What Retrica does

Retrica is a Seoul, South Korea-based mobile camera application company operating as Retrica, Inc., a privately held corporation founded in 2012. The company develops and distributes a vintage and retro filter camera app globally on iOS, Android, and Huawei AppGallery, serving consumer mobile photographers and social media content creators. Its core product offers real-time preset filters with live camera preview, AI-powered facial enhancement (Face AI with four mood presets: Fox, Mixed, Bambi, Snatch), film-inspired effects (Prism chromatic aberration, Halftone), and creative tools including collage, GIF, rollage, and double exposure modes. The app also includes professional-grade studio editing tools such as HSL, tone curve, and white balance adjustments, plus themed preset collections (MAGIC Series, ATE Series, Univisium) that target specific aesthetic use cases like food photography and cinematic looks.

The company monetizes through a freemium model with three revenue streams: a free base app, Retrica Premium subscription (monthly and annual), and individual preset pack purchases. Subscription management is handled via RevenueCat across multiple app stores, with payment processing supported through Stripe, PayPal/Braintree, Apple/Google Pay, Adyen, Alipay, Square, and WeChat Pay — the latter two indicating explicit support for the Chinese market. Distribution is entirely self-serve through mobile app stores, with marketing driven by organic social channels (Instagram with 63.1K followers, YouTube with 1.95K subscribers), an in-app Discover content hub, and an official blog. The company maintains a small team (1-10 employees) and raised $6 million in venture funding led by Bessemer Venture Partners in 2015, with no subsequent funding rounds disclosed.

Name

Retrica

Legal name

Retrica, Inc.

Website

https://retrica.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Retrica is a Seoul-based mobile camera app company offering vintage and retro filter photography tools with AI-powered features (Face AI, Makeup, Prism, AI image generation) to consumer mobile photographers globally via iOS, Android, and Huawei AppGallery.

Ownership category

akta.pro rank

Product category

Mobile Photo Editing

NAICS

Photofinishing (81292)

akta.pro primary industry

Photo Library Organization & Curation (HSAFAGAA)

Keywords

• Photo editing app
• Mobile photography
• Camera filter presets
• AI photo enhancement
• Consumer image processing

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription (Premium): Recurring subscription model with monthly and annual billing cycles. Uses RevenueCat for subscription management across iOS App Store, Google Play Store, and Huawei AppGallery. Includes free trial period.
2. In-App Purchases: Purchase of individual preset packs and premium features such as the Univisium filter pack which is included in Retrica Premium.
3. Freemium Base App: Free version with core camera and limited preset access; premium features and additional preset packs require purchase or subscription

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Retrica is a mobile camera and photo editing application for iOS and Android that lets consumers capture photos and videos with real-time preset filters, then edit them using AI-powered facial enhancement, professional-grade color tools, and curated vintage/retro preset packs. The app is offered as a free download with in-app purchases of individual preset packs and an optional Retrica Premium subscription that unlocks additional filters, packs, and features.

Product overview

Retrica is a vintage and retro filter camera application available on iOS and Android, operated by Retrica, Inc. The core Retrica Camera App provides real-time preset filters with multiple shooting modes including photo, video, GIF, collage, rollage, and double exposure. Retrica Studio offers in-app photo editing tools with HSL, tone curve, vignette, blur, grain, and effects like halftone, soft light, bloom, and halation. The platform includes diverse preset packs such as the 70/Retro (680+ filters), 100 series, and 680 series in cold/warm variants. AI-powered features include Face AI with four mood presets (Fox, Mixed, Bambi, Snatch), Makeup beauty enhancement, and Prism chromatic aberration effect. Thematic preset packs include the MAGIC Series (7 cinematic Florida-inspired presets), ATE Series (food photography optimized), Univisium (60s-70s film aesthetic, Premium), and Halftone presets (zine aesthetic). The Discover/Feed serves as a community content hub. Retrica Premium subscription provides access to premium features and preset packs.

Differentiator

Problem solved

Functional benefit

Brands

• MAGIC Series: 7 cinematic presets inspired by Florida's Magic Hour light, featuring purple, cerulean blue, faded yellow, and faded violet color palette.
• Face AI Presets
• Halftone Presets
• ATE Preset Series
• Univisium Filter Pack

Products and services

• Retrica Camera App Mobile camera and photo editing application for iOS and Android that lets consumers take photos and videos with real-time vintage and retro preset filters and edit them using AI-powered facial enhancement, professional-grade Studio tools (HSL, Tone Curve, White Balance), and creative capture modes including Rollage, Double Exposure, Collage, and GIF generation. Offered free with in-app purchases of preset packs and an optional Retrica Premium subscription.

Quantifiable outcome

• Millions of active users across iOS and Android platforms worldwide

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability8 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core.

• RevenueCat, Inc.coreTechnology or IntegrationThird-party subscription management platform used to process and manage in-app purchases and subscriptions across different app stores. Provides seamless subscription experience and maintains subscription status for Retrica users.
• Google LLC (Firebase)coreTechnology or IntegrationProvides Firebase Crashlytics for bug reporting and Firebase analytics for tracking and monitoring service usage. Firebase is a web and mobile analytics service operated by Google.
• AB180, Inc. (Airbridge)coreTechnology or IntegrationMobile measurement and marketing analytics platform that helps understand how users discover and use the Service, measure marketing campaign effectiveness, and improve user experience.
• StripecoreTechnology or IntegrationThird-party payment processor for handling payment transactions. Part of the payment processing infrastructure alongside PayPal/Braintree, Apple/Google Pay, Adyen, and other providers.
• PayPal/BraintreecoreTechnology or IntegrationPayment processing platform for handling subscription payments and transactions. Provides alternative payment method to credit cards and app store payments.
• Apple (App Store Payments)coreChannel Partner/ Reseller/ DistributoriOS App Store platform for app distribution and in-app purchase processing. Handles subscription billing, free trial management, and payment collection for iOS users.
• Google (Play Store Payments)coreChannel Partner/ Reseller/ DistributorGoogle Play Store platform for Android app distribution and in-app purchase processing. Handles subscription billing and payment collection for Android users.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Snow: Snow is the parent brand of B612, a Korean selfie camera app with AR filters and AI beauty tools, comparable to Retrica in target user (Asian selfie/portrait market) and feature set.
• B612: B612 is a Korean selfie and filter camera app operated by Snow Corporation (Naver-affiliated), making it a direct regional competitor with overlapping beauty filters and AI portrait features.
• Meitu: Meitu is a Chinese photo/beauty app offering AI portrait enhancement, vintage-style filters, and collage tools, highly comparable in aesthetic and feature surface to Retrica's Face AI and preset library.
• Prisma: Prisma is an AI-driven photo stylization app that transforms photos into artistic looks via neural networks, comparable to Retrica's AI image generation and stylized preset capabilities.
• Picsart: Picsart is a freemium photo/video editing platform with a large preset/filter library and AI tools, competing with Retrica for social-media content creators and casual mobile editors.
• Afterlight: Afterlight is a premium photo editing app focused on filters, textures, and double exposure effects, directly overlapping with Retrica's preset and creative editing toolset.
• VSCO: VSCO is a subscription-based photo and video editing app with a curated preset library and creative community, the closest direct competitor to Retrica's vintage-filter, freemium, preset-pack model.

Emerging players

• Lensa AI: Lensa AI is a generative AI portrait app by Prisma that produces stylized avatars, directly comparable to Retrica's Face AI and AI image generation features, but with stronger AI-only positioning.
• Tezza: Tezza is a vintage-inspired mobile editing and preset brand with a strong Instagram presence, comparable to Retrica in aesthetic positioning and influencer-led marketing approach.

Broad incumbents

• Adobe Lightroom Mobile: Adobe Lightroom Mobile is the mobile extension of Adobe's professional photo editing suite, offering presets, HSL, tone curve, and selective edits that overlap with Retrica Studio but bundled into Adobe's broader creative cloud ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RetricaOfficial
• Instagraminstagram.com/retricaapp
• Xx.com/retricaapp
• Facebookfacebook.com/retrica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retrica