Grow & Behold Foods

What Grow & Behold Foods does

Grow & Behold Foods, founded in 2010 by Naf and Anna Hanau and headquartered in Rochester, NY, operates a direct-to-consumer online butcher shop delivering kosher, pasture-raised meats nationwide across all 50 US states. Its core production combines outdoor rotational grazing with kosher slaughter and processing under multiple hechsherim (OU, Star-K, Badatz, Steinmetz, and others) via multi-generational family slaughterhouses and Northeast family farms, with co-founder Naf Hanau serving as a trained shochet to embed regulatory expertise in-house. The product portfolio spans Beef (including the 2022 Darom imported-beef sub-brand), Sara's Spring Chicken (chicken, turkey, duck), Lamb, Rose Veal, Fish, The Cheese Guy kosher cheese assortment, and a Provisions line of jerky, deli meats, sausages, and bacon — 87 SKUs in beef alone across nine species/category storefronts. Distribution runs primarily through the company's own BigCommerce + GoMage e-commerce site (rebuilt February 11, 2026) with UPS cold-chain shipping including Next Day Air, supplemented by NY/NJ area local delivery and a Seattle Kosher buying-club partnership; a dedicated Wholesale channel serves institutional buyers. Revenue mechanics are transactional (per-pound and per-package unit pricing) with promotional levers including Refer-A-Friend store credit (15% off + $25 credit), gift certificates, and bulk volume discounts (e.g., 40-lb ground beef at $11.99/lb vs. $17.99/lb for 2-lb packs), all reinforced by a 400+ recipe owned-blog content engine that drives organic acquisition and repeat purchase.

Name

Grow & Behold Foods

Legal name

Grow and Behold Foods

Website

https://growandbehold.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Grow & Behold Foods is a Rochester, NY-based direct-to-consumer online butcher that delivers kosher, pasture-raised meats (beef, lamb, rose veal, poultry, fish, cheese, provisions) under multiple hechsherim to households across all 50 US states.

Ownership category

akta.pro rank

Product category

Kosher Pasture-Raised Meat

NAICS

Meat Retailers (445240), All Other Specialty Food Retailers (445298)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Specialty & Exotic Meats Retail (Game, Halal, Kosher) (CRAHAHAF)

Keywords

• Kosher pastured meats
• Online butcher shop
• Kosher beef delivery
• Glatt kosher poultry
• Kosher deli provisions

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce Meat Sales: Primary revenue stream: one-time per-pound transactions through growandbehold.com shopping cart. Customers buy individual cuts, multi-pack boxes, deli meats, jerky, sausages, and cheese. Pricing is unit-priced (per pound) with sale prices and bulk discounts.
2. Wholesale Distribution: Secondary wholesale channel referenced via dedicated "Wholesale" footer link, supplying kosher restaurants / institutional buyers in the Northeast and beyond.
3. Referral & Loyalty Program Store Credit: Refer-A-Friend yields $25 store credit per successful referral and 15% off first-order coupon; gift certificates also sold as standalone SKUs, creating an internal credit / gifting revenue stream.
4. Value-Added Provisions (Jerky, Sausages, Deli, Cheese): Higher-margin, shelf-stable / pre-cooked line of products (beef jerky in four flavors, uncured beef sausages in six varieties, navel pastrami, corned beef, salami, duck fat, kosher cheese from third-party maker "The Cheese Guy") sold at fixed per-package pricing.
5. Subscription-Style Repeat Purchase via Store Credit & Wish Lists: Customer account features (wish list, reorder from order history, store credit, newsletter, back-in-stock alerts, quantity-limit enforcement) drive repeat purchases. Store credit accrual functions like a soft subscription / loyalty wallet.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Grow & Behold Foods sells Glatt kosher, pasture-raised beef, lamb, rose veal, chicken, turkey, duck, fish, cheese, and prepared provisions (jerky, deli meats, sausages, bacon) directly to consumers through its own e-commerce website, with nationwide cold-chain shipping across all 50 US states and local delivery in the NY/NJ metro area. The catalog is organized by species and cooking technique, complemented by curated sub-brands (Darom imported beef, Sara's Spring Chicken) and a 400+ recipe blog that supports customer cooking confidence.

Product overview

Grow & Behold Foods operates a single direct-to-consumer online butcher shop rather than a multi-module platform, selling kosher pastured meats shipped anywhere in the United States. The product portfolio is organized by species into clear category storefronts — Beef (including the imported-beef sub-brand Darom and the Butcher's Cut specialty lineup), the Sara's Spring Chicken sub-brand covering Chicken, Turkey, and Duck poultry, Lamb, Rose Veal, Fish, The Cheese Guy cheese line, and Provisions (which groups Jerky, Kosher Deli meats, Sausages/Hot Dogs, and Bacon). Supporting resources include a 400+ recipe blog at blog.growandbehold.com and per-product defrosting/storage and cooking guides. All products are sold through one unified Grow & Behold e-commerce storefront at growandbehold.com (BigCommerce-hosted, redesigned and relaunched February 11, 2026), with sub-brand storefronts such as Sara's Spring Chicken and Darom representing product-line sourcing identities rather than separate commerce platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Darom: Darom by Grow & Behold is a brand of kosher beef that allows the company to responsibly supplement its domestic supply with carefully sourced imported beef.
• Sara's Spring Chicken

Products and services

• Grow & Behold Beef Flagship beef line of pasture-raised Black Angus cuts including steaks (ribeye, filet mignon, Denver, skirt, chuck, delmonico, hanger, flatiron, London broil, crescent, Butcher's Cut 2" Cowboy, etc.), roasts and briskets (first/second cut, whole brisket, French brisket, deckel, standing rib roast, Frenched prime rib, beef "tenderloin"), ribs and flanken (Korean short ribs, English short ribs, plate flanken, back ribs, spare ribs, mock boneless short ribs), stew and kabobs, ground beef and patties, bones, marrow bones, liver, tongue, and cheeks, sold by estimated weight per pound.
• Sara's Spring Chicken (Poultry) Sub-brand covering Grow & Behold's poultry line: pastured chicken (whole, spatchcocked, cut in eighths/quarters, Cornish hen, Freedom Ranger, breast filets, tenders, drumsticks, leg quarters, thighs, wings, ground chicken breast, soup bones, skin, feet, necks, gizzards, liver), organic-fed turkey (whole, half, breast filet, thigh filet, ground breast/dark, drumsticks, gizzards, wings, necks), and duck (whole, breast, legs, wings, necks, bones, rendered duck fat, liver, gizzards).
• Rose Veal Rose veal assortment including rib chops, five-bone rack, brisket, pocket/breast, chuck roast, English short ribs, osso bucco, shoulder roast, scaloppini, stew veal, ground veal, bones, marrow bones, raw calf's liver (not kashered), tongue, cheeks, and skirt steak.
• Lamb Lamb assortment including single chop, lollipop chops, Frenched double chop, rainbow chops, shoulder chops, rack of lamb, Frenched rack, cap-on Frenched rack, lamb roast, shanks, Frenched shanks, riblets, short ribs, shoulder bone-in, ground lamb, cubes for stew/kabob, neck for stew, bones, and lamb bacon.
• Fish Kosher fish assortment including wild salmon filets, ahi tuna steak (skinless), snapper filet (skin-on), tuna saku block (skinless), tuna poke cubes, halibut, and Chilean sea bass (skin-on).
• The Cheese Guy (Cheese) Kosher cheese selection sourced from The Cheese Guy, including aged Asiago, aged Havarti, aged Provolone, artisan Danish Blue, chipotle cheddar, craft beer cheddar, Emmental, goat cheese (herb log and plain log), Manchego, New Zealand organic cheddar, organic Viney sheep, Parmesan (3-year and 2-year aged), Pecorino Romano, Pecorino al Tartufo, raw milk sharp cheddar, raw milk Vermont artisan cheddar, smoked Provolone, Vermont Bloom, and Vermont Tilsit.
• Provisions (Jerky, Deli Meats, Sausages, Hot Dogs, Bacon) Prepared and cured provisions line including uncured beef jerky (Original, Black Pepper, Bacon Spices, Chipotle Honey, Variety Pack), kosher deli meats (uncured Navel Pastrami sliced and whole slab, uncured corned beef sliced, raw corned beef slab, fresh salami chubb/sliced, beef kishka), beef bacon (sliced and whole slab) and lamb bacon (sliced and slab), beef sausages (Sweet Italian, Merguez, Kielbasa, Bratwurst, Knockwurst, Andouille, cocktail franks), beef hot dogs (uncured), and meatball mix.
• Darom by Grow & Behold (Imported Kosher Beef) Sub-brand line of carefully sourced imported kosher beef supplementing Grow & Behold's domestic supply, including Darom Beef Crescent Steak (Surprise Steak), Darom Beef Denver Steak, and Darom Beef Ribeye Steak (Boneless) 1.25", sold through a dedicated storefront at growandbehold.com/darom.
• Grow & Behold E-commerce Storefront The Grow & Behold online shopping platform delivering kosher pastured meats anywhere in the US, with navigation by cooking type and occasion, simplified estimated-weight product listings, multi-option shipping comparison at checkout, wish lists, reorder from order history, customized product recommendations (Products Recently Viewed and browsing-based suggestions), back-in-stock alerts, and an integrated small-box shipping calculator.

Quantifiable outcome

• "Last online butcher to have meat for sale before Passover in 2020" during COVID-19 supply crisis
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Jcommerce GroupflagshipStrategic or Co-development Partner · 1 January 2022"In 2022, the company joined with Jcommerce Group, an e-commerce leader in the kosher space, to strengthen the customer experience and Grow & Behold's place as the premier provider of kosher, pastured meats." Jcommerce's URL prefix "jcom.io" appears in image asset URLs on the site (e.g., gbprod.jcom.io), confirming their role as platform / e-commerce operator.
• Seattle KoshercoreChannel Partner/ Reseller/ Distributor"Customers in the Seattle, WA area may choose to have their order delivered by Seattle Kosher." Operates as the active regional buying-club / last-mile partner for the Seattle market.
• The Cheese GuycoreOEM/ Whitelabel/ Licensing PartnerThird-party kosher cheese brand featured as a shoppable brand filter on the Small Items page alongside Grow & Behold and Sara's Spring Chicken; products include Asiago, Chipotle Cheddar, Vermont Bloom, Emmental, Goat Cheese, Pecorino al Tartufo, Vermont Tilsit, Smoked Provolone, etc.
• David Elliot Poultry FarmcoreOthersWhere founder Naf Hanau trained in kosher poultry processing. Grow & Behold's first-year chicken was raised by the farmer who had raised the birds for the Hanaus' wedding and processed at this farm. Ongoing multi-generational slaughterhouse relationships underpin supply.
• Sara's Spring ChickencoreOEM/ Whitelabel/ Licensing PartnerSub-brand / partner farm whose chicken, turkey, and duck products are sold through the Grow & Behold storefront (filterable as a brand on the Small Items page). Items include chicken breast filets, leg quarters, drumsticks, wings, whole chickens, turkey parts, duck legs/breasts/wings, etc.
• Darom (Imported Beef Line)coreStrategic or Co-development Partner"Demand for high-quality kosher beef continue to grow, and Darom allows us to responsibly supplement our domestic supply with carefully sourced imported beef." Sub-brand with its own storefront (growandbehold.com/darom), selling Crescent Steak, Denver Steak, Ribeye Steak.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• D'Artagnan: D'Artagnan is a long-standing specialty meat brand selling organic/pastured poultry, beef, lamb, and game to consumers and restaurants. Its farm-sourced heritage, premium positioning, and restaurant-supply relationships make it a broad incumbent comparable to Grow & Behold's wholesale-plus-DTC model.
• Crowd Cow: Crowd Cow is a nationwide DTC meat marketplace offering curated beef, chicken, and seafood from individual farms. It shares Grow & Behold's farm-to-doorstep narrative and curated, traceable supply chain, and competes for the same ethical-meat consumer segment.
• ButcherBox: ButcherBox is a large-scale DTC subscription meat company shipping grass-fed beef, organic chicken, and heritage pork nationwide. While not kosher, it is the dominant brand in premium-meat subscription DTC and competes for the same pasture-raised/ethical-meat consumer that Grow & Behold serves alongside its kosher base.
• Porter Road: Porter Road is a pastured-meat DTC butcher that ships dry-aged beef, pork, and lamb nationwide. It mirrors Grow & Behold's curated, quality-first positioning and SKU breadth, but in the conventional (non-kosher) pasture-raised space.

Direct peers

• Wise Kosher: Wise Kosher is a Glatt kosher online butcher offering beef, lamb, veal, and poultry with home delivery. It targets the same kosher-observant customer and competes on cut breadth, certification, and delivery — directly overlapping with Grow & Behold's core offering.
• Kol Foods: Kol Foods is a direct-to-consumer kosher organic/grass-fed meat company shipping nationwide from the Mid-Atlantic. It is the most direct comparable to Grow & Behold in combining kosher certification with pasture-raised husbandry and an online subscription/box model.
• Eden Premier Foods: Eden Premier Foods is a kosher meat delivery brand focused on high-quality, premium beef and poultry, often sourced from specific farms. Like Grow & Behold, it competes for the same kosher-observant household that also wants premium husbandry and reliable nationwide shipping.

Emerging players

• Moink: Moink is a subscription box for ethically raised meat, including grass-fed beef, pastured chicken, and pork. It overlaps with Grow & Behold's curated, farm-focused, repeat-purchase model and competes for similar budget-conscious ethical-meat consumers.
• Force of Nature: Force of Nature is a regenerative-meat DTC brand focused on holistic grazing and full-animal utilization. It overlaps with Grow & Behold's pasture-raised/ethical-meat positioning and competes for the same premium, ethics-driven shopper, though without the kosher layer.
• Greensbury Market: Greensbury is an online market for organic, grass-fed, and pasture-raised meats, including a curated kosher selection. Its overlap with Grow & Behold is partial: it competes on premium/pastured positioning and offers a kosher assortment, but its breadth extends across non-kosher proteins too.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/growandbehold
• Instagraminstagram.com/growandbeholdfoods
• Xx.com/GrowAndBehold

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grow & Behold Foods