The Mummy MOT
The Mummy MOT is a UK-based healthcare services company offering a standardised 60-minute postnatal assessment through a network of 1,000+ accredited practitioners and a London headquarters, serving new mothers seeking specialist postnatal recovery and rehabilitation.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What The Mummy MOT does
The Mummy MOT Ltd. is a UK-based, privately-held healthcare services company founded by physiotherapist Maria Elliott, operating from its registered office at 16 Glentworth Street, London. The company delivers a standardised 60-minute specialist postnatal assessment covering postural screening, pelvic floor muscle assessment, abdominal examination for diastasis recti, and screening for bladder, bowel, or sexual dysfunction. The methodology is derived from the French postnatal rehabilitation system and is delivered either directly at Mummy MOT HQ in London or, more broadly, through a network of 1,000+ independently accredited practitioners across the United Kingdom found via a postcode-searchable directory. The brand has positioned itself as the original and most trusted postnatal assessment service in the UK, with cumulative assessments reported at 150k+ since inception.
The Mummy MOT firmographics
Firmographics- Name
- The Mummy MOT
- Legal name
- Mummy MOT Ltd.
- Website
- https://themummymot.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Mummy MOT is a UK-based healthcare services company offering a standardised 60-minute postnatal assessment through a network of 1,000+ accredited practitioners and a London headquarters, serving new mothers seeking specialist postnatal recovery and rehabilitation.
- Ownership category
- akta.pro rank
The Mummy MOT industry classification
Industry- Product category
- Postnatal Health Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- akta.pro primary industry
- Pre/Postnatal Personal Training (HSADAAAH)
- akta.pro secondary industry
- Prenatal & Postnatal Spa Body Treatments (HSALAFAL)
Keywords
Where The Mummy MOT is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Mummy MOT business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Assessment Fees (Practitioner Network): Independent certified practitioners deliver assessments; Mummy MOT Ltd licenses brand and methodology to practitioners. Revenue model involves practitioner accreditation and directory listing services.
- Direct Assessments at Mummy MOT HQ: Headquarters in London offers Mummy MOT assessments directly to consumers, providing postnatal checkup services without intermediary practitioner.
- Training Courses for Professionals: Two-day practitioner training course and continued development programme. Smart Postnatal Recovery Programme sold through external platform (meps.org.uk).
- Apparel Sales: Mummy MOT branded merchandise sold through Teemill print-on-demand platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single 60-minute Mummy MOT introductory assessment |
| Subscription | Multi-year contract | Post Natal Rehab Programme - six 45-minute sessions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
The Mummy MOT product offering
Product offeringCore offering
The Mummy MOT delivers a 60-minute specialist postnatal assessment evaluating posture, pelvic floor muscles, abdominal muscles for diastasis recti, and screening for bladder, bowel, or sexual dysfunction. The service is delivered through a UK network of accredited practitioners and at the Mummy MOT HQ in London, with practitioner training, a Smart Postnatal Recovery Programme for new mums, and branded apparel as supporting offerings.
Product overview
The Mummy MOT is a healthcare services company offering specialist postnatal assessments and related educational programmes. The core product is the Mummy MOT assessment—a 60-minute comprehensive postnatal check evaluating posture, pelvic floor muscles, and abdominal muscles for separation. This is delivered through a network of accredited practitioners and at Mummy MOT HQ in London. The company supplements its core assessment service with practitioner and fitness professional training and accreditation programmes, a Smart Postnatal Recovery Programme for new mums, branded apparel merchandise, and educational content resources covering common postnatal conditions. It also recommends compatible pelvic health devices like the JUNOFEM femfit. An online practitioner directory enables customers to find local certified specialists.
Differentiator
Problem solved
Functional benefit
Products and services
- Mummy MOT Postnatal Assessment A 60-minute specialist postnatal assessment evaluating posture, pelvic floor muscles, and abdominal muscles for separation (diastasis recti), including screening for bladder, bowel, or sexual dysfunction, delivered by accredited practitioners and at Mummy MOT HQ in London. Includes a bespoke rehabilitation programme, written report of findings, and return-to-exercise guidance.
- Smart Postnatal Recovery Programme A two-hour smart postnatal recovery programme for new mums with uncomplicated pregnancies and deliveries, focused on beginning postnatal recovery, distributed via the meps.org.uk course platform.
- Mummy MOT Practitioner Training and Accreditation Courses Professional training courses for health and fitness practitioners to become accredited Mummy MOT practitioners, including a two-day training course and a continued development programme with access to clinical directors for complex cases.
- Mummy MOT Apparel Branded apparel merchandise available through the Teemill print-on-demand e-commerce platform at mummy-mot.teemill.com.
Quantifiable outcome
- Up to 50% of women experience weakness in both abdominal and pelvic floor muscles after pregnancy
- +4 more outcomes
Companies that use The Mummy MOT
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
The Mummy MOT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Mummy MOT partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- NatracareminorPartnership with Bristol-based organic period product company (founded 1989). Mummy MOT members receive 10% discount on Natracare Dry & Light incontinence pads. Natracare also pledged to contribute funding toward Mummy MOT sessions for mothers who cannot afford them.
- EVB Sport ShortsminorEVB Sport Shorts founder Yvonne presented at Women's Health Summit. EVB shorts support women with exercise/running incontinence. EVB won BBC2 Dragons Den.
- TeemillminorPrint-on-demand apparel partner fulfilling Mummy MOT branded merchandise orders through their e-commerce platform.
- PelviPowercorePartnership announced 2019 for new developments at Mummy MOT Central. PelviPower training equipment and services integrated into Mummy MOT brand offerings for practitioners and clients.
- Courses.meps.org.ukminorExternal course platform hosting Smart Postnatal Recovery Programme for new mums designed by pelvic health physiotherapists.
- MothercareminorMummy MOT advice points available at Mothercare retail stores, providing visibility among new parents.
- John LewisminorMummy MOT advice points available at John Lewis stores, providing visibility among new parents in premium retail environment.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Mummy MOT competitors and assessment
Company assessmentBroad incumbents
- Hinge Health: Hinge Health is a large digital musculoskeletal and women's health platform with pelvic health programs. Comparable in its use of technology-enabled delivery and women's pelvic care focus, though operating at significantly greater scale and broader scope.
- NHS Maternity Services: NHS Maternity Services is the UK's universal provider of postnatal care including the standard 6-week check. Comparable to Mummy MOT as the incumbent provider of postnatal assessment in the UK and a potential integration or competitive threat.
Regional players
- Origin: Origin is a US-based postnatal recovery and pelvic health platform offering in-person and virtual care. It is comparable to Mummy MOT in clinical focus and target customer but operates primarily in North America rather than the UK.
Direct peers
- Every Mother: Every Mother provides postpartum exercise and core recovery programs for new mothers. Comparable to Mummy MOT's return-to-exercise guidance and rehabilitation programming for postnatal women.
- The Bloom Method: The Bloom Method is a pre/postnatal fitness program with certified instructor training and a branded methodology, comparable to Mummy MOT's combination of practitioner certification and structured postnatal programming.
- MUTU System: MUTU System offers online postnatal recovery programs targeting the same demographic of new mothers seeking pelvic floor and core recovery. It is a direct competitor to Mummy MOT's postnatal assessment and rehabilitation offerings, operating through a digital rather than practitioner network model.
- Pelvic Floor Clinic: Pelvic Floor Clinic is a UK-based physiotherapy practice specializing in pelvic health and postnatal assessment. Directly comparable to Mummy MOT in service offering, clinical methodology, and UK target market.
Others
- Pelvic Angels Ltd: Pelvic Angels Ltd is the founder Maria Elliott's adjacent women's health physiotherapy practice. Comparable to Mummy MOT in clinical focus on pelvic health and postnatal care, but operated as a separate entity rather than under the Mummy MOT brand.
- JUNOFEM: JUNOFEM is a women's pelvic floor training device maker with femfit hardware integrated with Mummy MOT self-help resources. Comparable as an adjacent product/service in the postnatal pelvic health ecosystem and an existing commercial partner.
Emerging players
- Girls Gone Strong: Girls Gone Strong is a women's fitness education and certification platform with focus on pelvic floor and pre/postnatal coaching. Comparable to Mummy MOT in its women-specific training and certification model for fitness professionals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Mummy MOT social profiles
Digital presenceThe Mummy MOT financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Mummy MOT leadership team
Management profileNumber of profiles
Profiles2 records
The Mummy MOT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Mummy MOT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Mummy MOT
What does The Mummy MOT do?
The Mummy MOT delivers a 60-minute specialist postnatal assessment evaluating posture, pelvic floor muscles, abdominal muscles for diastasis recti, and screening for bladder, bowel, or sexual dysfunction. The service is delivered through a UK network of accredited practitioners and at the Mummy MOT HQ in London, with practitioner training, a Smart Postnatal Recovery Programme for new mums, and branded apparel as supporting offerings.
Is The Mummy MOT a public or private company?
The Mummy MOT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Mummy MOT founded?
The Mummy MOT was founded in 2011. It employs 1 to 10 people.
Where is The Mummy MOT based?
The Mummy MOT is headquartered in London, United Kingdom, in the Europe region.
How does The Mummy MOT make money?
Four revenue lines are on record. Assessment Fees (Practitioner Network) is the primary driver. The others are direct Assessments at Mummy MOT HQ, training Courses for Professionals and apparel Sales.
Who are The Mummy MOT's main competitors?
Broad incumbents on record are Hinge Health and NHS Maternity Services. Origin is listed as a regional player. Direct peers are Every Mother, The Bloom Method, MUTU System and Pelvic Floor Clinic. Others are Pelvic Angels Ltd and JUNOFEM. Girls Gone Strong is listed as an emerging player.
Does The Mummy MOT have an API?
No public API is recorded for The Mummy MOT.
What industry is The Mummy MOT in?
The Mummy MOT's product category is Postnatal Health Services. Its primary akta.pro industry code is HSADAAAH, Pre/Postnatal Personal Training, with a secondary code of HSALAFAL, Prenatal & Postnatal Spa Body Treatments. Its NAICS code is 621340.