What Elation does

Elation (legally It's Elation, Inc.) is a privately held workforce wellbeing and performance platform founded in 2012 and headquartered in Cody, Wyoming (Delaware-incorporated). Its core product, the Wellbeing Workbench (Wb2), is an AI-powered assessment platform that combines psychometric instruments with organizational development frameworks to help individual employees build role clarity and personal growth plans while giving organizational leaders de-identified aggregate insights into burnout risk, performance constraints, and engagement patterns. The methodology is cross-validated against gold-standard instruments — the Maslach Burnout Index, the Burnout Assessment Tool (BAT-12), and the Quality of Life Scale (QOLS) — and is informed by over 200 peer-reviewed studies curated by in-house scientists.

The company distributes its solutions exclusively through direct, demo-driven enterprise sales across three tiers: Performance Snapshot (25-150 employee engagements), Performance Acceleration Program (90-day structured engagements with built-in flexibility to adjust trajectory), and Full Engagement (custom-designed programs). Revenue is generated through SaaS subscriptions for the Wb2 platform and accompanying professional services. Customers span healthcare (Full Circle Health Network, PertexaTech), financial services (Glacier Bank/First Bank of Wyoming), investment (TKO Capital), technology (CG Tech), and staffing (Talent Solution). A white-label OEM partnership with PertexaTech embeds Wb2 into the PertexalQ managed services platform as the exclusive health and wellbeing provider to the Truckers Health Network's nationwide rollout, representing a notable channel expansion into transportation-adjacent healthcare.

Operationally, Elation employs 11-50 people and has raised approximately $2.135M cumulatively, with a $2M SEC Form D exemption offering filed in April 2023. The leadership team is led by founder and CEO Christopher Dimock and includes a newly built commercial layer (CCO, CGO, Chief Engagement Officer, COO/General Counsel). The platform has collected more than 10,000 assessment responses across tech, education, finance, healthcare, and nonprofit verticals, signaling a science-led, niche positioning in a market otherwise dominated by broader pulse-survey and employee engagement tools.

Name

Elation

Legal name

It's Elation, Inc.

Website

https://elation.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Elation operates the Wellbeing Workbench (Wb2), an AI-powered psychometric and organizational development platform that helps enterprise employees achieve role clarity and enables HR leaders to detect burnout risk and performance constraints through de-identified dashboards, sold via demo-driven direct enterprise sales.

Ownership category

akta.pro rank

Product category

Employee Wellbeing & Workforce Performance Analytics

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)

akta.pro secondary industry

Employee Engagement, Surveys & EX (BPACAPAJ)

Keywords

• Employee wellbeing platform
• Workforce analytics software
• Burnout assessment tools
• Organizational development software
• Psychometric assessment platform

Headquarters

HQ city

Billings

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Wellbeing Workbench Platform Subscription: SaaS-based access to the Wb2 assessment and analytics platform for organizational wellbeing measurement and improvement.
2. Professional Services: Consulting and implementation services delivered through structured engagement programs including Performance Snapshot, Performance Acceleration Program, and Full Engagement custom engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Elation sells an employee performance and wellbeing SaaS platform centered on its AI-powered Wellbeing Workbench (Wb2) assessment tool. The platform combines individual role clarity and burnout assessments with aggregate, de-identified organizational dashboards and is delivered through structured enterprise engagements (Performance Snapshot for 25–150 employees, Performance Acceleration Program, and Full Engagement custom programs). It is licensed to enterprise HR leaders across healthcare, financial services, technology, and other industries to surface workforce performance constraints and drive measurable organizational development outcomes.

Product overview

Elation is an Employee Performance and Wellbeing platform built on a core product called the Wellbeing Workbench (Wb2) — an AI-powered organizational development and psychometrics assessment tool. The platform follows a tiered engagement model where individuals begin with the Role Clarity / Clarity Snapshot feature to discover personal performance drivers, and organizations can then select from three engagement tiers: Performance Snapshot (for groups of 25-150), Performance Acceleration Program (structured 90-day engagement), and Full Engagement (fully custom). All tiers feed into the same Wellbeing Workbench platform, which aggregates de-identified data for organizational leaders and uses proprietary AI validated against peer-reviewed research to generate real-time insights, burnout detection, and actionable development plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellbeing Workbench (Wb2) Elation's primary employee performance and wellbeing assessment platform that helps individuals discover what they need to thrive and provides organizational leaders with de-identified data insights, coaching tools, and actionable development plans to address workforce issues at their root cause. Built on proprietary AI grounded in organizational development, psychometrics, and organizational psychology.

Quantifiable outcome

• Remarkable reductions in unwanted turnover (as reported by Glacier Bank customer)
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• PertexaTechcoreOEM/ Whitelabel/ Licensing PartnerPertexaTech integrated Elation's Wellbeing Workbench into their PertexalQ managed services platform for healthcare. The combined product is delivered as the exclusive health and wellbeing provider to the Truckers Health Network as they expand nationwide. This represents a white-label/integration partnership where Elation's assessment capabilities are embedded into PertexaTech's product offering.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Glint (LinkedIn): Glint, now part of LinkedIn Talent Solutions, is an enterprise employee engagement survey and analytics platform. It competes with Elation's measurement and benchmarking layer, with broader distribution via LinkedIn's enterprise footprint.
• Peakon (Workday): Peakon, acquired by Workday, provides employee listening and engagement analytics for enterprises. It directly competes with Elation's organizational data layer while benefiting from Workday's HRIS distribution.
• Gallup (State of the Workplace): Gallup provides research-backed employee engagement surveys, wellbeing benchmarks (including burnout measurement) and consulting to enterprise clients. It competes with Elation's evidence-based engagement assessment methodology.
• Qualtrics (EmployeeXM): Qualtrics EmployeeXM offers employee engagement, pulse, and EX analytics as part of a broad experience management platform. Its engagement and pulse modules overlap directly with Elation's organizational wellbeing assessment capabilities.

Direct peers

• BetterUp: BetterUp combines AI-driven wellbeing assessments with 1:1 coaching to improve employee resilience and performance. Like Elation, it positions around burnout prevention and individual employee flourishing inside enterprise workforces.
• Headspace for Work: Headspace for Work sells mental health, mindfulness, and wellbeing benefits to employers. It pursues the same burnout-prevention budget Elation targets through a complementary, consumer-leaning delivery model.
• Culture Amp: Culture Amp is an employee experience platform spanning engagement surveys, performance, and development. It directly competes with Elation's wellbeing/engagement assessment platform for the same HR leader buyer in mid-market and enterprise accounts.
• Lattice: Lattice provides performance management, engagement surveys, and employee development tooling for HR teams. Its combination of performance and engagement analytics competes with Elation's Wellbeing Workbench for the same HR buyer.
• Limeade: Limeade is an employee wellbeing and engagement platform that combines assessments, wellness programs, and analytics for enterprise customers. It directly mirrors Elation's combination of wellbeing measurement and organizational insights.

Emerging players

• Humu: Humu uses AI and behavioral science to drive organizational change through nudge-based recommendations and engagement surveys. It competes with Elation's science-backed, individual-first approach in mid-market enterprise deployments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ElationCorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elation