Hobeen

What Hobeen does

Hobeen, operating through the legal entity Earthfuture Solutions, S.L. and headquartered in Vitoria-Gasteiz, Basque Country (Spain), is a B2B2C white-label energy management and sustainability platform founded in 2019. Its product suite comprises four interconnected components: a fully white-label consumer-facing mobile application for energy monitoring and control, photovoltaic self-consumption, climate management, and gamified eco-education; a web-based Energy Dashboard for multi-property analytics; an Administration Portal for user, campaign, and ticketing management; and EcoAcademy, a gamified ESG/RSC engagement module. The platform integrates with a broad set of IoT, smart meter, and energy data providers including Shelly, Sensibo, Netatmo, Enphase, Smappee, Fronius, Hydroconta, Enode, and Datadis.

Under the hood, Hobeen ingests structured time-series consumption data from smart meters and connected devices, applies a recommendation/advisory layer for personalized energy-saving guidance, and automates gamified engagement workflows (seed rewards, challenges, community rankings). An API packaging offering allows partners to embed individual modules — energy monitoring, gamification, residential self-consumption, EV charging, smart meter data — into their own applications, reducing integration and maintenance burden. The company holds an Information Security Management System aligned with ISO/IEC 27001:2013 and is GDPR-compliant.

Hobeen monetizes exclusively through B2B channels via subscription-based white-label deployments and API licensing to enterprise clients across six target verticals: energy retailers (e.g., TotalEnergies), real estate developers (Acciona, Neinor Homes), corporates, public institutions (Gobierno Vasco via Alokabide), banks and insurance (NB21), and photovoltaic installers. Pricing is custom quote-based with annual billing cadence, and the company does not sell directly to consumers. The platform has reached approximately 5,500 end-users and reports €300K+ in cumulative user savings and 800+ tons of CO2 reduction.

Name

Hobeen

Legal name

Earthfuture Solutions, S.L.

Website

https://hobeen.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Hobeen (Earthfuture Solutions, S.L.) is a Spain-based B2B2C white-label energy management platform offering a mobile app, dashboard, admin portal, and EcoAcademy gamification to enterprise clients in energy retail, real estate, banking, public, and solar sectors across Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Vitoria-gasteiz

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. White-label App Deployment: Hobeen provides fully white-labeled mobile applications to B2B clients including energy retailers, real estate developers, banks, and public institutions. The app is customized with the client's branding and deployed to their end customers. Revenue appears to be generated through B2B licensing arrangements with enterprise clients.
2. API/Modular Functionality Licensing: Enterprise clients can integrate specific Hobeen functionalities into their existing platforms via API. This modular approach allows clients to select specific features (energy monitoring, gamification, photovoltaic control, EV charging, smart meter integration) without deploying the full application.
3. Administration Portal Access: The administration portal provides client management, campaign creation, and user management tools. This appears to be bundled with the white-label app deployment as part of the B2B solution package.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Hobeen is a B2B2C white-label energy management and sustainability software platform that helps enterprises and public institutions deploy branded mobile applications, dashboards, and engagement tools to their end customers and citizens. The platform delivers real-time energy consumption monitoring, CO2 footprint tracking, photovoltaic and EV charging integration, gamified eco-education (EcoAcademy), and an administration portal — deployed as a fully branded app or as modular APIs integrated into the client's own digital ecosystem.

Product overview

Hobeen is a B2B2C white-label energy management and sustainability platform composed of four interconnected product lines: (1) the Hobeen Mobile App — a white-label consumer-facing application for ecoformation, energy monitoring and control, photovoltaic self-consumption, and gamified community engagement; (2) the Energy Dashboard — a web-based analytics and programming tool for SMEs and partners managing multiple households; (3) the Administration Portal — a back-office management platform for user administration, ticketing, campaigns, and the rewards marketplace; and (4) EcoAcademy — a gamified ESG/RSC training module delivered through the app. These products are offered individually or bundled as a full ecosystem, and all capabilities can also be delivered via API packaging for white-label integration into third-party applications. The platform integrates with a range of smart IoT devices (Enphase, Shelly, Smappee, Sensibo, Netatmo, Enode, Fronius, Hydroconta, Datadis) and supports sectors including energy utilities/commercializers, real estate, corporations, public institutions, banks, and photovoltaic installers.

Differentiator

Problem solved

Functional benefit

Brands

• EcoAcademy: Ecoformation platform enabling compliance with RSC and ESG objectives through gamification and engagement with a 100% branded mobile application.

Products and services

• Hobeen White-Label Mobile App A 100% white-label B2B2C mobile application that provides end-users with ecoformation, energy consumption monitoring and control, photovoltaic self-consumption tracking, climate management, and gamified community features. Deployed for commercializers, real estate developers, corporations, public institutions, banks, and photovoltaic installers.
• Hobeen Energy Dashboard A web-based energy dashboard for B2B clients to perform aggregated management and analysis of energy data across multiple households and properties. Includes real-time consumption visualization, carbon footprint measurement, climate control programming, and data disaggregation by service and time period, branded with the client identity.
• Hobeen Administration Portal A web-based administration portal for B2B clients to manage all platform users, monitor consumption patterns, configure energy pricing, send push notifications, handle ticketing and customer support inquiries, run segmented marketing campaigns, manage subscriptions, and operate a built-in rewards marketplace.
• EcoAcademy A gamified environmental education and ESG engagement module delivered via the Hobeen app. Uses gamification (seeds, challenges, community rankings, a marketplace for redeeming rewards) to teach energy efficiency and sustainability, enabling companies to meet RSC and ESG objectives through a 100% branded mobile application with personalized content.
• API Packaging / White-Label Integration A modular API offering that packages Hobeen's energy management capabilities for integration into third-party applications. Partners can embed energy monitoring, gamification, residential self-consumption with virtual batteries, EV charging management, and smart meter data (electricity, water, gas), with custom content generation and UX/UI adaptation options.

Quantifiable outcome

• Up to 30% reduction in household electricity bills
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Fundación RepsolcoreStrategic or Co-development Partner · 22 June 2023Hobeen was selected as one of six startups for acceleration through Fundación Repsol's Fondo de Emprendedores program. The acceleration focuses on innovative solutions for energy transition, natural solutions to reduce carbon footprint, low emissions technology, circular economy, and sustainable mobility.
• LanzaderaminorStrategic or Co-development PartnerStartup accelerator ecosystem partner. Lanzadera is listed among Hobeen's ecosystem partners on the company website.
• SPRIminorStrategic or Co-development PartnerBasque Government's business development agency. SPRI is listed as an ecosystem partner, indicating support for Basque startups.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Uplight: Uplight is a SaaS platform that helps utilities and energy retailers engage end customers around energy efficiency, DER programs, and bill savings. It is the closest pure-play analog to Hobeen's B2B white-label engagement layer for energy retailers and the same buyer profile.
• EnergyHub: EnergyHub provides a customer engagement and DER management platform used by utilities and aggregators to manage household devices and run efficiency programs. It overlaps Hobeen's customer-retention and cross-vertical utility use cases.
• Bidgely: Bidgely offers appliance-level energy disaggregation analytics that utilities and energy retailers use to drive personalised savings and engagement. Its energy-data-driven engagement model targets the same B2B buyers as Hobeen's EcoAcademy and consumption monitoring modules.
• GridPoint: GridPoint is an energy management software platform combining real-time monitoring, automation, and analytics for buildings and multi-site portfolios. It mirrors Hobeen's energy dashboard and admin portal use cases for commercial and residential portfolios.
• Tibber: Tibber is a digital energy retailer whose consumer app integrates smart home device control, consumption insights, and dynamic pricing — directly paralleling Hobeen's white-label Hobeen mobile app and Energy Traffic Light for end-user energy control.
• Smappee: Smappee offers a smart energy monitoring platform with hardware and an app for households, plus an API for installer and partner integrations. It mirrors Hobeen's combination of real-time monitoring, smart meter integration, and an OEM/partner ecosystem.
• Enode: Enode provides an API-first connectivity layer for energy devices (EV chargers, solar, batteries, smart thermostats) that utilities and energy retailers embed into their own apps. It directly overlaps Hobeen's API packaging and modular B2B white-label distribution approach.

Broad incumbents

• Octopus Energy (Kraken Technologies): Octopus Energy's Kraken platform is a white-label customer management and energy engagement stack used by utilities globally. As an established incumbent offering a broader operating platform, Kraken competes head-on with Hobeen's full B2B2C suite, especially with EU utility clients.
• Schneider Electric (Wiser / EcoStruxure Home): Schneider Electric's Wiser and EcoStruxure Home offerings deliver home energy management, smart device control, and sustainability dashboards. They compete at the broader residential energy management layer where Hobeen also plays via its integration with Sensibo, Netatmo, and Shelly.

Emerging players

• Span: Span develops a smart electrical panel and energy management app for households, focused on solar, battery, and EV control. As an emerging residential energy management company, it competes for the same end-customer energy control use cases Hobeen delivers via its mobile app.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/hobeen_es
• LinkedInlinkedin.com/company/hobeen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hobeen