Junofem
- Company typePrivate
- Founded2018
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Junofem firmographics
Firmographics- Name
- Junofem
- Legal name
- JUNOFEM Limited
- Website
- https://junofem.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Junofem industry classification
Industry- Product category
- Pelvic Floor Medical Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices) (CRACAQAJ)
- akta.pro secondary industry
- Pelvic Floor Physical Therapy (Women’s & Men’s Health) (HSADAIAG)
Keywords
Where Junofem is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Junofem business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- Medical Device Sales: Sale of femfit hardware device - an intra-vaginal pressure sensor array for pelvic floor training. Device is sold directly to consumers via e-commerce and through clinical partners.
- Mobile App and Programme Access: Mobile app provides real-time biofeedback, 12-week training programme, and ongoing support. App is available free with device, with premium programme access.
- Clinical Partner Sales: Bulk device sales to clinical practices including practitioner pricing discounts, supporting physiotherapists in prescribing femfit to patients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | femfit Device with 12-Week Programme |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Junofem product offering
Product offeringCore offering
Junofem develops and sells the femfit® pelvic floor training system, which combines a soft, intra-vaginal medical device with eight pressure sensors, a companion mobile app (iOS/Android), and a 12-week guided Strength Builder Programme. The system delivers real-time biofeedback to help women perform pelvic floor muscle exercises correctly and reduce symptoms of stress, urgency, and mixed urinary incontinence.
Product overview
JUNOFEM offers the femfit® pelvic floor training system — a unified product combining a proprietary intra-vaginal pressure sensor device (with eight sensors), a companion mobile app for iOS and Android, and a 12-week Strength Builder Programme. The system uses real-time biofeedback to guide correct pelvic floor exercise technique, with wraparound specialist support from the JUNOFEM clinical team including pelvic floor physiotherapists. It is certified as a medical device in Australia, New Zealand, and the UK, and targets women experiencing urinary incontinence.
Differentiator
Problem solved
Functional benefit
Brands
- femfit: Pelvic floor training system combining an intra-vaginal medical device with a mobile app and 12-week strength training programme for urinary incontinence treatment
- femfit App
- SheLeaps
Products and services
- femfit® device
Quantifiable outcome
- Up to 80% reduction in urinary incontinence symptoms when pelvic floor exercises are done correctly and regularly
- +3 more outcomes
Companies that use Junofem
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Junofem technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature5 records
Junofem partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- PureSportsMed (UK)coreUK healthcare provider partnership. PureSportsMed is an affiliate of JUNOFEM and healthcare providers were trained on femfit during September 2024 UK expansion visit by CEO Dr Jenny Kruger.
- British Gymnastics SheLeapsminorProud partner of British Gymnastics SheLeaps programme, supporting education and awareness around pelvic floor health for young female athletes. Partnership focuses on prevention and awareness for gymnasts.
- MummyMOT (Maria Elliot)coreUK pelvic floor physiotherapist Maria Elliot created the MummyMOT - a 'warrant of fitness' for mums after having a baby including pelvic floor assessment. Maria is an affiliate partner who advocates for femfit.
- Clare BournecoreUK pelvic floor physiotherapist and author of 'Strong Foundations' book. Joined JUNOFEM as an affiliate partner in 2024. Partnership focuses on giving women confidence to improve pelvic floor health.
- Uniservices (University of Auckland)coreUniversity of Auckland technology transfer company. Research partnership with Auckland Bioengineering Institute Pelvic Floor Research Group where femfit was originally developed.
- Auckland Bioengineering InstitutecoreResearch institution where founding team conducted 10+ years of pelvic floor health research leading to femfit development. Led by Dr Jenny Kruger. Collaborations with institutions in Australia, Europe, Canada and UK.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
Junofem competitors and assessment
Company assessmentDirect peers
- Elvie: Elvie (Chiaro Technology) sells connected pelvic floor trainers (Elvie Trainer) and breast pumps targeted at the same women's pelvic health consumer as JunoFem's femfit. It competes head-to-head in the D2C channel and is the most-cited consumer pelvic floor trainer globally.
- Perifit: Perifit (Fizimed) makes pelvic floor biofeedback devices with a connected app, used both by consumers and prescribed by physiotherapists. It is the closest functional competitor to femfit, with overlapping pressure-sensor + app architecture and clinical positioning.
- Atlantic Therapeutics (INNOVO): Atlantic Therapeutics markets INNOVO, a non-invasive electrical muscle stimulation garment for stress urinary incontinence. It targets the same condition (stress incontinence in women) via a different modality (NMES rather than pressure biofeedback) and competes for the same clinic and consumer budgets.
- Elitone: Elitone (Elidah) is an FDA-cleared non-invasive pelvic floor stimulator for stress urinary incontinence in women. It overlaps directly with femfit's condition target (female stress incontinence) and clinician/consumer channel, representing the US competitor JunoFem would face on entry.
Emerging players
- Renovia (leva): Renovia developed leva, an FDA-cleared pelvic floor muscle training device with connected app for female urinary incontinence. It is a more clinically-positioned pelvic floor trainer with US regulatory clearance and a venture-backed go-to-market, making it a near-comparable US peer for JunoFem's planned FDA push.
- Cozeeva (Perifit Care): Cozeeva runs the Perifit Care professional/clinical channel and adjacent connected pelvic health devices. It overlaps with JunoFem's clinical-partner programme and gives a window into how a femfit clinical offering could scale globally.
- Vivally (Yarlap): Yarlap / Vivally markets intravaginal pelvic floor muscle stimulation devices with app guidance for incontinence and sexual health. It targets the same consumer use cases as femfit via a different mechanism (electrical stimulation rather than pressure biofeedback).
- LifeSense Group (Carin): LifeSense developed Carin, a wearable (non-intravaginal) pelvic floor trainer and incontinence solution. It represents an adjacent form-factor competitor pursuing the same female stress incontinence consumer with a different design philosophy.
Broad incumbents
- Laborie Medical Technologies: Laborie is a large, established urology and pelvic health diagnostics/therapeutics company. It does not sell a direct femfit competitor but operates across the same female pelvic floor clinician channel (urogynaecology, physiotherapy) and could be a logical acquirer or channel partner for JunoFem.
- iFit (iTensa / KegelSmart): iFit and its KegelSmart product family provide at-home connected pelvic floor trainers sold through mass retail. It is a broader consumer wellness incumbent rather than a specialist medical-device competitor, but its retail reach and pricing pressure are relevant to femfit's D2C economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Junofem social profiles
Digital presenceJunofem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Junofem leadership team
Management profileNumber of profiles
Profiles6 records
Junofem funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Junofem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Junofem
What does Junofem do?
Junofem develops and sells the femfit® pelvic floor training system, which combines a soft, intra-vaginal medical device with eight pressure sensors, a companion mobile app (iOS/Android), and a 12-week guided Strength Builder Programme. The system delivers real-time biofeedback to help women perform pelvic floor muscle exercises correctly and reduce symptoms of stress, urgency, and mixed urinary incontinence.
Is Junofem a public or private company?
Junofem is a private company. It is classified as venture growth investor backed and is currently operating.
When was Junofem founded?
Junofem was founded in 2018. It employs 1 to 10 people.
Where is Junofem based?
Junofem is headquartered in Auckland, New Zealand, in the Oceania region.
How does Junofem make money?
Three revenue lines are on record. Medical Device Sales are the primary driver. The others are mobile App and Programme Access and clinical Partner Sales.
Who are Junofem's main competitors?
Direct peers on record are Elvie, Perifit, Atlantic Therapeutics (INNOVO) and Elitone. Emerging players are Renovia (leva), Cozeeva (Perifit Care), Vivally (Yarlap) and LifeSense Group (Carin). Broad incumbents are Laborie Medical Technologies and iFit (iTensa / KegelSmart).
Does Junofem have an API?
No public API is recorded for Junofem.
What industry is Junofem in?
Junofem's product category is Pelvic Floor Medical Devices. Its primary akta.pro industry code is CRACAQAJ, Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices), with a secondary code of HSADAIAG, Pelvic Floor Physical Therapy (Women’s & Men’s Health). Its NAICS code is 334510 and its SIC code is 3845.