Gipsy Hill Brewing Company

What Gipsy Hill Brewing Company does

Gipsy Hill Brewing Company is a privately held, employee-owned craft brewery founded in 2013 by Sam and Charlie in South London. From its Hamilton Road Industrial Estate brewery (25 fermentation tanks, dedicated lab, pilot brew kit and canning line) and an 8,000 sqft Brixton cold-store logistics hub, the company produced 16,740 hectolitres of beer in 2022, making it the largest independent craft brewery in London by volume. Its product portfolio spans a core range (Hepcat Session IPA, Hunter Helles Lager, Bandit Gluten-Free Pale, Baller Hazy Pale, Swell Lager, Trail Pale Ale and HepcAF Alcohol-Free IPA), a rotating specials programme (Freewheeler, Toppler, Atelier, Lofty, Apogee, Quaint Towns, Waidmanns, Outlooker, Slice World, plus barrel-aged Thundercask), and collaboration/seasonal releases with partners including Wildfarmed, Brook House Hops, Cloudwater, North Brew, Verdant, Amundsen, and Chatsworth Bakehouse.

The company's core technical differentiator is an in-house hop recapture and reuse process combined with Wildfarmed regeneratively-grown barley, enabling two offset-free carbon-negative beers (Swell at -30g CO2e/pint and Trail at -40g CO2e/pint) whose full lifecycles are independently verified by Zevero. It monetises through a diversified omnichannel mix: an owned e-commerce webshop (per-can and multi-pack pricing, Perfectly Imperfect discount range, free shipping over £40), the Family Beers monthly subscription at £40/box, two on-site hospitality venues (The Taproom and The Douglas Fir micro-bar), a direct trade sales team operating from Brixton via the Sellar.io trade portal, national on-trade distribution to UK pubs and bottle shops, and grocery listings in Waitrose (Perennial across 100+ stores; Trail across 6 London stores via Zedify cargo bike).

Since April 2021 the business has been 100% employee-owned, with approximately 2% of equity disbursed annually via options pro-rated for tenure and an Employee Council providing governance voice. In June 2022 Gipsy Hill launched its first community equity crowdfund on Seedrs (581 investors, overfunded by 130%+), followed by a November 2023 raise aimed at funding a transition to becoming the world's first fully carbon-negative brewery without offsets. The founders have publicly stated a long-term intent to list on the stock market.

Name

Gipsy Hill Brewing Company

Legal name

Gipsy Hill Brewing Company

Website

https://gipsyhillbrew.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Gipsy Hill Brewing Company is a South London, employee-owned craft brewery producing core, specialty and collaboration beers for the UK market via its own taproom, micro-bar, e-commerce shop, direct trade sales team and Waitrose listings, distinguished by world-first offset-free carbon-negative brewing using regenerative barley and recaptured hops.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Beer, Wine, and Liquor Retailers (44532)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

akta.pro secondary industries

Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC), Alcohol, Tobacco & Cannabis Inventory-led Online Retailers (CRAFADAO)

Keywords

• Craft beer production
• Independent brewery operations
• Subscription beer box
• Brewery taproom venue
• Carbon-negative beverages

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct e-commerce beer sales: Online retail sales through own webshop of core beers, specials, multi-packs, perfectly imperfect cans and merchandise. Per-can unit pricing, free shipping over 24 cans (£40 threshold), £4.96 flat-rate UK Mainland shipping otherwise.
2. Family Beers monthly subscription: Recurring monthly subscription (£40/box) delivering 12 x 440ml fresh specials, exclusive merch piece, brewers tasting guide, and invites to virtual/physical events. Auto-renews on the 14th of each month; cancellable.
3. On-site taproom and bar sales: Revenue from The Taproom (12 taps of fresh brews, plus guest cask/wine/spirits/lo-no, street food, free Yard Sale Pizza delivery) and The Douglas Fir micro-bar on the other side of Crystal Palace hill. Includes private hire and Christmas events.
4. Trade / wholesale beer sales: Direct B2B sales to pubs, bars, bottle shops and on-trade customers across the UK via a dedicated sales team in the Brixton office; orders processed through Sellar.io trade portal.
5. National retail / grocery: Distribution to selected Waitrose stores (initially six: Balham, Beckenham, Bromley South, Clapham Junction, Greenwich, St Katharine Docks), with broader rollout planned as Zedify bike network expands.
6. Merchandise sales: Limited merch (e.g., Hunter Socks £7, Sticker Glass £5) plus apparel via Teemill partnership.
7. Bottle-aged / premium specials: Premium specialty releases (e.g., barrel-aged Thundercask Saison at £12/750ml bottle) and one-off special ranges.
8. Equity crowdfunding (Seedrs): Equity-based crowdfunding raises on Seedrs (2022 round with 581 investors, overfunded by 130%; 2023 raise launched November 2023) providing capital for carbon-negative brewery expansion, with perks and rewards tied to investment tiers.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels9 records

Core offering

Gipsy Hill Brewing Company is a South London craft brewery that manufactures and sells a core range of canned craft beers (Hepcat Session IPA, Bandit Gluten-Free Pale, Swell Lager, Trail Pale Ale, HepcAF Alcohol-Free IPA, Hunter Helles Lager, Baller Hazy Pale) alongside rotating special releases and collaboration beers. Products are sold direct-to-consumer through an own e-commerce webshop and a £40/month Family Beers subscription, on-premise through two on-site venues (The Taproom and The Douglas Fir micro-bar), and wholesale via a direct trade sales team and Sellar.io portal to UK pubs, bars, bottle shops and selected Waitrose stores.

Product overview

Gipsy Hill Brewing Company operates a single integrated craft-beer brand (a craft brewery, not a software platform) supported by three product lines that share the same brewery, supply chain and venues: a Core Range of year-round canned beers (Hepcat Session IPA, Bandit Gluten-Free Pale Ale, Swell Lager, Trail Pale Ale, HepcAF Alcohol-Free IPA, Hunter Helles Lager, Baller Hazy Pale Ale); a rotating Specials programme of one-off and limited releases (Freewheeler, Toppler, Atelier, Lofty, Apogee, Quaint Towns, Waidmanns, Outlooker, Slice World, plus aged releases such as Thundercask barrel-aged Saison); and a series of collaboration and seasonal beers (Hopfalls Wet Hop Pale with Brook House Hops, Regenerator Farmhouse Pale with Wildfarmed, Blowout Pastry Stout with Chatsworth Bakehouse, Huddle, and the four-beer Carbon Negative Collab Series with Cloudwater, North Brew Co, Verdant and Amundsen Brewery). These beers are sold direct-to-consumer via the Gipsy Hill web shop (with a Family Beers monthly subscription and Perfectly Imperfect value cans), wholesale via the Sellar.io trade storefront, and through two on-site venues — The Taproom (across the yard from the brewery) and The Douglas Fir (micro-bar on Crystal Palace Hill) — plus brewery tours and tastings. The business is employee-owned since 2021 and is structured around three pillars: Quality, Innovation and Community, with sustainability running through everything from Wildfarmed regenerative barley and recaptured hops (powering the carbon-negative Trail and Swell) to bamboo bar runners and 3D-printed PLA tap handles.

Differentiator

Problem solved

Functional benefit

Products and services

• Hepcat (Session IPA) Flagship Session IPA at 4.6% ABV with vibrant stone fruit and mandarin flavours, brewed with Mosaic, Citra, Motueka and Ekuanot hops. Sold in 330ml cans in 4/12/24 packs.
• Bandit (Gluten-Free Pale Ale) Gluten-Free Pale Ale at 3.4% ABV (lowered from 3.8% in 2023) brewed with Brewers Clarex to reduce gluten to under 20ppm. Zesty citrus with soft piney bitterness from Citra, Simcoe and Ekuanot.
• Swell (Carbon-Negative Lager) Core range Lager at 4.0% ABV — light, crisp with refreshing florals and melon notes. Brewed with regeneratively-grown Wildfarmed barley; -30g CO2e per pint on draft (carbon-negative without offsets).
• Trail (Carbon-Negative Pale Ale) Pale Ale at 4.0% ABV and one of Gipsy Hill's two carbon-negative beers (-40g CO2e per pint on draft). Brewed with Wildfarmed regenerative barley and 100% recaptured/reused hops; full footprint independently audited by Zevero.
• HepcAF (Alcohol-Free IPA) Alcohol-Free IPA at 0.5% ABV, the non-alcoholic counterpart to Hepcat, hopped with Citra, Mosaic, Ekuanot and Motueka. Hazy orange with tropical, candied orange, stone fruit and apricot aromas.
• Hunter (Helles Lager) Helles Lager at 4.8% ABV — crisp and easy-drinking, led by Saaz and Hallertau Mittlefruh hops over a robust malt bill with honey and spice notes. Label features co-founder Sam.
• Baller (Hazy Pale Ale) Hazy Pale Ale at 5.4% ABV, re-worked with a new recipe for the 2022 core range refresh. Generously hopped with Trident, Sultana, Cascade and German Solero for big tropical fruit flavour. Label features co-founder Charlie.
• Thundercask (Barrel-aged Saison) Barrel-aged Saison at 7% ABV — the brewery's third barrel-aged release, mixed-fermentation Saison aged three years in oak red wine barrels with house culture and Brettanomyces, blended with the first barrel-aged Golden Sour Ale. Sold as a 750ml bottle.
• Freewheeler (West Coast IPA) West Coast IPA at 6.0% ABV, part of the fresh drops / specials range.
• Toppler (Mango & Passionfruit Sour) Mango & Passionfruit Sour at 3.4% ABV, a juicy thirst quencher positioned as the last sunshine of summer.
• Atelier (Table Saison) Table Saison at 2.6% ABV, a light farmhouse-style saison.
• Lofty (NEIPA)

Quantifiable outcome

• Carbon-negative beers achieving -30g (Swell) and -40g (Trail) CO2e per pint vs >350g for standard pints
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

24 partnerships are on record, tiered flagship, core, major and minor.

• WildfarmedflagshipStrategic or Co-development PartnerCo-developed the supply chain for regeneratively grown barley used as the base for Gipsy Hill's carbon-negative beers (Swell and Trail). Founded in 2018 by Andy Cato, George Lamb and Edd Lees; works with 50+ farmers across the UK. Together they pioneered the use of regenerative barley in brewing, completing the first harvest in 2022.
• ZeverocoreTechnology or IntegrationIndependent carbon accounting partner that has formally documented the full lifecycle carbon footprint of Swell and Trail beers — from growing of ingredients through brewing, packaging, delivery and pint-pour — enabling verified offset-free carbon-negative claims.
• Cloudwater Brew Co.majorStrategic or Co-development PartnerCollaboration partner in the Carbon Negative Collab Series (October 2023) — co-brewed 'Precipitator', an 8.0% Double IPA, with CO2e footprint of -70g per can / -223g per pint.
• North Brew Co.majorStrategic or Co-development PartnerCollaboration partner in the Carbon Negative Collab Series (October 2023) — co-brewed 'Glider', a 6.0% Blackcurrant Sour, with CO2e footprint of -60g per can / -284g per pint.
• Amundsen BrewerymajorStrategic or Co-development PartnerCollaboration partner in the Carbon Negative Collab Series (October 2023) — co-brewed 'Noice', a 7.5% Imperial Stout, with CO2e footprint of -330g per can / -682g per pint.
• Verdant Brewing Co.majorStrategic or Co-development PartnerCollaboration partner in the Carbon Negative Collab Series (October 2023) — co-brewed 'Inked', a 7.0% West Coast IPA, with CO2e footprint of -90g per can / -301g per pint.
• Brook House HopscoreStrategic or Co-development PartnerHerefordshire-based hop grower; supplier for the Hop Farm Series (Perennial English IPA using Cascade, Chinook and Challenger) and for the wet hop Pale 'Hopfalls' using 150kg of fresh Cascade picked within 12 hours.
• Chatsworth BakehouseminorStrategic or Co-development PartnerCrystal Palace-based neighbourhood bakery; collaborated to brew 'Blowout', an Imperial Chocolate Pastry Stout with cocoa, sprinkles, vanilla and cocoa nibs — featured birthday-cake recipe created by founders Sian and Tom.
• GoustominorGTM or Marketing PartnerFour-week food and beer pairing menu (May 2022) — Gipsy Hill matched brews to Gousto's Southern BBQ menu across NC, Kansas, Texas and Memphis; produced Gousto-exclusive collaboration beer 'Grill Seeker', a smoked wheat ale.
• TeemillminorOEM/ Whitelabel/ Licensing PartnerApparel manufacturing partner powering the Gipsy Hill merch store (gipsyhillbrew.teemill.com) — chosen for ethical/sustainable production aligned with the brewery's values.
• ShotopopcoreStrategic or Co-development PartnerEast London-based collective of artists/illustrators/designers — created the new-look core range illustrations and label artwork (Hepcat, Hunter, Bandit, Baller), immortalising the brewery's team on cans.
• Yard Sale PizzaminorGTM or Marketing PartnerLocal pizza partner delivering free pizzas daily to The Taproom from their site 'up the hill'.
• ZedifycoreChannel Partner/ Reseller/ DistributorCargo-bike courier partner delivering carbon-negative Trail cans from the brewery to Waitrose stores, supporting the brand's low-emission last-mile delivery promise.
• FrecklminorOthersPackaging supplier providing recycled and ethically sourced cardboard for all Gipsy Hill e-commerce boxes.
• DPDcoreChannel Partner/ Reseller/ DistributorCourier partner handling UK Mainland next-day delivery for e-commerce orders; automated tracking emails and SMS sent via DPD.
• StripecoreTechnology or IntegrationPayment processor handling subscription billing for the Family Beers monthly programme; takes secure card payments on sign-up and each renewal.
• Design My NightcoreTechnology or IntegrationBooking and events platform powering Taproom table reservations, brewery tour tickets and Christmas event bookings.
• WaitrosemajorChannel Partner/ Reseller/ DistributorNational grocery retailer stocking Gipsy Hill beers — Perennial in 100+ stores; carbon-negative Pale Ale Trail launched in 6 London stores (Balham, Beckenham, Bromley South, Clapham Junction, Greenwich, St Katharine Docks), delivered by Zedify cargo bike.
• Marcus ReedmajorOthersLong-standing illustrator who created over 150 Gipsy Hill label illustrations, including the iconic Hepcat character; worked with the brewery from inception through 2020.
• Grief EncounterminorGTM or Marketing PartnerUK bereavement charity for children and young people — June 2021 'give a little, get a little' campaign offered a 10% discount in the web shop matched by a donation to the charity using code 'givealittle'.
• Raj DhunnaminorOthersLondon-based illustrator who created the can artwork for the Brook House Hops 'Perennial' English IPA, featuring Brook House farmer Henry Smith.
• Amy ShepheardminorOthersDesigner of the Gipsy Hill Brewing Company website.
• PixelTwistminorOthersWeb developer that built the Gipsy Hill Brewing Company website alongside designer Amy Shepheard.
• Buy The NHS a Pint campaignminorGTM or Marketing PartnerPay-it-forward scheme launched at the start of the COVID-19 crisis to fund pints for NHS workers; expanded into a national campaign with breweries across the UK. Gipsy Hill released seven themed beers to promote the campaign.

Scale indicators14 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Cloudwater Brew Co. Manchester-based craft brewery of comparable scale and premium positioning; collaboration partner in Gipsy Hill's Carbon Negative Collab Series (Precipitator Double IPA) and direct competitor for UK craft on-trade and grocery listings.
• Verdant Brewing Co. Cornwall-based craft brewery renowned for hazy IPAs; collaboration partner in GHBC's Carbon Negative Collab Series (Inked WCIPA) and direct competitor across UK craft on-trade accounts and DTC e-commerce.
• North Brew Co. Leeds-based independent craft brewery with comparable production scale and a similar mix of core range and specials; collaboration partner in GHBC's Carbon Negative Collab Series (Glider Blackcurrant Sour) and direct UK craft peer.
• Amundsen Brewery: Oslo-based craft brewery with strong UK distribution and a focus on pastry stouts and IPAs; collaboration partner in GHBC's Carbon Negative Collab Series (Noice Imperial Stout) and a comparable internationally-distributed independent craft operator.
• Brew By Numbers (BBNo): South London/Bermondsey-based independent craft brewery of comparable size, with a similar experimental/specials programme and on-trade/DTC mix — a like-for-like London indie benchmark.
• Anspach & Hobday: Bermondsey-based independent craft brewery operating at similar scale with own taproom, webshop and London on-trade presence; directly comparable independent London craft peer.
• Five Points Brewing: East London independent craft brewery with own taproom and trade distribution; comparable size, geography and product mix to GHBC's independent London peer set.
• Brick Brewery: South London / Peckham-based independent craft brewery operating a taproom and B2B trade accounts at comparable scale to GHBC; direct London independent craft peer.

Broad incumbents

• Beavertown Brewery: London craft brewery now owned by Heineken — the largest London craft brand by volume. Not independent but directly competes for London on-trade, grocery listings and the same craft-beer consumer, illustrating both the consolidation risk and the scale benchmark GHBC is positioning against.
• Camden Town Brewery: London craft brewery acquired by AB InBev; competes with GHBC for London on-trade taps, Waitrose/UK grocery shelf space and the same local craft consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=OIeqjQtabvs
• Facebookfacebook.com/gipsyhillbrew
• Instagraminstagram.com/gipsyhillbrew
• Xx.com/gipsyhillbrew
• LinkedInlinkedin.com/company/gipsy-hill-brewing-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gipsy Hill Brewing Company