Bilberry
Bilberry is a French precision agriculture technology company that builds AI-powered computer vision systems for real-time weed detection and targeted spot spraying, serving broadacre farmers globally via OEM sprayer partnerships and the PTx Trimble distribution platform.
- Company typePrivate
- Founded2016
- HeadquartersGentilly, France
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bilberry does
Bilberry is a French precision agriculture technology company that develops AI-powered computer vision systems for real-time weed detection and spot spraying. Founded in 2016 by three engineering classmates — Guillaume Jourdain, Hugo Serrat, and Jules Beguerie — the company is headquartered in Gentilly, France, with an Australian regional headquarters in Claremont, Western Australia. Bilberry's core product is an Intelligent Spot Spraying System that mounts high-definition RGB cameras every 3 meters along sprayer booms; embedded computing modules process the images in real time using deep learning algorithms to differentiate weeds from crops, triggering individual nozzle activation only where weeds are detected. The system supports two application modes — Green-on-Brown for weed detection in fallow or bare soil conditions, and Green-on-Green for in-crop weed recognition across cereals, canola, cotton, sorghum, lentils, and other row crops — with optional night vision capability for 24-hour operation.
The system is sold as hardware (cameras, compute modules, in-cab touchscreen interface, optional night vision kits) with an accompanying recurring software/AI subscription for ongoing algorithm improvements and a dedicated web platform that provides weed mapping and data logging. Bilberry distributes through authorized OEM partnerships with major sprayer manufacturers — Agrifac, Goldacres, Dammann, and McIntosh & Son — as well as directly through its website. Since 2018 commercialization, the system has been deployed across >1 million hectares globally, with claimed herbicide reductions of up to 98% (90% on average) and operating speeds up to 25 km/h, enabling payback periods of approximately one year for farmer customers.
In 2022, Trimble signed a definitive agreement to acquire Bilberry to extend its selective spraying capabilities; in April 2024, the Bilberry solution was integrated into PTx Trimble, providing global distribution and embedding the technology within Trimble's broader precision agriculture ecosystem. The company also participates in the NVIDIA Inception Program, leveraging GPU acceleration and TensorRT optimization for real-time inference on agricultural equipment.
Bilberry firmographics
Firmographics- Name
- Bilberry
- Legal name
- Bilberry
- Website
- https://bilberry.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bilberry is a French precision agriculture technology company that builds AI-powered computer vision systems for real-time weed detection and targeted spot spraying, serving broadacre farmers globally via OEM sprayer partnerships and the PTx Trimble distribution platform.
- Ownership category
- akta.pro rank
Bilberry industry classification
Industry- Product category
- Precision Agriculture Spraying Systems
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Autonomous Spraying & Crop-Care Robots (Targeted application, spot spraying) (AFAAAGAE)
- akta.pro secondary industries
- Robotics & Autonomous Field Operations (Weeding, Spraying, Harvest Assist, Autonomous Tractors) (AFAGALAJ), Variable Rate Technology & Precision Application (VRT Controllers, Section Control, Smart Sprayers/Spreaders) (AFAGALAD), Spray Control, Rate Controllers & Nozzle Systems (Pumps, Valves, Atomizers) (AFAAADAF)
Keywords
Where Bilberry is headquartered
LocationHeadquarters
- HQ city
- Gentilly
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Bilberry business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Smart Spraying Camera Systems: Sale of intelligent camera systems and computing hardware that are mounted on agricultural sprayers. The system includes cameras, embedded computers, cab display interface, and optional night vision kits.
- Software and AI Services: Ongoing software improvements and AI algorithm updates that enhance weed detection capabilities. The system continuously improves through machine learning as users operate the equipment.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Bilberry product offering
Product offeringCore offering
Bilberry designs, manufactures and sells an AI-powered intelligent spot spraying system for precision agriculture. The system combines RGB cameras, embedded computing modules and a cab-mounted interface with deep-learning computer vision to detect and spray individual weeds in real time, supporting both Green-on-Brown (fallow) and Green-on-Green (in-crop) applications. It is sold to farmers and agricultural operations, and distributed through partnerships with leading sprayer manufacturers including Agrifac, Goldacres, Dammann and McIntosh & Son, as well as via parent PTx Trimble globally.
Product overview
Bilberry offers an integrated smart spraying platform for precision agriculture, combining hardware (RGB cameras, computing modules, in-cab interface) with AI-powered software. The core system includes the Intelligent Spot Spraying System with two main application modes: Green-on-Brown for bare soil/fallow weed detection and Green-on-Green for in-crop weed recognition. Additional modules include weed mapping, user interface software, and optional night vision kits. The system enables farmers to reduce herbicide usage by up to 98% through targeted plant-level spraying instead of broadcast field-level application.
Differentiator
Problem solved
Functional benefit
Products and services
- Intelligent Spot Spraying System AI-powered precision spraying system using cameras and deep learning to detect and spray weeds at plant-level instead of field-level, reducing herbicide use by up to 98%. Sold to farmers and agricultural operations through direct sales and authorized sprayer manufacturer partners.
- Green-on-Brown Application Weed detection technology for fallow or bare soil conditions. Detects grass weeds and broadleaves using AI cameras and enables targeted spraying, reducing herbicide use by an average of 90% in fallow applications.
- Green-on-Green Application In-crop weed detection system that distinguishes weeds from crops in growing fields. Supports cereals, lupin, canola, lentil, chickpea, cotton, sorghum, vetch and other field crops, achieving up to 97.5% herbicide savings.
- Night Vision Kit Optional hardware kit enabling smart spraying operations 24 hours a day; available exclusively for Green-on-Brown applications.
Quantifiable outcome
- Up to 98% chemical savings; 90% average herbicide reduction
- +4 more outcomes
Companies that use Bilberry
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Bilberry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Bilberry partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Trimble (PTx Trimble)flagshipTrimble acquired Bilberry in 2022 to extend its selective spraying capabilities for sustainable farming. The smart spraying solution is now part of PTx Trimble's product portfolio, providing global distribution reach and integration with Trimble's precision agriculture ecosystem.
- AgrifaccoreLeading sprayer manufacturer that offers Bilberry-equipped sprayers as part of its sustainable farming portfolio. Recommended partner for optimum results with Bilberry technology.
- GoldacrescoreAustralian sprayer manufacturer offering the Weedetect product line powered by Bilberry technology. Major partner for Australian market with 65+ sprayer models.
- DammanncoreGerman precision sprayer manufacturer recommended by Bilberry for optimum results. Partners to integrate Bilberry smart spraying technology into Dammann sprayers.
- McIntosh & SonminorAustralian dealer offering Bilberry smart spraying systems for agricultural operations in Western Australia.
- NVIDIAcoreBilberry participates in the NVIDIA Inception Program, leveraging NVIDIA GPU technology and TensorRT optimization for real-time AI inference in agricultural weed detection applications.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Bilberry competitors and assessment
Company assessmentDirect peers
- Greeneye Technology: Israeli AI precision spraying startup offering a camera-and-nozzle smart spraying retrofit for broadacre sprayers. Direct head-to-head competitor to Bilberry, targeting the same Green-on-Green and Green-on-Brown use cases with comparable herbicide savings claims.
- WEED-IT (Rometron): Dutch pioneer of sensor-based spot spraying, widely deployed in Australian and European broadacre markets. Competes directly with Bilberry in Green-on-Brown fallow spraying and is increasingly extending into Green-on-Green applications.
- Carbon Bee: French smart spraying sensor company whose Smart Spraying camera systems integrate with major sprayer brands for targeted herbicide application. Direct competitor in the same French and European broadacre markets as Bilberry.
Broad incumbents
- John Deere (See & Spray): Deere's See & Spray Select and See & Spray Premium are camera-based spot spraying systems shipped on factory-built sprayers. A broad incumbent competing with Bilberry via deep R&D budgets, captive dealer network, and integrated precision agriculture stack.
- AGCO: Global agricultural equipment OEM whose PTx Trimble platform (Bilberry's new parent) bundles precision spraying with guidance, telemetry and application control. Acts both as Bilberry's distribution platform and a competitor via Fendt/Massey Ferguson precision spraying programs.
- CNH Industrial: Owner of Case IH and New Holland, with growing investments in precision spraying and AIM (agricultural intelligence) solutions. A broad incumbent competing with Bilberry's sprayer-OEM partner network through its own brands and dealer footprint.
Emerging players
- Ecorobotix: Swiss precision weeding robotics company offering AI-driven plant-level spraying (ARA) and mechanical weeding. Comparable AI/camera-vision technology approach in a different deployment format (ultra-high-precision row crops), partly overlapping with Bilberry's spot spraying thesis.
- Naio Technologies: French agricultural robotics company developing autonomous weeding robots for vegetables and row crops. Same French ag-tech ecosystem as Bilberry and overlaps in AI-driven targeted weed management, though primarily mechanical weeding versus chemical spot spraying.
- Bosch (Nexeed Agriculture): Bosch's Nexeed Agriculture portfolio includes smart spraying sensor technology and crop analytics integrated with major sprayer OEMs. An emerging industrial player with deep R&D that overlaps with Bilberry's computer-vision spraying concept.
Others
- Agrifac: Dutch self-propelled sprayer manufacturer that integrates Bilberry's camera system as a factory option on its Condor and Endurance models. A channel partner rather than direct competitor, but a leading indicator of how sprayer OEMs are positioning around AI spot spraying.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bilberry social profiles
Digital presenceBilberry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bilberry leadership team
Management profileNumber of profiles
Profiles7 records
Bilberry funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bilberry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bilberry
What does Bilberry do?
Bilberry designs, manufactures and sells an AI-powered intelligent spot spraying system for precision agriculture. The system combines RGB cameras, embedded computing modules and a cab-mounted interface with deep-learning computer vision to detect and spray individual weeds in real time, supporting both Green-on-Brown (fallow) and Green-on-Green (in-crop) applications. It is sold to farmers and agricultural operations, and distributed through partnerships with leading sprayer manufacturers including Agrifac, Goldacres, Dammann and McIntosh & Son, as well as via parent PTx Trimble globally.
Is Bilberry a public or private company?
Bilberry is a private company. It is classified as corporate owned and is currently operating.
When was Bilberry founded?
Bilberry was founded in 2016. It employs 1 to 10 people.
Where is Bilberry based?
Bilberry is headquartered in Gentilly, France, in the Europe region.
How does Bilberry make money?
Two revenue lines are on record. Smart Spraying Camera Systems are the primary driver. The others are software and AI Services.
Who are Bilberry's main competitors?
Direct peers on record are Greeneye Technology, WEED-IT (Rometron) and Carbon Bee. Broad incumbents are John Deere (See & Spray), AGCO and CNH Industrial. Emerging players are Ecorobotix, Naio Technologies and Bosch (Nexeed Agriculture). Agrifac is listed as an others.
Does Bilberry have an API?
No public API is recorded for Bilberry.
What industry is Bilberry in?
Bilberry's product category is Precision Agriculture Spraying Systems. Its primary akta.pro industry code is AFAAAGAE, Autonomous Spraying & Crop-Care Robots (Targeted application, spot spraying), with a secondary code of AFAGALAJ, Robotics & Autonomous Field Operations (Weeding, Spraying, Harvest Assist, Autonomous Tractors). Its NAICS code is 333111 and its SIC code is 3523.