Roof AI

What Roof AI does

Roof AI (legal entity Roof AI Inc.) is an AI-native SaaS platform that converts real estate brokerage websites into 24/7 interactive sales engines. The company engages website visitors in natural-language conversations, qualifies buyers, books showings, nurtures prospects with personalized property recommendations, and follows up automatically — replacing or augmenting the inbound portion of the agent workflow. The product is structured as a core platform with four functional modules (Engage Visitors, Book Appointments, Nurture Clients, Follow Up Intelligently) and is differentiated by deep integration with MLS listing data and broker CRMs, allowing the AI to ground responses in current inventory and customer-specific information.

Underlying technology is a vertically-applied conversational AI stack spanning NLP (natural-language property search, adaptive multi-topic dialogue, intent qualification), knowledge retrieval (real-time web search plus MLS property lookup), process automation (contact validation, appointment booking, CRM/email routing), generative AI (personalized campaigns and follow-ups), and recommendation engines (property suggestions). A 2025 platform update expanded the surface to include intelligent multitasking across multiple chat goals and localized insights such as restaurants, nightlife, and schools. The company reports 90 million visitors served, ~3m47s average engagement, a 23% engagement uplift, 4x more qualified leads, and named-customer outcomes of 7.5% lead-to-close rates and 3x-10x ROI.

Roof AI sells via a hybrid motion — direct enterprise sales for large brokerages (evidenced by "Talk to sales" and "Book a demo" CTAs) paired with self-serve onboarding ("Start for free" and "Roof AI Core" tier). Pricing is quote-based and not publicly disclosed, with a freemium entry point for teams and brokerages. The customer base spans 100+ North American real estate brands, including Berkshire Hathaway-affiliated brokerages (BHHS Fox & Roach, BHHS Chicago, BHHS California), Sotheby's International Realty affiliates (Briggs Freeman), Remax, Coldwell Banker, Edina Realty, Harry Norman Realtors, Baird & Warner, RealtySouth, Long Realty, Keyes Company, and Woods Bros Realty. The company is privately held, headquartered in Montréal, Canada, and operates with a 1-10 person team; its operating entity (Roof AI Inc.) is incorporated in the USA, where its customer base is concentrated.

Name

Roof AI

Legal name

Roof AI Inc.

Website

https://roof.ai

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Roof AI is an AI-native SaaS platform that converts North American real estate brokerage websites into 24/7 interactive sales engines, qualifying buyers, booking showings, and nurturing leads via conversational AI grounded in MLS and CRM data.

Ownership category

akta.pro rank

Product category

Real Estate Conversational AI / Lead Conversion Software

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate AI
• Conversational AI platform
• Lead conversion software
• Brokerage automation
• Property search AI

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Roof AI operates as a SaaS platform offering subscription-based access to its AI assistant for real estate brokerages. The platform offers a free tier to get started and scales with team/brokerage size through quote-based enterprise plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Roof AI provides an AI-powered conversational platform purpose-built for real estate brokerages that engages website visitors 24/7, qualifies buyer intent, books appointments with agents in real time, and follows up automatically to close more deals. The platform integrates with brokerage MLS and CRM systems to deliver personalized property search, recommendations, and local insights across the lead lifecycle.

Product overview

Roof AI is a unified AI-powered lead conversion platform for real estate brokerages, consisting of a core platform with four integrated modules: Engage Visitors (24/7 AI assistant for lead qualification), Book Appointments (real-time agent scheduling), Nurture Clients (personalized recommendations and campaigns), and Follow Up Intelligently (automated follow-ups and alerts). The platform also includes Natural Language Search, AI Conversations, and Data Integrations as key features. Core and premium pricing tiers are available for teams and brokerages. The platform transforms brokerage websites into 24/7 interactive sales engines.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof AI Platform An AI-powered lead conversion platform for real estate brokerages that engages website visitors 24/7, qualifies buyers, books appointments, nurtures clients, and follows up intelligently to close more deals; integrates with MLS and CRM systems.

Quantifiable outcome

• 90 million visitors served
• +6 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature7 records

Partnerships

One partnership is on record.

• MLS (Multiple Listing Service)coreTechnology or IntegrationDeep integration with MLS data enables the AI assistant to provide accurate, real-time property information, answer specific questions about listings (e.g., heating type, amenities), and pull property details on demand. This integration is a core differentiator enabling the platform to serve as a reliable source of property information.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BoldTrail (formerly kvCORE): BoldTrail is an all-in-one real estate platform with AI-driven lead generation, smart CRM, and consumer-engagement tools widely used by US brokerages — a direct competitor to Roof AI's brokerage focus and AI assistant model.
• CINC (Commissions Inc): CINC provides AI-driven lead generation, IDX websites, and a smart CRM for real estate teams and brokerages, overlapping with Roof AI's lead-capture, qualification, and nurture modules.
• Structurely: Structurely provides an AI sales assistant (Holmes) for real estate lead qualification, follow-up, and appointment setting — overlapping closely with Roof AI's Engage Visitors, Book Appointments, and Follow Up Intelligently modules.
• Zurple: Zurple is an AI-driven lead-conversion platform purpose-built for real estate agents and teams, offering smart CRM, lead scoring, and automated nurture — directly comparable to Roof AI's value proposition.
• Lofty (formerly Chime): Lofty is an AI-powered real estate CRM and lead-conversion platform that offers AI assistants, lead qualification, and nurturing for brokerages and teams — directly comparable to Roof AI's product surface and target buyer.

Broad incumbents

• Zillow Premier Agent: Zillow operates a large-scale real estate marketplace with Premier Agent advertising and an AI-powered 'Zillow Assistant' that engages consumers — a broad incumbent with overlapping AI-conversation and lead-routing functionality for brokerages.
• Compass: Compass is a national brokerage with proprietary technology (Compass AI) for agent productivity, consumer search, and lead conversion — a broader incumbent targeting the same enterprise brokerages Roof AI sells to.
• Realtor.com (Move.com): Realtor.com is a major US residential listings portal owned by Move, Inc., that surfaces brokerage leads and has been layering AI assistant and routing features that overlap with Roof AI's product.

Emerging players

• Offrs: Offrs applies predictive AI to identify likely home sellers, and is expanding into AI-assisted lead engagement, making it a partially overlapping emerging player to Roof AI's real estate AI focus.
• Tidio: Tidio is a conversational AI platform used by SMBs across verticals including real estate, offering AI chat, lead capture, and automation — a partially overlapping emerging player for AI-driven real estate lead engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/roofai
• LinkedInlinkedin.com/company/roof-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roof AI