Uproot
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Uproot firmographics
Firmographics- Name
- Uproot
- Legal name
- Califia Farms, LLC
- Website
- https://uprootmilk.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Uproot industry classification
Industry- Product category
- Plant-Based Beverages
- NAICS
- Dairy Product (except Frozen) Manufacturing (31151)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Plant-Based Barista & Foodservice Formulations (Foaming/Steaming Milks, Culinary Creams) (AFAHAJAG)
- akta.pro secondary industries
- Plant-Based Milk Alternatives (Soy, Almond, Oat, Coconut, Rice, Pea) (AFAFAEAF), Plant-Based Milk & Creamer Processing (Oat, Soy, Almond, Coconut, Blends) (AFAHAJAA), Dairy Alternatives (Plant-Based Milk, Yogurt, Creamers) (CRADACAF)
Keywords
Where Uproot is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Uproot business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Distribution channels1 record
Uproot product offering
Product offeringCore offering
Uproot supplies food-service operators with a curated selection of plant-based milk varieties delivered via dedicated in-venue dispensers, enabling venues to serve plant milks on demand to customers. The offering pairs the dispenser hardware with the consumable plant-milk refill stream, targeting cafes, coffee shops, and similar foodservice accounts that want plant-milk options without relying on retail-packaged formats.
Product overview
Califia Farms offers a portfolio of plant-based beverages organized into six product lines: Plant Milks (almond, oat, and other alternatives), Creamers (non-dairy coffee enhancers), Barista Blends (specialty formulations for professional coffee use), Creamy Refreshers (ready-to-drink beverages), Coffees & Teas (cold brew and tea products), and Kitchen Companions. The company's commercial offering includes a Dispenser Program that enables food service operators to serve multiple plant milk varieties (Original Oatmilk, Chocolate Peamilk, and Original Soymilk) through a single dispenser unit, designed for high-volume locations serving thousands of customers daily.
Differentiator
Problem solved
Functional benefit
Products and services
- Uproot Plant-Milk Dispenser Program
Companies that use Uproot
Customer profileSegments1 record
Ideal customer profiles1 record
Uproot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Uproot partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Uproot competitors and assessment
Company assessmentDirect peers
- Plenish: Plenish is a plant-based milk and beverage brand with barista-grade formulations serving the specialty coffee channel, comparable to Uproot's foodservice plant-milk focus.
- Califia Farms: Califia Farms operates a directly comparable 'Away From Home Dispensing' program that serves multiple plant-milk SKUs (Original Oatmilk, Chocolate Peamilk, Original Soymilk) through a single commercial dispenser to restaurants and cafes — essentially the same proposition Uproot is building.
- Oatly: Oatly is the leading oat-milk brand and a major player in foodservice barista applications; its plant-milk product line and barista-grade formulations compete for the same operator relationships Uproot targets.
- Minor Figures: Minor Figures is a plant-based barista milk brand built specifically around the specialty coffee and foodservice channel — a direct overlap with Uproot's foodservice plant-milk thesis.
- Ripple Foods: Ripple Foods produces pea-protein-based plant milks including dairy alternative varieties aimed at foodservice and barista use cases, overlapping with Uproot's pea-milk positioning.
Broad incumbents
- Silk (Danone): Silk is the largest U.S. plant-milk brand with extensive retail and foodservice distribution across multiple plant bases (almond, soy, oat); an incumbent competing for the same operator shelf space and dispenser placements as Uproot.
- Pacific Foods: Pacific Foods offers plant-based beverages, creamers, and barista-style formulations with established foodservice and retail channels — a broader incumbent in the same plant-milk foodservice space.
- Blue Diamond Growers (Almond Breeze): Blue Diamond Growers is the dominant U.S. almond-milk producer (Almond Breeze) with deep foodservice relationships; a broad incumbent competitor in the plant-milk category Uproot addresses.
- Chobani: Chobani has expanded beyond dairy into plant-based creamers and oat-based products with growing foodservice distribution, positioning it as a broader incumbent competing for plant-milk operator relationships.
Emerging players
- Forager Project: Forager Project is an emerging plant-based foods and beverages brand with cashew- and oat-based milks positioned for retail and select foodservice accounts — an early-stage peer with partial overlap to Uproot's value proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Uproot social profiles
Digital presenceUproot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uproot leadership team
Management profileNumber of profiles
Profiles2 records
Uproot funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uproot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uproot
What does Uproot do?
Uproot supplies food-service operators with a curated selection of plant-based milk varieties delivered via dedicated in-venue dispensers, enabling venues to serve plant milks on demand to customers. The offering pairs the dispenser hardware with the consumable plant-milk refill stream, targeting cafes, coffee shops, and similar foodservice accounts that want plant-milk options without relying on retail-packaged formats.
When was Uproot founded?
Uproot was founded in 2019. It employs 1 to 10 people.
Where is Uproot based?
Uproot is headquartered in New York, United States, in the North America region.
Who are Uproot's main competitors?
Direct peers on record are Plenish, Califia Farms, Oatly, Minor Figures and Ripple Foods. Broad incumbents are Silk (Danone), Pacific Foods, Blue Diamond Growers (Almond Breeze) and Chobani. Forager Project is listed as an emerging player.
Does Uproot have an API?
No public API is recorded for Uproot.
What industry is Uproot in?
Uproot's product category is Plant-Based Beverages. Its primary akta.pro industry code is AFAHAJAG, Plant-Based Barista & Foodservice Formulations (Foaming/Steaming Milks, Culinary Creams), with a secondary code of AFAFAEAF, Plant-Based Milk Alternatives (Soy, Almond, Oat, Coconut, Rice, Pea). Its NAICS code is 31151 and its SIC code is 2080.