What Pickvisa.com does

Pickvisa.com is an online visa application assistance platform that helps individual travelers obtain tourist, education, and business visas to 10+ destination countries including Australia, Turkey, UAE, Canada, New Zealand, Kenya, Tanzania, Vietnam, USA, and Egypt. Operated by Pickvisa, Inc. (US-incorporated) with operational headquarters in Jumeirah Lakes Towers, Dubai, the company runs a self-serve, transaction-based model where users select their citizenship, destination, and visa type and complete the application through the website. The platform automates document collection, form filling, and submission, with pricing varying by destination (e.g., $22–80 for Turkey e-Visas, $165+ for Vietnam approval letters, $160 for US visas, and $25–60 for Egypt eVisas).

The technology stack centers on a web-based application processing platform with an AI Travel Specialist feature that uses natural language processing to generate personalized travel itineraries and explanation letters from user-described travel plans. Revenue is generated through three streams: per-application transaction fees (the primary stream), affiliate referral commissions from travel medical insurance sold via partner Insurte.com, and $10 30-minute expert visa consultation sessions. The company has cumulatively served over 400,000 travelers and relies on content marketing and SEO-optimized country-specific visa guides as its primary customer acquisition channel, supplemented by referral partnerships with dubaivizehizmeti.com.tr and embassies.org.

Pickvisa has raised approximately $1.9M in disclosed funding across two rounds ($500K in August 2018 and $1.4M in February 2021), with investors undisclosed. The company operates with 11–50 employees, has been recognized as "E-travel Company of the Year" by Entrepreneur's E-Business Awards, and has been featured by National Geographic Traveler. There is no disclosed venture capital or institutional investor ownership, and no public revenue figures are available.

Name

Pickvisa.com

Legal name

Pickvisa, Inc.

Website

https://pickvisa.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Pickvisa.com is a Dubai-headquartered, US-incorporated online visa application platform serving individual travelers across 10+ destinations. It operates a self-serve transaction-based model with an AI Travel Specialist for document generation and affiliate insurance partnerships.

Ownership category

akta.pro rank

Product category

Visa Processing Services

NAICS

Travel Agencies (561510)

akta.pro primary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

Keywords

• Visa processing services
• E-visa applications
• Travel visa assistance
• Online visa platform
• Travel document services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Visa Application Processing Fees: Fees charged for processing visa applications on behalf of customers. Different fee structures per country and visa type (e.g., Turkey $22-80, Vietnam $165+ approval letter, Egypt $25-60, USA $160, Canada 100 CAD). Additional fees for expedited processing and biometric data collection.
2. Travel Insurance Referral (Insurte.com): Affiliate partnership driving referral revenue from travel medical insurance sales. Insurance offered as add-on during visa application process with 24/7 assistance, refund guarantee for visa refusals, and instant certificate delivery.
3. AI Consultation Services: 30-minute visa consultation sessions offered for $10, providing personalized visa advice, answers to visa-related questions, and expert tips for smooth application process.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Pickvisa.com is a self-serve online visa processing platform that assists individual travelers with visa applications to 10+ destination countries (Australia, Turkey, UAE, Canada, New Zealand, Kenya, Tanzania, Vietnam, USA, Egypt). Customers select their citizenship, destination, and visa type, and the platform automates document collection, form filling, and submission, with an AI Travel Specialist generating personalized itineraries and explanation letters. Add-on services include travel medical insurance referrals and paid 30-minute visa consultation sessions.

Product overview

Pickvisa.com is a unified visa assistance platform that provides services for obtaining travel, education, and business visas to countries worldwide. The core offering consists of country-specific visa services for 10 destinations (Australia, Turkey, UAE, Canada, New Zealand, Kenya, Tanzania, Vietnam, USA, Egypt), supplemented by an AI Travel Specialist feature for generating personalized itineraries and explanation letters. Additional services include travel medical insurance partnerships and an embassies directory. The platform streamlines the visa application process by guiding users through requirements, document collection, and submission.

Differentiator

Problem solved

Functional benefit

Products and services

• Australia Visa Service Assistance service for obtaining Australian visas including visitor visas (ETA, eVisitor, subclass 600), student visas, work visas, family visas, and medical treatment visas for individual travelers.
• Turkey Visa Service Assistance service for obtaining Turkey e-visas online for tourism and business purposes, with processing times of 2-3 business days.
• UAE Visa Service Assistance service for obtaining UAE visas including tourist visas (single/multi-entry), residence visas, transit visas, and Abu Dhabi transit visas.
• Canada Visa Service Assistance service for obtaining Canadian visitor visas, study visas, work visas, and Electronic Travel Authorization (ETA) with processing times of 2-60 business days.
• New Zealand Visa Service Assistance service for obtaining New Zealand tourist visas, student visas, work visas, and NZeTA with processing times of 24-72 working hours.
• Kenya Visa Service Assistance service for obtaining Kenya eVisas including single-entry visas (90-day stay, 2-3 day processing) and multiple-entry visas (3-12 months).
• Tanzania Visa Service Assistance service for obtaining Tanzania eVisas including single-entry tourist visas (30-90 day stay), multiple-entry visas, business visas, and student visas with processing times of 10-20 business days.
• Vietnam Visa Service Assistance service for obtaining Vietnam visas including tourist visas, business visas, and eVisas with processing times of 5-8 business days and visa-on-arrival options.
• USA Visa Service Assistance service for obtaining US visas including B1/B2 tourist/business visas, work visas, and ESTA authorization with processing times of 2-7 business days and urgent processing options of 12-24 hours.
• Egypt Visa Service Assistance service for obtaining Egyptian visas including eVisas, short-term visas, long-term visas, and visa-on-arrival with processing times of 5-7 business days.
• AI Travel Specialist AI-powered tool that generates personalized travel itineraries and professional explanation letters for visa applicants from natural-language user input describing their travel plans.
• 30-Minute Visa Consultation Paid 30-minute visa consultation session priced at $10, providing personalized visa advice, answers to visa-related questions, and expert tips for a smooth application process.

Quantifiable outcome

• 400,000+ travelers served

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Insurte.comcoreGTM or Marketing PartnerAffiliate partnership for travel medical insurance services. Pickvisa.com refers customers to Insurte.com for travel insurance coverage including 24/7 assistance, refund in case of visa refusal, instant insurance certificate, and international healthcare network access.
• dubaivizehizmeti.com.trminorGTM or Marketing PartnerReferral partner for Turkey and Dubai visa services, cross-promoting visa processing services between platforms.
• embassies.orgminorGTM or Marketing PartnerReferral partner providing embassy information and visa services directory to complement Pickvisa's visa processing offerings.

Scale indicators3 records

Expansion highlights5 records

Direct peers

• iVisa: iVisa is a direct online visa processing competitor offering self-serve applications across many of the same destinations (Turkey, Vietnam, Kenya, Egypt, etc.) with similar document-assistance workflows and a comparable SEO-led acquisition model.
• Travel Visa Pro: Travel Visa Pro offers consumer and corporate visa and passport services with online application capabilities, directly comparable to Pickvisa's individual-traveler visa assistance model.
• CIBTvisas: CIBTvisas is a global visa and passport services provider with strong corporate and individual traveler offerings, overlapping Pickvisa's destination coverage and online processing model.
• VisaCentral: VisaCentral (formerly CIBT-affiliated) provides consumer and business visa processing services with online application flows comparable to Pickvisa's self-serve platform.
• GovAssist: GovAssist is an online visa application assistance company focused heavily on US B1/B2 visas and other destinations, serving a similar individual traveler segment with comparable self-serve online flows.
• VisaHQ: VisaHQ is a long-standing online visa and passport services platform covering a broad set of countries with both consumer self-serve and corporate offerings, directly comparable to Pickvisa's core service.
• Sherpa: Sherpa provides travel-entry requirement information and visa/ETA processing APIs and consumer products, directly overlapping Pickvisa's destination-content and visa application business for inbound travelers.
• Atlys: Atlys is a direct competitor offering online visa application services with a strong emphasis on AI-assisted document preparation and a mobile-first UX, targeting many of the same origin-destination corridors Pickvisa serves.

Emerging players

• Legalpad: Legalpad provides technology-enabled visa and immigration services for individuals and companies, overlapping Pickvisa's online visa assistance category with a more immigration-law oriented positioning.
• Boundless: Boundless operates in the US immigration/visa space with online application assistance for visas, green cards, and citizenship—sharing Pickvisa's online, document-assisted consumer flow though with a narrower US-centric focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pickvisa
• Facebookfacebook.com/pickvisa
• LinkedInlinkedin.com/company/pickvisa-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pickvisa.com