrofit sensor.
• Trimble Agriculture: Broad precision-agriculture platform providing GNSS guidance, variable-rate application, farm management software and sensor integrations across the crop lifecycle. Overlaps PerPlant in VRT and data-driven input optimization, but as part of a much wider portfolio.
• CNH Industrial (Raven Industries): Major tractor and implement manufacturer with Raven's autonomy and precision-spraying capabilities (including targeted spray technology). Overlaps with PerPlant on ISOBUS-compatible variable rate and selective application, with far greater OEM scale.
• Climate FieldView (Bayer): Bayer-owned digital agriculture platform covering field data capture, variable-rate prescriptions, and agronomic analytics across large acreages. Comparable on data-driven input optimization and farm-management workflows, with much broader crop and geographic reach.
• Kverneland Group (Kubota): European implement manufacturer (now part of Kubota) producing ISOBUS-compatible sprayers, spreaders and seeders that PerPlant sensors integrate with. A channel partner and adjacent competitor in the precision application value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PerPlant