BOOQED

What BOOQED does

BOOQED Limited is a privately held Hong Kong-headquartered (Causeway Bay) flexible-workspace technology company founded in 2016 by David Wong (CEO), Charles Oh (COO) and Ken Huang (Head of Product), operating under Ontario, Canada governing law. The company runs three integrated products: (1) the BOOQED App, a consumer-facing iOS and Android marketplace for booking hot desks, meeting rooms and café tables on-demand in Hong Kong and Singapore; (2) QUBIC Smart Booths, a modular sound-isolating hardware product with embedded QR-code access control and a web-app booking flow, sold to offices, hotels, event spaces, coworking operators and malls; and (3) QUBIC Space Management SaaS, an enterprise meeting-room booking platform in private beta with a free-forever Basic tier and a paid Enterprise tier offering smart access, grey-label, payment processing, and custom integrations.

BOOQED monetizes through a mix of transaction fees on consumer marketplace bookings (processed via Stripe plus Alipay, WeChat Pay, PayPal, Google Pay, Apple Pay, Octopus, GrabPay, Payme and UnionPay), direct and channel-partner sales of QUBIC booths on quote-based multi-year contracts (6–8 week HK lead time, 5-week APAC, 4-week Metro Manila), and a tiered SaaS subscription. The company claims QUBIC reduces capex by at least 70% versus traditional fit-out and one-day installation; customer outcomes cited include Sleekflow (70% cost saving on soundproof meeting rooms) and Rivendell Partners (70% rental cost reduction). Named enterprise references include Chinachem Group's CCG Commons malls (NINA MALL, Papillons Square), Fung Group's Explorium Hong Kong, INTERVAL at Cyberport, AIA, Colliers, Decathlon, Stripe, and TechStars, alongside workspace hosts such as The Executive Centre, JustCo, Garage Society, The Hive, Great Room, Cocoons, O2work and Spaceship.

The company has raised approximately $2.125M across four disclosed rounds (2017-2019), with the largest being a $1.68M round in October 2019 led by Lazard Korea and Techstars with Colliers participating. Operations span five markets (Hong Kong, Singapore, Shenzhen, Shanghai, Metro Manila), and personal data is processed in six jurisdictions (Singapore, US, Hong Kong, UK, Germany, Japan) under GDPR, CCPA, and Australian Privacy Act compliance frameworks. Headcount is in the 11–50 range, and the business shows no acquisition, IPO, or restructuring signals in the source material.

Name

BOOQED

Legal name

Booqed Limited

Website

https://booqed.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

BOOQED is a Hong Kong-headquartered flexible-workspace technology company operating the BOOQED App consumer marketplace, QUBIC modular smart booths with QR-code access control, and a space-management SaaS, serving individuals, enterprises, and venue operators across Hong Kong, Singapore, China, and the Philippines.

Ownership category

akta.pro rank

Headquarters

HQ city

Causeway Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. BOOQED App marketplace transactions: Consumer-facing marketplace where workspace hosts list hot desks and meeting rooms and users pay via secure credit-card transactions on the app; BOOQED monetizes via transaction fees on bookings.
2. QUBIC hardware sales: Direct sale or distributor-led sale of QUBIC sound-isolating smart booths to commercial buyers (offices, hotels, malls, coworking, event spaces); quote-based with 6–8 week standard lead time.
3. QUBIC SaaS subscription (Enterprise tier): Custom-priced Enterprise subscription adds smart access control, grey-label, payment processing, and custom integrations on top of the free Basic tier of the meeting-room booking SaaS.
4. Freemium SaaS (QUBIC Basic): Free-forever tier of the space-management SaaS includes unlimited desks/meeting rooms, web-app booking, admin dashboard with analytics, and calendar — used as a funnel to Enterprise and QUBIC booth upsell.
5. QUBIC distribution / partner channel: Distributor and channel-partner program sells QUBIC booths at discounted pricing to Systems Integrators, Design and Fit-out Firms, and Smart Device Companies, expanding reach beyond direct sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

BOOQED operates a two-sided workspace marketplace mobile app (BOOQED App) where individuals and teams book on-demand hot desks and meeting rooms from workspace hosts across Hong Kong, Singapore, Shenzhen, Shanghai, and the Philippines. For businesses, it sells QUBIC Smart Booths - sound-isolating modular booths with integrated QR-code access control and a web-app booking flow - and a freemium QUBIC Space Management SaaS for managing and analyzing meeting-room usage.

Product overview

BOOQED provides a flexible workplace technology platform combining three integrated solutions. For individuals, the BOOQED App is a consumer mobile booking app (iOS and Android) that offers on-demand access to hot desks, meeting rooms, coworking desks, and cafe tables in Hong Kong and Singapore. For businesses, QUBIC Smart Booths is a combined hardware-and-software offering of sound-isolating, modular meeting booths with QR-code access control and an admin panel for analytics and bookings. Complementing the booths, QUBIC Space Management SaaS is an enterprise-grade booking and analytics platform (in private beta) that lets any workplace make desks and rooms bookable via QR code or link, with a free base tier and a paid Enterprise tier. Together, these products let organizations deploy, manage, and monetize on-demand workspaces while letting individuals find and reserve them.

Differentiator

Problem solved

Functional benefit

Brands

• BOOQED App: Consumer-facing mobile and web application for booking on-demand hot desks, meeting rooms, and cafe tables; currently available in Hong Kong and Singapore.
• QUBIC
• QUBIC Space Management (SaaS)

Products and services

• BOOQED App Consumer-facing mobile app (iOS and Android) and web experience that lets individuals and teams search for, book and pay on-demand for hot desks, meeting rooms, coworking desks and cafe tables from workspace hosts in Hong Kong and Singapore, with no membership required. Revenue is generated via transaction fees on bookings.
• QUBIC Smart Booths Combined hardware and software offering for businesses that adds sound-isolating, modular bookable meeting booths to existing spaces without renovation. Includes QR-code-based access control that unlocks the pod via email confirmation, a branded web-app booking flow for guests (no app download), and an admin panel with utilization analytics, real-time booking calendar and space/pod management. Marketed for offices, coworking spaces, hotels, event spaces and malls.
• QUBIC Space Management SaaS Enterprise-grade space management software that lets any workplace add meeting rooms and workstations with photos, capacity, amenities and availability, and lets colleagues book them via QR code or link without an app install. Includes an admin dashboard with detailed analytics and removes no-show bookings. The free Basic tier covers unlimited desks and meeting rooms with web-app booking, analytics and calendar; the Enterprise tier adds smart access control, white-/grey-labeling, payment processing for bookings, custom integrations, and QUBIC Booth compatibility.

Quantifiable outcome

• Reduces capex by at least 70% compared to traditional office fit-out
• +4 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Chinachem Group (CCG Commons)flagshipStrategic or Co-development Partner · 1 July 2022BOOQED partnered with Chinachem Group's innovation brand CCG Commons to deploy bookable, pay-per-use QUBIC Smart Booths at the group's mall properties — initially at NINA MALL and Papillons Square in Hong Kong. The deployment creates a "shared economy" workplace concept where guests and neighborhood residents can book booths for work and study. Featured as a flagship QUBIC success story on the BOOQED website.
• Explorium Hong Kong (Fung Group)flagshipStrategic or Co-development Partner · 1 January 2021In January 2021 BOOQED partnered with Explorium Hong Kong, an innovation hub run by the Fung Group, to deploy the QUBIC solution. The deployment provided Explorium with a way to create more collaboration and work space without the expense of a traditional fit-out. Featured as a QUBIC success story and case study.
• StripecoreTechnology or IntegrationStripe, Inc. is BOOQED's payment processor. The Terms of Service state BOOQED uses Stripe and its affiliates to process payments and provide related payment services; user acceptance of Stripe's terms is conditional for using the BOOQED Platform. Stripe is also listed among BOOQED's customer logos.
• The Executive CentrecoreChannel Partner/ Reseller/ DistributorFeatured workspace host on the BOOQED download/app page and "Some of our Fantastic Hosts" list; The Executive Centre lists serviced-office inventory on the BOOQED marketplace and is a key supply-side partner in Hong Kong and Singapore.
• JustCocoreChannel Partner/ Reseller/ DistributorFeatured workspace host on the BOOQED download/app page and "Some of our Fantastic Hosts" list; JustCo provides coworking inventory on the BOOQED marketplace across APAC.
• Garage SocietycoreChannel Partner/ Reseller/ DistributorFeatured workspace host on the BOOQED download/app page; Garage Society lists coworking inventory in Hong Kong and Singapore on the BOOQED marketplace.
• The HivecoreChannel Partner/ Reseller/ DistributorFeatured workspace host on the BOOQED download/app page; The Hive provides community-focused coworking inventory on the BOOQED marketplace.
• Office COOLAB (Featured Distributor)minorChannel Partner/ Reseller/ DistributorOffice COOLAB is featured as a QUBIC distribution/distributor partner on the QUBIC Distributors / "Become a Partner" page.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hubble (Hubble Pass): Hubble is a London-headquartered flexible office marketplace with Hong Kong and APAC presence that lets businesses book meeting rooms, day offices, and coworking desks on demand. It is a direct competitor to BOOQED's marketplace, especially in HK and Singapore, with a similar two-sided host-and-booker model.
• LiquidSpace: LiquidSpace is a North American on-demand workspace marketplace for meeting rooms, day offices, and coworking — the US analog to BOOQED's consumer marketplace. The platform mechanics, host onboarding flow, and target segments (mobile workers, teams) closely mirror BOOQED's model.
• OfficeRnD: OfficeRnD is a workspace management platform (booking, billing, member management) used by coworking operators and landlords globally. It competes with QUBIC Space Management SaaS on the back-end booking and analytics layer, particularly for enterprise coworking and flex-space operators.
• Croissant: Croissant operates a workspace marketplace and time-tracking app that lets users book hourly coworking and meeting space across multiple cities. It is a direct marketplace competitor to BOOQED, particularly for the individual-remote-worker and small-team segments.
• Room (by Freatic / Brian Chen): Room manufactures soundproof, modular office booths and meeting pods marketed to enterprise customers and coworking operators. It directly competes with QUBIC on form factor, sound isolation, and enterprise sales motion, while BOOQED differentiates via its integrated booking SaaS.
• Deskimo: Deskimo operates an on-demand workspace booking app in Hong Kong and Singapore that lets individuals and teams reserve desks and meeting rooms at partner venues. It is a direct marketplace competitor to the BOOQED App, targeting the same flexible-worker use case in the same core geographies.
• PhoneaBooth: PhoneaBooth is a US-based provider of modular, soundproof office phone booths and pods sold to commercial offices. It is a direct hardware competitor to QUBIC Smart Booths, targeting similar enterprise and coworking end customers in the office-pod category.
• Framery: Framery is a Finnish manufacturer of soundproof office pods (Framery O, Q, and 2N ranges) sold globally to offices, hotels, and coworking operators. It is the closest direct competitor to BOOQED's QUBIC Smart Booth hardware, with comparable sound-isolation, modular form factor, and enterprise customers.

Emerging players

• Andcards: Andcards is a coworking management platform with booking, member, and payments modules used by independent and regional coworking operators. It is an emerging SaaS peer to QUBIC Space Management, often adopted by smaller hosts that BOOQED lists on its consumer marketplace.

Broad incumbents

• WeWork: WeWork is the global incumbent in flexible office space with hundreds of locations across APAC, including Hong Kong and Singapore where BOOQED is active. It competes indirectly with BOOQED on the supply side (hosts) and on enterprise flex-work offerings, but does not sell a third-party marketplace or smart booth SaaS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getbooqed

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOOQED